St. Modwen Homes

What St. Modwen Homes does

St. Modwen Homes is a UK housebuilder operating as a trading name of Miller Homes Limited, a Scottish-registered private limited company headquartered at Edinburgh Park with a regional office in Birmingham and additional regional offices across Newcastle, Nottingham, Manchester, Leeds, Cardiff, Swindon, Edinburgh, and Basingstoke. Founded in 2012 and employing 101-250 staff, the company develops and sells new build residential properties across nine UK regions: East Midlands, North East, North West, Scotland, Yorkshire, South East, South West, West Midlands, and Wales. The core product is the new build home itself, with specification, plot size, and price varying by development. Supporting products and services include the My St. Modwen Home app for buyer engagement, online pre-reservation, a "Designed for You" personalisation service, and buyer assistance schemes (Part Exchange, Home Exchange, Assisted Move, Deposit Boost, Deposit Paid, and Help to Buy Wales). Each property carries a 10-year NHBC Buildmark warranty and the brand is registered under the New Homes Quality Code.

The company operates on a transactional revenue model: revenue is generated one-time per property sale with no recurring component. Pricing is set per plot and not publicly disclosed; reservation fees are tiered at £250 (up to £150,000), £500 (£150,000-£499,999), and £1,000 (£500,000 and above). Pre-reservation is available online at a £150 fee for a 72-hour hold. Distribution is direct-to-consumer through show home sales centres at each of the 19 active development sites, supported by online channels and a referral partnership with Mortgage Advice Bureau. Customer segments span first-time buyers, families, upsizers, downsizers, and professionals, with first-time buyers and families identified as primary segments.

St. Modwen Homes was acquired by Miller Homes in February 2025 for approximately £215 million following Competition and Markets Authority clearance. The acquisition brought 19 live sites and approximately 3,500 plots into Miller Homes' portfolio, which is targeting 7,000 homes annually. Under Miller Homes ownership, St. Modwen Homes is being used as a regional expansion vehicle, with new show homes launched in the North East in 2026 at Seaham Garden Village and Woodcroft Park in Sunderland, plus the Collier Fields development in North Yorkshire. The combined Miller Homes group reported £1,425m turnover in 2025, up 34% year-on-year, with growth materially attributed to the St. Modwen integration.

Name

St. Modwen Homes

Legal name

Miller Homes Limited

Website

https://stmodwenhomes.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

St. Modwen Homes is a UK housebuilder operating 19 active development sites across nine regions, developing and selling new build residential properties to first-time buyers, families, upsizers, downsizers, and professionals under the NHBC-backed five-star brand.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential housebuilding
• New build homes
• Property development
• Energy efficient homes
• Home buying schemes

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Build Residential Property Sales: St. Modwen Homes generates revenue through the development and sale of new build residential properties. Revenue is one-time transactional per property, with no recurring revenue component. The company builds homes across multiple UK regions and sells directly to homebuyers including first-time buyers, families, upsizers, and downsizers. No specific revenue figures are publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

St. Modwen Homes designs, develops, and sells new build residential properties across the UK, operating 19 active development sites with approximately 3,500 plots across 9 regions. The company offers energy-efficient contemporary homes covered by a 10-year NHBC Buildmark warranty, and supports transactions through multiple buying schemes (Part Exchange, Home Exchange, Assisted Move, Deposit Paid, Deposit Boost, Help to Buy Wales), online pre-reservation, and the My St. Modwen Home customer app. Target customers include first-time buyers, families, upsizers, downsizers, and professionals seeking new build primary residences.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Homes Core product offering of St. Modwen Homes: new build residential properties including contemporary open-plan homes with energy-efficient specifications, covered by a 10-year NHBC Buildmark warranty. Available across 9 UK regions through 19 active development sites with approximately 3,500 plots, serving first-time buyers, families, upsizers, downsizers, and professionals as primary residences.
• Part Exchange A buying scheme in which St. Modwen Homes purchases the customer's existing home, enabling them to trade in their current property for a brand new home without the stress of selling through traditional channels. Designed for buyers upgrading, downsizing, or side-stepping between properties.
• Home Exchange A flexible scheme allowing customers to trade in their current home for a new St. Modwen home, with eligibility for upsizing, downsizing, or side-stepping to a different property type, backed by a guaranteed buyer.
• Assisted Move A service in which St. Modwen Homes sells the customer's existing property using estate agents, covering agent fees up to 1.5% of the property value, reducing the stress and cost of selling when buying a new home.
• Deposit Paid A financial incentive scheme in which St. Modwen Homes contributes 5% towards the customer's deposit, available to first-time buyers on selected homes at specific developments.
• Deposit Boost A scheme in which St. Modwen Homes matches the customer's saved deposit up to a maximum of 5% of the total purchase price on selected plots, helping buyers increase their deposit contribution.
• Help to Buy Wales Facilitation of the government-backed Help to Buy Wales equity loan scheme, allowing buyers to borrow up to 20% of the property's market value (interest-free for the first five years) with just a 5% deposit. Limited to homes with EPC rating B or higher and a maximum price of £300,000.
• Online Pre-reservation An online service that allows customers to pre-reserve a new build home with a £150 fee to temporarily hold the property off the market for 72 hours before formal reservation.
• Designed for You A home personalisation service offering curated kitchen and bathroom selections styled by interior experts, allowing customers to choose from a range of trend-led themes to customise their new St. Modwen home.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Miller HomescoreStrategic or Co-development Partner · 1 February 2025Miller Homes completed the acquisition of St. Modwen Homes in February 2025, making St. Modwen a subsidiary of the larger housebuilder. This acquisition combines two established UK housebuilders, creating a company with significant scale across 19+ live sites and approximately 3,500 plots in development pipeline.
• NHBCcoreOthersNHBC (National House-Building Council) provides the primary structural warranty and insurance coverage for all St. Modwen Homes properties. Every new build home comes with NHBC Buildmark warranty covering structural defects for 10 years, providing buyers with protection and confidence in the quality of construction.
• Mortgage Advice BureauminorChannel Partner/ Reseller/ DistributorMortgage Advice Bureau is a recommended mortgage advisory service for St. Modwen Homes buyers. The partnership provides customers with access to independent mortgage advice to help secure financing for property purchases, facilitating smoother transaction completion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Taylor Wimpey plc: One of the UK's largest housebuilders, operating across similar regional markets with comparable housetypes, customer finance schemes, and energy efficiency standards. Directly competes with St. Modwen for land, plots, and buyers across overlapping regions.
• David Wilson Homes (Barratt subsidiary): Premium brand within the Barratt Group, building family homes across the UK with similar housetypes, customer warranty offering, and regional show-home-led sales motion as St. Modwen Homes.
• Persimmon plc: Major UK volume housebuilder with nationwide geographic coverage and a similar spec-home, multi-region model. Targets comparable first-time buyer, family, and upsizer customer segments with similar NHBC-warranted new build product.
• Barratt Redrow: One of the UK's largest volume housebuilders, formed from the 2024 merger of Barratt and Redrow. Operates at significantly greater scale than St. Modwen, building across similar customer segments with comparable energy-efficiency and community-development positioning.

Direct peers

• Cala Homes: UK premium-to-mid-market housebuilder operating across similar geographies including Scotland, North East, and South East. Overlapping customer base, product range, and use of part-exchange and deposit contribution schemes.
• Avant Homes: Mid-tier UK housebuilder with comparable regional coverage in the North and Midlands. Similar target customer mix, design-led specifications, and volume build-out across multiple live developments.
• Bellway plc: UK volume housebuilder of similar size and regional operating model to St. Modwen, building family-oriented new homes across multiple English regions and Scotland. Comparable target customer mix and similar reliance on Help to Buy and mortgage intermediary channels.
• Keepmoat Homes: Regional UK volume housebuilder operating across the Midlands, Yorkshire, and North East, overlapping with St. Modwen's footprint. Similar product mix, customer base, and emphasis on family housing in planned communities.
• Miller Homes: Parent company and direct operator in the same UK volume housebuilding segment. Miller Homes targets 7,000 completions annually and shares the same geographic footprint, customer base, product offering, and operational model as St. Modwen Homes.
• Vistry Group: UK housebuilder with a strong regional model similar to St. Modwen, focused on partnerships with housing associations and private sale of family homes. Comparable product, geographic spread, and customer-acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StModwenHomes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Modwen Homes