U.S. AutoForce
U.S. AutoForce is a B2B distributor of tires, undercar parts, and lubricants serving independent tire retailers, auto repair shops, and automotive dealerships through 68 distribution centers across 47 U.S. states.
- Company typePrivate
- Founded1950
- HeadquartersAppleton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What U.S. AutoForce does
U.S. AutoForce is a B2B distributor of tires, undercar automotive parts, and lubricants serving independent tire retailers, auto repair shops, and automotive dealerships across the United States. The company operates as a division of U.S. Venture, Inc., a privately held conglomerate founded by Art and Ray Schmidt as Schmidt Brothers Oil Company in Kimberly, Wisconsin in the 1950s; an opportunistic purchase of a truckload of Cooper Tires created the original tires-and-parts division that eventually became U.S. AutoForce. The company is headquartered in Appleton, Wisconsin, employs 1,001–5,000 people, and runs 68 strategically placed distribution centers across 47 states following recent acquisitions.
The company's core offering spans three product categories — tires (30+ brands including Bridgestone, Continental, Goodyear, Michelin, Pirelli, Cooper, BFGoodrich, Hankook, Kumho, Yokohama, plus private-label brands Advanta, Americus, Carlisle, and Countrywide), undercar parts (Perfect Equipment, Xtra Seal), and lubricants (Castrol, Valvoline, Motorcraft, Idemitsu, Zerex, and the proprietary THRIVE® line from sister division U.S. Lubricants). Two proprietary dealer programs layer on top of distribution: Tire One, which bundles marketing campaigns, warranty programs, discount access, and tech training for independent dealers, and TIRESanytime®, a 24/7 online tire-retail widget that lets end customers shop by vehicle, tire size, VIN, or DOT number against the full U.S. AutoForce warehouse inventory, with a consumer-facing dealer locator at TIRESanytime.com. The 24/7 shop.usautoforce.com dealer portal handles ordering and inventory lookup.
U.S. AutoForce generates revenue primarily through product markup on distributed tires, parts, and lubricants (transaction-fee model), supplemented by program and service fees from Tire One and TIRESanytime enrollment. Pricing is B2B, quote-based, and negotiated through dedicated business consultants via a sales-led, inside-sales-led GTM motion; new accounts are typically set up within one business day. Distribution is delivered through direct-to-dealer shipping from company warehouses and consumer referrals generated by the TIRESanytime.com locator channel. The company has expanded primarily through acquisitions — Max Finkelstein (2022), Pacific Tire Distributors (closed September 2023), and Community Wholesale Tire (announced 2025) — combined with manufacturer associate dealer programs across Bridgestone, Continental, Goodyear, and Michelin.
U.S. AutoForce firmographics
Firmographics- Name
- U.S. AutoForce
- Legal name
- U.S. Venture, Inc.
- Website
- https://usautoforce.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- U.S. AutoForce is a B2B distributor of tires, undercar parts, and lubricants serving independent tire retailers, auto repair shops, and automotive dealerships through 68 distribution centers across 47 U.S. states.
- Ownership category
- akta.pro rank
Where U.S. AutoForce is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices74 records
Markets served
U.S. AutoForce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tire Distribution: Distribution of passenger, light truck, commercial, and industrial tires to independent tire retailers, auto repair shops, and automotive dealerships. Revenue generated through product markup on tire sales across major brands including Bridgestone, Goodyear, Michelin, Continental, and others.
- Undercar Parts Distribution: Distribution of undercar automotive parts including brakes and tire accessories from brands such as Perfect Equipment and Xtra Seal.
- Lubricants Distribution: Distribution of lubricants and fluids including Castrol, Valvoline, Motorcraft, Idemitsu, Zerex, and proprietary THRIVE® brand through sister company U.S. Lubricants.
- Dealer Programs (Tire One & TIRESanytime): Marketing support programs providing dealers with customizable marketing campaigns, technology tools, warranty programs, discount programs, and tech training. Revenue includes program enrollment and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
U.S. AutoForce product offering
Product offeringCore offering
U.S. AutoForce is a B2B distributor of passenger, light truck, commercial, and industrial tires, undercar automotive parts, and lubricants/fluids, sourced from leading manufacturers and delivered via a national network of 68+ distribution centers. The company supplements its wholesale distribution with two proprietary dealer programs — Tire One (marketing, warranty, training, and discount support) and TIRESanytime (a 24/7 online tire retail widget) — to help independent dealers compete with national chains.
Product overview
U.S. AutoForce is a B2B tire, undercar parts, and lubricants distributor operating as a division of U.S. Venture, Inc. The company offers a comprehensive product portfolio organized into three main categories: Tires (distributing 30+ major tire brands including Bridgestone, Continental, Goodyear, Michelin, Pirelli, Cooper, Falken, Hankook, Kumho, and private-label brands like Advanta and Americus), Parts (undercar parts and equipment from brands such as Perfect Equipment and Xtra Seal), and Lubricants (including Motorcraft, Valvoline, Castrol, Idemitsu, and proprietary THRIVE brand). The company supplements its product distribution with two dealer support programs: Tire One (offering marketing support, warranty programs, tech training, and discount programs) and TIRESanytime (a 24/7 online tire retailer widget enabling shop-by-vehicle searches). Distribution is enabled through 68 strategically placed distribution centers across the United States, with online ordering capabilities for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Tire One: Independent dealer marketing and support program offering economies of scale while maintaining dealer independence, with access to discount programs, warranties, marketing tools, and technology training
- TIRESanytime
Products and services
- Tires Distribution (Passenger, Light Truck, Commercial, and Industrial) B2B wholesale distribution of passenger, light truck, commercial, and industrial tires from 30+ major manufacturers (Bridgestone, Goodyear, Michelin, Continental, Pirelli, Cooper, BFGoodrich, Dunlop, Falken, Firestone, General Tire, Hankook, Kumho, Mickey Thompson, Nitto, Toyo, Yokohama, Kelly, Kenda, Mastercraft, Nexen, Roadmaster, Starfire, Uniroyal, Advanta, Americus, Carlisle, Countrywide) to independent tire retailers, auto repair shops, and automotive dealerships.
- Undercar Parts Distribution
Companies that use U.S. AutoForce
Customer profileSegments3 records
Ideal customer profiles3 records
U.S. AutoForce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
U.S. AutoForce partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Community Wholesale TirecoreU.S. AutoForce agreed to acquire Community Wholesale Tire, one of the largest family-owned tire distributors in the Midwest. The acquisition represents significant consolidation in the tire distribution industry, combining two major regional players. Deal terms not disclosed.
- Pacific Tire DistributorscoreAcquisition of Pacific Tire Distributors based in Portland, Oregon. Deal closed September 11, 2023, expanding U.S. AutoForce operations to 68 distribution centers across 47 states and enhancing tire brand inventory and services in the Pacific Northwest.
- Max FinkelsteincoreAcquisition of Max Finkelstein in 2022 as part of strategic expansion of U.S. AutoForce's distribution network across the United States.
- U.S. Venture, Inc.flagshipParent company of U.S. AutoForce. Founded by brothers Art and Ray Schmidt in Kimberly, Wisconsin as Schmidt Brothers Oil Company. U.S. Venture recognized as innovative leader in distribution of traditional and renewable energy products, lubricants, tires, parts, and data-driven insights for global movement of goods.
- U.S. LubricantscoreSister division within U.S. Venture providing lubricant and fluid products. Blends proprietary THRIVE® brand lubricants. Leading supplier to automotive dealerships, repair shops, quick lubes, tire centers, and commercial fleets.
- U.S. EnergyminorRelated entity within U.S. Venture family focused on energy products and solutions.
- Breakthrough FuelminorRelated entity within U.S. Venture family focused on innovative fuel solutions.
- Igen TaxminorRelated entity within U.S. Venture family providing tax solutions and services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
U.S. AutoForce competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
U.S. AutoForce social profiles
Digital presenceU.S. AutoForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. AutoForce leadership team
Management profileNumber of profiles
U.S. AutoForce subsidiaries and ownership
Company hierarchySubsidiaries1 record
U.S. AutoForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. AutoForce M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. AutoForce
What does U.S. AutoForce do?
U.S. AutoForce is a B2B distributor of passenger, light truck, commercial, and industrial tires, undercar automotive parts, and lubricants/fluids, sourced from leading manufacturers and delivered via a national network of 68+ distribution centers. The company supplements its wholesale distribution with two proprietary dealer programs — Tire One (marketing, warranty, training, and discount support) and TIRESanytime (a 24/7 online tire retail widget) — to help independent dealers compete with national chains.
Is U.S. AutoForce a public or private company?
U.S. AutoForce is a private company. It is classified as family owned and is currently operating.
When was U.S. AutoForce founded?
U.S. AutoForce was founded in 1950. It employs 1,001 to 5,000 people.
Where is U.S. AutoForce based?
U.S. AutoForce is headquartered in Appleton, United States, in the North America region.
How does U.S. AutoForce make money?
Four revenue lines are on record. Tire Distribution is the primary driver. The others are undercar Parts Distribution, lubricants Distribution and dealer Programs (Tire One & TIRESanytime).
Does U.S. AutoForce have an API?
No public API is recorded for U.S. AutoForce.