U.S. AutoForce

What U.S. AutoForce does

U.S. AutoForce is a B2B distributor of tires, undercar automotive parts, and lubricants serving independent tire retailers, auto repair shops, and automotive dealerships across the United States. The company operates as a division of U.S. Venture, Inc., a privately held conglomerate founded by Art and Ray Schmidt as Schmidt Brothers Oil Company in Kimberly, Wisconsin in the 1950s; an opportunistic purchase of a truckload of Cooper Tires created the original tires-and-parts division that eventually became U.S. AutoForce. The company is headquartered in Appleton, Wisconsin, employs 1,001–5,000 people, and runs 68 strategically placed distribution centers across 47 states following recent acquisitions.

The company's core offering spans three product categories — tires (30+ brands including Bridgestone, Continental, Goodyear, Michelin, Pirelli, Cooper, BFGoodrich, Hankook, Kumho, Yokohama, plus private-label brands Advanta, Americus, Carlisle, and Countrywide), undercar parts (Perfect Equipment, Xtra Seal), and lubricants (Castrol, Valvoline, Motorcraft, Idemitsu, Zerex, and the proprietary THRIVE® line from sister division U.S. Lubricants). Two proprietary dealer programs layer on top of distribution: Tire One, which bundles marketing campaigns, warranty programs, discount access, and tech training for independent dealers, and TIRESanytime®, a 24/7 online tire-retail widget that lets end customers shop by vehicle, tire size, VIN, or DOT number against the full U.S. AutoForce warehouse inventory, with a consumer-facing dealer locator at TIRESanytime.com. The 24/7 shop.usautoforce.com dealer portal handles ordering and inventory lookup.

U.S. AutoForce generates revenue primarily through product markup on distributed tires, parts, and lubricants (transaction-fee model), supplemented by program and service fees from Tire One and TIRESanytime enrollment. Pricing is B2B, quote-based, and negotiated through dedicated business consultants via a sales-led, inside-sales-led GTM motion; new accounts are typically set up within one business day. Distribution is delivered through direct-to-dealer shipping from company warehouses and consumer referrals generated by the TIRESanytime.com locator channel. The company has expanded primarily through acquisitions — Max Finkelstein (2022), Pacific Tire Distributors (closed September 2023), and Community Wholesale Tire (announced 2025) — combined with manufacturer associate dealer programs across Bridgestone, Continental, Goodyear, and Michelin.

Name

U.S. AutoForce

Legal name

U.S. Venture, Inc.

Website

https://usautoforce.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

U.S. AutoForce is a B2B distributor of tires, undercar parts, and lubricants serving independent tire retailers, auto repair shops, and automotive dealerships through 68 distribution centers across 47 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices74 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Distribution: Distribution of passenger, light truck, commercial, and industrial tires to independent tire retailers, auto repair shops, and automotive dealerships. Revenue generated through product markup on tire sales across major brands including Bridgestone, Goodyear, Michelin, Continental, and others.
2. Undercar Parts Distribution: Distribution of undercar automotive parts including brakes and tire accessories from brands such as Perfect Equipment and Xtra Seal.
3. Lubricants Distribution: Distribution of lubricants and fluids including Castrol, Valvoline, Motorcraft, Idemitsu, Zerex, and proprietary THRIVE® brand through sister company U.S. Lubricants.
4. Dealer Programs (Tire One & TIRESanytime): Marketing support programs providing dealers with customizable marketing campaigns, technology tools, warranty programs, discount programs, and tech training. Revenue includes program enrollment and service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

U.S. AutoForce is a B2B distributor of passenger, light truck, commercial, and industrial tires, undercar automotive parts, and lubricants/fluids, sourced from leading manufacturers and delivered via a national network of 68+ distribution centers. The company supplements its wholesale distribution with two proprietary dealer programs — Tire One (marketing, warranty, training, and discount support) and TIRESanytime (a 24/7 online tire retail widget) — to help independent dealers compete with national chains.

Product overview

U.S. AutoForce is a B2B tire, undercar parts, and lubricants distributor operating as a division of U.S. Venture, Inc. The company offers a comprehensive product portfolio organized into three main categories: Tires (distributing 30+ major tire brands including Bridgestone, Continental, Goodyear, Michelin, Pirelli, Cooper, Falken, Hankook, Kumho, and private-label brands like Advanta and Americus), Parts (undercar parts and equipment from brands such as Perfect Equipment and Xtra Seal), and Lubricants (including Motorcraft, Valvoline, Castrol, Idemitsu, and proprietary THRIVE brand). The company supplements its product distribution with two dealer support programs: Tire One (offering marketing support, warranty programs, tech training, and discount programs) and TIRESanytime (a 24/7 online tire retailer widget enabling shop-by-vehicle searches). Distribution is enabled through 68 strategically placed distribution centers across the United States, with online ordering capabilities for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Tire One: Independent dealer marketing and support program offering economies of scale while maintaining dealer independence, with access to discount programs, warranties, marketing tools, and technology training
• TIRESanytime

Products and services

• Tires Distribution (Passenger, Light Truck, Commercial, and Industrial) B2B wholesale distribution of passenger, light truck, commercial, and industrial tires from 30+ major manufacturers (Bridgestone, Goodyear, Michelin, Continental, Pirelli, Cooper, BFGoodrich, Dunlop, Falken, Firestone, General Tire, Hankook, Kumho, Mickey Thompson, Nitto, Toyo, Yokohama, Kelly, Kenda, Mastercraft, Nexen, Roadmaster, Starfire, Uniroyal, Advanta, Americus, Carlisle, Countrywide) to independent tire retailers, auto repair shops, and automotive dealerships.
• Undercar Parts Distribution

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Community Wholesale TirecoreStrategic or Co-development Partner · 9 February 2026U.S. AutoForce agreed to acquire Community Wholesale Tire, one of the largest family-owned tire distributors in the Midwest. The acquisition represents significant consolidation in the tire distribution industry, combining two major regional players. Deal terms not disclosed.
• Pacific Tire DistributorscoreStrategic or Co-development Partner · 11 September 2023Acquisition of Pacific Tire Distributors based in Portland, Oregon. Deal closed September 11, 2023, expanding U.S. AutoForce operations to 68 distribution centers across 47 states and enhancing tire brand inventory and services in the Pacific Northwest.
• Max FinkelsteincoreStrategic or Co-development Partner · 1 January 2022Acquisition of Max Finkelstein in 2022 as part of strategic expansion of U.S. AutoForce's distribution network across the United States.
• U.S. Venture, Inc.flagshipStrategic or Co-development PartnerParent company of U.S. AutoForce. Founded by brothers Art and Ray Schmidt in Kimberly, Wisconsin as Schmidt Brothers Oil Company. U.S. Venture recognized as innovative leader in distribution of traditional and renewable energy products, lubricants, tires, parts, and data-driven insights for global movement of goods.
• U.S. LubricantscoreStrategic or Co-development PartnerSister division within U.S. Venture providing lubricant and fluid products. Blends proprietary THRIVE® brand lubricants. Leading supplier to automotive dealerships, repair shops, quick lubes, tire centers, and commercial fleets.
• U.S. EnergyminorStrategic or Co-development PartnerRelated entity within U.S. Venture family focused on energy products and solutions.
• Breakthrough FuelminorStrategic or Co-development PartnerRelated entity within U.S. Venture family focused on innovative fuel solutions.
• Igen TaxminorStrategic or Co-development PartnerRelated entity within U.S. Venture family providing tax solutions and services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/USAutoForce
• YouTubeyoutube.com/channel/UC5Apwm6ykzYk6Z-38gT0Nbg
• Facebookfacebook.com/USAutoForce
• LinkedInlinkedin.com/company/u.s.-autoforce

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. AutoForce