Tourplan
Tourplan is a privately held vertical software vendor founded in 1986 that provides an integrated cloud and on-premise platform for sales, operations, and financial management to 450 tour operators and destination management companies across 75 countries.
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tourplan does
Tourplan is a privately held vertical software company that has, since 1986, built integrated back-office and distribution software for tour operators and destination management companies (DMCs). Its core products — Tourplan NX (cloud), Tourplan iS (on-premise), and Tourplan Cloud (SaaS hosting on Microsoft Azure) — provide a single integrated platform covering product sourcing, quoting, reservations, supplier connectivity, accounts, and management reporting, with online interfaces for agents, clients, and suppliers. Specialized solution modules are offered for inbound tour operators, outbound tour operators, and DMCs, complemented by the MyTourplan customer portal and Tourplan University training platform.
The business sells primarily through a direct enterprise sales motion, organized around five regional offices in South Africa, Costa Rica, Malaysia, the UK, and New Zealand that provide local sales, implementation, training, and 24/7 support across 75 countries. Revenue is generated via monthly SaaS subscriptions (cloud starts from US$1,000/month, tiered by edition and concurrent users), on-premise licensing with annual maintenance, managed cloud hosting, and professional services for implementation, customization, and training. The company serves approximately 450 tour operators and DMCs worldwide, with over 10,000 daily users on the platform and a team of roughly 80 employees globally. Tourplan reports no outside institutional investment and operates as a network of independently held regional legal entities under the Tourplan brand.
Tourplan firmographics
Firmographics- Name
- Tourplan
- Legal name
- Tourplan
- Website
- https://tourplan.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tourplan is a privately held vertical software vendor founded in 1986 that provides an integrated cloud and on-premise platform for sales, operations, and financial management to 450 tour operators and destination management companies across 75 countries.
- Ownership category
- akta.pro rank
Tourplan industry classification
Industry- Product category
- Tour Operator and Destination Management Software
- NAICS
- Tour Operators (561520), Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)
Keywords
Where Tourplan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Tourplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Subscription (Tourplan Cloud): Monthly SaaS subscription for cloud-hosted platform access, starting from US$1000 per month. Includes hosting, maintenance, support, and software updates. Priced based on edition (functionality level) and number of concurrent users.
- On-Premise Licensing: Traditional software license model for on-premise installations, with annual maintenance and support fees. Requires Microsoft Windows server and SQL database infrastructure.
- Professional Services: Implementation, training, consulting, and customization services provided by experienced local industry consultants. Includes project management, training, and ongoing technical support.
- Hosting Services: Managed cloud hosting services on Microsoft Azure with SLA guarantees (99% uptime), including server management, performance monitoring, backups, and security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tourplan Cloud SaaS subscription starting at $1000/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tourplan product offering
Product offeringCore offering
Tourplan provides an integrated all-in-one software platform for tour operators and destination management companies (DMCs) that covers product sourcing, quoting, reservations, accounts, and management reporting in a single system. It is sold as a SaaS subscription (Tourplan Cloud, starting at US$1,000/month hosted on Microsoft Azure), as an on-premise license (Tourplan iS), and through specialized modules for inbound operators, outbound operators, and DMCs, supported by consulting, training, and the MyTourplan customer portal.
Product overview
Tourplan is a unified, all-in-one integrated software solution for tour operators and destination management companies, spanning sales, operations, and financial management. The product portfolio consists of the core Tourplan platform offered in multiple editions: Tourplan NX (cloud-based subscription), Tourplan iS (on-premise licensed), and Tourplan Cloud (SaaS hosting platform starting from US$1000/month). The platform is modular with specialized solutions for three customer segments: Inbound Tour Operator Solution, Destination Management Company (DMC) Solution, and Outbound Tour Operator Solution. Supporting infrastructure includes MyTourplan customer portal and Tourplan University training platform. All components are fully integrated, providing product sourcing, quotation, reservation, accounts, and management information within a single system, with online interfaces for agent, client, and supplier transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Tourplan NX: Cloud-based subscription platform for tour operators and DMCs with SaaS delivery model.
- Tourplan iS
- Tourplan Cloud
- MyTourplan
Products and services
- Tourplan NX Tourplan NX is the cloud-based or on-premise software platform for tour operators and DMCs, sold via subscription agreement with full sales, operations, and financial management capabilities and flexible deployment.
- Tourplan Cloud Tourplan Cloud is the SaaS hosting platform delivering Tourplan NX applications via Microsoft Azure cloud infrastructure, removing the need for customer hardware, with subscription pricing starting from US$1,000 per month.
- Tourplan iS Tourplan iS is the on-premise or privately-hosted edition of Tourplan software licensed under an End User License Agreement (EULA), with separate agreements per regional office and governed by local law of each jurisdiction.
- Inbound Tour Operator Solution Specialized software solution for inbound tour operators, providing quotation, reservation, operations, and financial management tailored to handling incoming international tourists across FIT, group, MICE, tailor-made, packaged, scheduled, series, and specialist tours.
- Destination Management Company (DMC) Solution Comprehensive software platform for destination management companies providing integrated management of ground services, supplier connectivity, real-time inventory, and operational workflows for inbound travel programs.
- Outbound Tour Operator Solution Software solution for outbound tour operators managing departure operations, including package tour creation, supplier management, dynamic packaging, and distribution for travelers going to international destinations.
- MyTourplan Online customer portal providing access to Tourplan University training resources, user manuals, and an online support ticketing system for registering, viewing, and updating support queries.
- Tourplan University Learning platform providing curriculum of topics, courses, and sessions designed around user roles and experience levels in Tourplan operations, with entry-level, advanced, and administrator classifications.
- Tourplan Professional Services Implementation, training, consulting, and customization services delivered by experienced local industry consultants across Tourplan's regional offices, covering project management, training, and ongoing technical support.
Quantifiable outcome
- 40+ years delivering growth, efficiency and opportunity for clients
- +1 more outcomes
Companies that use Tourplan
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Tourplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Tourplan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TourConnect AIcoreTourConnect AI's Itinerary Assist 2.0 conversational chat interface integrates with Tourplan to automate itinerary creation for Destination Management Companies. The integration enables DMCs using Tourplan to leverage AI-powered itinerary automation supporting both broad and detailed quote requests. Since April 2024 release, the tool created over 130,000 service lines with 92% reaching final client delivery.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Tourplan competitors and assessment
Company assessmentDirect peers
- Bokun (by Tripadvisor): Bokun is an online booking and distribution platform for tour operators and activity providers, owned by Tripadvisor; it competes with Tourplan by combining SaaS tools with distribution to a large consumer marketplace.
- Tourwriter: Tourwriter is a tour operator and DMC software platform covering itinerary building, supplier management, and client quotations, targeting the same mid-market and enterprise tour operator segment that Tourplan serves.
- Dolphin Dynamics: Dolphin Dynamics is a long-established reservation, CRM, and operations platform for tour operators and wholesalers, competing in the same enterprise tier as Tourplan with comparable quoting, booking, and reporting functionality.
- TrekkSoft (by Bokun): TrekkSoft is a tour operator and activity provider software platform with booking, payment, and channel management features, targeting a similar tour-operator and DMC buyer as Tourplan.
- Rezdy: Rezdy is a SaaS booking and operations platform built specifically for tour operators, activity providers, and DMCs, competing head-to-head with Tourplan in the same vertical with similar quoting, reservation, and supplier connectivity functionality.
- Checkfront (by Booqed): Checkfront provides online booking, inventory, and channel management software for tours, activities, and rentals, directly overlapping with Tourplan's tour operator and DMC customer base.
Broad incumbents
- Sabre Hospitality / SynXis: Sabre is a large incumbent travel technology platform whose hospitality and agency solutions intersect with the tour-operator and DMC distribution workflows that Tourplan supports, even though Sabre does not focus on the DMC niche.
- Traveltek: Traveltek is an established travel technology vendor serving tour operators, OTAs, and travel agents with dynamic packaging, content, and booking APIs — overlapping with Tourplan at the tour-operator interface but broader in scope.
Emerging players
- Peek: Peek is a tours-and-activities marketplace and software platform that overlaps with Tourplan on tour operator tooling while adding a direct-to-consumer booking channel that Tourplan does not natively provide.
Regional players
- AeroCRS: AeroCRS provides reservation, distribution, and operations software primarily for tour operators and OTAs, with strength in European and emerging markets that overlaps with Tourplan's regional coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tourplan social profiles
Digital presenceTourplan compliance and trust
Trust signalCompliance1 record
Tourplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourplan leadership team
Management profileNumber of profiles
Profiles10 records
Tourplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourplan
What does Tourplan do?
Tourplan provides an integrated all-in-one software platform for tour operators and destination management companies (DMCs) that covers product sourcing, quoting, reservations, accounts, and management reporting in a single system. It is sold as a SaaS subscription (Tourplan Cloud, starting at US$1,000/month hosted on Microsoft Azure), as an on-premise license (Tourplan iS), and through specialized modules for inbound operators, outbound operators, and DMCs, supported by consulting, training, and the MyTourplan customer portal.
Is Tourplan a public or private company?
Tourplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tourplan founded?
Tourplan was founded in 1986. It employs 101 to 250 people.
Where is Tourplan based?
Tourplan is headquartered in London, United Kingdom, in the Europe region.
How does Tourplan make money?
Four revenue lines are on record. Software Subscription (Tourplan Cloud) is the primary driver. The others are on-Premise Licensing, professional Services and hosting Services.
Who are Tourplan's main competitors?
Direct peers on record are Bokun (by Tripadvisor), Tourwriter, Dolphin Dynamics, TrekkSoft (by Bokun), Rezdy and Checkfront (by Booqed). Broad incumbents are Sabre Hospitality / SynXis and Traveltek. Peek is listed as an emerging player. AeroCRS is listed as a regional player.
Does Tourplan have an API?
Yes. Tourplan offers published APIs that allow subscribers to export data. The subscriber agreement states that subscribers 'not alter Data except through the Software or published Tourplan APIs.' No public API documentation, developer portal, or SDK is explicitly mentioned in the available sources.
What industry is Tourplan in?
Tourplan's product category is Tour Operator and Destination Management Software. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561520 and its SIC code is 5045.