What Tourwriter does

Tourwriter is a privately held New Zealand SaaS company that has operated continuously since 2004, providing a cloud-based tour operator software platform for luxury inbound tour operators, destination management companies (DMCs), travel designers, and travel advisors. Its core product is an integrated platform combining a drag-and-drop itinerary builder, a CRM tailored for traveler and agency contacts, financial management with multi-currency support, booking request management, productivity tools, and a BI-driven analytics module. The platform is differentiated by a certified two-way integration with Xero — Tourwriter is the first travel management platform to achieve Certified Xero Integration status — and a Stripe Verified Partner relationship that enables embedded payment processing with automated reconciliation.

The company sells exclusively via a direct-to-business motion through its website, combining self-serve onboarding with inside sales, demo booking CTAs, and tiered subscription plans (Expert, Pro, Premium, Premium+) starting at USD 99/month, with Xero integration gated to Premium and Premium+ tiers. It serves a globally distributed customer base of small and mid-size luxury DMCs across New Zealand, Australia, the UK, continental Europe, North America, and South America, and holds memberships in the Tourism Industry Association New Zealand (TIA) and the European Tourism Association (ETOA). The company has 11–50 employees, is bootstrapped with no disclosed institutional funding, and is led by CEO Glenn Campbell with Serge van Dam as Chair.

Name

Tourwriter

Legal name

Tourwriter Limited

Website

https://tourwriter.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourwriter is a Wellington-based SaaS platform founded in 2004 that provides cloud-based itinerary design, CRM, bookings, and financial management software for luxury inbound tour operators, DMCs, and travel designers worldwide, priced via tiered subscriptions starting at USD 99/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription (Tiered Plans): Monthly or annual subscription fees based on tiered plans (Expert, Pro, Premium, Premium+) with varying feature sets and support levels. Starting price at USD 99/month.
2. Xero Integration Add-on: Two-way Xero accounting integration available on Premium and Premium+ plans as a premium feature tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tourwriter is a cloud-based SaaS platform purpose-built for luxury inbound tour operators, destination management companies (DMCs), and travel designers who create multi-day FIT (Foreign Independent Traveler) trips. The platform unifies itinerary design with drag-and-drop tooling, CRM, financial management with Stripe payments and Xero accounting integration, bookings management, productivity/task automation, and analytics. Pricing starts at USD 99/month on tiered plans (Expert, Pro, Premium, Premium+) aimed at boutique and mid-size travel businesses globally.

Product overview

Tourwriter is a unified cloud-based tour operator software platform built for luxury and bespoke DMCs, travel designers, travel advisors, and inbound tour operators designing multi-day FIT trips. The platform operates as a single integrated system combining an itinerary builder (with drag-and-drop design), CRM for travel management, financial management with invoicing and accounting, bookings management, productivity tools, and analytics & reporting. The core platform integrates natively with Xero (certified two-way accounting sync) and Stripe (payment processing). Key differentiators include mobile-responsive itinerary sharing, multi-currency support, and automated workflow capabilities. Pricing starts at USD 99/month for the entry-level plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourwriter Platform End-to-end cloud-based tour operator software platform designed for luxury and bespoke DMCs, travel designers, travel advisors, and inbound tour operators. It enables the design, quoting, booking, and management of multi-day FIT trips with itinerary building, CRM, financial management, and analytics capabilities.
• Xero Certified Integration Certified two-way real-time accounting synchronization with Xero, syncing invoices, payments, line items, amounts, payment terms, invoice statuses, and transaction records bidirectionally with multi-currency support.

Quantifiable outcome

• 80% reduction in time to produce quotes
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationTourwriter is the first and only travel management platform to achieve Certified Xero Integration status. This two-way real-time sync connects itinerary, invoicing, and payment data between platforms. Xero integration is available on Premium and Premium+ plans, requiring meeting Xero's rigorous standards for security, reliability, and performance.
• StripecoreTechnology or IntegrationStripe is the payment processor for Tourwriter's payment functionality. Customers can accept client payments via Stripe with automatic flow into Xero for reconciliation. Tourwriter is a Stripe Verified Partner.
• Tourism Industry Association New Zealand (TIA)minorOthersTourwriter is a member of the Tourism Industry Association New Zealand (TIA), supporting the local travel and tourism industry.
• European Tourism Association (ETOA)minorOthersTourwriter is a member of ETOA (European Tourism Association), supporting the European inbound tourism industry.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rezdy: Rezdy is a tour-operator and activity software platform offering booking management, supplier connectivity, and channel distribution. It is one of the closest direct competitors to Tourwriter in the tour-operator SaaS space, targeting a similar SMB operator base.
• Peek Pro: Peek Pro is tour and activity operator software covering booking, payments, and marketing tools. It directly competes with Tourwriter for tour-operator and DMC customers, with overlapping functionality in itinerary/booking management.
• FareHarbor: FareHarbor, owned by Booking Holdings, provides booking, payments, and channel management software for tour and activity operators worldwide. It is a direct, well-capitalized competitor to Tourwriter in tour-operator SaaS, though it skews more toward activity and attraction operators than bespoke FIT/DMC workflows.
• Bokun (Tripadvisor): Bokun, a Tripadvisor company, offers a booking management and distribution platform for tour and activity operators. It overlaps with Tourwriter on operator back-office functionality and competes for the same SMB operator customer segment, with stronger global distribution via Tripadvisor.
• Checkfront (Tripadvisor): Checkfront, also part of Tripadvisor, provides online booking and reservation management software for tour operators, accommodations, and activity providers. It is a direct competitor to Tourwriter in tour-operator SaaS, with comparable booking, payment, and channel-management features.
• Ventrata: Ventrata is a tour-operator booking and ticketing platform with a reseller distribution network. It is a direct competitor to Tourwriter for tour and activity operators, with emphasis on ticketing and global distribution rather than bespoke FIT itinerary design.
• Regiondo: Regiondo is a reservation and ticketing system for tours, activities, and attractions, with strong presence in Europe. It is a direct competitor to Tourwriter for tour-operator SaaS customers, particularly in the EMEA market.

Emerging players

• Traveltek: Traveltek provides travel technology including booking engines, cruise, and tour operator tools. It is comparable to Tourwriter as a technology vendor for tour operators, with broader scope across travel distribution rather than a focused DMC/ITinerary niche.

Broad incumbents

• Amadeus IT Group: Amadeus is a global travel technology incumbent serving airlines, hotels, and travel sellers. It is comparable to Tourwriter as a travel technology platform, though at vastly larger scale and with broader scope; could potentially expand into tour-operator workflows over time.
• Travelport: Travelport is a global travel commerce platform providing distribution, technology, and payment solutions. It is comparable to Tourwriter as a travel-software provider, with far broader scope across GDS and travel seller tooling, and serves as a large incumbent in the same broader industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tourwriter.travel.software
• LinkedInlinkedin.com/company/tourwriter
• Instagraminstagram.com/tourwriter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourwriter