TravelTek
TravelTek is a UK-headquartered B2B travel technology provider offering a SaaS booking engine (iSell), cruise and hotel APIs, dynamic packaging tools, mid-office administration (iBos), and CRM to travel agencies, tour operators, cruise operators, GSAs, and airlines globally.
- Company typePrivate
- Founded2002
- HeadquartersEast Kilbride, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TravelTek does
TravelTek is a Glasgow-headquartered B2B travel technology company founded in 2002 and operating as a subsidiary of Juniper Group. The company provides an end-to-end platform for travel agencies, tour operators, cruise operators, GSA/B2B partners, and airlines, enabling them to search, book, and manage itineraries for flights, hotels, cruises, tours, and ancillary products from a single workflow. Its core products include the iSell booking engine, iBos mid-office administration, CruiseConnect for cruise front-end sales, HotelConnect for hotel aggregation, a Dynamic Packaging suite (CruiseTek, Tourtek, Supplytek), and the Integrated CRM, supplemented by white-label website and custom development services. The platform is delivered as multi-tenant SaaS with an API-first architecture; the Cruise API, Travel API, and Hotel API connect customers to over 100 suppliers including all three major GDS systems (Sabre, Travelport, Amadeus) and more than 30 cruise suppliers such as Crystal, Windstar, Mein Schiff, Hapag-Lloyd, Avalon Waterways, and Scenic & Emerald Cruises.
Underlying infrastructure runs on AWS (EC2, S3, Lambda, RDS, SQS, SNS, DynamoDB, Kafka, CloudFront) with Python and Node.js services containerised in Docker, and the platform processes over £8 billion in annual cruise sales across millions of booking transactions. TravelTek monetises through a mix of recurring SaaS subscriptions (e.g., CruiseConnect at $29/user/month with a freemium tier and 30-day trial), usage-based fees on API calls and bookings, API licensing to technology partners, and consulting services for integration and training. The company operates a remote-first model with approximately 90 team members across the UK, Europe, India, Australia, and North America, sells through a dedicated enterprise field sales team plus channel partners such as MyHoliday2 in Australia, and has named customers including Hays Travel, On the Beach, Cruise Planners, Mast Travel, Polimundo, and a leading US airline. The most recent disclosed funding was a £1.3 million round in June 2021 from YFM Equity Partners and FTI LLP, earmarked for product development, automation, and US expansion.
TravelTek firmographics
Firmographics- Name
- TravelTek
- Legal name
- Traveltek Limited
- Website
- https://traveltek.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TravelTek is a UK-headquartered B2B travel technology provider offering a SaaS booking engine (iSell), cruise and hotel APIs, dynamic packaging tools, mid-office administration (iBos), and CRM to travel agencies, tour operators, cruise operators, GSAs, and airlines globally.
- Ownership category
- akta.pro rank
TravelTek industry classification
Industry- Product category
- Travel Technology Software
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Cruise Booking Platforms (THALAFAG)
- akta.pro secondary industries
- Cruise Booking Platforms & OTAs (THAEAFAA), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
Keywords
Where TravelTek is headquartered
LocationHeadquarters
- HQ city
- East Kilbride
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
TravelTek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Subscription-based fees for access to web-based applications, tools, and platforms including iSell, iBos, and CruiseConnect. Invoiced monthly in advance for subscription fees, with variable usage-based charges invoiced monthly in arrears.
- Usage-Based / Volume-Based Services: Variable rate billing based on data measured from customer use of services, including API calls, booking volumes, and transaction processing. These volume-based charges are invoiced monthly in arrears.
- Consulting Services: Professional services including training, configuration, integration, and other consulting engagements. Invoiced on the Effective Date alongside the first monthly subscription fee.
- API Licensing: Licensing of APIs (Cruise API, Travel API, Hotel API) to third-party platforms and partners for integration into their own systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | CruiseStarter (Free Tier) |
| Subscription | Monthly | Cruise Plus (Paid Tier) |
| Freemium | Pay-as-you-go | 30-Day Free Trial |
| Subscription | Monthly | Enterprise / Custom Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
TravelTek product offering
Product offeringCore offering
Traveltek provides an end-to-end B2B travel technology platform for travel agencies, tour operators, cruise operators, and airlines. Its flagship iSell booking engine enables agents to search, book, and manage flights, hotels, cruises, tours, and ancillaries in a single transaction, complemented by iBos mid-office administration, dynamic packaging tools (CruiseTek, Tourtek, Supplytek), and Cruise, Travel and Hotel APIs connecting to 100+ suppliers including Sabre, Travelport, Amadeus, and 30+ cruise lines.
Product overview
TravelTek offers a modular, end-to-end travel technology ecosystem with iSell as the core award-winning booking engine. The platform integrates iBos for mid-office administration, Dynamic Packaging (encompassing CruiseTek, Tourtek, and Supplytek) for packaging capabilities, and comprehensive API products (Cruise API, Travel API, Hotel API) connecting to 100+ suppliers. Additional modules include Hotel Connect, Integrated CRM, Quote Builder, and Cruise Website Builder. The ecosystem is enhanced by AI & Automation services including AIVA (AI Voyage Assistant). All products work individually or together as an integrated suite, processing over £8 billion in annual cruise sales.
Differentiator
Problem solved
Functional benefit
Brands
- iSell: Award-winning internet booking engine for travel agents and operators. Allows searching and booking flights, hotels, cruises, tours, and ancillary products in one seamless transaction.
- iBos
- Cruisetek
- Tourtek
- Supplytek
- HotelConnect
- Quote Builder
- CruiseConnect
- AIVA
- Cruise API
- Traveltek API
Products and services
- iSell Award-winning internet booking engine designed exclusively for travel agents and operators. Enables search and booking of flights, hotels, cruises, tours, and ancillary products in a single seamless transaction with integrated CRM, booking management, and dynamic packaging capabilities.
- iBos Cutting-edge mid-office administration system that consolidates data from multiple GDS channels into a centralized platform. Features invoicing, supplier management, commissions and mark-up, expense tracking, reporting, and full accounting integration.
- Dynamic Packaging (CruiseTek, Tourtek, Supplytek) Dynamic packaging platform that enables tour operators, travel agents, and OTAs to blend diverse travel components into unified booking experiences. Includes CruiseTek (cruise package building), Tourtek (flexible tour operator software for complex itineraries), and Supplytek (inventory management and distribution for contracted products).
- CruiseConnect Front-end cruise solution enabling discovery and booking of cruises from leading cruise lines with live pricing, quote management, and seamless hand-off to Clientbase (Trams) and SION. Available with a CruiseStarter (free) tier, Cruise Plus subscription ($29 per user per month), and a 30-day free trial.
- Cruise API Advanced Cruise API connecting to over 30 top cruise suppliers globally through a single API integration, providing real-time pricing, flexible payment integration, full rate transparency, enhanced content, and dedicated support. Available via RESTful integration with XML and JSON formats.
- Travel API Market-leading Travel API providing connections to over 100 suppliers of flights, hotels, cruises, car rental, and ancillary services. Links to major GDS systems (Sabre, Travelport, Amadeus) and supports multiple formats including XML and JSON.
- Hotel API Hotel API built on a new JSON version enabling hotel search and booking capabilities through a single integration. Available through iSell or for building into custom platforms.
- Hotel Connect Advanced hotel search and booking tool built directly into iSell. Powered by Vervotech for hotel content mapping, it enables agents to search, compare, and book hotels from multiple suppliers without leaving the platform, with real-time rates and availability.
- Cruise Website Builder Quick-to-market booking website builder specifically designed for cruise businesses. Provides white-label and bespoke front-end solutions for creating cruise-focused travel websites.
- Website & App Development Custom website design and development services for travel agencies driving brand and conversion. Offers white-label solutions and bespoke front-end solutions tailored to individual business needs.
- AI & Automation Services (AIVA) AI-powered automation services including AIVA (AI Voyage Assistant), Traveltek's AI voyage assistant. Includes robotic process automation (RPA) and AI-driven solutions for travel companies covering recommendation, process automation, dynamic pricing optimisation, anomaly detection, and predictive analytics.
Quantifiable outcome
- Delivers 10x faster customer service through integrated CRM
- +2 more outcomes
Companies that use TravelTek
Customer profileNamed customers7 records
Ideal customer profiles4 records
TravelTek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability9 records
Feature9 records
TravelTek partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and strategic.
- Mein Schiff (TUI Cruises / Royal Caribbean)coreMein Schiff was integrated with the Traveltek API and iSell, giving users direct access to live pricing and availability for premium inclusive cruises. Mein Schiff operates 8 ships serving the German-speaking market.
- Windstar CruisescoreWindstar Cruises was successfully integrated into the iSell platform, enabling agents to search for live pricing and book luxury yacht and sailing cruise experiences.
- TProfilestrategicTraveltek announced a strategic partnership with TProfile, combining双方 capabilities to deliver enhanced travel technology solutions to the market.
- CrystalcoreCrystal joined the Traveltek platform, expanding luxury travel offerings and enabling Crystal cruise bookings through the iSell platform.
- Avalon WaterwayscoreTraveltek added Avalon Waterways to its growing network of cruise lines, enabling booking of river cruise products through the Traveltek platform.
- SIONcoreTraveltek announced a new strategic partnership with travel technology company SION, enabling seamless hand-off from CruiseConnect bookings to SION, enhancing the end-to-end booking workflow for cruise agents.
- BR-DGEstrategicTraveltek partnered with BR-DGE, a payment orchestration provider, to transform travel payments. This partnership adds payment orchestration capabilities to the Traveltek platform, enhancing the payment experience for travel bookings.
- Aurora ExpeditionscoreTraveltek broadened its expedition cruise portfolio through a partnership with Aurora Expeditions, adding expedition cruise products to the iSell platform for travel agents to search and book.
- SabrecoreSabre is one of the major GDS (Global Distribution System) providers connected through the Traveltek API platform, enabling access to Sabre's travel inventory and distribution capabilities for Traveltek customers.
- TravelportcoreTravelport is one of the major GDS providers connected through the Traveltek API platform, enabling access to Travelport's travel inventory and distribution capabilities for Traveltek customers.
- AmadeuscoreAmadeus is one of the major GDS providers connected through the Traveltek API platform, enabling access to Amadeus' travel inventory and distribution capabilities for Traveltek customers.
- VervotechcoreVervotech provides hotel content mapping technology that powers Traveltek's Hotel Connect product, aggregating and normalising hotel content from across connected suppliers into a unified interface.
- Clientbase (Trams)coreClientbase (Trams) is integrated with CruiseConnect for seamless hand-off of booking data, enabling Traveltek customers to transfer cruise booking information directly into the Clientbase (Trams) back-office system.
- Scenic & Emerald CruisescoreScenic & Emerald Cruises were made available on Traveltek's Cruise Booking API and iSell platform, providing users access to luxury expedition and river cruise products.
- Hapag-Lloyd CruisescoreHapag-Lloyd Cruises became available on iSell, enabling agents to book Hapag-Lloyd's premium cruise products with live pricing and availability.
- StubacoreStuba is an accommodation supplier integrated with the Traveltek platform via API, providing hotel and accommodation inventory to Traveltek customers.
- VIVA CruisescoreVIVA Cruises is integrated with the Traveltek platform, offering river cruise products to travel agents through the iSell booking engine and API.
- MyHoliday2strategicMyHoliday2, an award-winning Australian travel brand, partnered with Traveltek to expand into the B2B market and cruise sector. MyHoliday2 leverages Traveltek's cruise platform to provide cruise products to travel professionals and consumers.
- Amazon Web Services (AWS)coreTraveltek migrated all global customers to AWS in 2020 for improved scalability, security, and stability. AWS infrastructure underpins the entire platform architecture processing billions in annual bookings.
- ExpediacoreExpedia API integration provides access to millions of properties, billions of airline seats, and thousands of car rental options through the Traveltek platform.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
TravelTek competitors and assessment
Company assessmentBroad incumbents
- Amadeus: Amadeus is one of the largest global GDS and travel technology providers, serving airlines, hotels, travel agencies, and tour operators with booking, distribution, and IT solutions. While also a Traveltek partner via GDS integration, Amadeus competes broadly in the same travel technology category with greater scale and resources.
- WebBeds: WebBeds is a global B2B travel distribution marketplace connecting travel advisors and tour operators to hotel, flight, and ground transfer inventory. It is a comparable B2B booking and distribution platform to Traveltek, serving a similar agent and tour operator customer base.
- Sabre: Sabre is a leading global GDS and travel technology platform serving airlines, hotels, agencies, and corporations. Like Travelport and Amadeus, Sabre is both a Traveltek integration partner and a broader competitor offering overlapping agent-facing booking, mid-office, and distribution capabilities at much larger scale.
- IBS Software: IBS Software is a large travel technology vendor offering passenger service systems, crew management, and travel distribution platforms to airlines, tour operators, and hospitality providers. It overlaps with Traveltek in serving tour operators and OTAs with booking and distribution technology, though at significantly larger enterprise scale.
- Travelport: Travelport is a major global GDS serving travel agents, tour operators, and OTAs with air, hotel, and travel content distribution. It directly overlaps with Traveltek's Travel API and booking engine capabilities, though Travelport operates as a much larger horizontal incumbent rather than a specialist platform.
- Hotelbeds: Hotelbeds is a leading B2B bed bank and travel distribution platform serving travel agents, tour operators, and OTAs with hotel, transfer, and activity inventory. It is comparable to Traveltek in operating as a B2B distribution intermediary between suppliers and resellers, though focused on accommodation rather than cruise.
Direct peers
- TravelgateX: TravelgateX is a B2B travel marketplace and connectivity platform enabling accommodation, flight, and ancillary distribution between suppliers and sellers. It is a direct peer to Traveltek in providing API-based distribution infrastructure connecting travel suppliers to resellers at scale.
- Datalex: Datalex provides digital commerce and personalization platforms for airlines and travel retailers. It is a direct peer to Traveltek in offering end-to-end booking, pricing, and merchandising technology to travel suppliers and resellers, with comparable API-first distribution and mid-office functionality.
Emerging players
- Duffel: Duffel is an API-first travel platform providing booking and distribution infrastructure for travel businesses, with initial focus on flights and now expanding into hotels. It is comparable to Traveltek as a modern API-first travel distribution platform, though Duffel is more emerging-stage and not yet specialized in cruise.
Others
- Clientbase (Trams): Clientbase (Trams), owned by Traveltek's parent Juniper Group, is a back-office travel agency management system used by cruise and travel agents. It is highly relevant as a complementary ecosystem peer, with CruiseConnect hand-off directly integrating bookings into Clientbase.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TravelTek social profiles
Digital presenceTravelTek compliance and trust
Trust signalCompliance3 records
TravelTek financial estimates
Financial estimateRevenue estimate
Valuation estimate
TravelTek leadership team
Management profileNumber of profiles
Profiles7 records
TravelTek funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TravelTek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TravelTek
What does TravelTek do?
Traveltek provides an end-to-end B2B travel technology platform for travel agencies, tour operators, cruise operators, and airlines. Its flagship iSell booking engine enables agents to search, book, and manage flights, hotels, cruises, tours, and ancillaries in a single transaction, complemented by iBos mid-office administration, dynamic packaging tools (CruiseTek, Tourtek, Supplytek), and Cruise, Travel and Hotel APIs connecting to 100+ suppliers including Sabre, Travelport, Amadeus, and 30+ cruise lines.
Is TravelTek a public or private company?
TravelTek is a private company. It is classified as corporate owned and is currently operating.
When was TravelTek founded?
TravelTek was founded in 2002. It employs 101 to 250 people.
Where is TravelTek based?
TravelTek is headquartered in East Kilbride, United Kingdom, in the Europe region.
How does TravelTek make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are usage-Based / Volume-Based Services, consulting Services and API Licensing.
Who are TravelTek's main competitors?
Broad incumbents on record are Amadeus, WebBeds, Sabre, IBS Software, Travelport and Hotelbeds. Direct peers are TravelgateX and Datalex. Duffel is listed as an emerging player. Clientbase (Trams) is listed as an others.
Does TravelTek have an API?
Yes. TravelTek offers a comprehensive Travel API and Cruise API for integration with third-party platforms. The APIs provide connections to 100+ suppliers including major GDS systems (Sabre, Travelport, Amadeus), cruise lines, hotels, flights, car rentals, and ancillary services. Supports multiple formats including XML and JSON. The Cruise API offers single API integration with real-time pricing, flexible payment integration, full rate transparency, enhanced content, and dedicated support. The Hotel API is built on a new JSON version for hotel search and booking integration. RESTful APIs enable seamless integration with third-party systems, travel agent platforms, and mobile applications. Developer documentation is at www.traveltek.com/travel-api-provider.
What industry is TravelTek in?
TravelTek's product category is Travel Technology Software. Its primary akta.pro industry code is THALAFAG, Cruise Booking Platforms, with a secondary code of THAEAFAA, Cruise Booking Platforms & OTAs. Its NAICS code is 561510 and its SIC code is 4700.