Willowmore
Willowmore is a Singapore-based IoT smart access control provider selling smart padlocks, multi-protocol gateways, and subscription software to telecom tower operators, utilities, and government agencies across Southeast Asia, replacing physical key management with virtual-key, real-time monitoring.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Willowmore does
Willowmore Pte. Ltd., founded in 2014 in Singapore, provides IoT-driven enterprise access control and digital key management solutions for critical infrastructure operators. The company's product architecture combines proprietary hardware (heavy-duty smart padlocks and cabinet locks, multi-protocol NB-IoT/LoRa/Sigfox gateways) with a cloud-based software platform (WM Command for centralised access management, WM Surveillance for video analytics, WM Facility CMMS for maintenance management, and WMSenseHub for real-time monitoring) and integration services connecting to CCTV, SCADA, Building Management Systems, and IoT sensors. Two Singapore patents protect the gateway and smart padlock designs. The platform replaces manual physical key management with smartphone-based virtual keys, real-time access event monitoring, and audit trails, targeting organisations with large distributed asset footprints.
Willowmore firmographics
Firmographics- Name
- Willowmore
- Legal name
- Willowmore Pte. Ltd.
- Website
- https://willowmore.com.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willowmore is a Singapore-based IoT smart access control provider selling smart padlocks, multi-protocol gateways, and subscription software to telecom tower operators, utilities, and government agencies across Southeast Asia, replacing physical key management with virtual-key, real-time monitoring.
- Ownership category
- akta.pro rank
Willowmore industry classification
Industry- Product category
- IoT Access Control Management
- NAICS
- Computer Facilities Management Services (541513), Locksmiths (561622)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Physical Security, Access Control & Visitor Management (HSAPAPAD)
- akta.pro secondary industries
- Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Remote Operations, Control Room & Digital O&M (Monitoring, Diagnostics) (EUAEAGAM)
Keywords
Where Willowmore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Willowmore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Smart Lock Hardware Sales: Sale of enterprise-grade smart padlocks and cabinet locks designed for critical infrastructure applications. Products are sold directly to operators and through channel partnerships.
- Access Control Software Platform: Subscription-based software platform providing centralized access management, real-time monitoring, and analytics. Includes WM Command, WM Surveillance, and facility management capabilities.
- IoT Integration Services: Integration services for connecting smart locks with sensors, CCTV, and building management systems. Includes implementation, configuration, and ongoing support.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Willowmore product offering
Product offeringCore offering
Willowmore provides an IoT-driven smart access control and digital key management platform for critical infrastructure operators. The offering combines proprietary cloud-based access control management software (WM ACMS / WM Command) with enterprise-grade hardware including smart padlocks, smart cabinet locks, and multi-protocol IoT gateways (NB-IoT/LoRa/Sigfox and SIG-WAV), enabling centralized monitoring, virtual key provisioning, audit trails, and integration with sensors, CCTV, and building management systems.
Product overview
Willowmore is an IoT-driven smart access control and digital key management solutions provider offering a platform-plus-modules architecture. The core product suite includes the WM ACMS (Access Control Management System) platform for centralized access governance, complemented by hardware products (WM Access Padlocks, WM Access Cabinet Locks, NB-IoT/SIG-WAV Gateways) and software modules (WM Command for real-time monitoring, WM Surveillance for video analytics, WM Facility CMMS for maintenance management, and WMSenseHub for visitor management). The Smart Solids Disposal Management System extends capabilities into operational automation. Together, these products enable organizations to secure distributed assets, automate facility operations, and transform access activity into operational intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- WM Command: Centralised access management platform for monitoring and controlling access across multiple facilities from a single dashboard.
- WM Surveillance
- WM Access Cabinet Locks
- WM Access Padlocks
- WM Facility CMMS
- WMSenseHub
- WM Alpha Padlock
Products and services
- WM ACMS (Access Control Management System) Cloud-based access control platform providing centralized access governance, digital key management, and integration-ready architecture for sensors, CCTV, and facility systems. Enables secure, keyless access across distributed sites for enterprise operators.
- WM Command Centralized access management platform that allows administrators to monitor and control access across multiple facilities from a single dashboard, managing permissions, tracking activity logs, and enabling real-time response to security events.
- WM Surveillance Video analytics and monitoring solution featuring regulator-approved analytics, supervision monitoring, loitering detection, and no-go zones for comprehensive facility surveillance integrated with access control.
- WM Access Cabinet Locks Smart cabinet locks for securing indoor storage, equipment rooms, and facility cabinets with keyless digital access control and audit trails.
- WM Access Padlocks Heavy-duty smart padlocks for outdoor and infrastructure access points including telecom towers, gates, equipment rooms, and storage areas. Supports keyless mobile access with full audit tracking.
- WM Facility CMMS Computerized Maintenance Management System for digitalizing maintenance operations across multi-site facilities. Includes work order management, preventive maintenance scheduling, asset registry, and real-time dashboards.
- NB-IoT Gateway Patent-protected gateway device supporting NB-IoT, LoRa, and Sigfox protocols for remote 24/7 monitoring of critical assets. Enables multiple smart keyless locks, sensors, and devices to communicate with Network Operations Centres.
- SIG-WAV Gateway Low Power Wide Area Network gateway combining Sigfox and Bluetooth connectivity for real-time monitoring of distributed assets. First Bluetooth SIGFOX Gateway in the market.
- WM Alpha Padlock Flexible infrastructure security smart padlock with full audit tracking for authorized personnel, designed for outdoor and infrastructure access points such as equipment rooms, gates, storage areas, and maintenance facilities.
- Smart Solids Disposal Management System (SDMS) Cloud-based system for unified sludge disposal operations across water treatment facilities, enabling real-time visibility, predictive planning, and improved operational coordination with IoT sensor integration.
Quantifiable outcome
- Reduce access time from 15-30 minutes to near-instant availability for staff
- +4 more outcomes
Companies that use Willowmore
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Willowmore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature9 records
Willowmore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- IMDAcoreAccreditation@SG Digital program validates Willowmore's products are robust, secure, and enterprise-ready. IMDA accreditation enables procurement by government agencies, schools, and statutory boards. Joint marketing through events like 'Beyond Keys' for MOE schools.
- EricssoncorePartnership to deliver keyless smart lock solution for tower sites. Ericsson deployed thousands of locks operated by virtual keys, integrated with NB-IoT Gateway for remote monitoring. Collaborated on robust enterprise workflow and seamless integration API.
- ST EngineeringsupportingBackend workflow platform uniquely developed and secured by ST Engineering for Protelindo deployment. Integration partner for access control system.
- SIGFOXsupportingExhibited SIG-WAV Gateway (first Bluetooth SIGFOX gateway) at Mobile World Congress 2018 and IoT Asia. Technology partnership for LPWAN connectivity.
- ST MicroelectronicssupportingCo-exhibited at IoT Asia Singapore 2018. Technology ecosystem partner for semiconductor components.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Willowmore competitors and assessment
Company assessmentBroad incumbents
- HID Global: Subsidiary of Assa Abloy offering identity and access management solutions including physical access control, mobile credentials, and IoT-enabled readers. Overlaps with Willowmore on enterprise/government customers and access governance use cases.
- Allegion: Public-listed global provider of access control hardware and software (Schlage, Von Duprin, LCN, ISONAS) with strong presence in commercial and institutional facilities. Comparable in the smart lock and access management category, especially for enterprise and education customers.
- Assa Abloy: Global leader in access solutions and locks, with a comprehensive portfolio of smart locks, electronic access control, and credential management serving enterprise, government, and critical infrastructure customers worldwide. Directly comparable as the dominant incumbent in the same buyer category Willowmore targets.
- dormakaba: Swiss-listed global access and security solutions provider with electronic locks, enterprise access control, and entrance systems. Comparable as an incumbent in the same physical security and access control category, serving similar enterprise and infrastructure buyers.
Direct peers
- SALTO Systems: Provider of electronic smart locks and cloud-based access control (SALTO KS) targeting commercial real estate, education, coworking, and hospitality. Highly comparable product architecture and use cases to Willowmore's smart padlock + SaaS stack.
- Brivo: Cloud-native access control SaaS provider offering mobile credentials, video integration, and visitor management to commercial and multi-site enterprises. Closely aligned with Willowmore's cloud platform approach and multi-site facility customer base.
Emerging players
- Latch: Smart access and building automation provider for multifamily and commercial real estate, offering hardware, software, and resident/visitor apps. Comparable SaaS-plus-smart-lock model, though focused on real estate verticals rather than critical infrastructure.
- RemoteLock: Cloud-based access control platform for vacation rentals, commercial, and multi-site operators with a SaaS model and integrations to smart locks from multiple vendors. Comparable business model and SaaS-plus-hardware positioning.
Regional players
- igloohome: Singapore-based smart lock company specializing in keyless access solutions for residential, short-term rental, and property management use cases across Southeast Asia. Same home market and a comparable IoT smart lock product approach, with overlap on property manager buyer personas.
Others
- Procore (Site Attendance / Workforce modules): While primarily construction management software, Procore's workforce and site access modules overlap with Willowmore's facility CMMS and contractor tracking capabilities. Thematically adjacent given shared focus on multi-site operational visibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Willowmore social profiles
Digital presenceWillowmore compliance and trust
Trust signalCompliance2 records
Willowmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willowmore leadership team
Management profileNumber of profiles
Profiles4 records
Willowmore subsidiaries and ownership
Company hierarchySubsidiaries1 record
Willowmore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willowmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willowmore
What does Willowmore do?
Willowmore provides an IoT-driven smart access control and digital key management platform for critical infrastructure operators. The offering combines proprietary cloud-based access control management software (WM ACMS / WM Command) with enterprise-grade hardware including smart padlocks, smart cabinet locks, and multi-protocol IoT gateways (NB-IoT/LoRa/Sigfox and SIG-WAV), enabling centralized monitoring, virtual key provisioning, audit trails, and integration with sensors, CCTV, and building management systems.
Is Willowmore a public or private company?
Willowmore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Willowmore founded?
Willowmore was founded in 2014. It employs 11 to 50 people.
Where is Willowmore based?
Willowmore is headquartered in Singapore, Singapore, in the Asia region.
How does Willowmore make money?
Three revenue lines are on record. Smart Lock Hardware Sales are the primary driver. The others are access Control Software Platform and ioT Integration Services.
Who are Willowmore's main competitors?
Broad incumbents on record are HID Global, Allegion, Assa Abloy and dormakaba. Direct peers are SALTO Systems and Brivo. Emerging players are Latch and RemoteLock. igloohome is listed as a regional player. Procore (Site Attendance / Workforce modules) is listed as an others.
Does Willowmore have an API?
Yes. Willowmore provides cloud dashboards, APIs, and digital platforms for device connectivity, access management, data storage, notifications, and analytics. The Services may exchange information with third-party services. Ericsson has collaborated with Willowmore to develop a robust enterprise workflow and seamless integration API. The platform supports integration with sensors, CCTV and facility systems.
What industry is Willowmore in?
Willowmore's product category is IoT Access Control Management. Its primary akta.pro industry code is HSAPAPAD, Physical Security, Access Control & Visitor Management, with a secondary code of HSAHAAAG, Access Control & Smart Locks (Managed/Monitored). Its NAICS code is 541513 and its SIC code is 3822.