What Kasa Smart does

Kasa Smart is a consumer smart home brand operated as a wholly-owned subsidiary of TP-Link Systems Inc. The company offers a hub-free, WiFi-based smart home ecosystem spanning four product categories: security cameras (indoor, outdoor, and video doorbell), light switches and dimmers, smart lighting (including multi-color bulbs), and smart plugs (indoor and outdoor). All devices are controlled via the unified Kasa mobile app and are designed for direct WiFi connectivity without proprietary hubs or accessories. Select products also integrate with Amazon Alexa, Google Assistant, and Apple HomeKit for voice-activated control.

Kasa Smart serves individual homeowners, renters, and DIY smart home enthusiasts, with a stated user base of over 9 million customers. The go-to-market motion is product-led and self-serve: products are sold directly through kasasmart.com and Amazon's global marketplace, with social media, content marketing, and voice assistant ecosystem discovery as supporting top- and mid-funnel channels. Revenue is generated almost entirely through one-time hardware sales at unit prices between $22.99 and $59.99, with no required subscription for core device functionality; a KasaCare plans offering suggests early movement into optional service-based monetization.

The company is privately held as part of TP-Link Systems Inc., a US-incorporated parent headquartered in California. Products are designed in California, hold UL safety certification, and have received PCMag Reader's Choice recognition. No independent venture or private equity funding is associated with the Kasa Smart brand specifically, and financial disclosures are not publicly available.

Name

Kasa Smart

Legal name

TP-Link Systems Inc.

Website

https://kasasmart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Kasa Smart is a TP-Link Systems subsidiary offering hub-free WiFi smart home devices — cameras, switches, lighting, and plugs — to consumer DIY smart home enthusiasts via direct e-commerce and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Consumer Smart Home Electronics

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

akta.pro secondary industry

Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE)

Keywords

• Smart home devices
• Wifi smart lighting
• Smart security cameras
• Smart plugs outlets
• Home automation products

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales: Kasa Smart generates revenue through one-time hardware sales of smart home devices including security cameras, light switches, smart lighting, and smart plugs. Products are sold directly through kasasmart.com and via Amazon marketplace. No recurring subscription is required for core device functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kasa Smart designs, manufactures, and sells WiFi-connected consumer smart home devices including security cameras, smart light switches, dimmers, smart bulbs, and indoor/outdoor smart plugs. All products connect directly to home WiFi without requiring an additional hub and are managed through the proprietary Kasa mobile app, with native voice control support via Amazon Alexa, Google Assistant, and Apple HomeKit. The brand is owned and operated by TP-Link Systems Inc.

Product overview

Kasa Smart offers a unified smart home ecosystem with four product categories: Security Cameras (indoor/outdoor cameras, video doorbells), Light Switches (smart wall switches, dimmers), Lighting (smart bulbs), and Plugs (indoor/outdoor smart plugs). All devices are controlled through the Kasa app via WiFi connection, with voice control integration through Amazon Alexa and Google Assistant. Select products also support Apple HomeKit. The product lineup includes best-selling items like the KL125P4 smart light bulbs, KD110 video doorbell, KS230 dimmer switch, EC71 indoor pan/tilt camera, and KC420WS outdoor camera, ranging from $22.99 to $59.99.

Differentiator

Problem solved

Functional benefit

Products and services

• KL125P4 - Kasa Smart Light Bulb (4-Pack) 4-pack of WiFi-connected multicolor smart light bulbs enabling adjustable colors and brightness controlled through the Kasa app, priced at $39.99.
• KD110 - Kasa Smart Video Doorbell Camera Smart video doorbell camera providing video surveillance and two-way communication at the front door, priced at $49.99.
• KS230 KIT - Kasa Smart Dimmer Switch KIT Smart dimmer switch kit designed for 3-way lighting control with adjustable brightness, priced at $54.99.
• EP25P4 - Apple Home Supported Smart Plug 4-Pack 4-pack of WiFi smart plugs with Apple HomeKit support for remote control and scheduling of connected devices, priced at $49.99.
• KS200 - Kasa Smart Light Switch (Apple HomeKit Supported) WiFi-enabled single-pole smart light switch with Apple HomeKit integration for voice- and app-based control, priced at $22.99.
• EC71 - Kasa Smart Indoor Pan/Tilt Camera with Motion Tracking Indoor security camera with motorized pan and tilt capabilities and automated motion tracking, priced at $34.99.
• KC420WS - Kasa Smart 2K Outdoor Camera Wired (IP65 Weatherproof) Wired outdoor security camera with 2K resolution and IP65 weatherproof rating for outdoor surveillance, priced at $59.99.
• EP40A - Kasa Outdoor Plug, Apple HomeKit Supported, 2-Sockets Dual-socket outdoor smart plug with Apple HomeKit support for controlling outdoor devices and appliances, priced at $29.99.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• TP-LinkcoreOthersKasa Smart is a brand under TP-Link Systems Inc. All products, support, and corporate operations are managed through the TP-Link parent company. Copyright for Kasa Smart brand is held by TP-Link Systems Inc.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wyze: Wyze sells budget-priced WiFi smart home devices including cameras, smart plugs, bulbs, and switches sold primarily through Amazon. Highly comparable to Kasa in product mix, target consumer (DIY smart home), and hub-free architecture.
• TP-Link Tapo: Tapo is TP-Link's other consumer smart home brand, offering cameras, bulbs, plugs, and sensors via Amazon. Sister brand to Kasa under the same parent company with overlapping product categories and distribution.
• Philips Hue (Signify): Hue is the leading smart lighting brand with bulbs, light strips, and switches. Direct competitor to Kasa's KL125P4 bulb line, differentiated by a richer ecosystem but requiring a Hue Bridge hub for full functionality.
• Lutron: Lutron's Caséta and other lines compete in smart dimmer switches and wall controls. Comparable to Kasa's KS200 and KS230 KIT, with Lutron positioned as a premium, installer-friendly brand requiring a bridge hub.
• Eufy (Anker): Eufy offers smart home cameras, doorbells, lighting, and robot vacuums sold through Amazon and eufy.com. Highly comparable to Kasa in product breadth, DIY positioning, and hub-free philosophy, with stronger emphasis on local storage.
• Leviton: Leviton offers Decora Smart WiFi and Z-Wave switches, dimmers, and plugs that compete directly with Kasa's KS200 and KS230. Leviton has stronger electrical-contractor distribution, while Kasa leans DIY/Amazon-first.
• Wemo (Belkin): Wemo sells WiFi smart plugs, switches, and lighting. Comparable to Kasa's plug and switch lineup with hub-free architecture and Apple HomeKit support on select SKUs.

Broad incumbents

• Ring (Amazon): Ring dominates the video doorbell and home security camera categories and is owned by Amazon. Directly competes with Kasa's KD110 doorbell and KC420WS outdoor camera while benefiting from Alexa-first ecosystem integration.
• Google Nest: Google Nest offers a broad smart home portfolio (cameras, doorbells, thermostats, door locks, displays) tightly integrated with Google Assistant. Competes with Kasa across cameras and voice control, with platform-level advantages.

Emerging players

• Aqara: Aqara sells Zigbee-based smart home sensors, hubs, cameras, and switches through direct e-commerce. Comparable to Kasa in target use cases but differentiated by hub-centric architecture and broader sensor portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kasasmarthome
• YouTubeyoutube.com/user/TPLINKTECH
• Facebookfacebook.com/TPLINKUS
• LinkedInlinkedin.com/company/9407053

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasa Smart