One Potato

What One Potato does

One Potato is an organic, family-friendly, semi-prepared food company founded in 2015 and headquartered in Los Angeles, California. The company produces and delivers organic meal kits designed for households with children, positioning itself at the intersection of convenience and clean-label family nutrition. Catherine McCord serves as co-founder and CEO, anchoring the brand's identity around kid-appealing, parent-trusted recipes.

The company operates a direct-to-consumer distribution model, delivering semi-prepared organic ingredients and instructions to subscribers' homes. It has been financed through angel-stage investors across three rounds between August 2018 and October 2020, including Sand Hill Angels (participating twice), Halogen Ventures, Connetic Ventures, Evolution VC Partners, and NaHCO3. The most recent round disclosed is dated October 2020, with no subsequent funding events documented in the available data.

With a team of 11-50 employees, One Potato remains a small, privately held operator within the highly competitive meal-kit category. The input data is materially incomplete — the company website returned only a verification/loading screen during scraping — so product depth, geographic footprint, subscriber counts, revenue, and channel partnerships could not be independently verified. The available evidence supports only a baseline factual characterization of the business.

Name

One Potato

Website

https://onepotato.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

One Potato is a Los Angeles-based, organic, family-friendly semi-prepared meal-kit company founded in 2015 by Catherine McCord, delivering ready-to-cook organic meals directly to households with children.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery

NAICS

Frozen Food Manufacturing (31141)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Organic meal kits
• Family meal delivery
• Semi-prepared meals
• Organic food service
• Kid-friendly dinners

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

One Potato is an organic, family-friendly, semi-prepared food company that delivers ready-to-cook meal kits to households. The company focuses on providing healthy, organic meal solutions designed to reduce preparation time for busy families.

Differentiator

Problem solved

Functional benefit

Products and services

• Semi-Prepared Organic Meal Kits Subscription-based delivery of organic, family-friendly semi-prepared meal kits designed to reduce cooking time for households. Each kit contains pre-prepped ingredients and recipes for home preparation.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Blue Apron: Original US meal-kit pioneer offering pre-portioned recipes and fresh ingredients. Closely aligned with One Potato on product format, although Blue Apron's mass-market positioning differs from One Potato's organic/family niche.
• Home Chef: Meal-kit company acquired by Kroger, offering fresh, pre-portioned meal solutions. Comparable on kit format and family-oriented meal offerings, with stronger retail distribution via Kroger.
• Purple Carrot: Plant-based meal-kit and prepared-meal company. Comparable to One Potato on the prepared-meal subscription model and emphasis on clean/organic ingredients, though differentiated by a strict plant-based focus.
• EveryPlate: Value-oriented meal-kit service from HelloFresh. Comparable on kit format and subscription model, though targeting a more price-sensitive consumer than One Potato's premium organic positioning.
• HelloFresh: Largest global meal-kit company, delivering pre-portioned recipes and ingredients. Directly comparable to One Potato's semi-prepared, family-meal value proposition, with the same core delivery model and customer base.
• Sun Basket: Organic-focused meal-kit and prepared-food company. Highly comparable to One Potato on organic positioning, premium ingredient sourcing, and meal-kit delivery model.

Emerging players

• Splendid Spoon: Plant-based prepared-meal delivery service. Comparable on clean-ingredient positioning and DTC meal subscription model, though focused on plant-based/lunch occasions rather than family dinners.
• Freshly: Prepared (fully cooked) meal delivery service, acquired by Nestlé. Closely comparable on the prepared-meal convenience model, though offering fully cooked rather than semi-prepared meals.
• Daily Harvest: Direct-to-consumer prepared-food company delivering frozen, plant-forward meals and smoothies. Comparable on the prepared-meal convenience model and clean-ingredient positioning, though with a more adult/single-consumer focus.
• Thistle: Plant-forward prepared meal delivery service. Comparable on the ready-to-eat prepared-meal subscription model and organic ingredient focus, though with a regional, health-focused positioning rather than family meals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/onepotatobox
• Facebookfacebook.com/onepotatobox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Potato