Orlando City SC

Name

Orlando City SC

Legal name

Orlando City Soccer Club

Website

https://orlandocitysc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Professional soccer club
• Major League Soccer
• Women's professional soccer
• Soccer youth academy
• Stadium matchday operations

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Ticket Sales: Revenue from selling tickets for MLS regular season matches, U.S. Open Cup, Leagues Cup, and friendlies at Inter&Co Stadium. Includes season tickets, single-match tickets, group tickets, and premium seating options.
2. Sponsorship & Partnerships: Corporate sponsorship deals with major brands including Inter (naming rights for stadium), Orlando Health, adidas, Circle K, Disney World, Exploria Resorts, Ford, Heineken, and Publix. Includes stadium signage, jersey sponsorship, and marketing activations.
3. Merchandise & Apparel: Sale of official Orlando City merchandise including jerseys, apparel, and accessories through the MLS Store, Merch Hub, and stadium retail locations. Includes Griezmann kit launch and special edition merchandise.
4. Broadcasting Rights: Revenue from MLS broadcasting deals including MLS Season Pass on Apple TV, national TV rights, and international broadcasting agreements.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Orlando City SC operates a professional soccer franchise fielding a Major League Soccer (MLS) first team, the NWSL's Orlando Pride women's team, the MLS NEXT Pro affiliate Orlando City B, and a youth academy. The club generates revenue by staging and ticketing home matches at Inter&Co Stadium, selling licensed merchandise and apparel, executing corporate sponsorship and naming rights deals (e.g., Inter&Co Stadium, adidas, Orlando Health), and distributing broadcast content through the MLS Season Pass on Apple TV and other media partners.

Product overview

Orlando City SC operates as a unified club structure with multiple teams across different competitive levels. The core product is Orlando City SC's MLS first team, supplemented by the Orlando Pride women's team (NWSL), Orlando City B developmental team (MLS NEXT Pro), and the Orlando City Academy youth program. The club's digital ecosystem includes the LionNation membership app and operates home matches at Inter&Co Stadium. All teams and programs are integrated under a single organizational structure with shared facilities and branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Orlando City SC MLS Season Tickets Annual subscription granting access to all Orlando City SC home matches at Inter&Co Stadium with fan benefits including a 20% food and beverage discount, exclusive events, and merchandise discounts. Targeted at individual soccer fans in the Orlando market.
• Orlando City SC Single-Match Tickets Pay-as-you-go tickets for individual Orlando City SC home matches at Inter&Co Stadium, distributed through Ticketmaster and the stadium box office. Targeted at casual and visiting fans.
• Audi Sport Club Premium Seating Suite-style premium annual seating experience at Inter&Co Stadium, with complimentary premium food and beverages, private bar, and parking pass per account. Targeted at corporate hospitality buyers and high-spend individual fans.
• Orlando City SC Merchandise & Apparel Officially licensed Orlando City SC jerseys, training gear, apparel, and accessories sold through the MLS Store, Merch Hub, and stadium retail outlets, with adidas as the kit supplier. Targeted at fans and collectors.
• LionNation Membership Program Mobile-based fan loyalty membership offering reward points, discounts on merchandise and concessions, exclusive events, ticket access, and push-notification news. Targeted at engaged Orlando City SC supporters.
• Orlando Pride Match Tickets & Membership Ticketed NWSL women's professional soccer matches featuring Orlando Pride at Inter&Co Stadium, including season tickets, single-match tickets, and the Audi Sport Club premium experience. Targeted at women's soccer fans and families.
• Orlando City Academy Youth Development Program Elite youth soccer training and competitive program for young players, fielding teams in the MLS NEXT youth league and feeding the Orlando City B and first-team pathway. Targeted at youth athletes and their families seeking professional development.
• MLS Season Pass Broadcast Subscription Subscription streaming access to live and on-demand Orlando City SC MLS matches via the MLS Season Pass on Apple TV. Targeted at national and international fans who cannot attend matches in person.
• Soccer Celebration Event Series Ticketed large-scale fan festival at The Pointe Orlando featuring global artist performances and Orlando City player appearances during the FIFA World Cup 2026 window. Targeted at local fans and visiting tourists.

Quantifiable outcome

• Orlando Pride won 2024 NWSL Shield and Championship double
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Jameson Irish WhiskeyminorGTM or Marketing Partner · 6 May 2026Jameson Irish Whiskey (Pernod Ricard) launched 'It's What You Bring' campaign marking second year as official whiskey of MLS. Campaign features collaborations with J Balvin and KidSuper, including limited-edition capsule collection and branded bottles tied to four MLS clubs including Orlando City SC.
• AviancacoreGTM or Marketing Partner · 17 March 2026Avianca named Official International Airline Partner of Orlando City SC and Orlando Pride. Partnership associates the airline with 32 combined home matches across both teams' seasons. Avianca operates more than 400 weekly flights from 14 cities to/from Orlando, having transported 300,000 passengers to Orlando in 2025 alone.
• IntercoreGTM or Marketing PartnerInter is the naming rights sponsor for Orlando City's stadium, now known as Inter&Co Stadium. Inter is a Brazilian fintech company that has partnered with the club for stadium naming rights.
• Orlando HealthcoreGTM or Marketing PartnerOrlando Health is a major healthcare partner of the club. They present player availability reports and are featured as a partner in various club communications and events.
• adidascoreGTM or Marketing PartnerOfficial kit supplier for Orlando City SC. adidas provides all playing kits, training gear, and merchandise for the club.
• Circle KminorGTM or Marketing PartnerConvenience store chain partner with presence across Florida. Partner for 'Welcome Back' presented by Circle K messaging around matches.
• Disney WorldminorGTM or Marketing PartnerTheme park partner leveraging Orlando's tourism industry. Association with the world's most famous entertainment destination.
• FordminorGTM or Marketing PartnerAutomotive partner offering specialty license plate programs for Orlando City fans through Ford dealers in Florida.
• HeinekenminorGTM or Marketing PartnerBeer partner for stadium concessions and marketing activations during matches.
• PublixminorGTM or Marketing PartnerFlorida-based grocery chain partner with community presence across the Orlando market.
• VerizonminorGTM or Marketing PartnerTechnology partner powering 'What to Watch' pre-match content and communications.
• AudiminorGTM or Marketing PartnerAutomotive partner providing Audi Sport Club premium seating experience at Inter&Co Stadium.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inter Miami CF: MLS franchise in the same Florida market and Eastern Conference as Orlando City. Directly competes for local fans, tourism-driven ticket buyers, and corporate sponsorship dollars; comparable on-field product and league-wide broadcasting structure.
• Atlanta United FC: Fellow MLS expansion-era club (2017 launch) with strong fan base, comparable stadium economics, and a similar mix of matchday, sponsorship, and broadcasting revenue. Often used as a valuation benchmark for post-expansion MLS franchises.
• Los Angeles FC (LAFC): MLS club with comparable large-market positioning, BMO Stadium ownership model, and multi-team structure including an affiliate. Provides a benchmark for premium sponsorship inventory and stadium-driven matchday revenue.
• Nashville SC: MLS expansion-era club (2020) competing in similar Eastern Conference matchups; Nashville SC's GEODIS Park stadium ownership and aggressive sponsorship deals provide a useful comparand for Orlando's Inter&Co Stadium economics.
• New York City FC: MLS franchise owned by City Football Group, competing in the Eastern Conference. Comparable urban-market positioning, multi-team academy structure, and premium sponsorship portfolio.
• LA Galaxy: Original MLS franchise with comparable star-power signings, sponsorship depth (Herbalife, Dignity Health), and merchandising through MLS Store. Useful benchmark for league-leading commercial revenue per club.
• Charlotte FC: MLS expansion-era club (2022) with comparable ownership profile, stadium-based matchday model, and a focus on premium corporate partnerships as primary commercial lever.
• Seattle Sounders FC: MLS club with elite fan base and attendance metrics; comparable multi-tier structure with Sounders FC 2 (MLS NEXT Pro) and a developed academy pipeline.
• Sporting Kansas City: MLS club operating Children's Mercy Park as owned venue with comparable youth academy and MLS NEXT Pro affiliate (Sporting KC II); useful benchmark for stadium economics and multi-team operational cost structure.

Emerging players

• Portland Thorns FC: NWSL club owned within a multi-team MLS parent structure (Portland Timbers). Direct comparable for Orlando Pride's commercial positioning within an MLS-owned women's franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@orlandocity
• Xx.com/orlandocitysc
• Facebookfacebook.com/orlandocitysc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando City SC