Orlando City SC
- Company typePrivate
- Founded2013
- HeadquartersOrlando, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Orlando City SC firmographics
Firmographics- Name
- Orlando City SC
- Legal name
- Orlando City Soccer Club
- Website
- https://orlandocitysc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Orlando City SC industry classification
Industry- Product category
- Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
Keywords
Where Orlando City SC is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orlando City SC business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Revenue from selling tickets for MLS regular season matches, U.S. Open Cup, Leagues Cup, and friendlies at Inter&Co Stadium. Includes season tickets, single-match tickets, group tickets, and premium seating options.
- Sponsorship & Partnerships: Corporate sponsorship deals with major brands including Inter (naming rights for stadium), Orlando Health, adidas, Circle K, Disney World, Exploria Resorts, Ford, Heineken, and Publix. Includes stadium signage, jersey sponsorship, and marketing activations.
- Merchandise & Apparel: Sale of official Orlando City merchandise including jerseys, apparel, and accessories through the MLS Store, Merch Hub, and stadium retail locations. Includes Griezmann kit launch and special edition merchandise.
- Broadcasting Rights: Revenue from MLS broadcasting deals including MLS Season Pass on Apple TV, national TV rights, and international broadcasting agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Tickets with 20% food/beverage discount |
| One time/ perpetual license | Pay-as-you-go | Single Match Tickets |
| Subscription | Annual | Audi Sport Club premium suite seating |
Distribution channels4 records
Marketing channels7 records
Orlando City SC product offering
Product offeringCore offering
Orlando City SC operates a professional soccer franchise fielding a Major League Soccer (MLS) first team, the NWSL's Orlando Pride women's team, the MLS NEXT Pro affiliate Orlando City B, and a youth academy. The club generates revenue by staging and ticketing home matches at Inter&Co Stadium, selling licensed merchandise and apparel, executing corporate sponsorship and naming rights deals (e.g., Inter&Co Stadium, adidas, Orlando Health), and distributing broadcast content through the MLS Season Pass on Apple TV and other media partners.
Product overview
Orlando City SC operates as a unified club structure with multiple teams across different competitive levels. The core product is Orlando City SC's MLS first team, supplemented by the Orlando Pride women's team (NWSL), Orlando City B developmental team (MLS NEXT Pro), and the Orlando City Academy youth program. The club's digital ecosystem includes the LionNation membership app and operates home matches at Inter&Co Stadium. All teams and programs are integrated under a single organizational structure with shared facilities and branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Orlando City SC MLS Season Tickets Annual subscription granting access to all Orlando City SC home matches at Inter&Co Stadium with fan benefits including a 20% food and beverage discount, exclusive events, and merchandise discounts. Targeted at individual soccer fans in the Orlando market.
- Orlando City SC Single-Match Tickets Pay-as-you-go tickets for individual Orlando City SC home matches at Inter&Co Stadium, distributed through Ticketmaster and the stadium box office. Targeted at casual and visiting fans.
- Audi Sport Club Premium Seating Suite-style premium annual seating experience at Inter&Co Stadium, with complimentary premium food and beverages, private bar, and parking pass per account. Targeted at corporate hospitality buyers and high-spend individual fans.
- Orlando City SC Merchandise & Apparel Officially licensed Orlando City SC jerseys, training gear, apparel, and accessories sold through the MLS Store, Merch Hub, and stadium retail outlets, with adidas as the kit supplier. Targeted at fans and collectors.
- LionNation Membership Program Mobile-based fan loyalty membership offering reward points, discounts on merchandise and concessions, exclusive events, ticket access, and push-notification news. Targeted at engaged Orlando City SC supporters.
- Orlando Pride Match Tickets & Membership Ticketed NWSL women's professional soccer matches featuring Orlando Pride at Inter&Co Stadium, including season tickets, single-match tickets, and the Audi Sport Club premium experience. Targeted at women's soccer fans and families.
- Orlando City Academy Youth Development Program Elite youth soccer training and competitive program for young players, fielding teams in the MLS NEXT youth league and feeding the Orlando City B and first-team pathway. Targeted at youth athletes and their families seeking professional development.
- MLS Season Pass Broadcast Subscription Subscription streaming access to live and on-demand Orlando City SC MLS matches via the MLS Season Pass on Apple TV. Targeted at national and international fans who cannot attend matches in person.
- Soccer Celebration Event Series Ticketed large-scale fan festival at The Pointe Orlando featuring global artist performances and Orlando City player appearances during the FIFA World Cup 2026 window. Targeted at local fans and visiting tourists.
Quantifiable outcome
- Orlando Pride won 2024 NWSL Shield and Championship double
- +2 more outcomes
Companies that use Orlando City SC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Orlando City SC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orlando City SC partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Jameson Irish WhiskeyminorJameson Irish Whiskey (Pernod Ricard) launched 'It's What You Bring' campaign marking second year as official whiskey of MLS. Campaign features collaborations with J Balvin and KidSuper, including limited-edition capsule collection and branded bottles tied to four MLS clubs including Orlando City SC.
- AviancacoreAvianca named Official International Airline Partner of Orlando City SC and Orlando Pride. Partnership associates the airline with 32 combined home matches across both teams' seasons. Avianca operates more than 400 weekly flights from 14 cities to/from Orlando, having transported 300,000 passengers to Orlando in 2025 alone.
- IntercoreInter is the naming rights sponsor for Orlando City's stadium, now known as Inter&Co Stadium. Inter is a Brazilian fintech company that has partnered with the club for stadium naming rights.
- Orlando HealthcoreOrlando Health is a major healthcare partner of the club. They present player availability reports and are featured as a partner in various club communications and events.
- adidascoreOfficial kit supplier for Orlando City SC. adidas provides all playing kits, training gear, and merchandise for the club.
- Circle KminorConvenience store chain partner with presence across Florida. Partner for 'Welcome Back' presented by Circle K messaging around matches.
- Disney WorldminorTheme park partner leveraging Orlando's tourism industry. Association with the world's most famous entertainment destination.
- FordminorAutomotive partner offering specialty license plate programs for Orlando City fans through Ford dealers in Florida.
- HeinekenminorBeer partner for stadium concessions and marketing activations during matches.
- PublixminorFlorida-based grocery chain partner with community presence across the Orlando market.
- VerizonminorTechnology partner powering 'What to Watch' pre-match content and communications.
- AudiminorAutomotive partner providing Audi Sport Club premium seating experience at Inter&Co Stadium.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Orlando City SC competitors and assessment
Company assessmentDirect peers
- Inter Miami CF: MLS franchise in the same Florida market and Eastern Conference as Orlando City. Directly competes for local fans, tourism-driven ticket buyers, and corporate sponsorship dollars; comparable on-field product and league-wide broadcasting structure.
- Atlanta United FC: Fellow MLS expansion-era club (2017 launch) with strong fan base, comparable stadium economics, and a similar mix of matchday, sponsorship, and broadcasting revenue. Often used as a valuation benchmark for post-expansion MLS franchises.
- Los Angeles FC (LAFC): MLS club with comparable large-market positioning, BMO Stadium ownership model, and multi-team structure including an affiliate. Provides a benchmark for premium sponsorship inventory and stadium-driven matchday revenue.
- Nashville SC: MLS expansion-era club (2020) competing in similar Eastern Conference matchups; Nashville SC's GEODIS Park stadium ownership and aggressive sponsorship deals provide a useful comparand for Orlando's Inter&Co Stadium economics.
- New York City FC: MLS franchise owned by City Football Group, competing in the Eastern Conference. Comparable urban-market positioning, multi-team academy structure, and premium sponsorship portfolio.
- LA Galaxy: Original MLS franchise with comparable star-power signings, sponsorship depth (Herbalife, Dignity Health), and merchandising through MLS Store. Useful benchmark for league-leading commercial revenue per club.
- Charlotte FC: MLS expansion-era club (2022) with comparable ownership profile, stadium-based matchday model, and a focus on premium corporate partnerships as primary commercial lever.
- Seattle Sounders FC: MLS club with elite fan base and attendance metrics; comparable multi-tier structure with Sounders FC 2 (MLS NEXT Pro) and a developed academy pipeline.
- Sporting Kansas City: MLS club operating Children's Mercy Park as owned venue with comparable youth academy and MLS NEXT Pro affiliate (Sporting KC II); useful benchmark for stadium economics and multi-team operational cost structure.
Emerging players
- Portland Thorns FC: NWSL club owned within a multi-team MLS parent structure (Portland Timbers). Direct comparable for Orlando Pride's commercial positioning within an MLS-owned women's franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Orlando City SC social profiles
Digital presenceOrlando City SC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orlando City SC leadership team
Management profileNumber of profiles
Profiles10 records
Orlando City SC subsidiaries and ownership
Company hierarchySubsidiaries2 records
Orlando City SC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orlando City SC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orlando City SC
What does Orlando City SC do?
Orlando City SC operates a professional soccer franchise fielding a Major League Soccer (MLS) first team, the NWSL's Orlando Pride women's team, the MLS NEXT Pro affiliate Orlando City B, and a youth academy. The club generates revenue by staging and ticketing home matches at Inter&Co Stadium, selling licensed merchandise and apparel, executing corporate sponsorship and naming rights deals (e.g., Inter&Co Stadium, adidas, Orlando Health), and distributing broadcast content through the MLS Season Pass on Apple TV and other media partners.
Is Orlando City SC a public or private company?
Orlando City SC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orlando City SC founded?
Orlando City SC was founded in 2013. It employs 251 to 500 people.
Where is Orlando City SC based?
Orlando City SC is headquartered in Orlando, United States, in the North America region.
How does Orlando City SC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnerships, merchandise & Apparel and broadcasting Rights.
Who are Orlando City SC's main competitors?
Direct peers on record are Inter Miami CF, Atlanta United FC, Los Angeles FC (LAFC), Nashville SC, New York City FC, LA Galaxy, Charlotte FC, Seattle Sounders FC and Sporting Kansas City. Portland Thorns FC is listed as an emerging player.
Does Orlando City SC have an API?
No public API is recorded for Orlando City SC.
What industry is Orlando City SC in?
Orlando City SC's product category is Professional Soccer Club. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7997.