What AINOA Consulting does

AINOA Consulting is a one-person management consulting firm headquartered in Amsterdam, Netherlands, founded in 2020 by Sanna Pöyhönen after 15 years of client-side data and AI transformation work. The firm advises organizations on AI transformation through a human-centered methodology encapsulated in its name — "AI Is Not Only Algorithms" — emphasizing that successful AI adoption is driven by strategy, organizational design, change management, and people readiness rather than technology alone. It serves a horizontal mix of clients ranging from national and global enterprises undergoing AI transformation to small and medium-sized businesses that the firm argues are already being impacted by AI tools.

The firm's offering is productized into three consulting packages: AI 360, a kick-start program covering strategy, business architecture, organization design, customer focus, and data/AI fundamentals; AI Clinic, advisory work for organizations with existing AI initiatives seeking to scale or grow the value of their investments; and AI Ethics, consulting on responsible AI use covering privacy, fairness, and human rights. Engagements range from coaching, presentations, and workshops to in-depth assessments and recommendations, delivered on a quote-based professional services model.

There is no proprietary technology platform, software product, app, or API; the deliverable is the founder's expertise and advisory time. Capacity beyond the founder is sourced through specialist network memberships in AI Roots and DXPathfinder, which allow AINOA to assemble additional experts for client engagements without traditional hiring. Marketing relies on a WordPress blog, LinkedIn and Twitter presence, and an email newsletter — no disclosed customer logos, case studies, or revenue figures are available, and the firm remains bootstrapped with no external funding.

Name

AINOA Consulting

Legal name

AINOA Consulting

Website

https://ainoaconsulting.wordpress.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AINOA Consulting is a sole-practitioner Amsterdam-based advisory firm that helps enterprises and SMEs navigate AI transformation through three packaged consulting offerings — AI 360, AI Clinic, and AI Ethics — focused on strategy, organizational design, and responsible AI.

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHACAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• AI consulting services
• Responsible AI advisory
• AI ethics consulting
• AI strategy services
• Digital transformation advisory

Headquarters

HQ city

Amsterdam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Training and consulting packages tailored to client needs. Assignments range from general coaching, presentations and workshops to in-depth assessments and recommendations. The firm helps clarify AI use-cases, value estimations, roadmap, risk management, and organizational hiring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AINOA Consulting provides AI transformation advisory services to European SMEs and corporates. The firm delivers three packaged consulting offerings — AI 360 (AI transformation roadmaps), AI Clinic (workshops to identify AI opportunities and validate existing initiatives), and AI Ethics (responsible AI assessment and governance). Services cover AI strategy, ethics, governance, and execution support.

Product overview

AINOA Consulting offers a portfolio of three consulting packages: AI 360 (for kick-starting AI transformation), AI Clinic (for growing value of existing AI investments), and AI Ethics (for ensuring ethical AI implementation). The company provides training and consulting services tailored to client needs, including coaching, presentations, workshops, and in-depth assessments. The offerings are unified by a people-focused approach to AI transformation, emphasizing that success lies in the interface between people and technology rather than technology alone.

Differentiator

Problem solved

Functional benefit

Brands

• AI 360: Kick-start to the intelligent business - Everything needed to start the AI journey including strategy, business architecture, organization, principles of value creation, customer focus, and basics of data and AI technology.
• AI Clinic
• AI Ethics

Products and services

• AI 360 A consulting package that delivers an AI transformation roadmap for organizations, covering strategy, prioritization, and execution guidance for adopting AI.
• AI Clinic A workshop-based consulting engagement that helps organizations identify where AI can add value and validate existing AI initiatives.
• AI Ethics A consulting package that assesses and implements responsible AI practices and governance for organizations, grounded in certified AI ethics methodology.

Quantifiable outcome

• McKinsey predicts fast AI adapters will double cashflow by 2030, while laggards lose 20%

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AI RootsminorStrategic or Co-development PartnerExpert network of data, AI and digital specialists. AINOA is a member of this network to collaborate and find the best experts for client needs.
• DXPathfinderminorStrategic or Co-development PartnerExpert network of data, AI and digital strategy professionals. AINOA collaborates with this network to gather the best experts for client needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Faculty AI: UK-based AI consulting firm focused on applied AI and transformation for enterprises and governments. Comparable on boutique positioning, AI advisory emphasis, and serving organizations moving from proof-of-concept to production.
• Xomnia: Amsterdam-based data and AI consultancy offering strategy, engineering, and organizational transformation services. Directly comparable to AINOA on geography (Netherlands), target buyers (enterprise AI adopters), and human-centered transformation focus.
• GoDataDriven: Dutch data and AI consultancy serving large enterprises with strategy and implementation work. Comparable to AINOA in market, customer profile, and AI transformation advisory scope.

Emerging players

• Element AI (ServiceNow): AI transformation and solutions provider (now part of ServiceNow) that originated as a boutique AI advisory. Comparable to AINOA on AI strategy and transformation focus, though operating at substantially larger scale post-acquisition.
• Adarga: AI consulting and analytics firm advising organizations on AI-driven decision making. Comparable on boutique AI advisory positioning and enterprise transformation client profile.

Broad incumbents

• Accenture (Applied Intelligence): Accenture's large-scale AI and analytics practice providing strategy, implementation, and responsible AI services. Competes with AINOA across the full AI transformation lifecycle for enterprise clients.
• Slalom: Large global consulting firm with a strong data and AI practice that advises enterprises on transformation strategy, change management, and technology enablement. Competes for the same AI transformation buyer but at much greater scale.
• BCG (BCG GAMMA): BCG's data science and AI consulting arm delivering AI transformation, advanced analytics, and change management to global enterprises. A direct incumbent competitor in the AI transformation advisory category.
• McKinsey (QuantumBlack): McKinsey's AI analytics arm advising global enterprises on AI strategy, transformation, and value capture. Competes with AINOA for enterprise AI transformation mandates at the top end of the market.

Regional players

• BearingPoint: European-headquartered management and technology consultancy with significant AI and data transformation offerings. Closely comparable to AINOA on European enterprise client base and transformation advisory scope.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SPoyhonen
• LinkedInlinkedin.com/company/ainoa-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AINOA Consulting