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Eduten

Full company profile

uuid0008zd8

Namestring
Eduten
Legal namestring
Eduten Ltd
Websiteurl
eduten.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Eduten Ltd is a Finnish education technology company that operates a digital math learning platform for K-12 schools worldwide. The platform, developed by one of Finland's top universities and grounded in more than 15 years of peer-reviewed research on digital teaching and learning, delivers a content library of over 200,000 gamified math tasks adapted to any national curriculum and currently available in seven languages (English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, Ukrainian). Its technical stack combines AI-driven learning analytics, automated real-time assessment and marking, misconception analysis, and effortless differentiation across ability levels, surfaced through role-specific dashboards for teachers, school leaders, and parents. Headquartered in Turku, Finland with 1–10 employees, the company reports reach across 50+ countries and 1–2 million students.

Eduten generates revenue primarily through subscription licensing to schools and educational institutions, offered on a per-seat or site-license basis with quote-based pricing. The company runs a hybrid go-to-market: a product-led growth motion anchored by a free three-week research-based trial for schools (with a post-trial university progress report), layered with an enterprise field-sales motion engaging national ministries of education for country-wide rollouts, exemplified by UNICEF-supported AI math pilots in Bhutan, Lao PDR, and Uzbekistan that are now expanding toward national scale-up. Distribution is web-based SaaS with self-serve sign-up, supplemented by high-trust institutional channels (UNICEF and government partnerships) and academic credibility built on dozens of published studies showing 20–45% learning improvements versus control groups.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTurku, Finland
HQ citystring
Turku
HQ countrystring
Finland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
K-12 mathematics learning, educational technology platform, adaptive learning analytics, AI-powered assessment, gamified learning software
Industry4 codes
1Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills)
CodeEDAFAFADPrimaryYes
2Interactive Practice & Skill-Building (Drills, Games, Mastery Practice)
CodeEDAFACACPrimaryNo
3Competency/Skills Analytics & Learning Progression Mapping
CodeEDAFAFAFPrimaryNo
4Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting)
CodeEDAFAFAEPrimaryNo
NAICS code2 codes
  • Educational Support Services611710
  • Educational Support Services61171
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Educational Services8200
Product category
K-12 Educational Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1School/Institution Subscription
TypeSubscription Recurring
Description

Eduten generates revenue through subscription licensing to schools and educational institutions. The platform is offered as a per-seat or site license model for educational use, with schools paying based on student count or institution size. A free trial is provided to demonstrate value before conversion to paid subscription.

eduten.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Free Three-Week Trial
ModelFreemiumBilling cadencePay-as-you-go
Notes

Schools can sign up for a free three-week trial. After the trial period, schools receive a university report detailing student progress before deciding on a paid subscription.

eduten.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Eduten is a digital math learning platform for grades K-12 and beyond that combines Finnish pedagogical expertise with gamification and AI. The platform delivers a ready-made weekly program of high-quality math tasks drawn from a content library of over 200,000 gamified exercises, along with AI-driven learning analytics, automated assessment and marking, automatic misconception analysis, effortless differentiation across ability levels, and role-specific dashboards for teachers, school leaders, and parents.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • Up to 45% more improvement in learning results vs. traditional methods
+7 more records
Product overview1 text field

Eduten is a single, unified digital math learning platform for grades K-12 developed by one of Finland's top universities. The platform combines a comprehensive content library of over 200,000 gamified math tasks with AI-powered learning analytics, automated assessment capabilities, and role-specific dashboards for teachers, school leaders, and parents. The platform is designed for school and educational institution use worldwide, supporting multiple languages including English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, and Ukrainian.

Product and service1 record
1Eduten Digital Math Learning Platform
CategoryK-12 educational software
Description

Web-based SaaS math learning platform for K-12 schools and educational institutions, providing over 200,000 gamified math tasks, AI-driven learning analytics, automated assessment and marking, automatic misconception analysis, effortless differentiation across ability levels, and role-specific dashboards for teachers, school leaders, and parents. Available in English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, and Ukrainian, and adaptable to any curriculum worldwide.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-12
Description

UNICEF partnered with Eduten to implement 10-12 week AI-powered mathematics pilots in Bhutan, Lao PDR, and Uzbekistan across Grades 3 and 5. The pilots demonstrated measurable improvements in student numeracy and arithmetic fluency in all three countries. Based on results, all three countries are expanding the rollout to additional schools and grades as a model for national scale-up.

2Ministry of Education, Bhutan
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Bhutan's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. Grade 5 students showed 11.2 percentage point improvement in numeracy vs. control group. The country is now expanding the rollout to additional schools and grades.

unicef.org
3Ministry of Education, Lao PDR
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Lao PDR's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. The country reported a 35.7 percentage point improvement in maths proficiency and 51.4 percentage points in arithmetic fluency. The country is now expanding the rollout.

unicef.org
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Uzbekistan's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. The country recorded a 16.9% increase in maths skills. The country is now expanding the rollout to additional schools and grades.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Adaptive math practice app for K-6 with school and parent subscription tiers. Comparable as a smaller, gamified adaptive math tool with similar school-GTM.

TypeDirect peer
Description

Adaptive K-8 math platform with intelligent practice, real-time analytics, and school/district licensing model. Closest direct competitor to Eduten in K-12 adaptive math learning.

TypeDirect peer
Description

Web-based K-12 practice platform covering math, ELA, science, and social studies with adaptive questions and analytics. Highly comparable on practice-and-analytics model, though broader in subject coverage.

TypeDirect peer
Description

K-6 math platform built on gamified, problem-solving pedagogy, with curriculum-aligned content and school licensing. Directly comparable as an adaptive, gamified K-12 math product.

TypeDirect peer
Description

Gamified, role-playing math practice platform used by millions of students globally. Closely comparable in gamification-first math learning with freemium school adoption.

TypeDirect peer
Description

Gamified math and reading practice platform with adaptive questions and school licensing. Comparable as a K-12 adaptive math practice tool sold to schools.

TypeDirect peer
Description

K-12 adaptive math platform with curriculum-aligned content, analytics dashboards, and school/district licensing. Directly comparable product and GTM to Eduten.

TypeDirect peer
Description

Visual, game-based K-8 math program from MIND Research with school and district licensing. Comparable as a non-traditional, gamified math learning platform targeting schools.

TypeBroad incumbent
Description

Free, broad-scope K-12 learning platform with math, science, and humanities. A broad incumbent substitute that pressures pricing across the category, including for Eduten.

TypeEmerging player
Description

AI-driven daily math practice platform for children with personalized sessions. Comparable as a smaller, AI-driven adaptive math product targeting parents and schools.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eduten

K-12 Educational Softwareeduten.com

What Eduten does

Eduten Ltd is a Finnish education technology company that operates a digital math learning platform for K-12 schools worldwide. The platform, developed by one of Finland's top universities and grounded in more than 15 years of peer-reviewed research on digital teaching and learning, delivers a content library of over 200,000 gamified math tasks adapted to any national curriculum and currently available in seven languages (English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, Ukrainian). Its technical stack combines AI-driven learning analytics, automated real-time assessment and marking, misconception analysis, and effortless differentiation across ability levels, surfaced through role-specific dashboards for teachers, school leaders, and parents. Headquartered in Turku, Finland with 1–10 employees, the company reports reach across 50+ countries and 1–2 million students.

Eduten generates revenue primarily through subscription licensing to schools and educational institutions, offered on a per-seat or site-license basis with quote-based pricing. The company runs a hybrid go-to-market: a product-led growth motion anchored by a free three-week research-based trial for schools (with a post-trial university progress report), layered with an enterprise field-sales motion engaging national ministries of education for country-wide rollouts, exemplified by UNICEF-supported AI math pilots in Bhutan, Lao PDR, and Uzbekistan that are now expanding toward national scale-up. Distribution is web-based SaaS with self-serve sign-up, supplemented by high-trust institutional channels (UNICEF and government partnerships) and academic credibility built on dozens of published studies showing 20–45% learning improvements versus control groups.

Eduten firmographics

Firmographics
Name
Eduten
Legal name
Eduten Ltd
Website
https://eduten.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Eduten industry classification

Industry
Product category
K-12 Educational Software
NAICS
Educational Support Services (611710), Educational Support Services (61171)
SIC
Services-Prepackaged Software (7372), Services-Educational Services (8200)
akta.pro primary industry
Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
akta.pro secondary industries
Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)

Keywords

  • K-12 mathematics learning
  • Educational technology platform
  • Adaptive learning analytics
  • AI-powered assessment
  • Gamified learning software

Where Eduten is headquartered

Location

Headquarters

HQ city
Turku
HQ country
Finland
HQ region
Europe

Offices1 record

Markets served

Eduten business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. School/Institution Subscription: Eduten generates revenue through subscription licensing to schools and educational institutions. The platform is offered as a per-seat or site license model for educational use, with schools paying based on student count or institution size. A free trial is provided to demonstrate value before conversion to paid subscription.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree Three-Week Trial

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Eduten product offering

Product offering

Core offering

Eduten is a digital math learning platform for grades K-12 and beyond that combines Finnish pedagogical expertise with gamification and AI. The platform delivers a ready-made weekly program of high-quality math tasks drawn from a content library of over 200,000 gamified exercises, along with AI-driven learning analytics, automated assessment and marking, automatic misconception analysis, effortless differentiation across ability levels, and role-specific dashboards for teachers, school leaders, and parents.

Product overview

Eduten is a single, unified digital math learning platform for grades K-12 developed by one of Finland's top universities. The platform combines a comprehensive content library of over 200,000 gamified math tasks with AI-powered learning analytics, automated assessment capabilities, and role-specific dashboards for teachers, school leaders, and parents. The platform is designed for school and educational institution use worldwide, supporting multiple languages including English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, and Ukrainian.

Differentiator

Problem solved

Functional benefit

Products and services

  • Eduten Digital Math Learning Platform Web-based SaaS math learning platform for K-12 schools and educational institutions, providing over 200,000 gamified math tasks, AI-driven learning analytics, automated assessment and marking, automatic misconception analysis, effortless differentiation across ability levels, and role-specific dashboards for teachers, school leaders, and parents. Available in English, Spanish, Portuguese, Vietnamese, Japanese, Lithuanian, and Ukrainian, and adaptable to any curriculum worldwide.

Quantifiable outcome

  • Up to 45% more improvement in learning results vs. traditional methods
  • +7 more outcomes

Companies that use Eduten

Customer profile

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Eduten technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Eduten partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • UNICEFcoreStrategic or Co-development Partner · 12 September 2025UNICEF partnered with Eduten to implement 10-12 week AI-powered mathematics pilots in Bhutan, Lao PDR, and Uzbekistan across Grades 3 and 5. The pilots demonstrated measurable improvements in student numeracy and arithmetic fluency in all three countries. Based on results, all three countries are expanding the rollout to additional schools and grades as a model for national scale-up.
  • Ministry of Education, BhutancoreStrategic or Co-development PartnerBhutan's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. Grade 5 students showed 11.2 percentage point improvement in numeracy vs. control group. The country is now expanding the rollout to additional schools and grades.
  • Ministry of Education, Lao PDRcoreStrategic or Co-development PartnerLao PDR's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. The country reported a 35.7 percentage point improvement in maths proficiency and 51.4 percentage points in arithmetic fluency. The country is now expanding the rollout.
  • Ministry of Education, UzbekistancoreStrategic or Co-development PartnerUzbekistan's Ministry of Education implemented Eduten's AI-powered math pilot for Grades 3 and 5. The country recorded a 16.9% increase in maths skills. The country is now expanding the rollout to additional schools and grades.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Eduten competitors and assessment

Company assessment

Emerging players

  • DoodleMaths: Adaptive math practice app for K-6 with school and parent subscription tiers. Comparable as a smaller, gamified adaptive math tool with similar school-GTM.
  • Smartick: AI-driven daily math practice platform for children with personalized sessions. Comparable as a smaller, AI-driven adaptive math product targeting parents and schools.

Direct peers

  • DreamBox Learning: Adaptive K-8 math platform with intelligent practice, real-time analytics, and school/district licensing model. Closest direct competitor to Eduten in K-12 adaptive math learning.
  • IXL Learning: Web-based K-12 practice platform covering math, ELA, science, and social studies with adaptive questions and analytics. Highly comparable on practice-and-analytics model, though broader in subject coverage.
  • Matific: K-6 math platform built on gamified, problem-solving pedagogy, with curriculum-aligned content and school licensing. Directly comparable as an adaptive, gamified K-12 math product.
  • Prodigy Education: Gamified, role-playing math practice platform used by millions of students globally. Closely comparable in gamification-first math learning with freemium school adoption.
  • Sumdog: Gamified math and reading practice platform with adaptive questions and school licensing. Comparable as a K-12 adaptive math practice tool sold to schools.
  • Mathletics: K-12 adaptive math platform with curriculum-aligned content, analytics dashboards, and school/district licensing. Directly comparable product and GTM to Eduten.
  • ST Math: Visual, game-based K-8 math program from MIND Research with school and district licensing. Comparable as a non-traditional, gamified math learning platform targeting schools.

Broad incumbents

  • Khan Academy: Free, broad-scope K-12 learning platform with math, science, and humanities. A broad incumbent substitute that pressures pricing across the category, including for Eduten.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Eduten social profiles

Digital presence

Eduten financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eduten leadership team

Management profile

Number of profiles

Profiles1 record

Eduten funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eduten M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eduten

What does Eduten do?

Eduten is a digital math learning platform for grades K-12 and beyond that combines Finnish pedagogical expertise with gamification and AI. The platform delivers a ready-made weekly program of high-quality math tasks drawn from a content library of over 200,000 gamified exercises, along with AI-driven learning analytics, automated assessment and marking, automatic misconception analysis, effortless differentiation across ability levels, and role-specific dashboards for teachers, school leaders, and parents.

Is Eduten a public or private company?

Eduten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Eduten founded?

Eduten was founded in 2017. It employs 1 to 10 people.

Where is Eduten based?

Eduten is headquartered in Turku, Finland, in the Europe region.

How does Eduten make money?

One revenue line is on record: school/Institution Subscription.

Who are Eduten's main competitors?

Emerging players on record are DoodleMaths and Smartick. Direct peers are DreamBox Learning, IXL Learning, Matific, Prodigy Education, Sumdog, Mathletics and ST Math. Khan Academy is listed as a broad incumbent.

Does Eduten have an API?

No public API is recorded for Eduten.

What industry is Eduten in?

Eduten's product category is K-12 Educational Software. Its primary akta.pro industry code is EDAFAFAD, Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills), with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611710 and its SIC code is 7372.

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