The Insurance Insider

What The Insurance Insider does

The Insurance Insider, operating as Insider International Limited (founded 1996; headquartered in London), is a B2B subscription intelligence platform serving senior decision-makers in the global insurance, reinsurance, and insurance-linked securities (ILS) markets. It is structured as three interconnected sub-brands: Insurance Insider (London/global (re)insurance, specialty, P&C, Lloyd's), Insurance Insider US (US domestic and Bermuda markets, E&S, specialty), and Insurance Insider ILS (catastrophe bonds, collateralized reinsurance, ILS funds). The product surface combines daily editorial reporting, exclusive data tools (including the Talent Tracker Database launched April 2024) and the Insider on Air multimedia offering (podcasts, video interviews, webinars), supported by a flagship events portfolio (Honours, US Honours, London Market Conference, Executive Business Club).

The underlying technology is a web-based digital intelligence portal (portal.insuranceinsider.com) with role-based access, a mobile-optimized interface, and proprietary structured-data tools for tracking talent moves, legacy deals, M&As, MGAs, E&S and ILS market activity. Distribution is global (60,000+ individual subscribers across 70 countries and 800+ corporate subscribers, including 75% of the top 20 global insurance brokers and 70% of the top 20 global P&C carriers), with regional hubs in London and New York and a Sofia office supporting operations.

The revenue model is predominantly subscription-recurring across individual and enterprise tiers, with a complementary professional-services stream from proprietary events and marketing solutions. Sales is enterprise-led with free trial conversion into corporate enterprise agreements; pricing is not publicly disclosed. The business has 11-50 employees, is privately held under English law, and in November 2024 received an investment from ECI Partners.

Name

The Insurance Insider

Legal name

Insider International Limited

Website

https://insuranceinsider.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Insurance Insider (Insider International Limited) is a London-based B2B subscription intelligence platform serving senior insurance and reinsurance decision-makers across global (re)insurance, the US domestic market, and ILS through three sub-brands, supported by proprietary data tools, multimedia, and industry events.

Ownership category

akta.pro rank

Product category

Insurance Market Intelligence

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Insurance market intelligence
• Reinsurance news
• ILS market data
• Insurance industry analysis
• Wholesale specialty insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Services: Subscription-based revenue from individual and corporate subscribers accessing intelligence platforms. Includes three tiers: Insurance Insider (London/global reinsurance), Insurance Insider US (US market), and Insurance Insider ILS (ILS market). Subscriptions available for single or multiple platforms with enterprise licensing options.
2. Events and Marketing Services: Revenue from hosting industry events including Executive Business Club, Insider Progress, Honours, US Honors, London Market Conference, and industry event listings. Marketing services include advertising and promotional opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Insurance Insider is a subscription-based B2B intelligence platform that delivers news, analysis, exclusive data tools and multimedia coverage of the global insurance, reinsurance, specialty, P&C, Lloyd's and Insurance-Linked Securities (ILS) markets. It operates three branded platforms — Insurance Insider, Insurance Insider US and Insurance Insider ILS — for carriers, brokers, financial investors and service providers, and supplements subscriptions with proprietary industry events and marketing services.

Product overview

The Insurance Insider operates as a unified intelligence platform consisting of three interconnected brands: Insurance Insider (covering London and global (re)insurance markets), Insurance Insider US (covering the US domestic and Bermuda markets), and Insurance Insider ILS (covering the global ILS/catastrophe bond market). These three platforms are complemented by multimedia content through Insider on Air (podcasts, videos, webinars), industry events (Honours, London Market Conference), and marketing services. The portfolio provides comprehensive coverage across the insurance ecosystem serving carriers, brokers, investors, and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Insider Flagship subscription intelligence platform providing in-depth coverage of the London and global insurance markets, including (re)insurance, specialty, P&C insurance, Lloyd's and insurance M&A; offers news, analysis, exclusive insights and proprietary data tools for senior insurance decision-makers.
• Insurance Insider US Subscription intelligence platform delivering authoritative coverage of the US insurance market, including E&S and specialty sectors and the Bermuda market, with daily news, analysis and data tools for US-based insurance executives.
• Insurance Insider ILS Specialist subscription intelligence platform covering the global Insurance-Linked Securities market, including catastrophe bonds, collateralized reinsurance and ILS fund performance for institutional investors and capital providers.
• Insider on Air Multimedia subscription-accessible content platform offering video interviews, webinars, podcasts (Behind the Headlines, CEO Perspectives) and on-demand content covering industry analysis and executive perspectives across all three Insurance Insider brands.
• Events & Marketing Services Standalone events business comprising proprietary industry events — Executive Business Club, Insider Progress, Honours 2026, US Honors 2026, London Market Conference 2026 — along with sponsorship and marketing service packages sold to insurance industry sponsors and advertisers.
• Talent Tracker (US P&C) Interactive database that visualizes and tracks personnel moves across the US P&C insurance industry, complementing the Insurance Insider US platform's data tools for competitive talent intelligence.

Quantifiable outcome

• 60,000+ subscribers across 70 countries rely on Insurance Insider for daily intelligence
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InsuranceERM: UK/London-market focused insurance enterprise risk management and reinsurance intelligence publication. Direct competitive overlap with Insurance Insider's London market and specialty coverage.
• Artemis: Long-running cat bond/insurance-linked securities news, data, and deal-tracking platform. Highly comparable as a specialist subscription intelligence and data-tools business competing for the same ILS-market buyers Insurance Insider ILS targets.
• AM Best: Global insurance industry ratings, research, and news provider serving carriers, reinsurers, brokers, and financial professionals. Directly comparable audience, subscription/revenue model, and editorial mission to Insurance Insider.
• Insurance Journal: Long-standing US insurance industry trade publication serving agents, brokers, carriers, and MGAs. Direct competitor for US P&C and specialty market intelligence audiences that Insurance Insider US serves.
• Carrier Management: Executive-focused US P&C insurance trade publication targeting senior leadership at carriers and reinsurers. Highly comparable niche positioning, audience, and subscription model to Insurance Insider US.
• Risk & Insurance: US risk management and commercial insurance trade publication covering P&C, brokerage, and risk topics. Comparable B2B trade media model and audience overlap with Insurance Insider.
• Reinsurance News: Reinsurance-focused news and intelligence platform serving cedents, brokers, and capital providers. Directly competes with Insurance Insider in the global reinsurance market segment.

Broad incumbents

• S&P Global Market Intelligence: Large financial-information, data, and research provider with a dedicated insurance vertical (S&P Global Insurance). A much broader portfolio than Insurance Insider but competes for the same enterprise intelligence wallet across carriers and reinsurers.
• Bloomberg Intelligence: Research and data arm of the Bloomberg Terminal, covering insurance and reinsurance as part of a much wider financial-information suite. Represents a much larger incumbent that insurance enterprise buyers may treat as a substitute or bundle Insurance Insider alongside.

Emerging players

• TradingRisk: Specialist ILS and catastrophe bond marketplace/community platform. Comparable on the ILS side of Insurance Insider's portfolio and competes for the same institutional capital-provider audience Insurance Insider ILS targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InsuranceInside
• LinkedInlinkedin.com/company/theinsuranceinsider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Insurance Insider