JAVA Coffee

What JAVA Coffee does

The JAVA Coffee Company NV is a privately held Belgian coffee roaster and multi-channel distribution company headquartered in Rotselaar. Founded as a colonial goods trade in 1925 by Elisa and Eduard Wuyts and roasting coffee since 1935, the company is now in its fourth generation of family ownership under Kathleen Claes, the first woman to lead the business. The product portfolio combines JAVA's own slow-roasted coffee beans and ground coffee, K-fee compatible JAVA K-fee capsules, and a proprietary JAVA Capsule System (One and Pro models), layered with authorized retail of premium third-party machines from JURA, De'Longhi, and Moccamaster, plus maintenance consumables and accessories.

JAVA operates a Shopware-based e-commerce webshop with B2C and B2B subshops, a physical JAVA Shop at the Rotselaar roastery, Belgian supermarket and specialty retail distribution (Carrefour, Delhaize, Spar, Bio-planet, Aveve), an event machine rental service, a barista training academy, and a JAVA coffee bar at Brussels Airport. The company ships to nine European countries and supports its B2C and B2B customers with same-day shipping before noon, free-shipping thresholds, climate-neutral production (since 2016), and Fairtrade and EU-organic certified SKUs. Additional revenue comes from JURA and JAVA Capsule System repairs, machine rental subscriptions, and barista training ticketed via Eventbrite, with payments processed through Mollie and voucher providers Pluxee, Edenred, and Monizze.

Name

JAVA Coffee

Legal name

The JAVA Coffee Company NV

Website

https://javacoffee.be

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

JAVA Coffee is a fourth-generation Belgian coffee roaster and distributor (founded 1935) selling slow-roasted beans, K-fee compatible capsules, its own JAVA Capsule System machines, and authorized JURA, De'Longhi, and Moccamaster machines to consumers, offices, events, and Belgian retail chains across nine European countries.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Coffee roasting
• Coffee beans
• Coffee machines
• Capsule coffee
• Coffee accessories

Headquarters

HQ city

Rotselaar

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee product sales (B2C & B2B): Direct retail/wholesale sale of coffee beans, ground coffee, capsules, pads, and related beverages (tea, cocoa, latte powder). Unit pricing with bulk discounts (e.g., 2% off per 10 units). Sold via webshop, JAVA Shop, and third-party retailers.
2. Coffee machine and accessory sales: Sale of coffee machines (JURA, De'Longhi, Moccamaster, JAVA Capsule System) and accessories (filters, cleaning products, milk containers, water filters, descaling tabs) at unit prices ranging from €4.15 to €2,299. Bundle promotions include free coffee with machine purchase (e.g., €105-€210 shopping budget).
3. Coffee machine rental for events: Rental of professional coffee machines for events (weddings, communions, corporate). Tiered pricing: small machines (2-75 persons) and large machines (75+ persons). Base rate for first 3 days, reduced rate from day 4, max 14 days. Includes delivery/pickup cost (€2/km) and minimum coffee/capsule purchase.
4. Barista training and coffee workshops: Barista training and coffee workshops offered at the roastery in Rotselaar, including group and individual visits. Ticketed via Eventbrite.
5. Repair and technical service: Technical service and repairs for coffee machines, including JURA (in-house JURA expert), JAVA Capsule System (in-house), De'Longhi (on-site service under warranty), and Moccamaster. Repair and rental service available.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

JAVA Coffee is a Belgian coffee roaster and distributor that slow-roasts its own coffee beans, ground coffee, K-fee compatible capsules, pads, tea and cocoa beverages. It retails premium third-party coffee machines (JURA, De'Longhi, Moccamaster) alongside its own JAVA Capsule System (One and Pro) and provides accessories, barista training, machine rental for events, and a repair service. Distribution is via its own e-commerce webshop, a physical JAVA Shop in Rotselaar, and Belgian supermarket chains.

Product overview

JAVA Coffee (The JAVA Coffee Company NV) operates a multi-category offering centered on its own roasted coffee products rather than a single unified software product. The portfolio combines a proprietary hardware line, the JAVA Capsule System (available in the One and Pro variants, paired with JAVA K-fee capsules) and a JAVA-branded bean and ground coffee range, with third-party machine retail and services layered on top: JURA automatic bean-to-cup machines (E8, C3, C8, C9, E6, J8, J8 Twin, J10, S8, W4 Dark Inox, W8 Dark Inox) and Moccamaster filter machines (KBG Select, KBGT Black), complemented by JURA maintenance products, machine accessories, a rental service for businesses and individuals, a repair service, personal machine advice, and barista training and coffee workshops. All physical products are sold through JAVA's e-commerce webshop (powered by Shopware, with Mollie as payment service provider, bpost and On Time as shipping partners, and integration of meal/eco voucher systems Pluxee, Edenred and Monizze), with workshops bookable via Eventbrite and customer contact forms flowing into HubSpot.

Differentiator

Problem solved

Functional benefit

Products and services

• JAVA Coffee Beans (Koffiebonen) JAVA's signature slow-roasted whole bean coffee range in 250g and 1kg packs, including single-origin, Fairtrade, organic, and blend variants for home and B2B use.
• JAVA Ground Coffee (Gemalen Koffie) Pre-ground JAVA coffees for filter preparation, mirroring the bean range with an additional discovery pack (Ontdekkingspakket) for sampling.
• JAVA K-fee Coffee Capsules Single-serve coffee capsules compatible with the JAVA Capsule System and K-fee machines, sold in 16-capsule packs in blends Deca, Papua, Forte, Leggero, and India.
• JAVA Capsule System One JAVA's proprietary entry-level single-serve capsule coffee machine with 0.8L water tank, 19-bar pump, 15-second heat-up, and ecomode, paired with JAVA K-fee capsules for home use.
• JAVA Capsule System Pro JAVA's higher-capacity proprietary capsule coffee machine with a 3.5L tank delivering up to 70 espressos per fill, capsule counter, and programmable cup sizes, designed for small office or heavy home use.
• JURA Automatic Coffee Machines Authorized retail of JURA premium automatic bean-to-cup coffee machines (ENA, E, C, J, S, W series), sold with in-house JURA-expert setup, free pickup configuration, and a complimentary coffee shopping budget of up to €210.
• Moccamaster Filter Coffee Machines Retail of Moccamaster hand-built filter coffee machines (KBG Select, KBGT Black) from Technivorm, with copper heating element optimized for 92-96°C brewing, multiple color variants, and 5-year warranty.
• Coffee Machine Repair Service Technical service and repair offering for JURA machines (in-house JURA-expert), JAVA Capsule System, De'Longhi (on-site under warranty), and Moccamaster.
• Coffee Machine Rental for Events Rental of professional coffee machines for events (weddings, communions, corporate events) with tiered pricing for 2-75 or 75+ persons, delivery/pickup at €2/km, and minimum coffee purchase requirements.
• Barista Training and Coffee Workshops Hands-on barista training and coffee workshops hosted at the roastery in Rotselaar, with ticketed bookings via Eventbrite, for both groups and individuals.

Quantifiable outcome

• Climate-neutral coffee production since 2016
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• JURA (JURA Elektroapparate AG)flagshipChannel Partner/ Reseller/ DistributorJAVA is an officially recognized (erkend) dealer of JURA coffee machines and accessories. Sells JURA ENA, E, C, J, S, W series; offers in-house JURA-expert for personalized machine setup, free pickup service with on-the-house configuration, and full JURA maintenance products (CLARIS filters, cleaning tablets, descaling tablets, milk system cleaners). Customers receive up to €210 shopping budget for coffee with machine purchase.
• Moccamaster (Technivorm)flagshipChannel Partner/ Reseller/ DistributorJAVA sells the full Moccamaster filter coffee machine range (KBG Select, KBGT) hand-built in the Netherlands by Technivorm since 1968. Available in many color variants. Includes 5-year manufacturer warranty and dedicated Moccamaster maintenance products (Cleandrip, Durgol descaler, filter papers).
• De'LonghicoreChannel Partner/ Reseller/ DistributorJAVA sells De'Longhi coffee machines alongside JURA and Moccamaster. De'Longhi provides free on-site service under warranty to JAVA customers.
• K-fee System GmbHcoreTechnology or IntegrationJAVA's own Capsule System (One and Pro models) is K-fee compatible. JAVA sells K-fee coffee capsules in blends Deca, Papua, Forte, Leggero, and India.
• vzw For A Better LifeminorGTM or Marketing PartnerJAVA's sole long-term charity partner. JAVA dedicates its entire sponsorship budget to structurally supporting this vzw. As a result, JAVA does not consider other sponsorship or donation requests.
• Carrefour BelgiumcoreChannel Partner/ Reseller/ DistributorJAVA coffee is distributed and sold through Carrefour Belgium stores.
• Delhaize BelgiumcoreChannel Partner/ Reseller/ DistributorJAVA coffee is distributed and sold through Delhaize Belgium stores.
• Spar BelgiumcoreChannel Partner/ Reseller/ DistributorJAVA coffee is distributed and sold through Spar Belgium stores.
• Bio-planetcoreChannel Partner/ Reseller/ DistributorJAVA organic/Fairtrade coffee is sold through Bio-planet organic supermarket stores in Belgium.
• AvevecoreChannel Partner/ Reseller/ DistributorJAVA coffee is distributed and sold through Aveve stores in Belgium.
• MolliecoreTechnology or IntegrationMollie is JAVA's online payment platform partner, processing payments via Bancontact, credit card, KBC, Belfius, iDEAL, bank transfer, etc. The financial data is exchanged only between Mollie and the banks; JAVA does not have access to confidential payment data.
• bpostcoreTechnology or Integrationbpost is JAVA's primary shipping partner for small parcels within Belgium and Europe. Customers can set delivery preferences via MijnVoorkeuren / My bpost app.
• On Time (courier)coreTechnology or IntegrationOn Time couriers handle delivery of heavy/large packages and coffee machines in Belgium for safe home delivery.
• ShopwareflagshipTechnology or IntegrationShopware is the e-commerce platform powering the JAVA webshop.
• Google (Google Analytics, Google Ads, DoubleClick)coreTechnology or IntegrationGoogle Analytics is used for website traffic and behavior analysis; Google Ads and DoubleClick power paid search and remarketing.
• Microsoft (Clarity, Bing Ads)coreTechnology or IntegrationMicrosoft Clarity is used for session recording and heatmaps; Microsoft Bing Ads power paid search advertising.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta Ads are used for paid social and remarketing; Facebook/Instagram platforms power community engagement.
• LinkedIncoreTechnology or IntegrationLinkedIn Ads are used for paid B2B marketing and targeted advertising.
• CustobarcoreTechnology or IntegrationCustobar powers JAVA's marketing automation: newsletters, e-mail marketing and personalized offers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caffènation: Belgian specialty coffee roaster with a roastery, B2B (horeca/office) supply, and retail presence — directly comparable in size, geography, and product mix to JAVA's specialty roastery business.
• K-fee System: German capsule-system maker whose architecture powers the JAVA Capsule System One/Pro and JAVA K-fee capsules — a direct technology and product peer in the proprietary capsule segment.
• Café Liégeois: Belgian coffee roaster with retail and food-service distribution across Belgium — comparable Belgian specialty roaster competing for similar supermarket and B2B shelf space.

Broad incumbents

• Lavazza: Italian global coffee roaster with retail, B2B (horeca/vending), capsule systems (Blue/Espresso), and supermarket distribution — overlapping with JAVA's roasted-coffee, capsule, and B2B categories at significantly larger scale.
• illycaffè: Premium Italian coffee brand with ESE pods, capsules, and B2B foodservice/horeca distribution — comparable to JAVA's premium positioning, capsule line, and hoReca-style B2B subshop model.
• Segafredo Zanetti: Italian coffee group with roasting, capsule systems, and a large horeca/retail channel — overlapping with JAVA on beans, capsules, and B2B distribution, but at global scale.
• JDE Peet's (Douwe Egberts): Global coffee company behind Douwe Egberts, L'OR, and Senseo — competes in supermarket beans, pads, and capsules against JAVA's retail and capsule lines from a much larger base.
• Nespresso (Nestlé): Global capsule coffee incumbent — JAVA's website also sells Nespresso®-compatible capsules, making Nespresso a direct competitor in the single-serve category JAVA pursues with its K-fee line.

Others

• JURA Elektroapparate: Swiss premium automatic coffee machine maker for which JAVA is an authorised Belgian dealer — comparable on the premium machine retail/service proposition that underpins a large share of JAVA's hardware revenue.
• Moccamaster (Technivorm): Dutch hand-built filter coffee machine brand retailed by JAVA — peer in the premium filter-coffee machine category and on the curated multi-brand retail approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JAVAkoffie
• LinkedInlinkedin.com/company/the-java-coffee-company
• Instagraminstagram.com/thejavacoffeecompany

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAVA Coffee