Loxam Holding

What Loxam Holding does

Loxam Holding is the largest equipment rental company in Europe and the fourth-largest worldwide, operating a fleet of 650,000+ units across more than 1,100 owned branches in 28 countries on four continents. Founded in 1967 and headquartered in Caudan, France (with operational headquarters in Puteaux near La Défense), the group is privately held and led by President Gérard Déprez, who has held the role since 1987. Loxam serves construction, public works, industry, landscaping, services, and event end-markets, organized around a flagship "Loxam" generalist brand and six specialized business units — Loxam Access (powered access/aerial platforms), Loxam Power (generators and power solutions), Loxam Module (temporary modular structures), Loxam TP (earthmoving and civil engineering equipment), Loxam Event (event infrastructure, ISO 20121 certified), and Loxam Laho Tec (technical equipment solutions). Supporting services include LOXCALL (24/7 centralized call center), Speakylink (remote visual assistance), and LoxSafe (site safety products such as the Kyd.42 pedestrian–vehicle anti-collision system).

The group's revenue model is usage-based equipment rental: customers pay recurring rental fees tied to equipment type and duration, with revenue supplemented by delivery, maintenance, and technical-support services. Reported annual revenue stood at €2.47 billion in 2025 (down 4% year-over-year versus €2.6 billion in 2024) against a softening European construction market, with France contributing over €1 billion for the first time in 2024. Growth over the past decade has been driven primarily by an aggressive acquisition program (Hune, Lavendon, Ramirent, Motormac, A Geradora, Toscana Noleggi, Mills Brazil, among others), alongside organic expansion into adjacent verticals such as events (notably as official supplier to the Paris 2024 Olympic and Paralympic Games) and energy-transition fleet. S&P upgraded Loxam to BB- with a stable outlook in April 2022, and the company holds the first SBTi-validated carbon reduction trajectory in the equipment rental sector.

Name

Loxam Holding

Legal name

LOXAM, Société par Actions Simplifiée (SAS)

Website

https://loxam.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Loxam Holding is Europe's largest equipment rental company and the fourth-largest worldwide, operating 650,000+ units across 1,100+ branches in 28 countries. It rents construction, public-works, industrial, event, and landscaping equipment to a broad, fragmented customer base.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment leasing
• Powered access rental
• Temporary power generation
• Modular structure rental

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core rental of equipment including construction machinery, access equipment, power generation, modular structures, and tools. Revenue is generated through rental fees based on duration and equipment type, with additional services for delivery, maintenance, and technical support.
2. Specialized Business Units: Specialized divisions including LOXAM Access (elevated work platforms), LOXAM Power (generators and power solutions), LOXAM Module (temporary structures), LOXAM TP (civil engineering equipment), LOXAM Event (event infrastructure), and LOXAM Laho Tec provide sector-specific rental solutions with associated services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Loxam rents construction, public works, industrial, landscaping, event and services equipment to professional customers through more than 1,100 owned branches across 28 countries. The fleet of over 650,000 units includes general construction tools, powered access platforms, generators and climate-control systems, modular structures, and earthmoving machines, supported by delivery, maintenance, technical advice, a 24/7 call center (LOXCALL) and a remote visual-assistance service (Speakylink). Revenue is generated through rental fees priced by equipment, duration and service scope.

Product overview

Loxam is a pan-European equipment rental group offering a broad portfolio of equipment rental solutions organized into a core brand plus specialized business units. The portfolio is structured around the flagship Loxam brand (generalist equipment rental for construction, civil works, industry, landscaping, and services), supplemented by six specialized business units: Loxam Access (powered access/aerial work platforms), Loxam Power (temporary power generation), Loxam Module (temporary modular structures), Loxam TP (earthmoving equipment), Loxam Event (event infrastructure — ISO 20121 certified), and Loxam Laho Tec (technical equipment solutions). Supporting services include LOXCALL (centralized call center, 7/7 24/24), LoxSafe (site safety solutions including pedestrian-vehicle anti-collision systems), and Speakylink (remote visual assistance via smartphone video for technician-guided troubleshooting). The Group also operates multiple acquired regional brands including Ramirent (Scandinavia/Baltics), Nationwide Platforms (UK), LoxamHune (Iberian Peninsula), Swan Plant Hire (Ireland), Toscana Noleggi (Italy), and Mills (Brazil). Loxam's combined fleet spans over 650,000 equipment units across 28 countries on 4 continents.

Differentiator

Problem solved

Functional benefit

Brands

• LOXCALL: Call center service for equipment rental inquiries and support.
• Loxam Access
• Loxam Power
• Loxam Module
• Loxam TP
• Loxam Event
• Loxam Laho Tec

Products and services

• Loxam Equipment Rental The core generalist equipment rental service offering the broadest range of construction, civil works, industrial, landscaping and services equipment for rent across 28 countries on 4 continents.
• Loxam Access Specialized powered access and elevated work platform rental division serving customers needing aerial work equipment for construction, maintenance and industrial applications.
• Loxam Power Specialized temporary and backup power generation solutions including generators and electrical distribution systems for construction sites, events and industrial facilities.
• Loxam Module Specialized temporary modular structures and space solutions for construction sites, events and industrial applications, including site accommodation and workspace modules.
• Loxam TP Specialized earthmoving and heavy construction equipment rental serving civil engineering and public works projects.
• Loxam Event Specialized event infrastructure solutions including temporary structures, power, climate control and modular spaces for large-scale events and international competitions, holding ISO 20121 certification for sustainable event management.
• Loxam Laho Tec Specialized business unit within the Loxam Group focused on technical equipment solutions, forming part of the Specialist BU Division.
• LOXCALL Call Center Centralized call center service providing customers with a single point of contact for equipment rental inquiries and support, accessible 7 days a week, 24 hours a day across all product categories.
• Speakylink Remote Visual Assistance Remote visual assistance service enabling Loxam technicians to guide customers through equipment troubleshooting via live video, co-navigation, photos, chat and file sharing on a smartphone, eliminating the need for on-site visits in many cases.

Quantifiable outcome

• 40-60% cost reduction compared to equipment ownership
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Mills (Brazil)flagshipOthers · 11 June 2026Acquisition of controlling stake in Mills Locação, Serviços e Logística S.A., the leading equipment rental company in Brazil. Expands Loxam's presence in the Latin American market.
• Toscana Noleggi (Italy)minorOthers · 25 September 2025Acquisition of Toscana Noleggi S.r.l. strengthening Loxam's position in the Italian equipment rental market.
• Fondation du PatrimoineminorStrategic or Co-development Partner · 15 April 2024Sponsorship partnership for French heritage preservation, supporting restoration projects including Notre-Dame de Paris, Versailles chateau, Blois cathedral windows, and other historic monuments.
• PAQTE Initiative / French GovernmentcoreStrategic or Co-development Partner · 23 November 2023Convention signed for economic inclusion of youth from priority neighborhoods in Marseille. Includes training, internship opportunities, mentoring, and recruitment without discrimination. Over 1,000 people benefited from these programs in 5 years.
• WorldSkills FrancecoreStrategic or Co-development Partner · 8 September 2023Partnership supporting professional training and skills development for young people in construction and equipment rental sectors. Renewed commitment through 2024 to support vocational training excellence.
• GL eventsflagshipStrategic or Co-development Partner · 3 April 2023Joint venture partnership for Paris 2024 Olympic and Paralympic Games, providing temporary power generation, temperature control systems, and overlay structures across 53 sites including the International Broadcast Center. Mobilized over 160 people and deployed 250 backup generators, 50 chilling units, and 84 air treatment units.
• Paris 2024 Organizing CommitteeflagshipStrategic or Co-development Partner · 3 April 2023Official partnership for Paris 2024 Olympic and Paralympic Games. Loxam, in consortium with GL events, provides temporary power generation, electrical distribution, temperature control, and overlay structures across all Olympic venues including the International Broadcast Center.
• Bouygues Energies & ServicescoreStrategic or Co-development Partner · 2 February 2023Strategic partnership to accelerate hydrogen sector development in equipment rental. Focuses on integrating hydrogen-powered equipment and solutions into Loxam's fleet as part of energy transition strategy.
• EiffageminorChannel Partner/ Reseller/ Distributor · 20 June 2019Exclusive partnership making the Ironhand bionics glove available exclusively through Loxam for Eiffage construction projects, supporting worker health and safety.
• OPPBTP (Organisme Professionnel de Prévention du Bâtiment et des Travaux Publics)coreStrategic or Co-development Partner · 19 April 2019Partnership to promote workplace safety best practices in construction. Combines Loxam's equipment rental expertise with OPPBTP's prevention knowledge to enhance safety standards on construction sites.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ashtead Group / Sunbelt Rentals: Ashtead Group owns Sunbelt Rentals, the #2 equipment rental company globally with strong North American and increasingly European exposure (Sunbelt UK). Directly comparable generalist equipment rental business with similar fleet breadth and customer mix to Loxam.
• Herc Holdings: Herc Holdings is a major North American equipment rental company that competes with Loxam in generalist industrial and construction equipment rental. The two are highly comparable in scale, fleet composition, and end-market exposure.
• Kiloutou: Kiloutou is a major French equipment rental company and direct head-to-head competitor of Loxam in its home French market, offering a similar range of construction, civil works, and landscaping equipment with comparable branch density.
• Speedy Hire: Speedy Hire is a UK-listed equipment rental company serving construction, infrastructure, and industrial end markets. It directly overlaps with Loxam's UK Platforms and Nationwide Platforms operations in the UK powered-access and generalist segments.
• Boels Rental: Boels is one of Loxam's closest European competitors, a Dutch-based generalist equipment rental company with strong Benelux, UK, German, and Nordic presence. Boels acquired Cramo in 2020, making it a direct challenger to Loxam's #1 European position.
• United Rentals: United Rentals is the world's largest equipment rental company and competes directly with Loxam across construction and industrial equipment. As the global #1, it provides a useful valuation and operating benchmark for Loxam's #4 global / #1 European position.

Emerging players

• Aggreko: Aggreko is a global leader in temporary power generation and temperature control solutions, directly comparable to Loxam's Loxam Power and Loxam Event divisions. Both compete for events (Olympic-scale) and industrial/utility temporary power contracts, though Aggreko is more specialized.
• BrandSafway: BrandSafway is a major global provider of access and scaffolding solutions, comparable to Loxam Access. While Loxam's powered-access fleet is rental-led and BrandSafway is more service-led, both serve overlapping construction and industrial customers requiring elevated work platforms.
• Riwal: Riwal is a European specialist in aerial work platforms and telehandlers, with significant overlap to Loxam Access. While smaller and more focused than Loxam, Riwal is a relevant benchmark for powered-access density and pricing across European markets.

Others

• Mills Locação: Mills is Brazil's leading equipment rental company and a direct peer in the Latin American market. It is now majority-owned by Loxam following the 2026 acquisition, but it remains a useful benchmark for Brazilian rental industry dynamics and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL5bKhxujNxIXvxJyWxkaf6KGsLfVtJ1Au
• Xx.com/LoxamCorporate
• Facebookfacebook.com/161295980566021
• LinkedInlinkedin.com/company/82653

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries23 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A20 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loxam Holding