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Mills Estruturas e Servicos de Engenharia

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uuid003bmyi

Namestring
Mills Estruturas e Servicos de Engenharia
Legal namestring
Mills Locação, Serviços e Logística
Websiteurl
mills.com.br
Company typeenum
Private
Founded yearint
1950
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersRio De Janeiro, Brazil
HQ citystring
Rio De Janeiro
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices14 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
aerial work platforms, heavy equipment rental, construction machinery, material handling equipment, power generation rental
Industry3 codes
1Cranes, Hoists & Overhead Material Handling (Industrial)
CodeIMAHABAEPrimaryYes
2Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers)
CodeIMAHABAIPrimaryNo
3Contract Crushing, Screening & Materials Handling (In-Pit/ROM, Conveying, Stockpiling)
CodeIMAKAKAHPrimaryNo
NAICS code3 codes
  • Agriculture, Construction, and Mining Machinery Manufacturing3331
  • Mining Machinery and Equipment Manufacturing333131
  • Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing333924
SIC code3 codes
  • Construction, Mining & Materials Handling Machinery & Equip3530
  • Industrial Trucks, Tractors, Trailors & Stackers3537
  • General Industrial Machinery & Equipment3560
Product category
Construction Equipment Rental
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Equipment Rental
TypeSubscription Recurring
Description

Core revenue stream from renting aerial work platforms (scissor lifts, articulated, telescopic), heavy equipment (backhoes, loaders, excavators), material handling equipment, generators, compressors, and formwork/scaffolding. Revenue model is usage/time-based with contracts ranging from short-term to long-term arrangements. Q1 2026 revenue was R$ 461.2 million.

investing.com
2Equipment Sales (Seminovos)
TypeOne Time License
Description

Sale of new and semi-new equipment including heavy machinery, aerial platforms, and trucks with documented maintenance history and provenance. Financing available through Mills Facilita program.

mills.com.br
3Parts and Maintenance Services
TypeHardware Sales
Description

Sale of genuine parts for platforms and compressors, plus maintenance and technical assistance services for equipment. Stock of over 16,000 different parts.

mills.com.br
4Freight and Logistics
TypeProfessional Services
Description

Freight services for equipment transportation, simplifying logistics for customers through the Frete Mills service.

mills.com.br
5Training Services
TypeProfessional Services
Description

Training services for equipment operators, including instructor certification and specialized training for safe and effective use of aerial work platforms. Mills is the only rental company in Brazil to have won 4 IPAF awards.

mills.com.br
Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Pricing details1 tier
1Equipment rental (locação) - quote-based pricing
ModelUsage-basedBilling cadenceMulti-year contract
Notes

Equipment rental pricing varies by equipment type, duration, and contract terms. Long-term contracts are emphasized for infrastructure projects. No standard pricing publicly listed.

seminovos.mills.com.br
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Mills is a Brazilian equipment rental company providing aerial work platforms (scissor lifts, articulated and telescopic boom lifts), heavy construction machinery (excavators, backhoes, loaders, graders), material handling equipment (forklifts, pallet trucks), diesel generators, air compressors, and concrete forming and shoring systems. The rental offering is complemented by maintenance services, freight/logistics, operator training (IPAF-certified), telemetry and remote operation solutions, parts sales, and used-equipment sales through its Seminovos platform.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 190.1% year-over-year increase in net income to R$ 197 million in Q1 2026
+4 more records
Product overview1 text field

Mills is a Brazilian equipment rental company offering a comprehensive portfolio of rental, maintenance, and related services. The core offering centers on six equipment categories: aerial work platforms (scissor lifts, articulated and telescopic boom lifts from brands including Genie, JLG, Dingli, Haulotte, and SkyJack), heavy machinery (excavators, loaders, graders, compactors, and tractors), intralogistics equipment (forklifts and pallet trucks), generators (Cummins), air compressors (Sullair), and concrete forms and shoring. The portfolio is supported by complementary services including maintenance and technical support, freight/logistics, operator training (IPAF-certified), telemetry/remote operation, and parts sales. Mills also operates a secondary market through its Seminovos platform for pre-owned equipment sales. The company serves over 9,000 customers across construction, industrial, agricultural, and infrastructure sectors through more than 60 branches covering over 1,400 cities in Brazil.

Product and service6 records
1Aerial Work Platforms (Plataformas Elevatórias)
CategoryAerial Equipment Rental
Description

Rental of electric, diesel, and hybrid-powered aerial work platforms including scissor lifts, articulated boom lifts, and telescopic boom lifts, used by construction, industrial, and maintenance customers for elevated work at height.

2Heavy Machinery (Máquinas Pesadas)
CategoryHeavy Equipment Rental
Description

Rental of heavy construction equipment including excavators, backhoe loaders, wheel loaders, motor graders, soil compactors, track tractors, agricultural tractors, and trucks for earthmoving and construction projects.

3Intralogistics Equipment (Intralogística)
CategoryMaterial Handling Equipment Rental
Description

Rental of warehouse and logistics equipment including forklifts, pallet trucks, and tow tractors for material handling operations in distribution centers and warehouses.

4Generators (Geradores)
CategoryPower Generation Equipment Rental
Description

Rental of Cummins diesel-powered generators ranging from 65 KVA to 1000 KVA for emergency power, construction sites, and remote location electricity generation.

5Air Compressors (Compressores)
CategoryCompressed Air Equipment Rental
Description

Rental of Sullair screw air compressors ranging from 67 HP to over 200 HP for continuous use in onshore/offshore, mining, construction, industrial, and petrochemical sectors.

6Forms and Shoring (Formas e Escoramentos)
Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2025-07-01
Description

Mills acquired assets from Next Rental for R$ 180 million in July 2025, expanding its equipment fleet and market presence in Brazil. This strategic acquisition strengthens Mills' position in the equipment rental market.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of Europe's largest equipment rental companies offering aerial platforms, heavy machinery, and tools. Similar business model and fleet breadth to Mills, although primarily European in geography.

TypeDirect peer
Description

Global provider of access, scaffolding, and specialty services for construction and industrial maintenance. Overlaps with Mills' formwork/shoring, aerial platform, and industrial maintenance rental offerings.

TypeDirect peer
Description

US-based rental company focused on aerial platforms, earthmoving, and material handling equipment with integrated sales and parts. Similar customer profile and fleet mix to Mills.

TypeDirect peer
Description

Brazilian crane and heavy lifting rental company serving construction and infrastructure projects. Most relevant domestic competitor to Mills in the Brazilian market.

TypeDirect peer
Description

Global provider of temporary power generation, heating, and cooling solutions, with a large fleet of generators and compressors. Directly overlaps with Mills' generator and compressor rental business.

TypeDirect peer
Description

Largest equipment rental company globally, offering aerial platforms, heavy machinery, and specialty equipment rental across North America. Closest direct comparable to Mills in business model, fleet composition, and customer base.

TypeDirect peer
Description

Specialized aerial work platform rental company operating across Europe, the Middle East, and emerging markets. Highly comparable in aerial platform focus and emerging-market exposure.

TypeDirect peer
Description

North American equipment rental provider serving construction, industrial, and infrastructure customers with aerial, earthmoving, and material handling fleets. Comparable in scale, business model, and customer profile to Mills.

TypeDirect peer
Description

Owner of Sunbelt Rentals, the second-largest equipment rental company in North America, with a comparable mix of aerial platforms, construction equipment, and industrial tools. Strong direct competitor profile to Mills.

TypeRegional player
Description

Australia-based equipment rental company with broad fleet including aerial platforms and material handling equipment. Comparable business model, though operating primarily in Australia and New Zealand.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mills Estruturas e Servicos de Engenharia

Construction Equipment Rentalmills.com.br

Mills Estruturas e Servicos de Engenharia firmographics

Firmographics
Name
Mills Estruturas e Servicos de Engenharia
Legal name
Mills Locação, Serviços e Logística
Website
https://mills.com.br
Company type
Private
Founded year
1950
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Mills Estruturas e Servicos de Engenharia industry classification

Industry
Product category
Construction Equipment Rental
NAICS
Agriculture, Construction, and Mining Machinery Manufacturing (3331), Mining Machinery and Equipment Manufacturing (333131), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
SIC
Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)
akta.pro primary industry
Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
akta.pro secondary industries
Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Contract Crushing, Screening & Materials Handling (In-Pit/ROM, Conveying, Stockpiling) (IMAKAKAH)

Keywords

  • Aerial work platforms
  • Heavy equipment rental
  • Construction machinery
  • Material handling equipment
  • Power generation rental

Where Mills Estruturas e Servicos de Engenharia is headquartered

Location

Headquarters

HQ city
Rio De Janeiro
HQ country
Brazil
HQ region
Latin America

Offices14 records

Markets served

Mills Estruturas e Servicos de Engenharia business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Equipment Rental: Core revenue stream from renting aerial work platforms (scissor lifts, articulated, telescopic), heavy equipment (backhoes, loaders, excavators), material handling equipment, generators, compressors, and formwork/scaffolding. Revenue model is usage/time-based with contracts ranging from short-term to long-term arrangements. Q1 2026 revenue was R$ 461.2 million.
  2. Equipment Sales (Seminovos): Sale of new and semi-new equipment including heavy machinery, aerial platforms, and trucks with documented maintenance history and provenance. Financing available through Mills Facilita program.
  3. Parts and Maintenance Services: Sale of genuine parts for platforms and compressors, plus maintenance and technical assistance services for equipment. Stock of over 16,000 different parts.
  4. Freight and Logistics: Freight services for equipment transportation, simplifying logistics for customers through the Frete Mills service.
  5. Training Services: Training services for equipment operators, including instructor certification and specialized training for safe and effective use of aerial work platforms. Mills is the only rental company in Brazil to have won 4 IPAF awards.

Pricing tiers

ModelBillingPrice
Usage-basedMulti-year contractEquipment rental (locação) - quote-based pricing

Go-to-market motion1 record

Distribution channels5 records

Mills Estruturas e Servicos de Engenharia product offering

Product offering

Core offering

Mills is a Brazilian equipment rental company providing aerial work platforms (scissor lifts, articulated and telescopic boom lifts), heavy construction machinery (excavators, backhoes, loaders, graders), material handling equipment (forklifts, pallet trucks), diesel generators, air compressors, and concrete forming and shoring systems. The rental offering is complemented by maintenance services, freight/logistics, operator training (IPAF-certified), telemetry and remote operation solutions, parts sales, and used-equipment sales through its Seminovos platform.

Product overview

Mills is a Brazilian equipment rental company offering a comprehensive portfolio of rental, maintenance, and related services. The core offering centers on six equipment categories: aerial work platforms (scissor lifts, articulated and telescopic boom lifts from brands including Genie, JLG, Dingli, Haulotte, and SkyJack), heavy machinery (excavators, loaders, graders, compactors, and tractors), intralogistics equipment (forklifts and pallet trucks), generators (Cummins), air compressors (Sullair), and concrete forms and shoring. The portfolio is supported by complementary services including maintenance and technical support, freight/logistics, operator training (IPAF-certified), telemetry/remote operation, and parts sales. Mills also operates a secondary market through its Seminovos platform for pre-owned equipment sales. The company serves over 9,000 customers across construction, industrial, agricultural, and infrastructure sectors through more than 60 branches covering over 1,400 cities in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

  • Aerial Work Platforms (Plataformas Elevatórias) Rental of electric, diesel, and hybrid-powered aerial work platforms including scissor lifts, articulated boom lifts, and telescopic boom lifts, used by construction, industrial, and maintenance customers for elevated work at height.
  • Heavy Machinery (Máquinas Pesadas) Rental of heavy construction equipment including excavators, backhoe loaders, wheel loaders, motor graders, soil compactors, track tractors, agricultural tractors, and trucks for earthmoving and construction projects.
  • Intralogistics Equipment (Intralogística) Rental of warehouse and logistics equipment including forklifts, pallet trucks, and tow tractors for material handling operations in distribution centers and warehouses.
  • Generators (Geradores) Rental of Cummins diesel-powered generators ranging from 65 KVA to 1000 KVA for emergency power, construction sites, and remote location electricity generation.
  • Air Compressors (Compressores) Rental of Sullair screw air compressors ranging from 67 HP to over 200 HP for continuous use in onshore/offshore, mining, construction, industrial, and petrochemical sectors.
  • Forms and Shoring (Formas e Escoramentos)

Quantifiable outcome

  • 190.1% year-over-year increase in net income to R$ 197 million in Q1 2026
  • +4 more outcomes

Companies that use Mills Estruturas e Servicos de Engenharia

Customer profile

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Mills Estruturas e Servicos de Engenharia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Mills Estruturas e Servicos de Engenharia partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Next RentalmajorStrategic or Co-development Partner · 1 July 2025Mills acquired assets from Next Rental for R$ 180 million in July 2025, expanding its equipment fleet and market presence in Brazil. This strategic acquisition strengthens Mills' position in the equipment rental market.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Mills Estruturas e Servicos de Engenharia competitors and assessment

Company assessment

Direct peers

  • Loxam: One of Europe's largest equipment rental companies offering aerial platforms, heavy machinery, and tools. Similar business model and fleet breadth to Mills, although primarily European in geography.
  • BrandSafway: Global provider of access, scaffolding, and specialty services for construction and industrial maintenance. Overlaps with Mills' formwork/shoring, aerial platform, and industrial maintenance rental offerings.
  • H&E Equipment Services: US-based rental company focused on aerial platforms, earthmoving, and material handling equipment with integrated sales and parts. Similar customer profile and fleet mix to Mills.
  • Locar Guindastes: Brazilian crane and heavy lifting rental company serving construction and infrastructure projects. Most relevant domestic competitor to Mills in the Brazilian market.
  • Aggreko: Global provider of temporary power generation, heating, and cooling solutions, with a large fleet of generators and compressors. Directly overlaps with Mills' generator and compressor rental business.
  • United Rentals: Largest equipment rental company globally, offering aerial platforms, heavy machinery, and specialty equipment rental across North America. Closest direct comparable to Mills in business model, fleet composition, and customer base.
  • Riwal: Specialized aerial work platform rental company operating across Europe, the Middle East, and emerging markets. Highly comparable in aerial platform focus and emerging-market exposure.
  • Herc Holdings: North American equipment rental provider serving construction, industrial, and infrastructure customers with aerial, earthmoving, and material handling fleets. Comparable in scale, business model, and customer profile to Mills.
  • Ashtead Group (Sunbelt Rentals): Owner of Sunbelt Rentals, the second-largest equipment rental company in North America, with a comparable mix of aerial platforms, construction equipment, and industrial tools. Strong direct competitor profile to Mills.

Regional players

  • Kennards Hire: Australia-based equipment rental company with broad fleet including aerial platforms and material handling equipment. Comparable business model, though operating primarily in Australia and New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Mills Estruturas e Servicos de Engenharia social profiles

Digital presence

Mills Estruturas e Servicos de Engenharia compliance and trust

Trust signal

Compliance2 records

Mills Estruturas e Servicos de Engenharia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mills Estruturas e Servicos de Engenharia leadership team

Management profile

Number of profiles

Mills Estruturas e Servicos de Engenharia subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Mills Estruturas e Servicos de Engenharia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mills Estruturas e Servicos de Engenharia M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mills Estruturas e Servicos de Engenharia

What does Mills Estruturas e Servicos de Engenharia do?

Mills is a Brazilian equipment rental company providing aerial work platforms (scissor lifts, articulated and telescopic boom lifts), heavy construction machinery (excavators, backhoes, loaders, graders), material handling equipment (forklifts, pallet trucks), diesel generators, air compressors, and concrete forming and shoring systems. The rental offering is complemented by maintenance services, freight/logistics, operator training (IPAF-certified), telemetry and remote operation solutions, parts sales, and used-equipment sales through its Seminovos platform.

Is Mills Estruturas e Servicos de Engenharia a public or private company?

Mills Estruturas e Servicos de Engenharia is a private company. It is classified as public and is currently operating.

When was Mills Estruturas e Servicos de Engenharia founded?

Mills Estruturas e Servicos de Engenharia was founded in 1950. It employs 1,001 to 5,000 people.

Where is Mills Estruturas e Servicos de Engenharia based?

Mills Estruturas e Servicos de Engenharia is headquartered in Rio De Janeiro, Brazil, in the Latin America region.

How does Mills Estruturas e Servicos de Engenharia make money?

Five revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales (Seminovos), parts and Maintenance Services, freight and Logistics and training Services.

Who are Mills Estruturas e Servicos de Engenharia's main competitors?

Direct peers on record are Loxam, BrandSafway, H&E Equipment Services, Locar Guindastes, Aggreko, United Rentals, Riwal, Herc Holdings and Ashtead Group (Sunbelt Rentals). Kennards Hire is listed as a regional player.

Does Mills Estruturas e Servicos de Engenharia have an API?

No public API is recorded for Mills Estruturas e Servicos de Engenharia.

What industry is Mills Estruturas e Servicos de Engenharia in?

Mills Estruturas e Servicos de Engenharia's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 3331 and its SIC code is 3530.

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