Reily Foods Company

What Reily Foods Company does

Reily Foods Company is a New Orleans-based, family-owned consumer packaged goods manufacturer founded in 1902 and led by Bo Reily as CEO. The company operates a diversified portfolio of branded food and beverage products across more than 18 sub-brands organized into five core categories: tea (Luzianne), coffee (New England Coffee, French Market Coffee, JFG Coffee, Patria Coffee, CDM, RT, Union, Bonus Blend, Luzianne Coffee), mayonnaise and dressings (Blue Plate Mayonnaise, JFG Spreads, La Martinique), sauces and seasonings (Try Me, including Tiger Sauce), chili kits (Carroll Shelby's, Wick Fowler's), and baking flour (Swans Down, Presto). Its underlying technology is traditional food and beverage manufacturing with domain specialization in Southern-style tea blending (crystal clear formulation), egg-yolk-only mayonnaise recipes, and New Orleans-style coffee and chicory roasting.

The company sells primarily through U.S. retail grocery stores, supplemented by a dedicated foodservice division (reilyfoodservice.com) targeting commercial operators and a direct-to-consumer e-commerce site (reilyproducts.com) with cart functionality and a store finder. Revenue is generated through unit-pricing CPG sales across all sub-brands, with the March 2026 launch of Luzianne Fresh Brewed Iced Tea gallon sizes in the refrigerated section at select grocers representing its largest product expansion in over 100 years. Brand heritage is central to the value proposition, supported by third-party editorial recognition (New York Times, Epicurious) and 11 consecutive years of food safety manufacturing recognition. Customer segments are horizontally segmented into individual household consumers (primary) and foodservice operators (secondary). The company maintains a regional Southeast U.S. brand concentration while distributing nationally through grocery channels.

Name

Reily Foods Company

Legal name

Reily Foods Company

Website

https://reilyproducts.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reily Foods Company is a family-owned New Orleans food and beverage manufacturer, founded in 1902, producing tea, coffee, mayonnaise, sauces, chili kits, and baking flour under 18+ sub-brands sold primarily through U.S. retail grocery, foodservice, and DTC e-commerce channels.

Ownership category

akta.pro rank

Product category

Packaged Foods

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Juices & Smoothies (CRADACAL)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Branded grocery products
• Tea and coffee
• Condiments and sauces
• Baking ingredients
• Food manufacturing

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Primary revenue from selling branded food and beverage products through retail grocery stores. Product categories include tea, mayonnaise, coffee, chili kits, dressings, flour, and sauces sold to individual consumers.
2. Refrigerated Ready-to-Drink Tea: Revenue from Luzianne Fresh Brewed Iced Tea in gallon sizes, a new refrigerated ready-to-drink product line launched March 2026, sold through the refrigerated section at select grocers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reily Foods Company manufactures and markets a portfolio of branded grocery food products, including iced and hot tea, coffee, mayonnaise, salad dressings, chili kits, marinades, hot sauces, and cake flour. The company's brands are sold primarily through U.S. grocery retail and foodservice channels under heritage labels such as Luzianne, Blue Plate, New England Coffee, French Market Coffee, Swans Down, Cajun Injector, Wick Fowler's, and Blair's. The company operates from New Orleans, Louisiana, and was founded in 1902.

Product overview

Reily Foods Company is a New Orleans-based food and beverage company with a diversified portfolio of branded consumer products. The company operates multiple distinct product lines across several categories: (1) Tea products under the Luzianne brand including family tea bags, gallon iced tea bags, single-serve pods, cold brew, flavored Southern Blends, and the new 2026 Fresh Brewed Ready-to-Drink iced tea line; (2) Mayonnaise and spreads including Blue Plate Mayonnaise (core brand), JFG Spreads, and La Martinique Dressings; (3) Coffee brands including New England Coffee, French Market Coffee, JFG Coffee, Luzianne Coffee, Patria Coffee (single-origin), CDM Coffee & Chicory, RT Coffee, Union Coffee, and Bonus Blend; (4) Sauces and seasonings under Try Me brand including Tiger Sauce and various hot sauces; (5) Chili products under Carroll Shelby's and Wick Fowler's brands; (6) Baking products including Swans Down Cake Flour and Presto Cake Flour. The company has been family-owned for four generations since 1902, with a focus on Southern food and beverage traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Plate Mayonnaise: Mayonnaise brand known for its simple, made-like-homemade recipe of oil, vinegar and only the egg yolks.
• Luzianne Tea
• French Market Coffee
• New England Coffee
• Carroll Shelby's Chili
• JFG Coffee
• JFG Spreads
• La Martinique
• Swans Down Cake Flour
• Try Me Sauces
• Bonus Blend Coffee
• CDM Coffee
• Patria Coffee
• Presto
• RT Coffee
• Union Coffee
• Wick Fowler's Chili Kits

Products and services

• Luzianne Tea Heritage iced and hot tea brand sold through U.S. grocery retail and foodservice channels for at-home and out-of-home consumption.
• Blue Plate Mayonnaise
• New England Coffee
• French Market Coffee
• Swans Down Cake Flour
• Wick Fowler's Chili Kits
• Cajun Injector Marinades
• Blair's Death Sauces and Snacks
• La Martinique Salad Dressings

Quantifiable outcome

• Recognition as 'Best Southern-style Iced Tea' by The New York Times
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• New Orleans SaintscoreGTM or Marketing PartnerBlue Plate Mayonnaise serves as the Official Mayo of the New Orleans Saints NFL team, with partnership extension announced for ongoing promotional activities and brand association with the regional sports franchise.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Post Holdings: Post Holdings is a diversified consumer packaged goods holding company operating branded products across center-store food categories. Its roll-up model of category-leading legacy brands parallels Reily's strategy of maintaining multiple independent sub-brands across food categories.
• McCormick & Company: McCormick is a global leader in flavor solutions spanning spices, seasonings, condiments, and recipe mixes. Its portfolio breadth across flavor and condiment categories parallels Reily's Try Me Sauces, Carroll Shelby's Chili Kits, and La Martinique Dressings lines.
• The J.M. Smucker Company: Smucker is a large diversified packaged food company with major brands in coffee (Folgers), peanut butter (Jif), and condiments. It is a broad incumbent competing head-to-head with Reily's JFG and New England Coffee brands and in adjacent condiment categories.

Direct peers

• Bigelow Tea: Bigelow Tea is a family-owned US tea company specializing in specialty and premium black, green, and herbal teas sold through grocery retail. It directly competes with Luzianne in the branded tea-bag segment with similar family-ownership heritage and premium positioning.
• B&G Foods: B&G Foods is a publicly-traded holding company that owns and markets a diversified portfolio of shelf-stable and refrigerated branded food products across categories including condiments, baking, meals, and beverages. Its model of acquiring and operating legacy regional brands is highly comparable to Reily's multi-brand portfolio strategy across mayonnaise, tea, coffee, sauces, and flour.
• Farmer Bros. Co. Farmer Bros. is a US coffee roaster and foodservice distributor serving both retail and foodservice channels. Its coffee-focused product portfolio and DSD distribution model are comparable to Reily's New England Coffee, French Market Coffee, JFG Coffee, and foodservice division.
• TreeHouse Foods: TreeHouse Foods operates a broad portfolio of private-label and branded shelf-stable and refrigerated foods across beverages, dressings, sauces, and baking categories. Its operating breadth across Reily's product categories makes it a strong structural comparable.
• Hain Celestial Group: Hain Celestial is a diversified natural and specialty food company with a portfolio of category-specific brands spanning tea (Celestial Seasonings), baking, and pantry items. Its multi-brand operating model and tea-category presence make it a direct comparable to Reily's Luzianne and Swans Down holdings.
• C.F. Sauer (Duke's Mayonnaise): C.F. Sauer is a privately-held, family-owned food company whose Duke's Mayonnaise is a regional Southern condiment powerhouse — directly comparable to Blue Plate Mayonnaise and JFG Spreads in heritage positioning, regional loyalty, and 'homemade recipe' brand narrative.
• Lancaster Colony: Lancaster Colony is a mid-cap packaged food company operating branded and private-label products in dressings, sauces, breads, and frozen items. Its specialty food portfolio strategy and retail grocery channel focus mirror Reily's La Martinique dressings and Try Me sauces business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/112110482134161
• Xx.com/luziannetea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reily Foods Company