Anglian Home Improvements

What Anglian Home Improvements does

Anglian Home Improvements is a British home improvements company founded in 1966, operating as a trading division of ASHI Group Limited (Company No. 2540020) and headquartered at Liberator Road, Norwich, NR6 6EU. The company manufactures made-to-measure windows, doors, conservatories, roofline products, and ancillary items such as blinds and shutters at its Norwich factory, extruding its own uPVC profiles and offering composite doors in Classic (44mm high-density polyurethane foam core) and Elite (48mm solid timber core) ranges. It serves UK residential homeowners across England, Scotland, and Wales through regional sales and installation teams in seven geographic regions (East, London & Inside M25, East Midlands, North West, South East, Scotland, Wales), with a delivery model that pairs in-home or virtual design consultations, technical surveys, in-house production, and own-trades installation rather than subcontracted fitting.

The business operates a primarily transactional, quote-based revenue model: each window, door, or conservatory order is bespoke and priced only after a design consultation, with deposits starting from £249 (windows, doors, rooftrim, garage doors, excluding timber products which start at £999) or £999 (conservatories and 'living spaces'), finance available at 11.9% representative APR over 36 monthly instalments, and an additional revenue stream from FCA-regulated credit broking (Register no. 302334). Supplementary monetisation includes an e-commerce parts shop at shop.anglianhome.co.uk, after-sales service visits, and a 'Recommend a Friend' referral programme. Marketing is multi-channel, anchored on national TV campaigns, an SEO- and content-rich website, and a Window Visualiser tool that supports online quote requests with an up-to-£250 discount.

Anglian self-positions as 'the UK's Number 1' home improvement provider and supports the claim with 60+ years of trading history, operating a vertically integrated stack underpinned by in-house manufacturing (Made in Britain certified), employed installers rather than subcontractors, and a wide portfolio of UK regulatory accreditations: Secured by Design (police), FENSA, TrustMark (government-endorsed), Glass and Glazing Federation membership, BSI ISO 9001, BFRC A++ rated windows, plus British Standards BS EN 1279, BS EN 12150, BS EN 12608 and Recovinyl Plus sustainability membership.

Name

Anglian Home Improvements

Legal name

ASHI Group Limited

Website

https://anglianhome.co.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Founded in 1966, Anglian Home Improvements is a UK firm that manufactures and installs made-to-measure windows, doors, conservatories, and roofline products for residential customers across England, Scotland, and Wales via vertically integrated operations based in Norwich.

Ownership category

akta.pro rank

Product category

Home Improvement Products

NAICS

Residential Remodelers (236118), Residential Building Construction (2361), Wood Window and Door Manufacturing (321911)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Building Envelope Restoration (Roofing, Siding, Windows & Doors) (HSAPAOAH)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Replacement windows
• Double glazing installations
• External doors
• Conservatory construction
• Home improvement products

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Windows Sales and Installation: One-time sale of made-to-measure double and triple glazed windows including supply and professional installation. Revenue generated per transaction based on product type, size, material, and customisation choices.
2. Doors Sales and Installation: One-time sale of external doors including composite, uPVC, wooden, and aluminium options. Installation included in quoted price. Products include front doors, back doors, French doors, bifold doors, patio doors, and garage doors.
3. Conservatories and Extensions: Sale and installation of conservatories including various styles (lean-to, orangery, Edwardian, Victorian, etc.) and replacement conservatory roofs. House extensions also offered.
4. Rooftrim and Building Products: Roofline products including cladding, soffits, fascias, guttering, and downpipes. Porches also sold as standalone products.
5. Blinds and Shutters: Window treatments including roller blinds, vertical blinds, venetian blinds, pleated blinds, roman blinds, plantation shutters, and specialist blinds.
6. Credit Broking Services: Anglian is a credit broker, not a lender, authorised and regulated by the FCA. They facilitate home improvement loans through a panel of lenders and receive an introduction fee when customers open an account.
7. After-Sales Service and Parts: Replacement parts available through online shop (shop.anglianhome.co.uk). Service visits for warranty and non-warranty repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Anglian Home Improvements designs, manufactures, and installs made-to-measure exterior home improvement products for UK residential homeowners, including double and triple glazed windows (uPVC, wooden, aluminium), external doors (composite, uPVC, wooden, aluminium), conservatories with replacement roof options, roofline products, porches, blinds, and shutters. The company operates a fully vertically integrated supply-and-installation model with in-house British manufacturing at its Norwich factory and company-employed installation teams.

Product overview

Anglian Home Improvements is the UK's leading home improvement provider offering a comprehensive portfolio of replacement windows, doors, conservatories, and related exterior products. The core product lines include windows (available in uPVC, wooden, and aluminium materials across casement, flush, sash, tilt & turn, and bay styles) and doors (encompassing front doors, back doors, French doors, bifold, patio, stable, and garage doors in composite, uPVC, wooden, and aluminium). Additional offerings include conservatories (in various period-appropriate styles with replacement roof options), rooftrim (cladding, fascias, soffits, guttering), porches, blinds, and shutters. Products are manufactured in Britain with extensive customisation options for colours, glazing, and hardware. The company operates on a made-to-measure supply-and-installation model with in-home or virtual design consultations, technical surveys, UK-based manufacturing, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Replacement windows supplied and installed for UK residential customers, available in uPVC, wooden, and aluminium materials across styles including casement, flush casement, sash, tilt & turn, and bay windows. Includes double and triple glazing options with BFRC energy efficiency ratings up to A++ and extensive colour customisation.
• Doors External doors supplied and installed for UK residential customers, including front doors, back doors, French doors, bifold doors, patio doors, and stable doors. Available in composite, uPVC, wooden, and aluminium materials with Secured by Design Ultion 3-star cylinder lock security and 19+ colour options.
• Conservatories Conservatory installations designed, manufactured, and installed for UK residential customers in styles including lean-to, orangery, Edwardian, Victorian, Regency, Elizabethan, P-shaped, T-shaped, and veranda, plus house extensions. Includes replacement conservatory roofs and solid roof alternatives with Solaroof glass upgrades.
• Rooftrim (Roofline) Roofline products supplied and installed for UK residential customers, including cladding, soffits and fascias, guttering and downpipes, and bargeboards for weatherproofing and aesthetic finishing of roof edges.
• Porches External porch installations supplied and fitted for UK homeowners, offering additional entrance coverage and kerb appeal with various material and style options.
• Blinds Window blinds supplied and installed for UK residential customers, including roller, vertical, Venetian, pleated, Roman, day & night, double roller, and panel styles, plus specialist options such as blackout, wooden, perfect fit, electric/motorised, and room-specific designs.
• Shutters Window shutters supplied and installed for UK residential customers for light control and privacy, including plantation, café style, wooden, and vinyl options with configurations such as bay window, blackout, patio/french door, and sliding.
• Garage Doors Garage door installations supplied and fitted for UK residential customers, complementing the company's range of exterior home improvement products.
• Anglian Online Shop (Replacement Parts and Accessories) Direct e-commerce storefront selling replacement parts, door accessories, and hardware for existing Anglian installations, with video guides and instructions for self-installation. Service visits for warranty and non-warranty repairs also offered.

Quantifiable outcome

• Potential annual energy savings of £184.25 for customers upgrading from pre-2002 double glazed uPVC windows to Anglian A-rated windows
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Homebase: UK home and garden improvement retailer serving a similar homeowner demographic. Broad incumbent with overlapping categories (doors, blinds, kitchens) but retail-led rather than installation-led.
• B&Q: UK's largest DIY and home-improvement retailer owned by Kingfisher. Overlaps with Anglian's homeowner base and adjacent product categories (windows, doors, kitchens) but is a mass-market retailer rather than a bespoke installer.
• Howden Joinery: UK supplier of kitchens and joinery products to trade customers with a depot-based model. Adjacent incumbent in the residential renovation space, sharing a trade-and-DIY homeowner customer base but operating in kitchens rather than windows/doors.
• Wickes: UK home-improvement retailer and kitchen/bathroom specialist with trade and DIY customers. Broader incumbent that overlaps Anglian's customer base but distributes through showroom/click-and-collect rather than in-home sales.

Direct peers

• Safestyle UK: AIM-listed UK market leader in replacement uPVC windows and doors serving the mass-market homeowner segment. Directly comparable to Anglian's core windows and doors offering, with a more price-focused digital sales-led model.
• Everest Home Improvements: One of the largest UK direct-to-consumer installers of windows, doors and conservatories. Closely comparable to Anglian in product range, in-home sales model and Made-in-Britain positioning, competing head-to-head across most UK regions.
• Hillarys: UK market leader in made-to-measure blinds, shutters and curtains with a similar in-home consultation and direct-sales model. Directly comparable to Anglian's blinds and shutters division on GTM motion and customer.
• Coral Windows: Welsh-based manufacturer and installer of windows, doors and conservatories, vertically integrated like Anglian. A more regional direct peer competing in similar product categories and customer segments.
• CR Smith: Scottish-based manufacturer and installer of windows, doors and conservatories with own factory production. Highly comparable to Anglian in vertical integration, Scottish/UK regional coverage, and premium positioning.
• Zenith Staybrite: UK national installer of windows, doors and conservatories with a similar in-home consultation model. Competes directly with Anglian across product categories and target customer (UK homeowners).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AnglianWindows
• Facebookfacebook.com/AnglianHomeImprovements
• Instagraminstagram.com/anglianhome
• Pinterestpinterest.com/anglianhome
• Xx.com/AnglianHome
• LinkedInlinkedin.com/company/anglian-home-improvements

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglian Home Improvements