What 100Devs does

100Devs (legally AstroWind LLC, registered in Cupertino, California) is a community-led digital agency and free software engineering training organization founded in 2020 during the COVID-19 pandemic. The organization operates a 30-week Academy program delivering more than 750 hours of live instruction via Twitch streams, supplemented by Discord-based office hours, peer support, and a 60,000+ member global community. Its explicit mission is to train underrepresented developers for software engineering careers at major technology companies; named placement outcomes include Microsoft, Amazon, LinkedIn, Slack, and Chownow.

The commercial offering consists of four tiered monthly subscription services distributed through the Open Collective platform: a Small Business website package at $200/month, Website Development (Community) at $5,000/month, Web Application Development (Community) at $10,000/month, and a Dedicated Team tier at $15,000/month with private repositories and a dedicated account manager. The Academy and the agency are structurally linked: trainees gain real client experience through agency projects, and alumni return to lead subsequent cohorts. Core technology includes HTML, CSS, JavaScript, React, Node, Express, and MongoDB, with services spanning web applications, mobile applications, design, testing, and branding delivered through a ticket-to-pull-request workflow that turns requests into production code in 1-3 business days.

100Devs is a privately held for-profit entity operating under fiscal sponsorship by Open Source Collective (501(c)(6)), with founder Leon Noel leading the organization and a small group of community maintainers supporting operations. The Academy is free for students and is funded by agency development revenue and Open Collective sponsorships. Customer segments span startups building MVPs, SaaS companies needing ongoing development, small businesses needing websites, web agencies augmenting capacity, and e-commerce operators. The organization reports $25 million+ in cumulative graduate software engineering salaries, $500,000+ in graduate freelancing client work, and 300+ grassroots organizations helped, which it positions as the quality validation for its paid development services.

Name

100Devs

Legal name

AstroWind LLC

Website

https://100devs.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

100Devs is a community-led digital agency and free software engineering training organization that trains underrepresented developers and deploys a 60,000+ member global community to deliver tiered monthly web, mobile, and design services to startups, SaaS firms, and small businesses.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Computer Training (611420), Computer Training (61142), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)

akta.pro secondary industry

Mobile, Web & UI Engineering (Frontend, Backend, APIs, Mobile) (EDABAFAM)

Keywords

• Software engineering training
• Web development services
• Coding bootcamp
• MVP development agency
• Developer community

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Agency Development Services: Monthly subscription-based development services where clients sponsor the collective and receive ongoing web development, content updates, and maintenance. Tiers range from small business sites to dedicated development teams.
2. Training Program (Free): The training program is 100% free for students. The program is funded through the agency's development revenue and fiscal sponsorship from Open Source Collective.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

100Devs operates a community-built digital development agency that pairs a free 30-week software engineering training academy with paid monthly subscription development services. Clients hire a global community of trained engineers (HTML, CSS, JavaScript, React, Node, Express, MongoDB) for website development, web application development, design, testing, branding, and ongoing maintenance via a ticket-to-pull-request system that delivers production code in 1-3 business days.

Product overview

100Devs operates as a community-based digital agency combining a free software engineering training program (Academy) with paid development services. The Academy is a free 30-week program that trains elite engineers who gain real-world experience working on client projects, then return to lead subsequent cohorts. The commercial offerings consist of four service tiers: Small Business website development and maintenance ($200/month for 5 pages), Website Development Community ($5,000/month for unlimited pages), Web Application Development Community ($10,000/month for unlimited full-stack development), and Web Application Development Dedicated Team ($15,000/month with dedicated account manager and private repos). All development services leverage the global community of trained engineers, with tickets turned into production code in 1-3 business days. The Academy serves as the talent pipeline and community foundation supporting the paid development services.

Differentiator

Problem solved

Functional benefit

Products and services

• Academy (Free Coding Bootcamp) A free 30-week software engineering training program offering 750+ hours of live instruction via Twitch, weekly office hours on Discord, and real-time community support. Students gain real-world experience through agency work with real clients, freelance opportunities, and volunteer positions before transitioning into software engineering careers. Available to anyone globally at no cost.
• Small Business Website Service Monthly subscription at $200/month for small business website development, content updates, and maintenance. Includes a standard 5-page custom-coded website with all work reviewed by engineers at top tech companies. Designed for small business owners needing professional online presence at accessible pricing.
• Website Development (Community) Monthly subscription at $5,000/month for building, launching, and scaling traditional business or marketing websites with unlimited pages. Delivered by the community of technical fellows with rapid ticket-to-pull-request turnaround in 1-3 business days.
• Web Application Development (Community) Monthly subscription at $10,000/month for building, launching, and scaling startup or business ideas as full web applications with unlimited development. Built and launched by the global developer community with rapid ticket-to-production turnaround.
• Web Application Development (Dedicated Team) Monthly subscription at $15,000/month for dedicated team web application development. Includes a dedicated team assigned to build, launch, and scale a startup or business idea, with private repositories and a dedicated account manager.

Quantifiable outcome

• $25,000,000+ in software engineering salaries earned by graduates
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DiscordcoreTechnology or IntegrationPrimary community platform hosting 60,000+ members with channels for help, networking, cohort materials, and peer support. Hosts live office hours and community events.
• TwitchcoreTechnology or IntegrationLive streaming platform for weekly classes (Tuesdays and Thursdays 6:30PM-9:30PM ET) and Sunday office hours. Primary educational delivery channel for the training program.
• Harvard UniversityminorStrategic or Co-development PartnerFounder Leon Noel held an associate position at Harvard and is a regular lecturer at Harvard Business School and guest lecturer at MIT Sloan School of Business, and Distinguished Faculty Member at General Assembly.
• Resilient CodersminorStrategic or Co-development PartnerLeon Noel served as Managing Director of Engineering, helping train and place Black and Brown engineers into engineering roles. This organization represents the founding model's inspiration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• General Assembly: Long-established private bootcamp and corporate training provider offering full-stack and web development courses, plus career services. Directly comparable to 100Devs' Academy side, but with a venture-backed, fee-based model rather than free training funded by an agency.
• Andela: Global talent marketplace and training platform that trains and places software engineers from emerging markets with enterprise clients. Comparable to 100Devs on the agency/talent-placement axis and on the mission of opening engineering careers to underrepresented populations.
• Toptal: Premium freelance network for vetted software engineers serving startups and enterprises. Comparable to 100Devs on the on-demand developer-services axis, but at the high end of pricing rather than the community-led, low-cost positioning.

Direct peers

• App Academy: Income-share agreement (ISA) coding bootcamp focused on full-stack web development (JavaScript, React, Node). Closely comparable to 100Devs in curriculum and target learner, though monetizes through ISA rather than agency services.
• Resilient Coders: Nonprofit coding bootcamp training Black and Brown youth for engineering roles; founded-model inspiration for 100Devs (Leon Noel was its Managing Director of Engineering). Highly comparable mission and target demographic, with smaller scale.
• Flatiron School: For-profit coding bootcamp offering full-stack web development and software engineering curricula. Directly comparable curriculum (HTML/CSS/JavaScript, React, Node) and learner profile, with a tuition-based rather than agency-funded model.
• Springboard: Online career-focused bootcamp with software engineering and web development tracks, mentor-supported. Comparable curriculum and target learner to 100Devs' Academy, with a tuition/ISA model.
• freeCodeCamp: Free, open-source learning platform with full-stack web development curriculum and a large global community. Closely comparable to 100Devs on the free training and community mission, though without a paid agency arm.
• The Odin Project: Free, open-source full-stack web development curriculum with an active community. Comparable curriculum stack (HTML/CSS/JavaScript, Node, Express) and free-training mission to 100Devs' Academy, though without an agency business model.

Emerging players

• Braintrust: User-owned talent network connecting technologists with companies for freelance and contract work. Comparable on the community-led technical-services and talent-marketplace axis to 100Devs' agency offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/leonnoel
• YouTubeyoutube.com/@learnwithleon
• LinkedInlinkedin.com/company/100devs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100Devs