Dataspeed
Dataspeed builds Drive-by-Wire kits and turnkey autonomous vehicle integration platforms (sensors, compute, ROS software) across 19+ OEM vehicle platforms, serving defense, university, agriculture, and commercial AV developers worldwide with hardware sales, subscriptions, and integration services.
- Company typePrivate
- Founded2008
- HeadquartersRochester Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dataspeed does
Dataspeed, Inc. is a Rochester Hills, Michigan-based private company founded in 2008 that designs and assembles Drive-by-Wire (DBW) kits and turn-key autonomous vehicle integration platforms. Its core product electronically replaces mechanical and hydraulic control of throttle, brake, steering, and shifting across 19+ vehicle platforms from OEMs including Ford, Stellantis (Chrysler/Jeep), Polaris, and GM Defense. Since 2012, more than 500 vehicles have been equipped with Dataspeed's By-Wire Kit, and the company has built supporting products including the Intelligent Power Distribution System (iPDS), Sensor Calibration Tool, Shore Power System, Magnetic Lidar Mount, and the tiered Kinetic Kit Packages (Beginner, Intermediate, Advanced) that bundle sensors (Ouster LiDAR, Lucid cameras, Sensrad 4D radar), compute (NVIDIA-based Neousys platforms), INS (OxTS), GNSS (NovAtel), and open-source ROS / ROS 2 drivers and Gazebo simulation packages. In 2026 it launched Kinetic360, a higher-level autonomy stack for converting crewed tactical vehicles into uncrewed systems, deployed on the Polaris MRZR D4 for the US Army xTech Edge Strike Ground competition.
Dataspeed generates revenue through three primary streams: (1) one-time hardware sales of By-Wire Kits and Kinetic Kit Packages, (2) annual maintenance subscriptions covering firmware updates, hardware replacement, and engineering support, and (3) engineering services for custom integration, sensor calibration, and installation training. The company sells primarily via direct enterprise sales with technical pre-sales support to defense (US Army, DoD-aligned Ford programs), higher education (Northeastern, Minnesota, Purdue, Toronto, Oakland, MIT, Clemson, and others), agriculture (USDA, Polaris-based AgTech platforms), commercial autonomous vehicle developers (Wayve, Mobileye, Kodiak, Gatik, Applied Intuition, OXA, Oshkosh), and off-highway industrial customers (mining, forestry). Distribution is global (USA, Canada, Germany, Poland) and the company maintains strategic partnerships with Tier-1 suppliers including NVIDIA, Mobileye, Continental, Magna, Ouster, Innoviz, and Ford, while leveraging government relationships including a $1.8M MDOT autonomous shuttle grant (2019) and active US Army xTech competition participation. Dataspeed is led by founders Paul Fleck (CEO) and Greg Fleck (COO), operates from a 26,000 sq ft headquarters, and remains privately held and bootstrapped.
Dataspeed firmographics
Firmographics- Name
- Dataspeed
- Legal name
- Dataspeed, Inc.
- Website
- https://dataspeedinc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dataspeed builds Drive-by-Wire kits and turnkey autonomous vehicle integration platforms (sensors, compute, ROS software) across 19+ OEM vehicle platforms, serving defense, university, agriculture, and commercial AV developers worldwide with hardware sales, subscriptions, and integration services.
- Ownership category
- akta.pro rank
Dataspeed industry classification
Industry- Product category
- Autonomous Vehicle Drive-by-Wire Systems
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG)
- akta.pro secondary industries
- Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI), Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Autonomous Driving & ADAS Perception (HDAAAEAI)
Keywords
Where Dataspeed is headquartered
LocationHeadquarters
- HQ city
- Rochester Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dataspeed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- By-Wire Kit Sales: Dataspeed generates primary revenue from selling their Drive-by-Wire Kit hardware products that enable autonomous vehicle research and development. The kits are sold with associated software and can be installed on various vehicle platforms including Ford, Chrysler, Polaris, and others.
- Kinetic Kit Packages: Pre-configured autonomous vehicle research platforms sold at different tiers (Beginner, Intermediate, Advanced) that bundle hardware components with software and engineering services.
- Kinetic Kit Packages: Pre-configured autonomous vehicle research platforms sold at different tiers (Beginner, Intermediate, Advanced) that bundle hardware components with software and engineering services.
- Maintenance Subscription: Annual subscription service providing technical support, hardware replacement, and firmware updates for By-Wire Kit customers. Covers all critical hardware components including modules, wire harnesses, and touchscreens.
- Engineering Services: Custom integration services for mechanical and electrical systems, sensor calibration, and installation training provided to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | By-Wire Kit Maintenance Subscription |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Dataspeed product offering
Product offeringCore offering
Dataspeed designs, manufactures, and integrates Drive-by-Wire Kits and turn-key autonomous vehicle research platforms that convert production vehicles (Ford, Chrysler/Stellantis, Polaris, GM Defense) into electronically controllable platforms for autonomous driving R&D. Offerings bundle electronic throttle/brake/steering/shift control hardware with sensor suites, compute, ROS-based software, and engineering services for defense, university, agricultural, and commercial AV customers.
Product overview
Dataspeed provides a modular autonomous vehicle technology portfolio anchored by the Drive-by-Wire Kit (electronic control of throttle, brake, steering, and shifting), supplemented by tiered Kinetic Kit packages (Beginner, Intermediate, Advanced) that bundle sensor hardware, compute platforms, and software. The product line also includes the iPDS intelligent power distribution system, Shore Power System, Sensor Calibration Tool, and Magnetic Lidar Mount as supporting components. Dataspeed's platforms span over 19 vehicle platforms (Ford, FCA/Chrysler, Polaris, GM Defense) and are targeted at defense, agriculture, universities, and commercial AV research.
Differentiator
Problem solved
Functional benefit
Brands
- Kinetic Kit: Autonomous vehicle integration kits available in Beginner, Intermediate, and Advanced configurations with sensor packages and software.
- iPDS
- Sensor Calibration Tool
Products and services
- Drive-by-Wire Kit
- Kinetic Beginner Kit
- Kinetic Intermediate Kit
- Kinetic Advanced Kit
- Intelligent Power Distribution System (iPDS)
- Shore Power System
- Sensor Calibration Tool
- Magnetic Lidar Mount
- Drive-by-Wire Kit Maintenance Subscription
- Full Vehicle Integration
- Drive-by-Wire Kit ROS Drivers
- Kinetic360 Uncrewed Vehicle Control System
Quantifiable outcome
- Over 500 vehicles equipped with By-Wire Kit technology since 2012
- +2 more outcomes
Companies that use Dataspeed
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Dataspeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature6 records
Dataspeed partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and strategic.
- Innoviz Technologies Ltd.coreStrategic collaboration to integrate InnovizSMART LiDAR sensors into Dataspeed's Drive-by-Wire vehicle platforms across North America. The partnership targets demanding industries including defense, agriculture, mining, automotive, and off-highway sectors. The integration leverages InnovizSMART's resilience to environmental challenges like mud, dirt, and condensation for reliable autonomous perception in rugged terrains.
- OustercoreOuster is a key LiDAR sensor supplier for Dataspeed's Kinetic Kit packages. Their OS1-64 and other lidar sensors are included in intermediate and advanced autonomous vehicle integration kits.
- OxTSmajorOxTS provides INS (Inertial Navigation System) solutions included in Kinetic Advanced Kit for autonomous vehicle localization and navigation.
- PolariscorePolaris provides off-road vehicle platforms (RZR, Ranger, GEM) that Dataspeed equips with Drive-by-Wire kits for autonomous applications. Dataspeed has created turn-key integrations for Polaris MRZR D4, RANGER XD 1500, RZR XP 1000, and other models.
- Ford Motor CompanycoreFord provides vehicle platforms (Fusion, MKZ, F-150, Transit, Mustang Mach-E, etc.) that Dataspeed equips with Drive-by-Wire technology for autonomous research and development.
- Stellantis (formerly FCA)coreStellantis provides vehicle platforms (Chrysler Pacifica, Jeep Grand Cherokee) that Dataspeed equips with Drive-by-Wire technology.
- NVIDIAmajorNVIDIA provides GPU computing platforms (such as embedded Intel PC with Nvidia GPU mentioned for Purdue integration) used in Dataspeed autonomous vehicle builds for real-time AI processing.
- MobileyemajorMobileye provides perception and autonomy technology integrated into Dataspeed's vehicle platforms for autonomous driving research.
- Overland AIstrategicOverland AI partnered with Dataspeed for the US Army xTech Edge Strike competition, using Polaris platforms with autonomous control systems for military logistics and reconnaissance.
- ForterrastrategicForterra partnered with Dataspeed for the US Army xTech Edge Strike competition, demonstrating uncrewed ground vehicle capabilities.
- Oakland UniversitystrategicDataspeed partnered with Oakland University's Electrical and Mechanical Engineering Departments for Chrysler Pacifica autonomous vehicle integration demonstration at M1 Concourse VTM Michigan 2025.
- SensradmajorSensrad provides Hugin 4D Imaging Radar integrated with Dataspeed platforms, featuring Arbe's high-resolution chipset for autonomous perception.
- NODARmajorNODAR provides Hammerhead stereo vision platform for 3D perception and depth sensing integrated with Dataspeed autonomous vehicle platforms.
- ContinentalmajorContinental is a key supplier partner providing automotive technology components integrated into Dataspeed autonomous vehicle solutions.
- Magna InternationalmajorMagna International is listed as a customer partner, providing automotive technology and expertise for autonomous vehicle development.
- Michigan Department of Transportation (MDOT)strategicMDOT awarded Dataspeed a $1.8 Million grant in 2019 to provide autonomous software for shuttle services, demonstrating government partnership for transportation innovation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dataspeed competitors and assessment
Company assessmentDirect peers
- Vector Informatik: Vector provides automotive ECU development tools, CAN/LIN toolchains, and prototyping hardware widely used in AV and ADAS integration work, overlapping directly with Dataspeed's by-wire development and integration offerings.
- dSPACE: dSPACE supplies development and validation hardware/software for ADAS and autonomous driving, including by-wire prototyping tools and integration platforms used by AV engineering teams comparable to Dataspeed's customers.
- Polysync: Polysync builds open autonomous vehicle development and integration platforms (OSDK) targeting the same AV R&D and integration customer base as Dataspeed, including middleware for drive-by-wire and sensor integration.
- AutonomouStuff (Hitachi Astemo): AutonomouStuff (acquired by Hitachi Astemo) provides turnkey autonomous vehicle integration platforms, by-wire kits, and sensor/compute bundles to AV developers — a near-direct competitor in the AV R&D kit space that Dataspeed operates in.
Broad incumbents
- Aptiv: Aptiv designs and supplies advanced vehicle architecture, ADAS, and autonomous driving solutions including sensors, compute, and integration software, addressing a much larger share of the AV stack than Dataspeed.
- Continental (ADAS/Autonomous Mobility): Continental is a Tier-1 automotive supplier of ADAS sensors, controllers, and integration solutions that overlaps with Dataspeed's sensing and by-wire integration scope at a much broader scale.
- Bosch (Mobility/ADAS): Bosch Mobility is a Tier-1 supplier of ADAS components, by-wire systems, and integrated vehicle platforms, competing broadly with Dataspeed in drive-by-wire and ADAS hardware.
Emerging players
- comma.ai: comma.ai offers openpilot, an open-source ADAS/driver-assist stack with its own by-wire hardware (comma 3X), making it an emerging niche competitor in the consumer/light-vehicle by-wire space that overlaps with Dataspeed's ADAS platform work.
- Apex.AI: Apex.AI provides safety-certified autonomous vehicle software and middleware that integrates with drive-by-wire and sensor platforms, addressing a portion of the AV stack that Dataspeed's customers build on.
Others
- Forterra (formerly RRAI): Forterra is a defense-focused autonomous ground vehicle company and Dataspeed partner on the US Army xTech Edge Strike program; a strategic ecosystem participant rather than direct by-wire competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dataspeed social profiles
Digital presenceDataspeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dataspeed leadership team
Management profileNumber of profiles
Profiles2 records
Dataspeed funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dataspeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dataspeed
What does Dataspeed do?
Dataspeed designs, manufactures, and integrates Drive-by-Wire Kits and turn-key autonomous vehicle research platforms that convert production vehicles (Ford, Chrysler/Stellantis, Polaris, GM Defense) into electronically controllable platforms for autonomous driving R&D. Offerings bundle electronic throttle/brake/steering/shift control hardware with sensor suites, compute, ROS-based software, and engineering services for defense, university, agricultural, and commercial AV customers.
Is Dataspeed a public or private company?
Dataspeed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dataspeed founded?
Dataspeed was founded in 2008. It employs 11 to 50 people.
Where is Dataspeed based?
Dataspeed is headquartered in Rochester Hills, United States, in the North America region.
How does Dataspeed make money?
Five revenue lines are on record. By-Wire Kit Sales are the primary driver. The others are kinetic Kit Packages, kinetic Kit Packages, maintenance Subscription and engineering Services.
Who are Dataspeed's main competitors?
Direct peers on record are Vector Informatik, dSPACE, Polysync and AutonomouStuff (Hitachi Astemo). Broad incumbents are Aptiv, Continental (ADAS/Autonomous Mobility) and Bosch (Mobility/ADAS). Emerging players are comma.ai and Apex.AI. Forterra (formerly RRAI) is listed as an others.
Does Dataspeed have an API?
No public API is recorded for Dataspeed.
What industry is Dataspeed in?
Dataspeed's product category is Autonomous Vehicle Drive-by-Wire Systems. Its primary akta.pro industry code is IMACAMAG, ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs), with a secondary code of IMACAMAI, Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators). Its NAICS code is 336320 and its SIC code is 3600.