Carhartt Work In Progress

What Carhartt Work In Progress does

Carhartt Work In Progress (legal entity: Work in Progress Textilhandels GmbH) is the European streetwear subsidiary of the American heritage workwear brand Carhartt, founded in 1994 by Edwin Faeh and headquartered in Weil am Rhein, Germany. The company adapts Carhartt's workwear construction and materials — heavyweight Dearborn Canvas, organic cotton, recycled polycotton, Tencel blends, water-repellent nylon — into fashion-forward apparel and accessories for men's and women's streetwear consumers. Its product portfolio is anchored by core silhouettes including the OG Detroit Jacket (originally designed in 1954), the OG Double Knee Pant, the standard Detroit Jacket and its women's variants, alongside seasonal Preview Collections and limited-edition capsules such as collaborations with Nicholas Daley, Palace Skateboarding, and Sacai. Products are priced on a unit basis, with T-shirts starting at €59 and jackets ranging from €99 to €249, and Sacai collaboration items reaching £1,210.

Carhartt WIP operates a direct-to-consumer go-to-market through its own e-commerce platform (carhartt-wip.com, available in multiple languages), a dedicated mobile app, owned physical retail stores worldwide, and select global wholesale retailers. Demand generation is event-driven: the brand operates a twice-yearly Preview Collection release cadence and uses high-profile designer and brand collaborations as the primary cultural and commercial moments. Marketing is anchored by Channel WIP, the brand's editorial archive and cultural storytelling platform, supplemented by organic social (Instagram, Facebook, SoundCloud, YouTube, Pinterest) and an email newsletter funnel. The value proposition centers on durable, heritage-validated workwear construction paired with European streetwear styling, exclusive collaborations, and a strong cultural community among artists, musicians, and designers.

The company is privately held with no public funding rounds, no disclosed revenue, and no AI/ML capability disclosed across its product, technology, or integrations profile. Headcount is reported in the 1,001–5,000 range, consistent with a globally distributed apparel operation of meaningful scale.

Name

Carhartt Work In Progress

Legal name

Work in Progress Textilhandels GmbH

Website

https://carhartt-wip.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Carhartt Work In Progress is the European streetwear subsidiary of the heritage American workwear brand Carhartt, selling men's, women's, and accessories apparel through its own e-commerce platform, mobile app, physical retail stores, and select global wholesale retailers.

Ownership category

akta.pro rank

Product category

Streetwear Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Workwear apparel
• Streetwear clothing
• Canvas jackets
• Men's outerwear
• Fashion accessories

Headquarters

HQ city

Weil Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: Carhartt WIP generates revenue primarily through direct sales of its workwear-inspired apparel and accessories to consumers via its owned e-commerce platform (carhartt-wip.com) and physical retail stores. Products span men's, women's, and accessories categories with items ranging from t-shirts and shorts to outerwear jackets priced between €59 and €249.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carhartt Work In Progress (WIP), legally Work in Progress Textilhandels GmbH, designs and sells workwear-inspired apparel and accessories adapted for the European streetwear market. The catalog covers jackets (OG Detroit Jacket, Active Jacket, Chore Coat variants), pants (Active, Single Knee, Double Knee), t-shirts, sweatshirts, shorts, sweaters, accessories (beanies, bags), and dedicated men's and women's Classics collections plus seasonal Preview collections. Products are sold to consumers through the brand's own DTC channels and select wholesale retail partners worldwide.

Product overview

Carhartt Work In Progress (WIP) is a European subsidiary of the American workwear brand Carhartt, adapting the core Carhartt workwear aesthetic for streetwear, skate, and urban fashion markets. The product portfolio is organized around a set of core apparel categories — jackets (notably the OG Detroit Jacket and standard Detroit Jacket in men's and women's fits, including the lined Winter version and sweatshirt Cardigan version), pants and shorts (OG Double Knee Pant and OG Double Knee Short), T-shirts (S/S Painter T-Shirt), and women's-specific lines (Travon Jacket, Travon Skirt, Travon Pant, Stockton Vest, S/S Travon Shirt, and Painter Sweatshirt). Accessories and bags round out the offering. Products are sold via the official Carhartt WIP online store, the Carhartt WIP App, and physical Carhartt WIP stores worldwide, alongside select global retailers. New fabrics, washes, and prints are introduced seasonally through Preview Collections, with limited-edition collaborations (e.g., with Nicholas Daley, Palace Skateboarding, Sacai) providing periodic diversification. The brand maintains a clear design distinction between the narrower Detroit Jacket and the boxier OG Detroit Jacket fit.

Differentiator

Problem solved

Functional benefit

Products and services

• OG Detroit Jacket
• Active Jacket
• OG Chore Coat
• Michigan Chore Coat
• OG Double Knee Pant
• Single Knee Pant
• OG Active Pant
• Painter T-Shirt
• Sweatshirts
• Travon Collection
• Women's Classics Collection
• Men's Classics Collection
• Preview Collection
• Accessories (Beanies, Bags)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SacaicoreStrategic or Co-development Partner · 25 February 2026Carhartt WIP and Sacai partnered on a menswear collaboration combining heritage craftsmanship with contemporary streetwear aesthetics. The collaboration is part of a broader trend of high fashion brands partnering with streetwear labels. Prices ranged from £175 sunglasses to £1,210 coats.
• Nicholas DaleycoreStrategic or Co-development Partner · 21 October 2025Carhartt WIP and Nicholas Daley collaborated on a Fall/Winter 2025 capsule collection rooted in culture and craft. Nicholas Daley is a London-based menswear designer awarded the 2025 Pratt Fashion Visionary Award who has built collaborations with major brands including Carhartt WIP, Mulberry, Adidas, and Fred Perry, while dressing musicians for high-profile events such as the 2025 Met Gala. The collection draws on Daley's multicultural heritage and combines workwear aesthetics with artisanal craft.
• Palace SkateboardingcoreStrategic or Co-development Partner · 24 December 2024Palace Skateboarding and Carhartt WIP renewed their ongoing collaboration, unveiling a new clothing collection released on December 27, 2024. The collection featured weather-resistant fabrics, bold colors, and graphic prints, including jackets, work pants, shirts, and accessories. The collaboration represents a continued partnership between two iconic streetwear brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dickies: Dickies is a heritage American workwear brand (founded 1922) that has successfully crossed into streetwear, much like Carhartt WIP. Both brands sell workwear-inspired apparel (jackets, pants, shirts) adapted for urban/streetwear consumers with strong DTC and wholesale distribution globally.
• Stüssy: Stüssy is a pioneering streetwear brand with a heritage-inspired aesthetic, similar core customer base, comparable price points, and a strong global DTC and wholesale footprint. Both brands operate in the heritage-meets-streetwear space with seasonal capsule drops and collaborations.
• Stone Island: Stone Island is a premium workwear-inspired technical apparel brand with strong streetwear credibility, owned by Moncler Group. Comparable in positioning to Carhartt WIP at a higher price tier, with similar outerwear, fabric innovation, and global DTC presence.
• Stan Ray: Stan Ray produces heritage American workwear-inspired apparel (chore pants, jackets, shorts) sold globally through DTC and select retailers. Directly comparable to Carhartt WIP on product category, fabric choice, and target streetwear/workwear customer.
• Edwin: Edwin is a Japanese heritage denim and workwear-inspired apparel brand with strong European distribution. Comparable to Carhartt WIP in its blend of workwear authenticity, premium materials, and curated streetwear positioning across men's and women's collections.
• Brixton: Brixton is a California-based heritage-inspired apparel brand blending workwear, military, and streetwear aesthetics. Similar mid-premium price points, DTC + wholesale distribution, and target customer profile to Carhartt WIP.
• Neighborhood (Suga Michihiro): Neighborhood is a Japanese heritage streetwear brand known for workwear, military, and motorcycle-inspired apparel with premium pricing and cult following. Comparable to Carhartt WIP on aesthetic, craft, and dedicated streetwear customer base.
• Engineered Garments: Engineered Garments is a New York-based heritage workwear-inspired brand with strong streetwear credibility, known for craft, fabric sourcing, and utilitarian design. Comparable to Carhartt WIP on aesthetic, mid-premium positioning, and streetwear/workwear hybrid customer.

Broad incumbents

• Levi's: Levi's is a heritage American workwear brand (founded 1853) operating at massive scale globally with broad apparel categories. Comparable to Carhartt WIP on heritage workwear DNA and product categories, but far larger and less streetwear-specialized.
• Patagonia: Patagonia is a heritage outdoor/workwear brand with strong streetwear crossover appeal, sustainable materials leadership, and DTC-led distribution. Comparable to Carhartt WIP on heritage credibility and ESG positioning, though larger and outdoor-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@carharttwip
• Facebookfacebook.com/carharttwip
• Instagraminstagram.com/carharttwip
• Pinterestpinterest.com/carharttwip
• Xx.com/carharttwip
• LinkedInlinkedin.com/company/carhartt-work-in-progress

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carhartt Work In Progress