What Nicholas Daley does

Nicholas Daley is a London-based menswear fashion house founded in 2015 by designer Nicholas Daley, a Central Saint Martins first-class honours graduate (2013). The brand designs and produces contemporary menswear collections rooted in the founder's Jamaican-Scottish heritage, with particular emphasis on reggae and sound system culture. The product range spans t-shirts, knitwear, Aloha and Western shirts, outerwear (including camo jacquard hunting vests and workers jackets), trousers and shorts, caps and accessories, with prices ranging from approximately $80 for caps to $695 for outerwear. Core technical differentiation sits in bespoke textile development — including proprietary 'ND Tartan' woven with Scottish heritage manufacturers, custom camouflage jacquards (e.g., 69% organic cotton / 24% recycled polyester / 7% acrylic), and complex fabric finishes — supported by artisan production partnerships across the UK, Portugal, India, Poland, Italy, and the USA.

The business operates a hybrid direct-to-consumer and wholesale model. D2C sales run through nicholasdaley.net with global shipping, complemented by a multi-channel presence across Instagram, Facebook, X, Mixcloud, and email, plus pop-up retail (e.g., Appear Here-winning Soho space 2022, Mason & Fifth Westbourne Park 2025). Wholesale distribution is selective and concentrated in premium global doors including Mr Porter, Nordstrom, Bloomingdales, SAKS Fifth Avenue, Selfridges, Union Tokyo, and Million Goods Brooklyn. Revenue is augmented by a steady cadence of limited-edition capsule collaborations with Fred Perry (ongoing since 2019), Carhartt WIP, Mulberry, Clarks Originals, Chelsea FC, adidas, BMW, The Glenlivet, and others, plus cultural programming through the Woven Rhythms live music platform.

The brand has accumulated significant industry capital: LVMH Prize 2020 joint winner, BFC x GQ Designer Fashion Fund 2022 (£150,000 + mentorship), International Woolmark Prize finalist (2018/19), BFC NewGen (2015), and BFC Fashion Trust (2021). It is held in the permanent or featured collections of V&A Dundee, the National Museum of Scotland, and the British Library, and has dressed high-profile cultural figures (Leon Bridges at the Met Gala, Will Poulter at The Fashion Awards 2025, Lennon Gallagher at the BRITs). Nicholas Daley is registered in England and Wales (company number 11663459), is privately and founder-owned, and operates with 1-10 employees.

Name

Nicholas Daley

Legal name

Nicholas Daley

Website

https://nicholasdaley.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Nicholas Daley is a London-based menswear fashion house founded in 2015, designing culturally-rooted contemporary menswear (shirts, outerwear, knitwear, accessories) with bespoke jacquards and tartans, sold direct-to-consumer via nicholasdaley.net and through premium wholesale partners including Mr Porter, Nordstrom, Bloomingdales, and SAKS Fifth Avenue.

Ownership category

akta.pro rank

Product category

Designer Menswear

NAICS

Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Men’s Apparel Retail (CRAAABAC)

Keywords

• Contemporary menswear
• Designer fashion
• Heritage menswear
• Artisanal clothing
• Made in portugal

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: The brand sells directly to consumers through its e-commerce platform nicholasdaley.net, offering full-price and sale items across clothing, accessories, and collaborations. International shipping is available with free shipping over £250.
2. Wholesale Distribution: Products are sold through premium retail partners including Mr Porter, Nordstrom, Bloomingdales, and SAKS Fifth Avenue, generating revenue through wholesale orders.
3. Brand Collaborations: Limited edition collaborations with partners like The Glenlivet, Carhartt WIP, Fred Perry, Clarks, and others create exclusive product lines that drive traffic and revenue through the brand's platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Nicholas Daley designs, develops and sells seasonal menswear collections that fuse Jamaican and Scottish heritage influences with contemporary silhouettes. The product range includes signature shirts (Aloha, Western), outerwear, knitwear, trousers, denim and accessories, supported by proprietary textiles such as the ND Tartan and exclusive jacquards. Production is handled through artisanal manufacturing partners in Portugal and the UK, with pieces sold direct-to-consumer and via premium department-store and stockist partners.

Product overview

Nicholas Daley is a London-based menswear fashion brand offering contemporary clothing and accessories. The product portfolio includes t-shirts (Reggae Klub, Records, Roots Rock Reggae, Poster tees), outerwear (Hunting Vest, Workers Jacket, Track Top, Zip-up Hoodie), shirts (Aloha Shirts in various jacquards and cotton, Western Shirts in Madras and Chambray), bottoms (Scout Shorts, Wide Leg Track Shorts and Pants, Wide Leg Trousers, Five Pocket Jeans), and accessories (Shield Cap, Records Cap, Slygo Cap). The brand collaborates with artisan makers in the UK and beyond, featuring bespoke textiles, jacquards, and complex finishes. Notable collaborations include Gitman Vintage (Western Shirts), Million Goods, and Fred Perry.

Differentiator

Problem solved

Functional benefit

Products and services

• ND X MG Reggae Klub Tee Cotton t-shirt featuring the Reggae Klub graphic, produced as a collaboration between Nicholas Daley and Million Goods (MG). Targeted at fashion-aware consumers interested in music-culture-influenced graphic apparel.
• Shield Cap Embroidered logo cap in the brand's signature ND palette, sold as a standalone headwear accessory.
• Scout Shorts Utility-style scout shorts in lightweight cotton, positioned as a casual warm-weather bottom.
• S/S Striped Rugby Polo Short-sleeve striped rugby polo in heavy jersey cotton, drawing on classic sportswear codes.
• Aloha Shirt — Camo Jacquard Short-sleeve Aloha shirt in custom-developed camouflage jacquard fabric, produced in Portugal.
• Wide Leg Track Short Relaxed wide-leg track shorts in lightweight performance fabric with side detailing.
• Roots Rock Reggae Tee Cotton graphic t-shirt featuring the brand's 'Roots Rock Reggae' music-culture motif.
• Slygo Waffle Crewneck Long-sleeve waffle-knit crewneck sweatshirt in heavyweight cotton.
• Aloha Shirt — Navy Japanese Check Short-sleeve Aloha shirt in an exclusive navy Japanese check fabric.
• Workers Jacket Heavyweight chore-style workers jacket in cotton canvas, made in Portugal.
• Wide Leg Trouser Cotton wide-leg tailored trouser positioned as a signature contemporary silhouette.
• Wide Leg Track Pant Relaxed wide-leg track pant in lightweight performance fabric with side striping.
• Roots Zip Up Hoodie Heavyweight zip-up hooded sweatshirt with 'Roots' graphic detailing.
• Hunting Vest — Camouflage Utility hunting vest in custom camouflage print with multiple patch pockets.
• Track Top Retro-style zip track top in lightweight performance fabric with side striping, designed to coordinate with the Wide Leg Track Pant.
• Five Pocket Jean Five-pocket denim jean in heavyweight Japanese selvedge-style denim.
• Western Shirt (ND x Gitman Vintage) Long-sleeve western shirt produced in collaboration with heritage American shirtmaker Gitman Vintage, featuring bespoke jacquard fabric developed for Nicholas Daley.

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• The GlenlivetflagshipStrategic or Co-development Partner · 1 January 2025Spring/Summer 2026 collaboration celebrating the launch of The Glenlivet 12 Year Old Jamaica Edition whisky. Introduced coordinated shirt and shorts set with custom tartan fabric pocket detailing and piping, handwoven in Ireland. Includes custom hand-crocheted bottle bag and tartan printed teal bandana.
• Gitman VintageflagshipStrategic or Co-development Partner · 1 January 2025Spring/Summer 2026 three-piece Western shirt collection made in the USA using premium cotton fabrics including chambray, Oxford cotton, and bespoke madras. Madras textiles woven in India by artisan mill with over 5 decades of expertise. Features ND embroidery on cuff and classic western pearl snap buttons.
• Carhartt WIPflagshipStrategic or Co-development Partner · 1 January 2024Fall/Winter 2025 13-piece capsule collection celebrating the pioneering reggae club night created by Nicholas Daley's parents in Edinburgh 1972. Nods to Jamaican and Scottish heritage with custom woven labels referencing 70s psychedelic vinyl typography.
• Nightmares on WaxcoreStrategic or Co-development Partner · 1 January 2024Special merchandise drop celebrating the release of the Echo45 Sound System mixtape. Inspired by soundsystem culture, vintage reggae vinyl and classic NOW rhythms. Created Black Cruiser 2.0 hoodie and Desert Dust Creator tee featuring the iconic Echo45 graphic.
• O2 UKcoreGTM or Marketing Partner · 1 January 2024Collaboration on limited edition 'TOUTS OUT' slogan tee supporting fight for fairer ticketing campaign. Inspired by classic band merch and vintage protest tees. 10% of proceeds go to Nordoff and Robbins music therapy charity.
• Clarks OriginalsflagshipStrategic or Co-development Partner · 1 January 2024Redressed Clarks Wallabee in premium leathers and suedes with whipstitch detailing. Features laser-etched detailing, signature Nicholas Daley flower fob, and laces made from bespoke madras fabric.
• Lyle & ScottcoreStrategic or Co-development Partner · 1 January 2024Exclusive limited-edition collection fusing Nicholas Daley's Jamaican-Scottish heritage with Lyle & Scott's iconic knitwear and tartan legacy. Bespoke wool tartan knitted in Italy in brand's signature palette.
• Flower MountaincoreStrategic or Co-development Partner · 1 January 2024Footwear collaboration combining Nicholas Daley design DNA with Flower Mountain's technical performance footwear. Crafted from Japanese recycled nylon with water-repellent properties and natural waxed cottons. Features ND tartan insole and Vibram sole.
• GALA FestivalcoreGTM or Marketing Partner · 1 January 202410th anniversary collaboration with Detroit DJ and producer Theo Parrish. Exclusive limited edition collection celebrating music, culture, and community. Event featured eight-hour set carrying crowd through sonic journey of house music.
• SherellecoreStrategic or Co-development Partner · 1 January 2024Limited edition SHERELLELAND merchandise collaboration marking release of debut album 'WITH A VENGEANCE'. Collection draws inspiration from 90s boxing designs and Muhammed Ali/George Foreman 'Rumble In The Jungle'.
• HighsnobietycoreGTM or Marketing Partner · 1 January 2024Limited-edition collection for Highsnobiety's 'Not In London' series inspired by Calypso music, named after Lord Kitchener's 'London is the Place for Me'. Includes t-shirt, scarf, and hand-crocheted bucket hat combining British and Caribbean influences.
• BMWminorGTM or Marketing Partner · 1 January 2024Transformed BMW Lounge at Frieze Art Fair with South African artist Esther Mahlangu. Inspired by Mahlangu's iconic patterns and 'Anansi Rhythm' collection themes, crafting unique furnishings blending art and design.
• Union TokyocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Limited edition t-shirt collaboration inspired by restaurant Yogoro and curry scene in Jingumae Tokyo. Fusion of Union owner Chris Gibbs's love of curry and Nicholas Daley's world views grounded in roots music and reggae sounds.
• Million GoodscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Stockist and collaboration partner for Spring/Summer 24 'Reggae Klub' collection. Hosted special day of music and community at their Brooklyn retail location with New York selectors and Caribbean cuisine.
• National Museum of ScotlandcoreStrategic or Co-development Partner · 1 January 2024Featured in National Museum of Scotland's Fashion & Style Gallery. Work draws on dual Scottish and Jamaican heritage, music influences, and sense of community. Collaborating with Scottish heritage textile brands Locharron and Halley Stevensons.
• British LibrarycoreStrategic or Co-development Partner · 1 January 2024Featured in 'Beyond The Bassline: 500 years of British Black Music' exhibition celebrating pioneers of British Black music. Parents' history running Scotland's earliest reggae club night 'The Reggae Klub' featured in exhibition.
• adidas OriginalscoreStrategic or Co-development Partner · 1 January 2024Exclusive football-inspired scarf collaboration celebrating Gazelle, Samba and Spezial and their journey from sports to contemporary culture.
• Nas x UmbroflagshipStrategic or Co-development Partner · 1 January 202330th anniversary Illmatic jersey collaboration with Nas and Umbro. Limited-edition jersey celebrating Nas' impact on music and style. Sold at Royal Albert Hall London shows and exclusively online.
• Chelsea Football ClubflagshipStrategic or Co-development Partner · 1 January 2023'Tied Together' collaboration paying homage to Chelsea's first black player Paul Canoville. Limited edition 80s-inspired Tracksuit Jacket and Iconic ND Tartan scarf. Proceeds to Paul Canoville Foundation.
• G.H. BasscoreStrategic or Co-development Partner · 1 January 2023Weejuns Horse-bit loafer collaboration reimagined with comfortable superlug sole, traditional horsebit hardware, and exaggerated cross blanket stitching. Offered in Navy/Black and Burgundy/Chocolate colorways.
• Mangrove Steel BandminorGTM or Marketing Partner · 1 January 2023Notting Hill Carnival 2023 collaboration with London's longest-standing steel pan group (est. 1980). Limited edition t-shirt inspired by Mangrove archives with proceeds donated to Mangrove charity fund. Supported by Carhartt WIP.
• Fred PerryflagshipStrategic or Co-development Partner · 1 January 2023Ongoing collaboration with Fred Perry celebrating British subcultures, craftsmanship, and music. Multiple capsule collections since 2019 including AW19, SS21, SS22, AW20. Also includes Nicholas Daley x Fred Perry Music Grant supporting emerging artists.
• MulberryflagshipStrategic or Co-development Partner · 1 January 2023Limited-edition collaboration updating Mulberry's Antony bag with aesthetic of reggae, jazz and rock'n'roll musicians from 60s and 70s. Campaign film featuring Shabaka Hutchings and Lianne La Havas.
• NOW GallerycoreGTM or Marketing Partner · 1 January 2022'RETURN TO SLYGO' immersive exhibition celebrating Nicholas's roots and passion for music. Multi-sensory installation showcasing collaborators including illustrations from Gaurab Thakali, photography from Piczo and Bolade.
• SelfridgescoreChannel Partner/ Reseller/ Distributor · 1 January 2022Special installation for Selfridges launching SS22 Blue Quilt collection. Featured bespoke quilted fabrics from UK quilter Chris English incorporating past season dead stock ND fabrics.
• Appear HerecoreGTM or Marketing Partner · 1 January 2022Space for Ideas competition winner resulting in first retail space in Soho, London. Space featured exclusive items and curated artworks from collaborators with live activations.
• Tomorrow's WarriorsminorGTM or Marketing Partner · 1 January 2021Music charity initiative. Nicholas Daley donated percentage of Reggae Klub T-shirt sales to this pioneering talent development agency, creative producer, educator, and charity specializing in jazz.
• LavenhamcoreStrategic or Co-development Partner · 1 January 2019Multiple collaborations with British quilting specialist including AW20 and AW21 collections. Referencing reggae sound system culture, martial arts films, and Sashiko embroidery with military details.
• adidas MakerLabcoreStrategic or Co-development Partner · 1 January 2019Custom adaptation of Adidas Superstar for 50th anniversary during Men's Paris Fashion Week AW20. Baker Boy Hat produced exclusively for Dover Street Market London.
• V&A DundeeflagshipStrategic or Co-development Partner · 1 January 2019'Studio Nicholas Daley' exhibition at Scotland's first design museum focused on importance of studio as site of exploration. Also hosted 'Reggae Klub Revisited' evening of music celebrating parents' original club night 1972-1982.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A-COLD-WALL*: London-based menswear label founded by Samuel Ross, a former BFC x GQ Fund recipient, with strong cultural positioning and distribution across premium global retailers. Closely comparable peer in contemporary London menswear with cultural storytelling and LVMH Prize heritage.
• Ahluwalia: London-based designer label led by Priya Ahluwalia, also a former BFC x GQ Designer Fashion Fund winner and LVMH Prize finalist, with menswear and womenswear rooted in heritage and sustainability narratives. Direct peer in cultural-heritage designer menswear.
• Wales Bonner: London-based contemporary menswear and womenswear label founded by Grace Wales Bonner, similarly rooted in Afro-Atlantic heritage storytelling and stocked at Mr Porter, SAKS, and other premium partners. Closely comparable as a culturally driven designer label winning LVMH-adjacent prizes.
• Craig Green: Canadian-born, London-based menswear designer and previous BFC x GQ Designer Fashion Fund winner with a strong runway-driven identity and global wholesale. Comparable as an established London menswear designer label sold at Mr Porter, Dover Street Market, and other premium retailers.
• BODE: New York-based menswear and womenswear label built around heritage textiles, craft, and Americana narratives, stocked at Mr Porter and other premium partners. Comparable as a designer menswear label using bespoke textiles and storytelling to drive premium pricing.
• Story mfg. London-based sustainable menswear and womenswear label with handcrafted textiles, heritage dyes, and artisan production, distributed via premium retailers and DTC. Comparable as a designer-led label emphasizing bespoke fabrics and ethical manufacturing at premium price points.
• Stefan Cooke: London-based menswear designer label, BFC NewGen recipient, known for knitwear-led contemporary menswear shown at London Fashion Week. Comparable as a contemporary London menswear designer label with similar institutional backing.
• Bianca Saunders: London-based designer label with menswear and womenswear collections rooted in Caribbean heritage and contemporary tailoring, similarly shown at London Fashion Week and stocked at Mr Porter and SAKS. Closely comparable cultural-heritage contemporary menswear peer.

Broad incumbents

• Burberry: British heritage luxury house with a strong menswear portfolio, similarly rooted in British craft and tartan heritage, and operating globally through DTC, wholesale, and department stores. Relevant as a broader incumbent sharing UK heritage menswear DNA and overlapping wholesale partners.
• Paul Smith: British designer menswear brand with global wholesale and DTC, founded on British heritage and craftsmanship. Comparable as a broader UK menswear incumbent showing the scale arc a London menswear designer can pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nicholas_daley_
• Facebookfacebook.com/nicholasdaleymenswear
• Instagraminstagram.com/nicholas_daley
• LinkedInlinkedin.com/company/nicholas-daley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicholas Daley