What Logitix does

Logitix is a B2B ticketing platform that combines pricing optimization and real-time ticket processing with real-time market insights, serving rightsholders, resellers, travel agents, and loyalty operators in the live event ecosystem. The company was acquired by Victory Live in October 2024, becoming one of four entities (alongside DTI Management, 1Ticket, and Ticket Evolution) merged under the Victory Live brand to create a unified platform serving sports, music, and theater ticketing. Within the Victory Live portfolio, Logitix's capabilities are integrated into Victory Live One, the company's flagship fully-integrated platform that manages the entire ticket lifecycle from acquisition through pricing, merchandising, sales, fulfillment, and reporting/reconciliation in a single interface.

The combined platform processes over $1 billion in annual gross ticket sales and maintains integrations with all major ticketing exchanges including Ticketmaster, StubHub, SeatGeek, AXS, Eventbrite, and Vivid Seats. Product offerings span Victory Live One (the integrated platform), Fan Marketplace (consumer-facing ticketing), Industry Marketplace (B2B wholesale and exchange), Inventory Management, Open Distribution, and Victory Live One Insights (business intelligence and data tools). The technology stack emphasizes real-time data integration, automation across the ticket lifecycle, and dynamic pricing capabilities for rightsholder yield management. Victory Live is headquartered in Atlanta, GA with 175 total employees across the merged entities.

The business model is primarily transaction-fee based on ticketing volume processed through the platform, supplemented by software solutions for rightsholders and resellers. GTM is sales-led B2B targeting enterprise rightsholders (sports teams, music artists, theater productions), secondary market resellers and ticketing professionals, mid-market travel agents, and enterprise loyalty operators. Pricing is not publicly disclosed. The company is private and currently operates as a subsidiary of Victory Live; prior ownership included a 2018 funding round from ZMC.

Name

Logitix

Legal name

Logitix

Website

https://logitix.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Ticketing Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Live event ticketing
• Ticket pricing optimization
• Ticket distribution platform
• Reseller automation tools
• Yield management software

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Platform Services: Victory Live provides ticketing software solutions to rightsholders, resellers, and ticketing professionals. The platform processes billions in annual gross ticket sales and facilitates ticket transactions across the live event ticketing ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Logitix provides a B2B live event ticketing platform that combines pricing optimization, real-time ticket processing, and data-driven insights. The platform enables rightsholders, event organizers, resellers, and ticketing professionals to manage the full ticket lifecycle—from acquisition and inventory through pricing, merchandising, distribution, fulfillment, and reconciliation—through the integrated Victory Live One platform, with wholesale and retail marketplace solutions and automation tools.

Product overview

Victory Live operates as a platform-plus-modules architecture, offering the Victory Live One unified platform as the core product for live event ticketing optimization. This core platform consolidates ticket acquisition, inventory, pricing, merchandising, sales, fulfillment, and reporting into a single interface. Supporting the platform are acquired brands including Fan Marketplace (consumer ticketing), Industry Marketplace (wholesale/exchange), Inventory Management (listing and stock control), and Open Distribution (multi-channel distribution). Following Victory Live's October 2024 acquisition of Logitix, these products now operate as an integrated suite serving rightsholders, event organizers, resellers, and ticketing professionals in sports, music, and theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Victory Live One Fully-integrated platform for optimizing live event ticketing that enables rightsholders, event organizers, and resellers to manage ticket acquisition, inventory, pricing, merchandising, sales, order fulfillment, and reporting and reconciliation from a single interface with real-time insights and exclusive market data.
• Fan Marketplace Consumer-facing marketplace enabling fans to discover and purchase tickets to live events across sports, music, and theater.
• Industry Marketplace Wholesale marketplace and retail exchange providing access to exclusive live event inventory for professional ticketing operators and resellers.
• Inventory Management Tool for managing ticket inventory across events, including seating chart visualization, listing management, and stock tracking across sales channels.
• Open Distribution Distribution solution enabling ticket sellers to distribute inventory across multiple channels and platforms to maximize reach and sales.
• Victory Live One Insights Business intelligence and data insights product providing actionable, real-time analytics and exclusive market data drawn from billions in annual transactional data across the live event ticketing ecosystem.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TicketmastercoreTechnology or IntegrationTicketmaster is listed as an integrated partner on the Victory Live platform, enabling data and inventory exchange for ticketing operations.
• StubHubcoreTechnology or IntegrationStubHub is listed as an integrated partner on the Victory Live platform, facilitating ticketing marketplace connectivity.
• SeatGeekcoreTechnology or IntegrationSeatGeek is listed as an integrated partner on the Victory Live platform, providing marketplace and ticketing integration.
• AXScoreTechnology or IntegrationAXS is listed as an integrated partner on the Victory Live platform for ticketing operations and data exchange.
• EventbritecoreTechnology or IntegrationEventbrite is listed as an integrated partner on the Victory Live platform for event ticketing integration.
• Vivid SeatscoreTechnology or IntegrationVivid Seats is listed as an integrated partner on the Victory Live platform for ticketing marketplace connectivity.
• 1TicketcoreStrategic or Co-development Partner1Ticket is one of the four companies that merged to form Victory Live, now operating as part of the Victory Live platform. Also available through 1Ticket Portal login.
• DTI ManagementcoreStrategic or Co-development PartnerDTI Management is one of the four companies that merged to form Victory Live, now operating as part of the Victory Live platform. Also available through DTI Portal login.
• Ticket EvolutioncoreStrategic or Co-development PartnerTicket Evolution is one of the four companies that merged to form Victory Live, now operating as part of the Victory Live platform. Also available through Ticket Evolution Marketplace login.
• Events365minorChannel Partner/ Reseller/ DistributorEvents365 is a consumer ticketing platform operated by Victory Live for end customers to discover and purchase tickets. Listed on the Victory Live website footer with affiliate and referral relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: The dominant primary ticketing platform and part of Live Nation. Directly integrated with Victory Live/Logitix for data exchange, making it both a partner and the most powerful competitor in the live event ticketing ecosystem Logitix serves.
• Eventbrite: Self-service ticketing and event management platform focused on smaller and mid-market events. While overlapping at the low end, it serves a different buyer profile than Logitix's enterprise rightsholder focus but is integrated for distribution.
• Live Nation Entertainment: Parent of Ticketmaster and the world's largest live entertainment company. Represents the most significant competitive threat to Logitix's rightsholder yield management business and controls primary inventory that flows through Victory Live's platform.

Direct peers

• StubHub: Major secondary ticketing marketplace with its own pricing, distribution, and analytics capabilities. Competes with Victory Live's Industry Marketplace and Fan Marketplace products for resale flow and rightsholder distribution partnerships.
• SeatGeek: Primary and secondary ticketing platform with strong dynamic pricing technology and a B2B distribution offering. Directly overlaps with Victory Live One's yield management, marketplace, and inventory distribution capabilities.
• AXS: Primary ticketing platform owned by AEG serving major sports and music venues. Competes for rightsholder relationships and integrates into Victory Live's distribution network, creating both partnership and competitive tension.
• Vivid Seats: Public secondary ticketing marketplace with growing primary and B2B offerings. Overlaps with Victory Live's Fan Marketplace, Industry Marketplace, and reseller automation tools for inventory and pricing services.
• TickPick: Secondary ticketing marketplace with no-fee pricing model and growing B2B partnerships. Competes with Victory Live's Fan Marketplace for end-consumer resale demand and offers alternative pricing intelligence for rightsholders.
• Ticketing Software (TCG Software / AudienceView): Enterprise ticketing platform serving sports teams, performing arts venues, and live event organizers. Directly competes with Victory Live One's rightsholder yield management and full-lifecycle ticket management capabilities.

Emerging players

• Tessitura Network: Ticketing and CRM platform purpose-built for arts, culture, and theater organizations. Overlaps with Logitix's theater vertical and competes for the same rightsholder yield management and distribution workflows in performing arts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logitix