GrowthHackers
GrowthHackers is a community, education, and SaaS platform built around the growth hacking methodology, serving founders, heads of growth, marketers, and product managers through its community platform, growthOS workflow tool, Growth University certifications, selective services cohort, and annual conference.
- Company typePrivate
- Founded2010
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GrowthHackers does
GrowthHackers is a privately held community, education, and software platform built around the growth hacking methodology coined by founder Sean Ellis in 2010. The company serves founders, heads of growth, marketers, and product managers globally, offering a portfolio that includes the GrowthHackers.com community platform, Growth University (with certifications including Growth Master and AI Growth Engineer), the growthOS collaborative workflow platform for planning, executing, and learning, the selective Growth Services Cohort (capping at roughly 10 companies), the annual GrowthHackers Conference drawing attendees from 107 countries, weekly and daily newsletters, downloadable growth studies and playbooks, and AI Services for Agencies.
The underlying technology centers on growthOS, a collaborative workflow management system for organizations and teams to run experiments and digital marketing execution with granular access controls, alongside the community platform itself which hosts public and private projects. Growth University operates as an online learning platform with structured certifications in Growth Hacking, Agile Marketing, AI-enabled Marketing, and AI-Engineering. The company also publishes annual benchmark research (The State of Growth reports, with the 2023 edition covering 339 global growth teams) and an awards program. Legal entity is GrowthRocks, Inc. (DBA GrowthHackers), incorporated in Delaware with principal offices at 388 Market St., San Francisco; the firm was previously associated with GrowthBoulevard Inc.
GrowthHackers generates revenue across five streams: premium subscriptions (monthly, quarterly, or annual billing for premium organizations with enhanced features), the Growth Services Cohort (multi-year consulting engagements limited to approximately 10 companies per cohort), Growth University courses and certifications, conference and event ticket sales plus on-demand recording purchases, and selective agency acquisitions. Go-to-market blends community-led, event-driven, and product-led motions, with a self-serve web platform targeting SMBs and individuals, plus selective enterprise sales for the cohort program. The firm employs 11-50 people and has not disclosed venture funding rounds or financial results.
GrowthHackers firmographics
Firmographics- Name
- GrowthHackers
- Legal name
- GrowthRocks, Inc.
- Website
- https://growthhackers.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrowthHackers is a community, education, and SaaS platform built around the growth hacking methodology, serving founders, heads of growth, marketers, and product managers through its community platform, growthOS workflow tool, Growth University certifications, selective services cohort, and annual conference.
- Ownership category
- akta.pro rank
GrowthHackers industry classification
Industry- Product category
- Marketing Technology Platform
- NAICS
- Software Publishers (5132), Marketing Research and Public Opinion Polling (541910), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
- akta.pro secondary industry
- Education / EdTech Growth Equity (FSANACAL)
Keywords
Where GrowthHackers is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrowthHackers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Premium Subscriptions: Subscription-based model for premium organizations. Users can purchase subscriptions to create premium organizations with enhanced features, charged monthly, quarterly, or annually. Recurring revenue from subscription fees with automatic renewal.
- Growth Services Cohort: Selective cohort program where GrowthHackers team works directly with selected companies on growth strategy, culture, experimentation and testing. Limited to approximately 10 companies per cohort.
- University Courses and Certifications: Revenue from Growth University courses including Growth Master and AI Growth Engineer certifications. Provides $50 vouchers as incentives for survey participation.
- Conference and Event Tickets: Revenue from annual GrowthHackers Conference with on-demand recordings available for purchase.
- Agency Acquisitions: GrowthHackers acquires traditional growth agencies as part of business model, integrating them into the ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Organization Subscription |
| Subscription | Multi-year contract | Growth Services Cohort |
| Freemium | Monthly | Newsletter Subscriptions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
GrowthHackers product offering
Product offeringCore offering
GrowthHackers provides a unified growth hacking ecosystem combining a proprietary GrowthOS workflow platform, a global professional community, certification-based education (Growth University), and a selective Growth Services Cohort that delivers hands-on consulting on growth strategy, experimentation, and culture. The portfolio is anchored by an annual conference, weekly AMA sessions, twice-monthly webinars, growth studies, playbooks, and AI-driven services for agencies, all targeted at founders, heads of growth, marketers, and product managers.
Product overview
GrowthHackers operates as a unified growth hacking ecosystem built by the pioneers who defined the methodology. The portfolio centers on GrowthHackers.com as the core community platform, supplemented by Growth University for education and certification, growthOS as an operating system for execution, Growth Services Cohort for direct consulting, and the annual GrowthHackers Conference for industry events. Additional offerings include the Newsletter, Growth Hacking Awards, State of Growth research reports, Growth Studies case studies, and AI Services for Agencies.
Differentiator
Problem solved
Functional benefit
Brands
- growthOS: A platform to plan smarter, execute faster and learn continuously. Everything from experiments to digital marketing execution — in one place.
- Growth University
Products and services
- GrowthOS A collaborative workflow management platform for growth teams that enables planning of experiments, execution of digital marketing activities, and continuous learning in one place. Includes organization creation, collaborator invitations, public or private projects, and granular access controls. Targets founders, heads of growth, marketers, and product managers.
- Growth Services Cohort A selective cohort program in which the GrowthHackers team works directly with approximately 10 selected companies on growth strategy, culture, experimentation, and testing. Provides enterprise clients access to the creators of the growth hacking methodology.
- Growth University An online learning platform offering on-demand courses in Growth Hacking, Agile Marketing, AI-enabled Marketing, and AI-Engineering, with certification programs including Growth Master and AI Growth Engineer.
- GrowthHackers Conference An annual gathering bringing together growth professionals from around the world for keynote sessions, case studies, and networking, with on-demand recordings available for purchase.
- GrowthHackers Community A global community of growth enthusiasts, entrepreneurs, and innovators offering peer connection, professional guidance, and collaborative opportunities for business growth and career development. Members gain access to weekly AMAs, webinars, and a knowledge base.
- GrowthHackers Newsletter Weekly and daily email newsletters delivering the latest marketing trends, growth strategies, and AI insights to subscribers, available with Weekly & Daily, Weekly only, or Daily cadence options.
- AI Services for Agencies AI-powered services designed to help traditional growth agencies evolve and transform their operations with AI capabilities, fast-tracking their business transformation.
Quantifiable outcome
- Global reach across 107 countries through annual conference
- +2 more outcomes
Companies that use GrowthHackers
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
GrowthHackers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GrowthHackers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrowthRockscoreA strategic partnership between GrowthHackers and GrowthRocks, uniting two powerhouses in growth marketing and engineering. GrowthRocks is the parent/legal entity (GrowthRocks, Inc. DBA GrowthHackers) and this partnership signals a new era of growth engineering with combined expertise in growth marketing and engineering services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
GrowthHackers competitors and assessment
Company assessmentDirect peers
- CXL: CXL is a training, community, and certification platform for conversion optimization, growth marketing, and analytics. It is directly comparable to GrowthHackers' Growth University and community model, targeting the same audience of growth marketers with paid courses and certifications.
- Reforge: Reforge offers courses, cohort-based programs, and a community for growth, product, and engineering leaders. It mirrors GrowthHackers' selective cohort-plus-curriculum approach, and the Growth Services Cohort and Growth University compete for the same heads-of-growth and PM personas.
- Demand Curve: Demand Curve is a growth marketing training community and agency that teaches startups how to build sustainable acquisition channels. It overlaps directly with GrowthHackers' community, playbook library, and agency-style services.
- MarketingProfs: MarketingProfs is a long-standing marketing education, training, and community platform offering courses, certifications, and events. It parallels GrowthHackers' Growth University and webinar-driven GTM in the broader marketing professional development category.
- Smart Insights: Smart Insights provides digital marketing resources, templates, and premium membership content for marketers. It is comparable as a membership/content-led marketing education platform serving a similar SMB-to-enterprise audience.
Broad incumbents
- HubSpot Academy: HubSpot Academy offers free, widely adopted marketing and growth certifications from a major platform incumbent. It competes with Growth University on certifications and category education but at a different scale and price point, bundled with HubSpot's broader software suite.
- Chief Outsiders: Chief Outsiders is a fractional executive firm providing fractional CMOs and growth leaders to mid-market and enterprise companies. It overlaps with GrowthHackers' Growth Services Cohort as an alternative source of senior growth talent and execution support.
- Coursera: Coursera is a large-scale online learning marketplace with marketing and growth courses from universities and companies. It is comparable as a platform for paid certifications in growth and marketing, though at materially different scale and pricing.
Emerging players
- Mind the Product: Mind the Product is a global product management community and event series with content and conferences for product professionals. It intersects with GrowthHackers' product-manager customer segment and event-led GTM motion.
- Lenny's Newsletter / Lenny Rachitsky: Lenny's Newsletter is a paid subscription product management and growth community founded by a single creator. It parallels the GrowthHackers newsletter/community motion and represents the kind of free or low-cost creator-led alternative that pressures paid growth communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowthHackers social profiles
Digital presenceGrowthHackers financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowthHackers leadership team
Management profileNumber of profiles
Profiles2 records
GrowthHackers funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowthHackers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowthHackers
What does GrowthHackers do?
GrowthHackers provides a unified growth hacking ecosystem combining a proprietary GrowthOS workflow platform, a global professional community, certification-based education (Growth University), and a selective Growth Services Cohort that delivers hands-on consulting on growth strategy, experimentation, and culture. The portfolio is anchored by an annual conference, weekly AMA sessions, twice-monthly webinars, growth studies, playbooks, and AI-driven services for agencies, all targeted at founders, heads of growth, marketers, and product managers.
Is GrowthHackers a public or private company?
GrowthHackers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrowthHackers founded?
GrowthHackers was founded in 2010. It employs 11 to 50 people.
Where is GrowthHackers based?
GrowthHackers is headquartered in Costa Mesa, United States, in the North America region.
How does GrowthHackers make money?
Five revenue lines are on record. Premium Subscriptions are the primary driver. The others are growth Services Cohort, university Courses and Certifications, conference and Event Tickets and agency Acquisitions.
Who are GrowthHackers's main competitors?
Direct peers on record are CXL, Reforge, Demand Curve, MarketingProfs and Smart Insights. Broad incumbents are HubSpot Academy, Chief Outsiders and Coursera. Emerging players are Mind the Product and Lenny's Newsletter / Lenny Rachitsky.
Does GrowthHackers have an API?
No public API is recorded for GrowthHackers.
What industry is GrowthHackers in?
GrowthHackers's product category is Marketing Technology Platform. Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity, with a secondary code of FSANACAL, Education / EdTech Growth Equity. Its NAICS code is 5132 and its SIC code is 7372.