Salus

What Salus does

Salus Homecare (legal name Salus Home Health & Hospice) is a privately-held, for-profit provider of integrated in-home healthcare services headquartered at 630 Roosevelt, Irvine, California. The company delivers a four-pillar continuum of care: non-medical Home Care (assistance with ADLs/IADLs, respite, and Alzheimer's/dementia support), skilled Home Health (nursing, physical/occupational/speech therapy, wound care, IV therapy), Hospice (end-of-life comfort care with an RN Case Manager model staffing 12–14 patients per nurse versus an industry norm of 20+), and Palliative Care (symptom management, advanced care planning, and curative care coordination). Care is delivered by licensed nurses, therapists, medical social workers, home health aides, chaplains, and trained caregivers directly in patients' homes. The hospice division was co-founded in 2015 by Debbie Robson (RN, BSN, MBA), who serves as Vice President of Home Health & Hospice and sits on the Board of Directors of the California Hospice & Palliative Care Organization.

The company operates across seven markets — Orange County, Los Angeles County (including San Fernando Valley and San Gabriel Valley), San Diego County, Riverside County, and San Gabriel Valley in California, plus Maricopa County, Arizona — supported by a 24/7 hotline, physician and hospital discharge referrals, dedicated SEO landing pages per county, and community-facing programs such as We Honor Veterans and grief support groups. There is no proprietary technology platform; service delivery, scheduling, and care coordination are managed through standard clinical and administrative workflows.

Salus generates revenue through a diversified payer mix: home health, hospice, and palliative care are reimbursed at 100% by Medicare Part A and Medicaid when medically necessary and physician-ordered, with private insurance and VA benefits providing additional coverage streams, while non-medical home care is primarily private pay billed hourly (minimum 4-hour shifts) or around-the-clock. Joint Commission accreditation and Medicare licensure serve as the primary regulatory and quality credentials enabling federal reimbursement. The company holds a BBB A+ rating and reports higher 5-star Google review volume than competitors in its service area.

Name

Salus

Legal name

Salus Home Health & Hospice

Website

https://salushomecare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Salus Homecare is a privately-held, Joint Commission-accredited home health provider delivering non-medical home care, skilled home health, hospice, and palliative care across seven counties in Southern California and Arizona, serving seniors, chronically ill, and terminally ill patients through Medicare, Medicaid, private insurance, VA, and private-pay reimbursement.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home health services
• Hospice care services
• Palliative care
• Non-medical home care
• In-home skilled nursing

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Part A and Medicaid: Home health and hospice services are covered under Medicare Part A and Medicaid at 100% when medically necessary and ordered by a physician. Palliative care is similarly covered under Medicare Part A and Medicaid with no co-pay.
2. Private Insurance: Many private insurance plans cover home health, hospice, and palliative care services. Co-pays may apply according to plan specifics.
3. Long-Term Care Insurance: In-home care services may be partially or fully covered by long-term care insurance policies for qualifying individuals, including wartime veterans and their spouses through VA benefits.
4. Private Pay: Home care services (non-medical) are primarily private pay. Families pay only for the services and hours needed, offering a cost-effective alternative to institutional care. Care is available hourly (minimum 4 hours) or around the clock, 7 days a week.
5. Veterans Affairs (VA) Benefits: Hospice and some home care services are covered through VA benefits for qualifying wartime veterans or their spouses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Salus Homecare is a regional provider of integrated in-home healthcare services delivering a continuum of Home Care (non-medical ADL/IADL assistance, respite, Alzheimer's/dementia support), Home Health (skilled nursing, physical/occupational/speech therapy), Hospice (end-of-life comfort and family support), and Palliative Care (symptom management, advanced care planning) across multiple California counties and Maricopa County, Arizona. Services are delivered directly to patients in their homes by licensed nurses, therapists, home health aides, social workers, chaplains, and non-medical caregivers, with 24/7 hotline intake and Joint Commission accreditation.

Product overview

Salus Homecare offers a unified platform of integrated home-based care services spanning four core offerings: Home Care (non-medical assistance with ADLs, IADLs, respite, and dementia care), Home Health (skilled medical care including nursing, therapy, and chronic condition management), Hospice (end-of-life comfort care), and Palliative Care (symptom management and advanced care planning). These services are designed as a continuum of care that allows patients to transition between service levels as their needs change, from recovery-focused home health to comfort-focused hospice, all delivered in the patient's home environment. The company provides services across multiple California counties and Arizona, with locations staffed by case managers, caregivers, and licensed medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services Non-medical in-home assistance providing help with activities of daily living (ADLs), instrumental activities of daily living (IADLs), respite care, and specialized Alzheimer's and dementia care, designed for seniors and their families who need support to age safely in place. Care is available hourly (minimum 4 hours) or around the clock, 7 days a week, primarily on a private-pay basis with optional coverage through long-term care insurance or VA benefits.
• Home Health Services Physician-ordered skilled medical care delivered in the home, including skilled nursing (wound care, IV therapy, vital sign monitoring), physical therapy, occupational therapy, speech therapy, and medical social services for adults recovering from hospitalization or managing chronic conditions such as COPD, diabetes, Parkinson's, heart disease, brain injury, or spinal cord injury. Coverage is 100% under Medicare Part A and Medicaid when medically necessary, with most private insurance plans also providing coverage subject to plan co-pays.
• Hospice Care Services End-of-life comfort care for patients with a terminal illness (typically a physician-certified prognosis of six months or less), providing pain and symptom management alongside emotional, spiritual, physical, and family/bereavement support in the patient's home. Delivered by an interdisciplinary team including RN Case Managers (handling 12–14 cases each vs. an industry norm of 20+), home health aides, medical social workers, chaplains, and volunteers, with 100% coverage typically provided by Medicare, MediCal, or VA benefits and related medical equipment and medications included.
• Palliative Care Services Specialized in-home care for patients living with serious illness, focusing on pain and symptom management, comfort care, emotional and spiritual support, medication management, and advanced care planning (including advanced directives) to improve quality of life alongside curative treatment. Covered under Medicare Part A and Medicaid with no co-pay when medically necessary, with most private insurance plans also providing coverage subject to plan co-pays.

Quantifiable outcome

• RN Case Managers handle 12–14 cases each (industry norm: 20+)
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record.

• The Joint CommissionOthersThe Joint Commission is a healthcare accreditation organization that evaluates and accredits healthcare organizations in the United States. Salus Homecare's home care, home health, and hospice services are accredited by The Joint Commission, indicating compliance with national quality and safety standards.
• We Honor Veterans ProgramStrategic or Co-development PartnerA national program (likely partnered with the Department of Veterans Affairs and the National Hospice and Palliative Care Organization) that equips hospice providers to serve veterans at end of life with dignity and specialized support. Salus operates a dedicated 'We Honor Veterans' page and program.
• California Hospice & Palliative Care Organization (CHAPCA)Strategic or Co-development PartnerDebbie Robson, RN, BSN, MBA, Vice President of Home Health & Hospice at Salus, has served on the CHAPCA Board of Directors since 2013 and currently co-chairs public policy and regulations with the organization, advocating for hospice care policies.
• Bright OakTechnology or IntegrationListed as the website developer/agency on the footer of the Salus Homecare website, indicating a vendor relationship for web development and digital presence.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Pennant Group: Operates home health, hospice, and senior living services across the Western U.S. with a local-agency operating model. Highly comparable to Salus in continuum-of-care approach, regional cluster strategy, and reliance on local leadership to drive clinical quality.
• Addus HomeCare: Provides personal care, home health, and hospice with a heavy personal-care mix reimbursed across Medicaid, private pay, and insurance. Directly comparable to Salus in combining non-medical home care with skilled services and in serving dual-eligible and aging-in-place populations.
• Aveanna Healthcare: National home health, hospice, and private duty nursing provider with a private-duty and skilled-nursing model similar to Salus. Comparable continuum and payer mix, though larger and geographically more diversified.
• Enhabit Inc. Pure-play home health and hospice provider spun out of Encompass Health, focused on Medicare-reimbursed skilled home health and hospice. Closely comparable to Salus's home health and hospice lines on payer mix and clinical operating model.
• BrightSpring Health Services: Large diversified home and community-based services platform with home health, hospice, and personal care. Comparable in integrated service lines and Medicaid-heavy exposure, though materially larger and broader in scope.
• Compassus: National hospice, palliative care, and home health provider with strong RN-led hospice model and emphasis on continuum-of-care. Closely comparable to Salus's hospice and palliative lines and to its low-caseload RN care model.
• Amedisys: One of the largest U.S. home health and hospice operators, with significant concentration in the Southeast. Comparable in core service lines and Medicare-reimbursement model, though substantially larger and more geographically diversified than Salus.

Regional players

• Providence St. Joseph Health (home health division): Non-profit health system with home health and hospice operations across the West Coast. Competes with Salus in Southern California for hospital-affiliated referrals and post-acute discharges, though embedded in a broader integrated delivery network.
• Assisted Healthcare Services: Regional home health and personal care provider operating in Southern California. Direct head-to-head competitor for Salus in Orange County, LA County, and San Diego County across home health, home care, and hospice referrals.
• 24 Hour Home Care: California-based non-medical home care and home health provider with similar service mix and private-pay orientation. Directly comparable to Salus in personal care, ADL/IADL support, and caregiver-staffing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/salushomecare
• Facebookfacebook.com/SalusHomeCareUtah

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salus