Paywise

What Paywise does

Paywise is an Australian salary packaging and novated leasing provider, founded in 1989 and headquartered in Perth. The company administers pre-tax salary arrangements on behalf of employers, allowing employees to direct part of their gross salary toward everyday expenses, vehicle financing, and lifestyle benefits, while handling FBT and GST reporting that would otherwise sit with employer payroll teams. Paywise serves more than 50,000 members across hundreds of organisations spanning federal and state government, healthcare (notably Western Australian Department of Health, where over 75% of employees participate), private corporations, not-for-profits, education, and mining (including FIFO workers). The customer base is anchored by government and health, with state-based Account Managers providing face-to-face support and a national team of Business Development Managers prospecting new employer groups.

The platform consists of two core products — Salary Packaging and Novated Leasing — supported by a Member Portal and a mobile application on iOS and Android that handle claim submission, balance tracking, and live chat. Members spend packaged funds through a prepaid Mastercard issued by EML Payment Solutions (with Apple Pay and Google Pay provisioning) and a WEX Motorpass-powered Fuel Card accepted at 6,000+ Australian locations. The product surface extends across 15+ benefit modules including living expenses, meal entertainment, mortgage/rent payments, e-bikes, FIFO travel, remote area benefits, superannuation, and childcare. Employer-side administration runs through an Employer Portal providing Payroll Deduction Advices and reporting.

Paywise generates revenue through recurring salary packaging administration fees charged to employers or employees, plus fees and finance margins on novated leases covering vehicle purchase and running costs. Pricing is quote-based and varies by employer FBT status, employee salary, vehicle, and lease terms; no public rate card exists. The go-to-market combines field sales via dedicated sector-specialist Account Managers with self-service online sign-up. In 2023 the company consolidated three legacy brands (Paywise, Fleet Network, beCarWise) under the Paywise brand following acquisitions, and has since signed exclusive OEM marketing partnerships with BYD, Kia, and Mercedes-Benz to capture demand in the growing EV novated lease segment.

Name

Paywise

Legal name

Paywise Pty Ltd

Website

https://paywise.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Paywise is an Australian salary packaging and novated leasing provider, founded in 1989 and headquartered in Perth. It serves 50,000+ members across government, healthcare, mining, education, and corporate employers with pre-tax benefit administration, novated leasing, and a digital platform.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration (Salary Packaging and Novated Leasing)

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Insurance and Employee Benefit Funds (5251)

SIC

Finance Lessors (6172)

akta.pro primary industry

Contractor / Freelancer Payments (FSAMAKAC)

akta.pro secondary industries

Payroll Cards & Salary Prepaid (FSAMANAE), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Salary packaging services
• Novated leasing solutions
• Employee benefits administration
• Pre-tax salary management
• FBT reporting services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Salary Packaging Administration Fees: Paywise charges employers and/or employees administration fees for managing salary packaging arrangements. These fees cover full administration services, FBT and GST reporting, and ongoing account management. The revenue is recurring in nature as long as the employer-employee relationship with Paywise continues.
2. Novated Lease Finance & Running Cost Management: Paywise arranges and administers novated leases where the employer makes pre-tax salary deductions to cover vehicle finance repayments, fuel, servicing, registration, tyres, and insurance. Revenue may be derived from margins on the finance arrangement and/or flat administration fees per lease.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paywise administers salary packaging and novated leasing programs for Australian employers and their employees, enabling pre-tax salary deductions for everyday expenses (living costs, mortgage/rent, meal entertainment, e-bikes, FIFO travel, remote area benefits, superannuation, and more) and vehicle financing (new and used cars, EVs). The company manages FBT and GST reporting, issues a prepaid Mastercard via EML Payment Solutions, supplies a WEX Motorpass fuel card, and supports members through a mobile app, member portal, and a national team of dedicated account managers.

Product overview

Paywise is an Australian salary packaging and novated leasing platform founded in 1989, offering a unified suite of employee benefit solutions. The core platform centers on Salary Packaging and Novated Leasing products, supported by the Paywise App (mobile) and Member Portal (web) for account management. Members access funds via the Paywise Mastercard (with Apple Pay/Google Pay integration) and the Paywise Fuel Card (powered by WEX Motorpass). The product portfolio includes 15+ benefit modules covering living expenses, meal entertainment, mortgage/rent payments, E-bikes, FIFO travel, remote area benefits, childcare, and more. Employer administration is handled through the Employer Portal with dedicated account managers for each organization. The platform integrates with WEX Motorpass for fuel/services, Globetrotter for FIFO flight bookings, and digital wallet platforms for mobile payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Salary Packaging Paywise's core service that allows Australian employees to pay for everyday expenses using pre-tax salary, reducing taxable income and increasing take-home pay. Paywise administers FBT and GST reporting for employers. The benefit catalogue includes living expenses, mortgage/rent payments, meal entertainment, e-bikes, portable electronic devices, remote area benefits, FIFO travel, self-education, superannuation, workplace giving, airport lounge, airport parking, relocation benefits, childcare (for eligible NFP/charity employees), and other deductible benefits. Designed for government, healthcare, education, corporate, mining, and not-for-profit employers and their employees.
• Novated Leasing Three-way lease agreement between employee, employer, and Paywise allowing financing of vehicle purchase and running costs (fuel, servicing, registration, insurance, tyres) using pre-tax salary. Lease terms of 1-5 years with fleet pricing discounts and GST savings. Covers new cars, used cars, electric vehicles, and PHEVs across 20+ car brands. Available to employees of participating employers as a salary packaging benefit.
• Paywise Card (Mastercard) Prepaid Mastercard issued by EML Payment Solutions that enables members to access and spend their salary packaging funds directly at merchants for living expenses, meal entertainment, and other approved benefits. Supports Apple Pay and Google Pay digital wallets for contactless payments via iPhone, Apple Watch, Android phones, and Wear OS devices. Issued to Paywise members under the company's salary packaging program.
• Paywise Fuel Card (WEX Motorpass) Physical and digital fuel card powered by WEX Motorpass, accepted at over 6,000 Australian locations for fuel, servicing, tyres, car washes, and windscreen repairs. Features transaction limits with the ability to request temporary increases. Designed for novated lease customers to pay vehicle running costs from pre-tax salary.
• Paywise Mobile App Mobile application for iOS and Android that enables Paywise members to submit claims, monitor payments and balances, manage their Paywise Card, view transactions, access digital card provisioning for Apple Pay and Google Pay, discover merchant offers, and receive live chat support. Available for free to Paywise members.
• Member Portal Secure online self-service portal for Paywise members to manage their salary packaging accounts, submit claims, view balances, update bank details, manage novated lease details, and access documents. Accessed via identity.paywise.com.au with two-factor authentication.
• Employer Portal Online portal for employer administrators to view and download Payroll Deduction Advices (PDAs), manage user access, and access reports for salary packaging program administration. Used by HR and finance teams at client organisations.

Quantifiable outcome

• Over 50,000 members actively using Paywise salary packaging services
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fleet NetworkcoreStrategic or Co-development Partner · 1 January 2023Following the integration of Paywise into the Fleet Network family in 2023, operations were consolidated under the single Paywise brand. All Fleet Network customers were transitioned to Paywise management. The integration brought together two major salary packaging providers to form a stronger national offering.
• beCarWisecoreStrategic or Co-development Partner · 1 January 2023Following the integration of Paywise into the beCarWise family in 2023, all beCarWise customers were transitioned to Paywise management. The consolidation unified three major salary packaging brands (Paywise, Fleet Network, beCarWise) under a single national Paywise brand, providing members with access to expanded technology and service capabilities.
• WEX MotorpasscoreTechnology or IntegrationPaywise's Fuel Card is powered by WEX Motorpass and accepted at over 6,000 Australian locations for fuel, servicing, tyres, car washes, and windscreen repairs. The partnership enables Paywise to offer a widely accepted card for novated lease running costs. Motorpass app integration helps members find nearby locations.
• EML Payment Solutions LimitedcoreTechnology or IntegrationEML Payment Solutions Limited (ABN 30 131 436 532, AFSL 404131) issues the Paywise Mastercard pursuant to a license by Mastercard Asia/Pacific Pte. Ltd. EML handles the payment infrastructure, card issuance, and transaction processing for the Paywise Card used by members to spend their packaged salary funds.
• BYD AustraliaminorGTM or Marketing PartnerPaywise offers exclusive EOFY deals on the BYD EV range including 5% discount on Atto 3, Atto 1, Dolphin, Seal, and Sealion 7 models for novated lease customers. Discount applies to vehicles ordered between March-June 2026 and delivered by July 2026.
• Kia AustraliaminorGTM or Marketing PartnerExclusive Kia EOFY deal available through Paywise novated leases including metallic paint, carpet floor mats, window tint, $1,000 cashback, and a Kia home wall charger on the Kia Niro EV GT-Line. Available on Clear White and Runway Red vehicles only, while stocks last.
• Mercedes-Benz AustraliaminorGTM or Marketing PartnerMercedes-Benz offers a 4% FMO Partner discount across all models including demonstrator vehicles for Paywise novated lease customers. The discount may be combined with selected retail offers in market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maxxia: Maxxia provides salary packaging, novated leasing, and employee benefits administration across Australia. It serves overlapping customer segments (healthcare, government, NFPs, corporates) and operates an equivalent benefit catalogue and digital member experience.
• Smartsalary: Smartsalary is one of Australia's largest salary packaging and novated leasing providers, competing head-to-head with Paywise across government, health, and corporate employer groups. Both administer FBT/GST reporting and offer novated lease and benefit card programs to similar employee segments.
• AccessPay: AccessPay is an Australian salary packaging and employee benefits administrator serving public sector, healthcare, and corporate employers with a comparable benefit catalogue and novated lease offering.
• RemServ: RemServ administers salary packaging, novated leasing, and employee benefits for Australian employers, with strong presence in healthcare, government, and not-for-profit sectors — a directly comparable niche to Paywise.
• SalaryPackagingPLUS: SalaryPackagingPLUS provides salary packaging and novated leasing services to Australian employers, particularly in healthcare, NFP, and government sectors, making it a directly comparable peer to Paywise.

Others

• EML Payment Solutions: EML Payment Solutions is Paywise's prepaid Mastercard issuer and BIN sponsor. It is a supplier/partner rather than a competitor, but operates in adjacent prepaid and program management infrastructure for the salary packaging ecosystem.

Broad incumbents

• SG Fleet: SG Fleet is one of Australia's largest novated lease and fleet management providers. It competes with Paywise on novated lease financing and administration, with overlap in government, healthcare, and corporate employer clients.
• FleetPartners: FleetPartners is a major Australian fleet management and novated leasing provider. While its primary focus is fleet, it competes with Paywise on novated lease originations and end-of-lease services in similar corporate and government segments.
• Smartgroup Corporation: Smartgroup (ASX:SIQ) is the parent of Smartsalary and a broader employee benefits and salary packaging incumbent. It competes with Paywise through Smartsalary and adjacent services (novated leasing, fleet, health insurance) at greater scale and with public-market visibility.

Emerging players

• Novated Lease Australia: A smaller Australian novated lease and salary packaging broker focusing on customer acquisition and digital quoting. It overlaps with Paywise on novated leasing for individual employees but does not yet offer Paywise's full employer-side admin platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/paywiseptyltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paywise