Newracom
Newracom is a fabless semiconductor company that designs and sells Wi-Fi HaLow (IEEE 802.11ah) SoCs for long-range, low-power IoT connectivity, supplying module makers, OEMs, and IoT solution providers across industrial, smart home, smart city, and agricultural applications globally.
- Company typePrivate
- Founded2014
- HeadquartersLake Forest, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newracom does
Newracom, Inc. is a fabless semiconductor company headquartered in Irvine, California that designs and sells Wi-Fi HaLow (IEEE 802.11ah) system-on-chips (SoCs) for long-range, low-power Internet of Things connectivity. The company claims to be the first in the world to develop a Wi-Fi HaLow SoC and to have shipped the silicon-proven first generation, with a portfolio that today spans the NRC7292 (industry's first Wi-Fi HaLow + MCU SoC), NRC4792 (TVWS band integration), NRC5294 (ultra-low power, coin-cell operation), and NRC7394 (the current flagship introduced for go-to-market in late 2023). Its technology targets the sub-1 GHz license-exempt ISM and TV white-space bands, delivering claimed ranges beyond 1 km, throughput up to 80 Mbps, and support for 8,000+ client devices per access point — positioning it between conventional Wi-Fi (short range, high power) and LPWANs like LoRa (long range, low throughput).
Newracom monetizes its silicon primarily through direct B2B sales of SoCs and evaluation kits to module manufacturers, OEMs, and IoT solution providers, with regional sales offices in Taipei (opened 2021) and Seoul supporting the Asia-Pacific customer base. Pricing is not publicly disclosed and is structured around multi-year contracts via a field sales team led by VPs of Marketing & Sales (Zac Freeman, Frank Lin) and a VP of Corporate Strategy & Operations (Justin S. Park), under CEO and President Sok Kyu Lee. The company sells through a network of module partners — Teledatics (TD-HALOM, 1 W high-power module), ALFA Networks (AHST7394S), Askey (WAH0070), AdvanWISE, Deviceworx, and others — whose modules reach OEMs in industrial automation, smart home/building, smart agriculture, smart city, medical, and logistics end markets. Ecosystem positioning is reinforced through participation in the Wi-Fi Alliance (HaLow certification test bed), Wireless Broadband Alliance's "Wi-Fi HaLow for IoT" program, and Japan's 802.11ah Promotion Council.
Newracom firmographics
Firmographics- Name
- Newracom
- Legal name
- Newracom, Inc.
- Website
- https://newracom.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Newracom is a fabless semiconductor company that designs and sells Wi-Fi HaLow (IEEE 802.11ah) SoCs for long-range, low-power IoT connectivity, supplying module makers, OEMs, and IoT solution providers across industrial, smart home, smart city, and agricultural applications globally.
- Ownership category
- akta.pro rank
Newracom industry classification
Industry- Product category
- Wireless IoT Semiconductors
- NAICS
- Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS) (HDAHABAA)
- akta.pro secondary industries
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ), Wi‑Fi Extenders & Mesh Nodes (Access CPE) (HDAFAIAI)
Keywords
Where Newracom is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Newracom business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wi-Fi HaLow Semiconductor Sales: Newracom generates revenue primarily through the sale of Wi-Fi HaLow System-on-Chip (SoC) semiconductors. As a fabless semiconductor company, they develop and sell chipsets to module manufacturers, OEMs, and IoT solution providers who incorporate Newracom silicon into their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Semiconductor products (SoC) - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Newracom product offering
Product offeringCore offering
Newracom is a fabless semiconductor company that designs and sells Wi-Fi HaLow (IEEE 802.11ah) System-on-Chip (SoC) solutions and reference modules for long-range, low-power IoT wireless connectivity. Its portfolio includes the NRC7394 next-generation SoC, the ultra-low-power NRC5294, the NRC7292 (first Wi-Fi HaLow + MCU SoC), and the NRC4792 TVWS SoC, sold to module manufacturers, OEMs, and IoT solution providers across industrial automation, smart home, healthcare, logistics, agriculture, and smart city markets.
Product overview
Newracom is a fabless semiconductor company and a leader in Wi-Fi HaLow technology. The company's product portfolio centers on IEEE 802.11ah Wi-Fi HaLow System-on-Chip (SoC) solutions for IoT connectivity. The core product lineup includes the NRC7394 (advanced next-generation SoC), NRC5294 (ultra-low power for coin cell operation), NRC7292 (first Wi-Fi HaLow + MCU SoC), NRC4792 (TVWS-enabled SoC), and NRC6791. Newracom's chips are designed into modules and solutions by ecosystem partners including Teledatics (TD-HALOM high-power module), ALFA Networks (AHST7394S), Askey (WAH0070), and AdvanWISE (HaLow Gateway products). The company enables IoT applications across industrial automation, smart home/building, medical technology, logistics, agriculture, and smart cities through long-range, low-power wireless connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- NRC7394 Wi-Fi HaLow SoC Advanced next-generation Wi-Fi HaLow (IEEE 802.11ah) System-on-Chip enabling exceptional long-range, low power consumption, and seamless integration for IoT applications. Targeted at OEMs and module manufacturers embedding Wi-Fi HaLow in connected devices.
- NRC5294 Ultra-low Power 802.11ah SoC Ultra-low power 802.11ah Wi-Fi HaLow SoC capable of coin-cell battery operation, optimized for low cost and long battery life to enable IoT at massive scale. Targeted at sensor and battery-powered IoT OEMs.
- NRC7292 Wi-Fi HaLow + MCU SoC Industry's first IEEE 802.11ah Wi-Fi HaLow + MCU System-on-Chip, an optimized Wi-Fi solution for IoT devices. Targeted at OEMs building compliant Wi-Fi HaLow connected products.
- NRC4792 Wi-Fi HaLow TVWS SoC
- NRC6791 Wi-Fi HaLow SoC Wi-Fi HaLow SoC listed in Newracom's product portfolio navigation, used by OEMs and module manufacturers building Wi-Fi HaLow compliant products.
- NRM7292A Wi-Fi HaLow Module World's first 802.11ah Wi-Fi module based on the NRC7292 SoC, used by OEMs and integrators as a reference/embedded module for early Wi-Fi HaLow product designs.
- NRM7292M Wi-Fi HaLow Module Wi-Fi SoC module based on NRC7292 featuring Cortex-M0 and M3 dual processors, designed for low-bandwidth, long-range, low-power, and massive IoT applications. Used by OEMs and developers in Raspberry Pi-compatible and embedded designs.
Quantifiable outcome
- 106 km wireless connection achieved using NRC7394 with Teledatics TD-HALOM module
- +5 more outcomes
Companies that use Newracom
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
Newracom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Newracom partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- TeledaticscoreTeledatics and Newracom partnered to bring the TD-HALOM, the highest-powered Wi-Fi HaLow module (1 Watt/30 dBm output power), to market. The module operates at maximum FCC limits, enabling farthest range and best signal penetration achievable with Wi-Fi HaLow. Designed for drone operation, challenging industrial sites, and wide-area outdoor applications requiring reliable long-distance communication. Features 13.5mm x 18mm footprint, supports AP, Station/Client, and 802.11s mesh with up to 15 Mbps throughput.
- BrickcomcoreBrickcom integrated Newracom's 11ah SoC solution into their upcoming product line. Partnership delivers top-tier technology for IP cameras and security devices, exceeding customer expectations.
- Sony (Spresense)coreNewracom worked with Sony to bring Wi-Fi HaLow to Sony's Spresense platform. Newracom has been a key community member and collaborator in helping develop the full potential of Wi-Fi HaLow on Sony's IoT development platform.
- 802.11ah Promotion Council (AHPC)coreNewracom has been actively participating in the regularization of HaLow in Japan since the founding of AHPC. Newracom provides technical support for experimental stations essential for regularization, modifies chip specifications to comply with Japan's 802.11ah regulations, and supplies overseas information. Key contributor to Japanese HaLow business development.
- ALFA NetworkscoreALFA Networks and Newracom unveiled the AHST7394S, a next generation Wi-Fi HaLow module based on NRC7394 SoC. Expands the Wi-Fi HaLow ecosystem with high-performance module solutions.
- SUNMIcoreSUNMI launched a line of products branded as 'Hyper Wi-Fi' using Wi-Fi HaLow technology. Products include mini APs that connect to SUNMI 3rd generation products, advancing Business IoT (BIoT) vision.
- Wireless Broadband Alliance (WBA)flagshipNewracom is a contributing member of WBA's 'Wi-Fi HaLow for IoT' program showcasing 802.11ah Wi-Fi HaLow solutions in real-world use cases across Smart Home, Smart City, Building Automation, Smart Retail, Industrial IoT, and Agriculture Technology sectors. WBA released white paper and started field trials demonstrating Wi-Fi HaLow capabilities.
- AskeycoreAskey (member of ASUSTek Computer Inc.) and Newracom partnered to develop a product line of Wi-Fi HaLow enabled IoT devices for smart city solutions. Devices range from simple sensors to wireless video cameras, used with an IoT gateway combining Wi-Fi HaLow and LTE connectivity for cost-effective smart city deployments. Applications include smart agriculture, disaster prevention, urban drainage, pollution monitoring, and civil IoT projects.
- DeviceworxcoreNEWRACOM and Deviceworx co-developed the world's first Wi-Fi HaLow commercial sensor solution. Deviceworx deployed xGATEWAY HaLow (Wi-Fi HaLow AP) and xTAG HaLow sensors (vibration, environmental, CO2, gas) using NRC7292. Thousands of sensors can connect to single gateway, enabling multi-year battery operation for industrial IoT deployments in warehouses, refineries, mines, hospitals, schools, and military bases.
- Fortune Tech SystemcoreFortune Tech System launched the world's first HaLow solution incorporating Raspberry Pi 3 using NRC7292 module. M.2 802.11ah module features Cortex-M0 and M3 dual processors for low-bandwidth, long-range, low-power IoT applications supporting smart home/office/industry/city, healthcare, smart grid, and security.
- BeatCraftcoreNEWRACOM and BeatCraft partnered to deploy 802.11ah-enabled IoT solutions for smart agriculture applications. BeatCraft uses NRC7292 and NRM7292M module on Raspberry Pi 3 compatible I/O connector for livestock monitoring (collar tags), field management, equipment tracking, and greenhouse farming. Exhibited at EXPO COMM Wireless Japan 2019.
- AdvanWISEcoreNEWRACOM and AdvanWISE partnered to release the world's first HaLow products. AdvanWISE deployed Tri-band Industrial Gateway, HaLow AP/Station, and HaLow Mini PCI-e Module integrated with NRC7292. Products target smart home, connected car, digital healthcare, smart farm, and smart grid industries.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Newracom competitors and assessment
Company assessmentBroad incumbents
- Texas Instruments: Texas Instruments is a major analog and embedded semiconductor supplier with a broad Wi-Fi/BLE IoT connectivity portfolio (e.g., SimpleLink CC32xx/CC35xx). Competes with Newracom in industrial and IoT Wi-Fi connectivity SoCs across many of the same end markets.
- Qualcomm: Qualcomm offers Wi-Fi, Bluetooth, and cellular IoT connectivity chipsets at scale across mobile, industrial, and IoT segments. A potential large-scale entrant into Wi-Fi HaLow if the standard gains traction; overlaps with Newracom in IoT wireless connectivity silicon.
- Realtek: Realtek is a leading fabless semiconductor vendor with extensive Wi-Fi SoC and networking IC products serving consumer, enterprise, and IoT markets. Comparable business model and comparable customer overlap in Wi-Fi module OEMs and IoT device makers.
- MaxLinear: MaxLinear acquired Silicon Motion's Wi-Fi business and offers Wi-Fi connectivity SoCs for IoT, networking, and broadband applications. Competes with Newracom in Wi-Fi-based connectivity silicon targeting IoT and connected device OEMs.
- Synaptics Incorporated: Synaptics (post-division of Broadcom's wireless IoT business) supplies Wi-Fi, Bluetooth, and 802.15.4 SoCs for IoT and consumer electronics. Closely comparable Wi-Fi IoT connectivity SoC portfolio competing for similar OEM design wins as Newracom.
- MediaTek: MediaTek is a global fabless chip company with Wi-Fi, Bluetooth, and IoT connectivity SoCs serving smart home, streaming, and IoT segments. Significant strategic and product overlap with Newracom in Wi-Fi-based IoT connectivity silicon.
- Silicon Labs: Silicon Labs is a large fabless semiconductor vendor offering Wi-Fi, Bluetooth, Zigbee, and proprietary wireless SoCs for IoT. Overlaps with Newracom on Wi-Fi-based IoT connectivity chipsets but serves a broader wireless portfolio and much larger IoT customer base.
Direct peers
- Morse Micro: Morse Micro is the most direct competitor to Newracom — a fabless semiconductor company exclusively focused on IEEE 802.11ah Wi-Fi HaLow SoCs for IoT. Both companies compete head-to-head in Wi-Fi HaLow chipsets targeting the same long-range, low-power IoT customer base.
- Espressif Systems: Espressif is a fabless Wi-Fi (and Wi-Fi/BLE) SoC vendor widely adopted in IoT maker and commercial segments (ESP32/ESP8266 families). Competes with Newracom for low-cost Wi-Fi IoT design wins, though Espressif focuses on 2.4 GHz rather than sub-1 GHz HaLow.
Emerging players
- Atmosic Technologies: Atmosic is a fabless semiconductor company focused on ultra-low-power wireless connectivity SoCs (Bluetooth and Wi-Fi) for IoT, with a strong emphasis on battery-free and energy-harvesting designs. Adjacent positioning to Newracom's NRC5294 ultra-low-power HaLow SoC in the long-battery-life IoT segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Newracom social profiles
Digital presenceNewracom compliance and trust
Trust signalCompliance1 record
Newracom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newracom leadership team
Management profileNumber of profiles
Profiles5 records
Newracom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newracom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newracom
What does Newracom do?
Newracom is a fabless semiconductor company that designs and sells Wi-Fi HaLow (IEEE 802.11ah) System-on-Chip (SoC) solutions and reference modules for long-range, low-power IoT wireless connectivity. Its portfolio includes the NRC7394 next-generation SoC, the ultra-low-power NRC5294, the NRC7292 (first Wi-Fi HaLow + MCU SoC), and the NRC4792 TVWS SoC, sold to module manufacturers, OEMs, and IoT solution providers across industrial automation, smart home, healthcare, logistics, agriculture, and smart city markets.
Is Newracom a public or private company?
Newracom is a private company. It is classified as unknown and is currently operating.
When was Newracom founded?
Newracom was founded in 2014. It employs 101 to 250 people.
Where is Newracom based?
Newracom is headquartered in Lake Forest, United States, in the North America region.
How does Newracom make money?
One revenue line is on record: wi-Fi HaLow Semiconductor Sales.
Who are Newracom's main competitors?
Broad incumbents on record are Texas Instruments, Qualcomm, Realtek, MaxLinear, Synaptics Incorporated, MediaTek and Silicon Labs. Direct peers are Morse Micro and Espressif Systems. Atmosic Technologies is listed as an emerging player.
Does Newracom have an API?
No public API is recorded for Newracom.
What industry is Newracom in?
Newracom's product category is Wireless IoT Semiconductors. Its primary akta.pro industry code is HDAHABAA, Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS), with a secondary code of HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems). Its NAICS code is 33429 and its SIC code is 3576.