Priority Power
Priority Power is an independent energy management firm providing integrated procurement, asset management, infrastructure development, and market advisory services to commercial, industrial, and institutional clients across 40+ U.S. states.
- Company typePrivate
- Founded2001
- HeadquartersArlington, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Priority Power does
Priority Power is an independent, privately-held energy management services firm founded in 2001 and headquartered in Houston, Texas, operating across 40+ states with 10 regional offices and 101–250 employees. The company delivers an integrated four-pillar platform: Energy Procurement (electricity and natural gas contract negotiation, hedging, and renewable energy credit procurement), Energy Asset Management (SCADA monitoring via the SurView platform, demand response, and 24/7 Network Operations Center overseeing 4+ GW of assets, plus Level 4 QSE services in ERCOT), Energy Infrastructure (site selection, grid interconnection, EPCM, substation construction, behind-the-meter solar, microgrids, and Infrastructure-as-a-Service), and Market Advisory & Data Analytics (the PriorityView™ platform delivering 15-year forward curves across six ISOs). Capital-light managed offerings — IAAS and Resiliency as a Service — let clients access owned high-voltage and resiliency infrastructure without upfront capex.
The business model combines advisory and embedded-margin procurement fees with project-based infrastructure revenue and recurring asset-management subscriptions; pricing is quote-based and not publicly disclosed. Revenue is generated across a diversified vertical mix including Oil & Gas, AI/HPC/Data Centers, Bitcoin Mining, Healthcare, Manufacturing, Municipalities, Commercial, Aerospace & Defense, and Universities. Growth has been driven primarily through acquisition, with 12 deals completed since 2019 (including Aspen Energy in 2024 and Relevate Power contracts in May 2026), transforming the company from a Texas Permian Basin provider into a national platform managing $2.7B+ in client energy spend, 94 TWh of electricity, and 7+ GW of powered land developed.
Priority Power firmographics
Firmographics- Name
- Priority Power
- Legal name
- Priority Power Management, LLC
- Website
- https://prioritypower.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Priority Power is an independent energy management firm providing integrated procurement, asset management, infrastructure development, and market advisory services to commercial, industrial, and institutional clients across 40+ U.S. states.
- Ownership category
- akta.pro rank
Priority Power industry classification
Industry- Product category
- Energy Management Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation (22111)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Utility-Scale Power Generation Asset Management (EUAEAMAA)
- akta.pro secondary industries
- High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB), SCADA/DMS/OMS Integration, Upgrades & Managed Services (EUAEANAE), Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation) (EUAFALAJ)
Keywords
Where Priority Power is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Priority Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Energy Procurement Services: Advisory and consulting fees for strategic energy procurement, contract negotiation, and supplier management. Revenue generated through embedded margins in supplier contracts or consulting retainers. Services include electricity and natural gas procurement, hedging strategies, and renewable energy credit procurement.
- Energy Infrastructure Development: Engineering, procurement, construction management (EPCM), and development fees for substations, private transmission, grid interconnection, and behind-the-meter solutions. Revenue includes Infrastructure as a Service (IAAS) leasing arrangements.
- Energy Asset Management: Ongoing monitoring, scheduling, and management fees for energy assets including Level 4 QSE services in ERCOT, demand response program management, and 24/7 NOC services. Revenue based on assets under management and market participation.
- Market Advisory & Data Analytics: Subscription-based access to PriorityView™ market intelligence platform providing forward curves, market analytics, and regulatory advisory services for energy budgeting and hedging decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on energy spend volume and service scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Priority Power product offering
Product offeringCore offering
Priority Power is an integrated energy management services firm delivering four core service lines to commercial and industrial clients: Energy Procurement (electricity and natural gas contract negotiation and hedging), Energy Asset Management (SCADA monitoring, demand response, and 24/7 NOC operations), Energy Infrastructure (site selection, grid interconnection, substation design, private transmission, behind-the-meter solar/battery storage, and microgrids), and Market Advisory & Data Analytics (PriorityView market intelligence and hedging strategy). The firm also offers Infrastructure as a Service (IAAS) and Resiliency as a Service (RAAS) models that let clients access managed energy infrastructure without upfront capital.
Product overview
Priority Power is an integrated energy solutions company offering a platform of four core services: Energy Procurement, Energy Asset Management, Energy Infrastructure, and Market Advisory & Data Analytics. The platform is complemented by proprietary technology subscription tools including PriorityView® (market intelligence and data visualization), EnergyView (energy tracking), SurView (SCADA monitoring), and GridView (grid data platform). Additional offerings include Infrastructure as a Service (IAAS) and Resiliency as a Service (RAAS) for capital-light energy solutions. The company serves 10,000+ clients across 49 states with 30+ TWh of load served.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Procurement Strategic energy procurement services helping companies manage energy price risk, secure competitive supply agreements, and integrate strategies aligned to risk tolerance and budget objectives. Includes electricity and natural gas strategy, hedging, RECs, community solar, and contract negotiation for commercial and industrial clients.
- Energy Asset Management Monitors and maintains complex electrical systems to maximize performance, reliability, and uptime for energy assets. Includes SCADA design, substation monitoring, demand response, Level 4 QSE services in ERCOT, and 24/7 Network Operations Center managing 4+ GW of assets.
- Energy Infrastructure Delivers complex energy projects from planning through full operation, including site selection, grid interconnection, EPCM, substation design, private transmission, behind-the-meter solar and battery storage, bridge power, and microgrids. Has built 100+ HV substations and developed 7+ GW of powered land.
- Market Advisory & Data Analytics Integrates proprietary forward curves, historical pricing, real-time market data, and supply/demand fundamentals to inform energy budgets, hedging, and contract strategy. Includes PriorityView for market intelligence, hedging optimization, and offtake advisory with 15-year forward curves across 6 ISOs.
- PriorityView® Energy market intelligence platform built from real exchange data, wholesale transactions, and proprietary forward curves, delivered through dashboards and visualizations that support faster purchasing decisions, stronger hedge execution, and reduced exposure in volatile markets.
- EnergyView Energy tracking and management subscription service used by clients to monitor and analyze energy consumption and costs across their portfolios.
- SurView SCADA web-based monitoring and control platform used by Priority Power operators and clients to access and manage distributed energy assets and electrical systems.
- GridView Data platform providing grid monitoring and visualization for energy infrastructure and operational perspective, used to track grid conditions and operational performance.
- Infrastructure as a Service (IAAS) Priority Power deploys and owns high-voltage infrastructure, providing reliable power to clients without upfront capital investment, reducing operational complexity while supporting long-term growth and scalable energy demand.
- Resiliency as a Service (RAAS) Fully managed microgrid power and grid resilience delivered as a service to clients with no upfront capital, operational complexity, or ownership risk.
Quantifiable outcome
- 90% reduction in TDSP charges for industrial bitcoin mining operations
- +7 more outcomes
Companies that use Priority Power
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles8 records
Priority Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Priority Power partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Relevate PowercoreAcquired energy procurement contracts in May 2026, expanding Priority Power's Northeast presence through the acquisition of Relevate Power's customer contracts.
- Continuum PowdersminorEnergy partnership announced April 2024 where Priority Power provides energy advisory and management services for Continuum Powders' operations.
- AirGasminorMulti-partner energy arrangement announced April 2024 alongside Priority Power serving Continuum Powders' energy needs.
- Aspen EnergycoreAcquired in 2024, adding leading energy advisory and procurement services delivering data-driven solutions to commercial and industrial clients, strengthening market leadership in Ohio and the broader Midwest.
- Atlas Retail EnergycoreAcquired in August 2023, adding customized energy solutions for large-scale end-users in deregulated U.S. markets, supporting Priority Power's national expansion.
- Thomas EngineeringcoreAcquired in 2023, adding customized electric energy solutions for large commercial and industrial enterprises in industries including agribusiness, food processing, government, manufacturing, and retail.
- TXU EnergycoreStrategic partnership with TXU Energy for renewable energy procurement contracts serving large commercial and industrial clients. Priority Power acts as energy advisor and intermediary, structuring renewable energy deals including 100% renewable contracts for clients like United Salt Corporation.
- AB Power AdvisorscoreAcquired in October 2022, adding custom power solutions and enhancing ERCOT coverage and success in commercializing renewable power generation projects.
- Invision EnergycoreAcquired in 2022, adding low-cost energy and energy advisory across deregulated markets in the U.S. and Canada, expanding subject matter expertise.
- Power BrokerscoreAcquired in 2022, adding exceptional expertise, integrity and energy technology, delivering strategic and timely energy procurement services to Priority Power's clients.
- Forward Energy GroupcoreAcquired in 2022, adding expert advice and energy strategies, enhancing Priority Power's customized portfolios tailored to client goals, risk tolerance and unique energy needs.
- Satori EnergycoreAcquired in 2021, adding full-spectrum energy management and energy structuring services across the U.S., transforming Priority Power into a nationwide provider.
- Affordable Gas & ElectriccoreAcquired in 2021, increasing Priority Power's Midwest presence and expanding solar development business.
- Texas Power ConsultantscoreAcquired in 2020, strengthening Priority Power's energy consulting and advisory services, portfolio buying power, and East Texas presence.
- EE PartnerscoreAcquired in 2019, adding specialized electrical engineering and technical services to Priority Power's electric infrastructure and energy asset management capabilities.
Scale indicators18 records
Recent moves8 records
Expansion highlights6 records
Priority Power competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global energy management and automation company offering procurement advisory, energy monitoring software (EcoStruxure), and sustainability services. Comparable integrated offering spanning data, advisory, and infrastructure, but at much broader enterprise scale.
- ENGIE: Global energy services and infrastructure company that operates across energy procurement, on-site generation, and infrastructure development. Closely comparable to Priority Power's integrated offering, though ENGIE is much larger and offers gas, power, and services at international scale.
- Constellation Energy: Large U.S. competitive electricity supplier offering power procurement, demand response, and energy management to C&I customers. Overlaps with Priority Power's procurement and asset management offerings at much greater scale.
- Direct Energy Business: Retail electricity and natural gas supplier serving commercial and industrial customers with procurement, demand response, and energy management services. Comparable customer base and C&I procurement focus, though part of the larger NRG/Direct Energy family.
- Vistra Energy: Major U.S. competitive power generator and retail electricity provider with C&I procurement, demand response, and asset management capabilities. Comparable customer base and market intelligence offerings, especially in ERCOT.
- NRG Energy: Large competitive retail electricity provider serving C&I customers with procurement, demand response, and behind-the-meter solutions. Overlaps with Priority Power's procurement and asset management services, but at significantly greater scale.
Direct peers
- ACES Power Marketing: Cooperative energy management services provider aggregating load for member utilities and large energy users. Comparable to Priority Power's procurement, scheduling, and QSE-type services, particularly in ERCOT and PJM markets.
- EDF Energy Services: U.S. subsidiary of EDF offering competitive electricity and natural gas supply, demand response, and energy management solutions to C&I customers. Comparable integrated procurement, demand-side management, and advisory offering.
- U.S. Energy Services: Independent energy management and procurement firm serving commercial, industrial, and institutional customers with similar consulting, procurement, and demand-side solutions. Closely comparable in business model — both act as energy advisors serving C&I clients across deregulated markets.
Emerging players
- Ascend Analytics: Energy analytics and consulting firm serving utilities, developers, and large energy buyers with forecasting and market intelligence software. Comparable to PriorityView's market intelligence and forward-curve capabilities, with deeper quantitative focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Priority Power social profiles
Digital presencePriority Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Power leadership team
Management profileNumber of profiles
Profiles7 records
Priority Power subsidiaries and ownership
Company hierarchySubsidiaries11 records
Priority Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Power M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Power
What does Priority Power do?
Priority Power is an integrated energy management services firm delivering four core service lines to commercial and industrial clients: Energy Procurement (electricity and natural gas contract negotiation and hedging), Energy Asset Management (SCADA monitoring, demand response, and 24/7 NOC operations), Energy Infrastructure (site selection, grid interconnection, substation design, private transmission, behind-the-meter solar/battery storage, and microgrids), and Market Advisory & Data Analytics (PriorityView market intelligence and hedging strategy). The firm also offers Infrastructure as a Service (IAAS) and Resiliency as a Service (RAAS) models that let clients access managed energy infrastructure without upfront capital.
Is Priority Power a public or private company?
Priority Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority Power founded?
Priority Power was founded in 2001. It employs 251 to 500 people.
Where is Priority Power based?
Priority Power is headquartered in Arlington, United States, in the North America region.
How does Priority Power make money?
Four revenue lines are on record. Energy Procurement Services are the primary driver. The others are energy Infrastructure Development, energy Asset Management and market Advisory & Data Analytics.
Who are Priority Power's main competitors?
Broad incumbents on record are Schneider Electric, ENGIE, Constellation Energy, Direct Energy Business, Vistra Energy and NRG Energy. Direct peers are ACES Power Marketing, EDF Energy Services and U.S. Energy Services. Ascend Analytics is listed as an emerging player.
Does Priority Power have an API?
No public API is recorded for Priority Power.
What industry is Priority Power in?
Priority Power's product category is Energy Management Services. Its primary akta.pro industry code is EUAEAMAA, Utility-Scale Power Generation Asset Management, with a secondary code of EUAEAFAA, High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control). Its NAICS code is 2211 and its SIC code is 4911.