Affordable Gas & Electric

What Affordable Gas & Electric does

Affordable Gas & Electric (AGE) is a private energy management and consulting firm founded in 2012 and headquartered in Mt. Vernon, Illinois, operating as a subsidiary of Supernova Partners. The company specializes in electricity and natural gas aggregation services, guiding municipalities through voter-approved referendum processes to negotiate bulk supply rates with competitive suppliers such as Homefield Energy, AEP Energy, and Constellation. It coordinates commercial and industrial buying groups through partnerships with more than a dozen Chambers of Commerce, and runs custom managed-portfolio procurement services for large industrial customers.

AGE's core product surface spans four lines: Residential Aggregation (turn-key municipal programs that have enrolled approximately 55,000 households across ~100 Southern Illinois communities and a growing footprint in Ohio), Commercial & Industrial Buying Groups (pooled purchasing programs for chamber members and SMBs), Large Industrial Procurement (custom energy strategies procured via competitive bidding), and solar services including on-site solar consulting and community solar subscription programs through partners like Nexamp. The technology stack is services-led rather than product-led — the "platform" is effectively a process and relationship layer combining regulatory expertise, competitive bid management, supplier coordination, and stakeholder education.

Revenue is generated through two principal streams: (1) energy consulting and management fees paid by municipalities, chambers, and C&I clients for aggregation administration, and (2) supplier coordination and brokerage commissions for facilitating bulk procurement contracts. The company's go-to-market is hybrid — direct field sales by regional energy consultants, channel partnerships with chambers and municipalities, and event-driven community engagement through public meetings and Energy Forums that build voter support for aggregation referendums. In January 2019 AGE acquired Cincinnati-based Eagle Energy, LLC to expand into Ohio, and in 2023 the company announced a full merger with Priority Power with plans to redirect to prioritypower.com.

Name

Affordable Gas & Electric

Legal name

Affordable Gas + Electric, LLC

Website

https://agellc.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

Affordable Gas & Electric is an energy management and consulting firm that delivers electricity and natural gas aggregation services to municipalities, chambers of commerce, residential households, and commercial and industrial customers across Southern Illinois and Ohio, supplemented by on-site and community solar brokering.

Ownership category

akta.pro rank

Product category

Energy Management Consulting

NAICS

Solar Electric Power Generation (221114)

SIC

Electric, Gas & Sanitary Services (4900), Electric Services (4911), Gas & Other Services Combined (4932)

akta.pro primary industry

Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)

akta.pro secondary industries

Municipal & Public Gas Utility Sales (EUAAADAE), Demand-Side Management & Energy Efficiency Programs (Gas) (EUAAADAI), Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ)

Keywords

• Energy procurement services
• Municipal aggregation programs
• Commercial buying groups
• Energy management consulting
• Solar deployment consulting

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Energy Consulting and Management Fees: AGE earns fees as a licensed electricity and natural gas consultant, providing aggregation program management, competitive bidding administration, and energy strategy development services to municipalities, chambers, and commercial/industrial clients.
2. Supplier Coordination and Brokerage: AGE coordinates between energy suppliers (such as Homefield Energy, AEP Energy, Constellation) and aggregation groups, earning commissions or fees for facilitating bulk energy procurement contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Affordable Gas & Electric (AGE) is an energy management and consulting firm that aggregates electricity and natural gas purchases for municipalities, chambers of commerce, and businesses through competitive bidding processes. The company guides municipalities through aggregation referendums, coordinates chamber-based buying groups for member businesses, develops custom energy strategies and managed portfolio services for large industrial customers, and provides solar deployment consulting for on-site and community solar projects.

Product overview

Affordable Gas & Electric (AGE) operates as an energy management and consulting firm offering a unified portfolio of aggregation and procurement services. The core offerings include Commercial & Industrial Buying Groups and Chamber-based purchasing pools for business customers, Residential Aggregation programs for municipalities, and Large Industrial Procurement services for enterprise clients. These are supplemented by solar-related offerings: On Site Solar consulting services and Community Solar subscription programs. Key branded programs include the Southern Illinois Aggregation Partnership (SIAP) for residential aggregation and the Illinois Schools Energy Management Group (ISEM) for educational facilities. The company facilitates bulk energy purchasing through competitive bidding processes, connecting customers with suppliers like Homefield Energy, AEP Energy, and Constellation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 25% savings off Ameren default supply rates
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• StraightUp SolarmajorStrategic or Co-development Partner · 1 December 2019Solar developer awarded City of Carbondale $2.4M solar project; AGE developed and administered RFP process for the municipal solar PPA.
• Hawk-Attollo, LLCmajorStrategic or Co-development Partner · 1 December 2019Financier for City of Carbondale solar project; partnered with StraightUp Solar to deliver $2.4M solar PPA for municipal buildings.
• Eagle Energy, LLCminorStrategic or Co-development Partner · 1 January 2019Cincinnati, Ohio-based energy firm acquired by AGE in January 2019 as part of expected series of strategic acquisitions for the company.
• DCEO Illinois Energy Now ProgramminorStrategic or Co-development Partner · 1 December 2013AGE became Trade Ally for Illinois Department of Commerce and Economic Opportunity's Illinois Energy Now program, identifying efficiency rebates and funding for municipalities and schools.
• NexampcoreStrategic or Co-development PartnerCommunity solar partner for Ameren Illinois zone residential accounts. Nexamp develops and manages community solar projects, with AGE facilitating subscriptions and providing 15% guaranteed savings to eligible customers.
• Select Energy PartnerscoreStrategic or Co-development PartnerJoint venture partner in Southern Illinois Aggregation Partnership (SIAP), combining AGE's consulting expertise with Select Energy Partners to negotiate bulk electricity rates for nearly 100 Southern Illinois communities.
• Homefield Energy (Dynegy)coreChannel Partner/ Reseller/ DistributorCollinsville-based energy supplier (owned by Dynegy) awarded aggregation contracts for Southern Illinois communities, servicing entire SIAP region with fixed-rate electricity supply.
• AEP EnergycoreChannel Partner/ Reseller/ DistributorColumbus-based competitive supplier selected to serve Ohio communities (Sidney, Botkins, Bradford, Fort Loramie, Russia) at fixed 5.441 cents/kWh rate for 36 months.
• Constellation (Exelon)majorChannel Partner/ Reseller/ DistributorNation's leading competitive energy supplier serving over 1.3 million residential households and small businesses through aggregation programs in Ohio and Illinois.
• Priority PowermajorStrategic or Co-development PartnerAGE announced full merger with Priority Power to expand service and support offerings; website will redirect to prioritypower.com upon completion.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Priority Power: Energy management and procurement consultancy serving commercial and industrial customers; announced a full merger with AGE in 2023, making it the closest comparably modeled peer and now a parent organization.
• APPI Energy: Independent energy procurement consulting and brokerage firm helping institutions and businesses secure competitive electricity and natural gas supply; runs a non-asset broker model closely comparable to AGE's aggregation practice.
• U.S. Energy: Energy management consultancy providing procurement, demand response, and sustainability advisory to commercial and industrial buyers; a similarly sized consulting-led peer competing for similar customers.

Broad incumbents

• Constellation: Largest U.S. competitive energy supplier and a major partner/competitor to AGE; serves over 1.3 million residential households and small businesses through aggregation contracts and direct retail supply, with a much broader portfolio.
• AEP Energy: Competitive retail electricity supplier and AGE channel partner in Ohio; sells fixed-rate contracts directly to communities that overlap with AGE's aggregation programs across the DP&L/AEP Ohio territory.
• Direct Energy: One of North America's largest retail electricity and natural gas providers; competes with AGE aggregation programs by offering direct supply to residential and commercial customers nationally.
• NRG Energy: Diversified competitive power and retail electricity supplier with substantial residential and C&I customer bases that overlap with AGE target segments across multiple U.S. deregulated markets.
• Engie Resources: Global energy and energy services business competing with AGE aggregation on commercial supply contracts and increasingly on community-choice aggregation across multiple U.S. utility territories.

Emerging players

• Nexamp: Community solar developer and AGE's distribution partner for community solar subscriptions; a distributed-energy intermediary similar in operating model to AGE but focused on solar assets rather than gas/electricity aggregation.

Others

• Schneider Electric Energy & Sustainability Services: Global energy management and sustainability consulting arm of Schneider Electric; provides enterprise energy procurement and decarbonization advisory adjacent to AGE's municipal and C&I procurement practice, though serving larger enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AGELLC
• LinkedInlinkedin.com/company-beta/3560864

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affordable Gas & Electric