Atlas Retail Energy
Atlas Retail Energy is a U.S. energy advisory firm serving large commercial and industrial clients across deregulated electricity and natural gas markets, offering procurement advisory, wholesale market intelligence, and a proprietary pricing algorithm. It operates as a wholly-owned subsidiary of Priority Power following a 2023 acquisition.
- Company typePrivate
- Founded2012
- HeadquartersWakefield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atlas Retail Energy does
Atlas Retail Energy is a U.S. energy advisory firm serving large commercial and industrial clients in deregulated electricity and natural gas markets. Founded in 2012 and headquartered in Wakefield, Massachusetts, with an additional office in The Woodlands, Texas, the company delivers a suite of services including Market-Based Procurement, Wholesale Market Intelligence, Strategic Forward Planning, Demand Side Services, Renewable Initiatives, Customized Reporting (50+ configurable reports), and a Proprietary Pricing Algorithm that verifies supplier bids against internally developed forward risk curves. Atlas differentiates from conventional brokers through its integration with parent company Priority Power and affiliate Atlas Commodities, providing real-time wholesale market data and pricing verification capabilities that the firm says are unavailable to traditional advisors.
The company earns revenue through advisory and consulting fees, supplier-network referral commissions drawn from 50-100+ vetted electric and natural gas suppliers, and wholesale market integration services. Go-to-market combines direct enterprise field sales to large C&I end-users, a channel partner program (Atlas Empowerment Program, launched 2021) that licenses the platform to brokers and consultants, and a referral program for business consultants and trade groups. Pricing is contact-based and not publicly disclosed; complimentary market analysis is offered to prospects.
Atlas Retail Energy was acquired by Priority Power in fall 2023 and is currently undergoing a full merger into Priority Power, with planned redirection of its website to prioritypower.com. The company employs 11-50 people across its two U.S. offices, and its leadership team includes a Managing Director, President, Director of Pricing, and a bench of energy advisors and analysts with prior tenures at firms including Tradition Energy and Best Practice Energy.
Atlas Retail Energy firmographics
Firmographics- Name
- Atlas Retail Energy
- Legal name
- Atlas Retail Energy
- Website
- https://atlasretailenergy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlas Retail Energy is a U.S. energy advisory firm serving large commercial and industrial clients across deregulated electricity and natural gas markets, offering procurement advisory, wholesale market intelligence, and a proprietary pricing algorithm. It operates as a wholly-owned subsidiary of Priority Power following a 2023 acquisition.
- Ownership category
- akta.pro rank
Atlas Retail Energy industry classification
Industry- Product category
- Energy Advisory and Procurement Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)
- akta.pro secondary industries
- Auto-Switching & Price Comparison Platforms (EUAGAEAD), Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK), Pricing, Valuation & P&L (MTM, Curve Building) (EUAGAJAF), Energy Risk Management, Analytics & Back-Office (ETRM/CTRM) (EUAGAAAO)
Keywords
Where Atlas Retail Energy is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Atlas Retail Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Energy Advisory and Consulting Fees: Atlas Retail Energy generates revenue through advisory and consulting fees for providing energy procurement services, market intelligence, and strategic planning to commercial and industrial clients. The company acts as an unbiased advisor unaffiliated from any one supplier or utility.
- Supplier Network Referral and Commission Fees: Revenue is earned through relationships with 50+ vetted electric and natural gas suppliers across deregulated markets. The company runs competitive RFPs and blind/open reverse auctions on behalf of clients, earning fees from the supplier network.
- Wholesale Market Integration Services: As part of the Priority Power family, Atlas leverages integration with wholesale markets and Atlas Commodities to provide verification of supplier pricing, generating value through superior market timing and analytics capabilities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Atlas Retail Energy product offering
Product offeringCore offering
Atlas Retail Energy is an integrated energy advisory firm providing strategic energy procurement and management services to large commercial and industrial end-users in deregulated U.S. energy markets. The company delivers a suite of advisory services including market-based procurement, wholesale market intelligence, strategic forward planning, demand-side services, renewable initiatives, and customized reporting, leveraging proprietary pricing algorithms and wholesale market data inherited through its parent company Priority Power.
Product overview
Atlas Retail Energy operates as an integrated energy advisory firm offering a suite of services for large commercial and industrial clients in deregulated U.S. energy markets. The core offering includes Market-Based Procurement, Wholesale Market Intelligence, Strategic Forward Planning, Demand Side Services, Renewable Initiatives, Customized Reporting (with 50+ customizable reports), and a Proprietary Pricing Algorithm for verifying supplier pricing. These services are complemented by the Atlas Empowerment Program for broker/consultant partners and a Referral Program. The company is powered by Priority Power and was acquired in fall 2023, with a planned full merger into Priority Power.
Differentiator
Problem solved
Functional benefit
Products and services
- Market-Based Procurement
- Wholesale Market Intelligence
- Strategic Forward Planning
- Demand Side Services
- Renewable Initiatives
- Customized Reporting
- Proprietary Pricing Algorithm
- Atlas Empowerment Program (AEP)
- Referral Program
Quantifiable outcome
- Helped clients achieve millions in cost savings over the course of their careers
- +2 more outcomes
Companies that use Atlas Retail Energy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Atlas Retail Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atlas Retail Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Priority PowercoreAtlas Retail Energy was acquired by Priority Power in fall 2023 and is fully merging with Priority Power to expand service and support offerings. Atlas is a wholly-owned subsidiary of Priority Power. The partnership fortifies service offerings and elevates the energy solutions landscape by providing Atlas with an extensive network, broad resources, and deep pool of expertise covering every facet of comprehensive energy management.
- BorregominorAtlas Retail Energy advised Markley Group on a community solar PPA with Borrego, a leading developer, EPC and O&M provider for large-scale renewable energy projects. Borrego developed 80 MW of community solar projects in Eversource utility territory. Atlas facilitated this partnership between Markley and Borrego.
- The Energy Professionals Association (TEPA)minorMatt Stasium, Director of Strategic Relationships at Atlas Retail Energy, serves as a member of TEPA's newly formed Sustainability Committee. TEPA is a 501(c)(6) organization comprising independent energy aggregators, brokers, consultants, and energy suppliers seeking advancement of fair, competitive energy markets.
- Atlas CommoditiescoreAtlas Commodities is the wholesale counterpart providing daily transactions in commodity markets that enable identification of trends and price anomalies. Atlas Retail Energy leverages integration with Atlas Commodities to provide information and analysis not available in the public domain and to verify supplier pricing.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Atlas Retail Energy competitors and assessment
Company assessmentDirect peers
- Tradition Energy: A large commercial energy advisory and brokerage firm serving C&I clients across deregulated U.S. markets. Highly comparable to Atlas in offering supplier procurement, market intelligence, and RFP management; Atlas Managing Director Pete Lawlor joined Atlas after three years at Tradition Energy.
- Best Practice Energy: Commercial energy advisory firm providing procurement, market intelligence, and pricing strategy to C&I clients in deregulated markets. Direct peer — Billy Trainor joined Atlas as Director of Pricing in 2025 after more than a decade at Best Practice Energy.
- U.S. Energy Solutions: Independent energy management and procurement advisory firm focused on C&I buyers in deregulated markets. Direct peer offering RFP management, supplier negotiations, and market intelligence similar to Atlas's core services.
Broad incumbents
- Direct Energy Business: Retail electricity and natural gas supplier serving commercial and industrial customers across deregulated U.S. markets. Overlaps with Atlas's procurement and supplier advisory services but as an integrated incumbent supplier rather than a pure independent advisor.
- Engie Resources: Large-scale retail energy provider and advisory arm of global energy group ENGIE, serving commercial and industrial buyers. Comparable in serving the same deregulated C&I customer base with procurement and renewables advisory, but with materially broader scale and product breadth.
- Priority Power: Parent company of Atlas Retail Energy and a full-service energy management firm offering sustainable infrastructure, demand response, and procurement across deregulated markets. Atlas is fully merging into Priority Power, making it both the parent and the most direct integrated comparable.
- EDF Energy Services: Competitive retail electricity supplier and energy services provider serving commercial, industrial, and institutional customers. Overlaps with Atlas on C&I procurement advisory in deregulated markets but with a much larger product portfolio and balance sheet.
- Constellation Energy: Major U.S. competitive electricity supplier and energy services provider serving large commercial and industrial customers. Comparable in targeting the same deregulated C&I buyers with procurement, renewables, and demand-side management offerings at significant scale.
- CLEAResult: Large-scale energy efficiency and demand-side management consulting firm serving utilities, businesses, and governments. Adjacent peer — overlaps with Atlas on demand-side services and renewable advisory for commercial buyers but emphasizes efficiency programs over procurement.
Emerging players
- Enel X Way (formerly EnerNOC): Demand-side energy management and advisory provider offering procurement, demand response, and energy intelligence to commercial clients. Comparable in offering demand-side and analytics-adjacent services to Atlas, though with a stronger demand response footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlas Retail Energy social profiles
Digital presenceAtlas Retail Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlas Retail Energy leadership team
Management profileNumber of profiles
Profiles7 records
Atlas Retail Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlas Retail Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlas Retail Energy
What does Atlas Retail Energy do?
Atlas Retail Energy is an integrated energy advisory firm providing strategic energy procurement and management services to large commercial and industrial end-users in deregulated U.S. energy markets. The company delivers a suite of advisory services including market-based procurement, wholesale market intelligence, strategic forward planning, demand-side services, renewable initiatives, and customized reporting, leveraging proprietary pricing algorithms and wholesale market data inherited through its parent company Priority Power.
Is Atlas Retail Energy a public or private company?
Atlas Retail Energy is a private company. It is classified as corporate owned and is currently operating.
When was Atlas Retail Energy founded?
Atlas Retail Energy was founded in 2012. It employs 11 to 50 people.
Where is Atlas Retail Energy based?
Atlas Retail Energy is headquartered in Wakefield, United States, in the North America region.
How does Atlas Retail Energy make money?
Three revenue lines are on record. Energy Advisory and Consulting Fees are the primary driver. The others are supplier Network Referral and Commission Fees and wholesale Market Integration Services.
Who are Atlas Retail Energy's main competitors?
Direct peers on record are Tradition Energy, Best Practice Energy and U.S. Energy Solutions. Broad incumbents are Direct Energy Business, Engie Resources, Priority Power, EDF Energy Services, Constellation Energy and CLEAResult. Enel X Way (formerly EnerNOC) is listed as an emerging player.
Does Atlas Retail Energy have an API?
No public API is recorded for Atlas Retail Energy.
What industry is Atlas Retail Energy in?
Atlas Retail Energy's product category is Energy Advisory and Procurement Services. Its primary akta.pro industry code is EUAGAEAE, Supplier Tendering / RFP Management & Contract Negotiation Services, with a secondary code of EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 54169 and its SIC code is 4911.