alphaXRT
alphaXRT is the leading independent distributor of radiation oncology equipment and software in Australia and New Zealand, supplying capital systems, treatment planning, QA, and training to all radiation oncology departments in the region.
- Company typePrivate
- Founded1990
- HeadquartersTakapuna, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What alphaXRT does
alphaXRT is a New Zealand-incorporated private company (alphaXRT Ltd) founded in 1990 by Richard Neale and headquartered in Alexandria, Sydney, with a regional office in Takapuna, Auckland. It is the leading independent distributor of radiation oncology solutions in Australia and New Zealand, holding exclusive distribution rights for a curated portfolio of global radiotherapy brands including Accuray (CyberKnife S7, TomoTherapy, Radixact), Sun Nuclear, RaySearch, MVision AI, Macromedics, Vertual, Veritas, Sensus, IsoAid, Ashland, Cortex, Cablon Medical, Metrolab, Omniscopiq, and TAE Life Sciences. The company supplies the full radiotherapy workflow — simulation, treatment planning (including AI-powered contouring and dose prediction), treatment delivery, patient positioning and immobilisation, medical physics and QA, brachytherapy, radiation shielding, and VR-based clinical training — to every radiation oncology department across Australia and New Zealand.
The product portfolio is multi-vendor and layered: capital hardware (Accuray linear and robotic systems, Veritas shielding, Sensus SRT systems), software (RayStation, MVision GBS, SunCHECK), accessories (Macromedics positioning, Cortex fiducial markers, Ashland dosimetry film, CNERGY patient identification), and training (Vertual VERT). AI capabilities are delivered through distributed third-party products (MVision AI, RaySearch ML, Sun Nuclear automation) rather than proprietary development. The company is also the regulatory certificate holder for BNCT in ANZ via its TAE Life Sciences partnership.
alphaXRT generates revenue through capital equipment resale, software licensing/subscriptions, multi-year service and maintenance contracts, and professional services/training. It operates a B2B enterprise field-sales model with clinically experienced sales staff and factory-trained Field Service Engineers based in Sydney, Melbourne, Brisbane, Perth, and Auckland. Distribution is exclusive within Australia and New Zealand only. The company hosts the annual Accuray Australasian Symposium as a flagship demand-generation event and supplements outreach with LinkedIn, Twitter/X, a content-rich website, and email marketing to healthcare professionals. In 2024, alphaXRT was acquired by EBOS MedTech (part of Life Healthcare Group), joining a diversified healthcare platform while retaining its brand and leadership under founder Richard Neale as Managing Director & CEO.
alphaXRT firmographics
Firmographics- Name
- alphaXRT
- Legal name
- alphaXRT Ltd
- Website
- https://alphaxrt.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- alphaXRT is the leading independent distributor of radiation oncology equipment and software in Australia and New Zealand, supplying capital systems, treatment planning, QA, and training to all radiation oncology departments in the region.
- Ownership category
- akta.pro rank
alphaXRT industry classification
Industry- Product category
- Radiation Oncology Equipment Distribution
- NAICS
- Irradiation Apparatus Manufacturing (334517)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Radiation Oncology (HLAKAFAC)
- akta.pro secondary industries
- Radiation Dose Management & Analytics (HLACALAH), Radiation Therapy Planning & Simulation Imaging (CT Sim/MR Sim) (HLAHABAH), Radiation Safety, Dosimetry & Regulatory Compliance (Nuclear Medicine) (HLAIAGAJ)
Keywords
Where alphaXRT is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
alphaXRT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Equipment and Hardware Sales: alphaXRT sells radiotherapy equipment including radiation treatment delivery systems (Accuray CyberKnife, Radixact), patient positioning products, medical physics and QA tools, and other accessories. These are typically one-time capital purchases by hospitals and cancer treatment centres, often involving procurement cycles and multi-year contracts.
- Software Licenses and Subscriptions: The company distributes treatment planning software (RayStation, MVision AI) and QA platforms (SunCHECK) which may involve software licensing, subscription, or per-seat arrangements depending on the product and manufacturer model.
- Service, Support and Maintenance Contracts: alphaXRT provides comprehensive support services including installation, warranty services, repairs, preventative maintenance, and ongoing customer familiarisation and training. They offer support contracts for all products over their complete lifecycle.
- Professional Services and Training: The company provides radiation oncology training solutions (both theoretical and practical) and clinical implementation support as part of their value proposition, embedded within their go-to-market approach.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
alphaXRT product offering
Product offeringCore offering
alphaXRT is the leading independent distributor of radiation oncology solutions in Australia and New Zealand, supplying radiotherapy equipment, treatment planning software, patient positioning systems, quality assurance tools, and training solutions to hospitals and cancer treatment centres. The company holds exclusive distribution rights for global brands including Accuray, Sun Nuclear, RaySearch, MVision AI, Macromedics, Vertual, and TAE Life Sciences, offering a curated end-to-end portfolio across the radiotherapy treatment pathway.
Product overview
alphaXRT is the leading independent distributor of radiation oncology solutions in Australia and New Zealand, offering a comprehensive portfolio of equipment, software, and services across the radiotherapy treatment pathway. The product portfolio spans radiation treatment delivery systems (Accuray Radixact and CyberKnife S7 with Synchrony motion tracking and ClearRT imaging), treatment planning software (RaySearch RayStation with automated planning and machine learning, MVision GBS Solution for AI-powered contouring with Contour+, Guide, Verify modules and Dose+ for AI dose prediction), quality assurance platforms (Sun Nuclear SunCHECK patient and machine QA, ArcCHECK, SRS MapCHECK, EDGE Detector, SunSCAN 3D), patient positioning and immobilization (Macromedics DSPS-Prominent, OmniBoard, BreastBoard; Omniscopiq Omni1 respiratory coaching), brachytherapy and shielding (IsoAid Radioactive Seed Localisation, Veritas VeriShield and SmartDoor), training and education (Vertual VERT VR simulation system with Compact VERT, Proton VERT, and VERT Physics modules), and supporting accessories including implanted fiducial markers (Cortex Fleximarc, FusionCoil, ClearSight Bolus), CNERGY patient identification and setup systems (Cablon Medical), film and dosimetry products (Ashland Gafchromic EBT4, EBT-XD, RTQA2), magnetometers (Metrolab THM1176, PT2026), and superficial radiotherapy (Sensus SRT-100 and SRT-100+). The portfolio is complemented by new BNCT technology through TAE Life Sciences partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Accuray CyberKnife S7 Robotic radiosurgery and radiotherapy system delivering SRS and SBRT treatments anywhere in the body with true robotic precision and integrated AI-driven real-time motion synchronization. Designed for radiation oncology departments and cancer treatment centres.
- Accuray Radixact Image-guided, intensity modulated radiation therapy (IG-IMRT) system featuring an ultra-fast multi-leaf collimator for highly conformal treatments that shape radiation to the tumor while sparing healthy tissue. For radiation oncology departments and cancer treatment centres.
- RaySearch RayStation Innovative treatment planning system supporting photons, electrons, protons, helium and carbon ions with 3DCRT, IMRT and VMAT planning, automated planning, machine learning, multi-criteria optimization, adaptive therapy, and dose tracking. For radiation oncology departments.
- MVision GBS Solution World's first comprehensive AI radiotherapy contouring platform delivering automation, verification and continuous education. Includes Contour+ segmentation service, Guide training platform, and Verify performance verification tool. Reduces contouring time by up to 95%. For radiation oncology departments.
- Sun Nuclear SunCHECK Patient & Machine Integrated, independent patient and machine QA platform combining plan checks, secondary calculations, pre-treatment QA, in-vivo monitoring, daily output checks, and annual QA tasks with workflow automation. For medical physics teams and radiation oncology departments.
- Vertual VERT Virtual reality training system for radiation therapy described as a flight simulator for Linacs. Uses 3D views and life-size visualizations to train Radiation Therapists and Physicists in a safe simulated environment. Used across more than 30 countries. For radiation therapy education and training institutions.
- Macromedics OmniBoard Flagship Disease Specific Care Platform offering infinite possibilities for patient set-ups across various disease sites with SBRT accessories transforming it into a versatile SBRT platform. For radiation oncology departments.
- Omniscopiq Omni1 Compact optical respiratory tracking and coaching system using 3D sensor technology for patient education and familiarization with breath-hold and free-breathing techniques before CT simulation or treatment. Designed for individual training sessions. For radiation oncology departments.
- Sensus SRT-100 Compact, efficient and mobile Superficial Radiation Therapy system for delivering precise and calibrated treatment for basal and squamous cell carcinomas with wide range of treatment applicators. For cancer treatment centres.
- Cablon Medical CNERGY GO! Biometric patient identification module using palm-based vascular biometrics for verifying patients in under a second, even for patients undergoing chemotherapy or wearing face masks. For radiation oncology departments.
- TAE Life Sciences Alphabeam BNCT System Accelerator-based neutron source for Boron Neutron Capture Therapy delivering safe, effective and precisely targeted radiation therapy using boron-10 drugs for selective tumor destruction while preserving healthy tissue. For advanced cancer treatment centres.
- IsoAid Radioactive Seed Localisation Brachytherapy product using low activity Iodine seeds loaded in 5cm, 7cm or 12cm needles for reliable and safe breast biopsy localization. Seeds have 180-day shelf life. For cancer treatment centres.
- Veritas VeriShield Modular Radiation Shielding Pre-engineered radiation-shielded treatment facility materials with advanced composition chemistry and patented sinewave mating shape providing guaranteed 100% radiation protection. For radiation oncology facility construction.
- Service, Support and Maintenance Contracts Comprehensive support services including installation, warranty services, repairs, preventative maintenance, and ongoing customer training for all distributed radiation oncology products throughout their lifecycle. For hospitals and cancer treatment centres.
Quantifiable outcome
- Reduction in contouring time by up to 95% with MVision AI Contour+ auto-segmentation
- +3 more outcomes
Companies that use alphaXRT
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
alphaXRT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature6 records
alphaXRT partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major, flagship, standard and minor.
- TAE Life Sciences (TLS)corealphaXRT entered a distribution agreement with TAE Life Sciences to distribute the Alphabeam BNCT (Boron Neutron Capture Therapy) system and novel boron drugs across Australia and New Zealand. alphaXRT holds the regulatory certificate for BNCT in the region, making them the authorised distributor and regulatory representative for this advanced targeted radiation therapy technology.
- Icon Cancer Centre and 5D Clinics (Joint Venture)majorIcon Cancer Centre and 5D Clinics entered a joint venture to expand access to advanced radiotherapy (CyberKnife) across Australia's east coast, with alphaXRT providing the technology and ongoing support. The first centre opened in Cremorne, Melbourne, with more planned. This partnership addresses the rising cancer case load in Australia by making robotic radiation therapy more accessible.
- EBOS MedTech / Life HealthcarecorealphaXRT joined the EBOS MedTech portfolio under Life Healthcare Group. This acquisition strengthens how alphaXRT supports radiation oncology teams across Australia and New Zealand by combining precision technology, professional education, and trusted local service and support under a larger healthcare platform.
- AccurayflagshipalphaXRT holds an exclusive distribution agreement to represent Accuray CyberKnife, TomoTherapy and Radixact systems in Australasia. Accuray is the flagship brand in alphaXRT's portfolio, and alphaXRT has been recognised as Accuray's International Distributor of the Year multiple times since 2000.
- Sun Nuclear (now part of Mirion Medical)coreSun Nuclear is a worldwide market leader in Radiation Oncology Quality Assurance and dosimetry tools, utilised in over 5000 Cancer Treatment Centres in more than 130 countries. alphaXRT distributes Sun Nuclear's comprehensive QA product range in Australia and New Zealand. Sun Nuclear and CIRS are now both part of Mirion Medical.
- VertualcoreVertual is the leading provider of virtual reality training systems in Radiation Therapy with its VERT system used in more than 30 countries. alphaXRT distributes Vertual's VR training products (VERT, Compact VERT, Proton VERT, VERT Physics) in Australia and New Zealand.
- RaySearchcoreRaySearch advances cancer treatment through pioneering treatment planning software. alphaXRT distributes RayStation and RaySearch's automated planning, machine learning, and adaptive therapy solutions in Australia and New Zealand.
- MVision AIcoreMVision is a pioneering cloud-based AI software provider for radiotherapy treatment planning. alphaXRT distributes MVision's GBS Platform (Contour+, Guide, Verify) and Dose+ solutions in Australia and New Zealand, subject to regulatory approval in certain markets.
- MacromedicscoreMacromedics offers over 35 years of experience in patient positioning and immobilisation. alphaXRT distributes Macromedics' full product line including head & neck systems, breast boards, thermoplastic masks, and disease-specific care platforms in Australia and New Zealand.
- Veritas Medical SolutionsstandardVeritas is a world leader in pre-engineered radiation-shielded treatment facilities serving the radiotherapy oncology and medical imaging industries. alphaXRT distributes Veritas products including VeriShield modular shielding and SmartDoor radiation-shielded doors in the region.
- Sensus HealthcarestandardSensus Healthcare specialises in low energy radiotherapy for basal and squamous cell carcinomas using proprietary Superficial Radiation Therapy (SRT) systems. alphaXRT distributes SRT-100 and SRT-100+ systems in Australia and New Zealand.
- Ashland (Gafchromic)standardAshland provides Gafchromic radiotherapy films and FilmQA Pro software for quality assurance in radiation therapy. alphaXRT distributes Ashland's Gafchromic EBT4, EBT-XD, RTQA2, and LDV1 products in the region.
- Cortex (Implanted Markers)standardCortex specialises in implanted fiducial markers with over 20 years of experience, developing mixed media markers visible in multiple imaging modalities. alphaXRT distributes Cortex's FlexiMarc, FusionCoil, Stranded Gold Markers, Polymark, PointCoil and ClearSight bolus products in the region.
- IsoAidstandardIsoAid is a premier medical device company manufacturing brachytherapy products for localised cancer treatment. alphaXRT distributes IsoAid's radioactive seed localisation products for breast biopsy procedures in Australia and New Zealand.
- Cablon MedicalstandardCablon Medical offers innovative solutions in Quality Assurance & Safety, Precision Imaging & Viewing, Patient Identification & Monitoring, and Advanced Couch Setup & Control. alphaXRT distributes CNERGY GO! (biometric patient identification), CNERGY TBI (total body irradiation), and CNERGY Check products in the region.
- MetrolabminorMetrolab is the global market leader for precision magnetometers with 35 years of expertise. alphaXRT distributes Metrolab's THM1176 Hall Magnetometer and PT2026 NMR Precision Teslameter products in Australia and New Zealand.
- OmniscopiqminorOmniscopiq delivers innovative solutions for unmet challenges in radiation therapy. alphaXRT distributes Omni1, a compact optical respiratory tracking and coaching system for clinical training and patient familiarisation environments.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
alphaXRT competitors and assessment
Company assessmentDirect peers
- Elekta: Global manufacturer of linear accelerators (Elekta Versa HD, Elekta Unity MR-Linac), Gamma Knife, and radiotherapy software. Directly competes with alphaXRT's principal partner Accuray for the same radiation oncology departments in Australia and New Zealand.
- Varian (a Siemens Healthineers company): Manufacturer of TrueBeam, Halcyon, Ethos, and ARIA oncology information system. Competes with Accuray CyberKnife/Radixact (distributed by alphaXRT) for radiotherapy capital equipment sales to the same ANZ hospitals.
- Accuray: Manufacturer of CyberKnife, TomoTherapy and Radixact systems — alphaXRT's flagship principal partner. Holds the underlying IP and controls distribution strategy; serves the same Australian and New Zealand radiation oncology customer base.
- RaySearch Laboratories: Developer of RayStation treatment planning system distributed by alphaXRT. Competes directly with other treatment planning vendors for the same ANZ radiotherapy departments and shares the customer relationship through alphaXRT.
- IBA (Ion Beam Applications): Global leader in proton therapy and radiopharma solutions, competing with photon-based systems distributed by alphaXRT for advanced radiotherapy procurement in the ANZ market.
Emerging players
- Brainlab: Developer of ExacTrac patient positioning, treatment planning software, and Elements — overlaps with parts of alphaXRT's portfolio (positioning, planning) and competes for the same radiation oncology budget.
- ViewRay: Manufacturer of MRIdian MR-guided radiotherapy system — a disruptive modality that competes with CyberKnife/Radixact in the same Australian tertiary hospital segment alphaXRT serves.
- Mevion Medical Systems: Compact proton therapy system manufacturer; competes with photon-based systems in alphaXRT's portfolio and represents an alternative capital equipment path for ANZ cancer centres considering modality expansion.
- Mirion Medical: Parent company of Sun Nuclear — alphaXRT's core QA partner — and CIRS. Competes for medical physics and patient QA budgets across the same ANZ radiotherapy departments.
Others
- CIVCO Medical Solutions: Manufacturer of patient positioning and immobilisation accessories (a brand partner of alphaXRT). Overlaps with parts of alphaXRT's Macromedics-branded positioning portfolio and shares the ANZ radiation oncology customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
alphaXRT social profiles
Digital presencealphaXRT compliance and trust
Trust signalCompliance2 records
alphaXRT financial estimates
Financial estimateRevenue estimate
Valuation estimate
alphaXRT leadership team
Management profileNumber of profiles
Profiles10 records
alphaXRT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alphaXRT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alphaXRT
What does alphaXRT do?
alphaXRT is the leading independent distributor of radiation oncology solutions in Australia and New Zealand, supplying radiotherapy equipment, treatment planning software, patient positioning systems, quality assurance tools, and training solutions to hospitals and cancer treatment centres. The company holds exclusive distribution rights for global brands including Accuray, Sun Nuclear, RaySearch, MVision AI, Macromedics, Vertual, and TAE Life Sciences, offering a curated end-to-end portfolio across the radiotherapy treatment pathway.
Is alphaXRT a public or private company?
alphaXRT is a private company. It is classified as corporate owned and is currently operating.
When was alphaXRT founded?
alphaXRT was founded in 1990. It employs 11 to 50 people.
Where is alphaXRT based?
alphaXRT is headquartered in Takapuna, New Zealand, in the Oceania region.
How does alphaXRT make money?
Four revenue lines are on record. Equipment and Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, service, Support and Maintenance Contracts and professional Services and Training.
Who are alphaXRT's main competitors?
Direct peers on record are Elekta, Varian (a Siemens Healthineers company), Accuray, RaySearch Laboratories and IBA (Ion Beam Applications). Emerging players are Brainlab, ViewRay, Mevion Medical Systems and Mirion Medical. CIVCO Medical Solutions is listed as an others.
Does alphaXRT have an API?
No public API is recorded for alphaXRT.
What industry is alphaXRT in?
alphaXRT's product category is Radiation Oncology Equipment Distribution. Its primary akta.pro industry code is HLAKAFAC, Radiation Oncology, with a secondary code of HLACALAH, Radiation Dose Management & Analytics. Its NAICS code is 334517 and its SIC code is 5047.