Vertual
Vertual Ltd develops and sells VERT, a VR-based flight simulator for radiation therapy training. The platform serves universities, teaching hospitals, and clinicians across 30+ countries with hardware and software subscription products simulating linacs and proton treatment systems.
- Company typePrivate
- Founded2007
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vertual does
Vertual Ltd is a Hull, UK-based private company founded in 2007 that develops and sells VERT (Virtual Environment for Radiotherapy Training), a VR-based simulation platform marketed as a flight simulator for radiation therapy. The platform replicates clinical linear accelerators (linacs), proton treatment systems (Varian, Elekta, and IBA equipment), patient models, and end-to-end radiotherapy workflows, including IGRT, dose visualization, plan comparison, and QA/dosimetry protocols. Vertual's technology combines high-fidelity 3D machine models with DICOM data import from clinical planning systems and a library of 40+ clinically authored workbooks, sold as installed projection systems (Seminar, Compact, Immersive VERT) and as cloud or device-based software subscriptions (VERT on Demand, VERT Flex, Physics Flex), with Proton VERT as an add-on module.
The company serves three primary customer segments: healthcare educators (universities and teaching hospitals running radiotherapy programs), practicing clinicians (radiation therapists and cancer center staff), and medical physicists, with secondary use for patient information and consent. Revenue is generated through a mix of hardware-inclusive turnkey subscriptions, software-only recurring subscriptions, module add-ons, and professional services such as installation and training. Vertual has installed its systems in over 160 sites across more than 30 countries, reaching major academic medical centers (MD Anderson, Mayo Clinic, Memorial Sloan Kettering, Aarhus University Hospital) and leading radiotherapy education programs (Oregon Health & Science University, Queensland University of Technology, Inholland, University of Cape Town). Distribution combines direct enterprise sales at major industry conferences (ESTRO, ASTRO, AAPM) with a network of more than 20 regional distributors spanning Europe, the Americas, Asia-Pacific, the Middle East, and Africa. Leadership includes CEO Debra Leeves, CTO James Ward, and CSO Andy Beavis; the company holds ISO 9001:2015 certification and operates from the @The Dock tech campus in Hull.
Vertual firmographics
Firmographics- Name
- Vertual
- Legal name
- Vertual Ltd
- Website
- https://vertual.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vertual Ltd develops and sells VERT, a VR-based flight simulator for radiation therapy training. The platform serves universities, teaching hospitals, and clinicians across 30+ countries with hardware and software subscription products simulating linacs and proton treatment systems.
- Ownership category
- akta.pro rank
Vertual industry classification
Industry- Product category
- Medical Education Simulation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industries
- Radiation Oncology (HLAKAFAC), Radiologic Imaging Support (X‑Ray Assistant, Limited Scope) (EDAOAJAH)
Keywords
Where Vertual is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Vertual business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: VERT software available as subscription service with customizable seats and hours. VERT on Demand and VERT Flex delivered as cloud-based software subscriptions.
- Hardware Solutions: Complete turnkey solutions including projection systems, workstations, and installation. Seminar VERT, Immersive VERT, and Compact VERT include hardware components.
- Training Services: Onsite training included with hardware solutions and available as optional upgrade for software subscriptions. Online training delivered by product specialists.
- Module Add-ons: Proton VERT available as optional module add-on for existing VERT software installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Seminar VERT - Installed 3D projection system for smaller spaces and audiences |
| Subscription | Annual | Immersive VERT - Full immersive experience with rear projection for up to 50 people |
| Subscription | Annual | Compact VERT - Mobile self-contained radiation treatment room on wheels |
| Per seat | Annual | VERT on Demand - Cloud-based platform with 24/7 access |
| Subscription | Annual | VERT Flex - Software subscription without projection hardware |
| Subscription | Annual | Physics Flex - Physics-focused software subscription |
| Subscription | Annual | Proton VERT - Module add-on for proton treatment training |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vertual product offering
Product offeringCore offering
Vertual designs, develops, and sells VERT (Virtual Environment for Radiotherapy Training), a VR-based training platform for radiation therapy described as 'the flight simulator for Linacs and protons.' The offering includes installed turnkey solutions with 3D projection hardware (Immersive VERT, Seminar VERT, Compact VERT) as well as software-only subscriptions (VERT on Demand, VERT Flex, Physics Flex) and an optional Proton VERT module covering IBA Proteus One and Varian ProBeam systems. Customers include universities, teaching hospitals, and cancer treatment centres that use VERT for radiotherapy student education, clinical staff training, and patient information sessions.
Product overview
Vertual offers VERT (Virtual Environment for Radiation Therapy), a VR-based training platform for radiation therapy described as 'The Flight Simulator for radiation therapy.' The product portfolio consists of the core VERT platform with multiple deployment variants: Seminar VERT (front projection, up to 30 people), Compact VERT (mobile/wheels, 10-15 people), Immersive VERT (rear projection, up to 50 people), VERT on Demand (cloud subscription), VERT Flex (software subscription without hardware), and Physics Flex (physics-specific subscription). Proton VERT is an optional add-on module for proton treatment training. Supporting these are approximately 17 feature modules including 4D Support, Beams, DICOM Data, Dose Visualisation/DVH, IGRT, Interactive Machine Models, Patient Models, Physics 2, Plan Comparison, QA & Dosimetry, Simulate Errors, Teaching Content, Virtual Presenter, Patient Information Sessions, Virtual Treatment Room, and Simulate Calibration Errors. The company reports over 160 installations across more than 30 countries.
Differentiator
Problem solved
Functional benefit
Brands
- VERT on Demand: Cloud-based educational platform providing 24/7 access to VERT software with teaching materials, available as subscription service for multiple concurrent users
- VERT Flex
- Physics Flex
- Proton VERT
- Compact VERT
- Seminar VERT
- Immersive VERT
Products and services
- VERT (Virtual Environment for Radiotherapy Training) The core VR simulation software platform for radiation therapy training, described as 'The Flight Simulator for radiation therapy.' Simulates real-world Linacs, proton treatment systems, and clinical workflows for radiotherapy education.
- Seminar VERT Installed 3D projection-based VERT system using front projection, designed for smaller budgets, smaller spaces (~6m x 6m), and audiences up to 30 people.
- Immersive VERT Fully installed turnkey VERT solution with rear projection delivering full immersion for audiences up to 50. Screen up to 4.2 x 2.6m in rooms approximately 12m x 6m, with X7 or X9 projector options.
- Compact VERT Mobile, self-contained radiation treatment room simulation on wheels for audiences of 10-15 people. Arrives ready to use, projects onto any screen or wall, available at 3 levels with upgrade options, no dedicated room or installation required.
- VERT on Demand Cloud-based subscription providing 24/7 access to VERT software on any PC, tablet, or mobile device. Includes teaching materials and workbooks with customisable seats and hours for multiple concurrent users.
- VERT Flex Software subscription granting access to VERT software on a nominated laptop or desktop without a projection system. Includes 2 creator licenses with optional vendor hand pendant upgrades.
- Physics Flex Physics-focused software subscription including Physics 2 and QA & Dosimetry features. Simulates TRS398, TG51, and IPEM dosimetry protocols, water phantom dosimetry, and small field dosimetry. Instructor license with optional student license upgrades.
- Proton VERT Optional module add-on for VERT software featuring proton machine models (IBA Proteus One and Varian ProBeam), spot depth delivery visualisation, dose distribution, range shifter demonstration, and proton vs photon plan comparison.
Quantifiable outcome
- Over 160 installations worldwide establishing market leadership position
- +3 more outcomes
Companies that use Vertual
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Vertual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
Vertual partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, minor and major.
- University of HullcoreFounding research partner in 2007 joint research project that created VERT. Origin of the company's core technology and academic credibility in radiation therapy training.
- East Yorkshire Hospital TrustcoreFounding research partner in 2007 joint research project that created VERT. Provided clinical expertise and real-world healthcare training requirements.
- ABGTminorDistributor for Portugal territory.
- AEP International B.V.minorDistributor for Benelux region (Netherlands, Belgium, Luxembourg).
- CH Consult GmbHmajorMajor distributor covering Germany, Switzerland, Austria, Poland, Russia, Bulgaria, Kazakhstan, Bahrain, Kuwait, Qatar, United Arab Emirates, and Saudi Arabia.
- Alpha XRTminorDistributor for Australia and New Zealand.
- Aplicaciones Tecnológicas S.A.minorDistributor for Spain.
- E&G Medical SystemsminorDistributor for Chile.
- Business AlignmentminorDistributor for Thailand.
- Karvonis ANT & Co EEminorDistributor for Greece and Cyprus.
- Le-Metec Co.minorDistributor for Vietnam.
- JW PacificminorDistributor for Taiwan, Hong Kong, and China.
- MTEK Healthcare India Pvt. Ltd.minorDistributor for India.
- TECHNOLOGIE & DEVELOPPEMENTminorDistributor for France, Morocco, and Algeria.
- Tecnologie AvanzateminorDistributor for Italy.
- V MedicalminorDistributor for Malaysia.
- VaritronminorDistributor for Pakistan.
- SOLUTEC SASminorDistributor for Colombia.
- Medron Medical SystemsminorDistributor for Canada.
- OncotechminorDistributor for Turkey.
- Toyo Medic Co. Ltd.minorDistributor for Japan.
- StargenminorDistributor for Czech Republic.
- Technoline Ltd.minorDistributor for Malta.
- SCIENTY MED S.AminorDistributor for Mexico.
- GAMMA VENTURES GROUP INCminorDistributor for Liechtenstein.
- St George's, University of LondonminorCollaborated on creation of patient information sessions content for helping patients understand radiation therapy treatment.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Vertual competitors and assessment
Company assessmentDirect peers
- VirtaMed: VirtaMed develops realistic VR-based medical training simulators for arthroscopy, laparoscopy, OB/GYN, and urology procedures, with the same 'train without risk to patients' value proposition. Although it does not cover radiotherapy, it is the closest analogue in surgical/procedural VR simulation and shares Vertual's enterprise healthcare education customer base.
- Mentice: Mentice is a Stockholm-listed vendor of endovascular and interventional radiology simulation solutions for physicians and medical device companies. Like Vertual it provides simulation-based training on specialised clinical equipment with high capital cost, and competes for similar hospital training budgets.
Emerging players
- Osso VR: Osso VR provides immersive VR surgical training for surgeons, medical device sales teams, and hospitals. It overlaps with Vertual's value proposition of VR-based clinical skills training and could credibly expand into radiotherapy training given its venture-backed growth trajectory.
- PrecisionOS: PrecisionOS offers VR-based orthopedic surgical training and pre-operative planning, often partnering with medtech OEMs. It targets similar teaching hospital and academic medical centre customers as Vertual but in orthopedics, representing the same template applied to a different clinical specialty.
- FundamentalVR: FundamentalVR builds VR surgical training with haptic feedback, targeting the same medical-school and hospital education market as Vertual. It is an emerging competitor funded by private capital, comparable in technology approach (VR-based clinical simulation) but focused on surgery rather than radiotherapy.
- Oxford Medical Simulation: Oxford Medical Simulation provides VR-based clinical training for doctors, nurses, and allied health professionals with an emphasis on scenario-based learning. It addresses the same healthcare education customer base as Vertual, though focused on acute and emergency care scenarios rather than radiotherapy.
Broad incumbents
- CAE Healthcare: CAE Healthcare is the medical simulation division of CAE, providing patient, surgical, and ultrasound simulators for healthcare education globally. It competes with Vertual for the same university and teaching-hospital simulation budget and operates a broader multi-modality portfolio.
- Laerdal Medical: Laerdal Medical is a global incumbent in healthcare simulation, with patient simulators, resuscitation training, and digital simulation products used by hospitals and universities. It competes for the same institutional healthcare education budget Vertual targets and represents a much larger scale benchmark.
- Simbionix (3D Systems Healthcare): Simbionix, now part of 3D Systems, provides virtual reality surgical simulation training modules used by medical schools and hospitals worldwide. Comparable as an established multi-modality medical VR training vendor with similar buyer profiles, though broader in scope than Vertual.
- Surgical Science: Surgical Science is a publicly listed Swedish vendor of virtual reality surgical and medical training simulators used by hospitals and medical schools. It is comparable as a medical VR training company targeting similar clinical education buyers, though its portfolio centres on minimally invasive surgery and endovascular procedures rather than radiotherapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vertual social profiles
Digital presenceVertual compliance and trust
Trust signalCompliance1 record
Vertual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertual leadership team
Management profileNumber of profiles
Profiles3 records
Vertual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertual
What does Vertual do?
Vertual designs, develops, and sells VERT (Virtual Environment for Radiotherapy Training), a VR-based training platform for radiation therapy described as 'the flight simulator for Linacs and protons.' The offering includes installed turnkey solutions with 3D projection hardware (Immersive VERT, Seminar VERT, Compact VERT) as well as software-only subscriptions (VERT on Demand, VERT Flex, Physics Flex) and an optional Proton VERT module covering IBA Proteus One and Varian ProBeam systems. Customers include universities, teaching hospitals, and cancer treatment centres that use VERT for radiotherapy student education, clinical staff training, and patient information sessions.
Is Vertual a public or private company?
Vertual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vertual founded?
Vertual was founded in 2007. It employs 11 to 50 people.
Where is Vertual based?
Vertual is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Vertual make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Solutions, training Services and module Add-ons.
Who are Vertual's main competitors?
Direct peers on record are VirtaMed and Mentice. Emerging players are Osso VR, PrecisionOS, FundamentalVR and Oxford Medical Simulation. Broad incumbents are CAE Healthcare, Laerdal Medical, Simbionix (3D Systems Healthcare) and Surgical Science.
Does Vertual have an API?
No public API is recorded for Vertual.
What industry is Vertual in?
Vertual's product category is Medical Education Simulation Software. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of HLAKAFAC, Radiation Oncology. Its NAICS code is 541511 and its SIC code is 8200.