Bubbies Homemade Ice Cream & Desserts

What Bubbies Homemade Ice Cream & Desserts does

Bubbies Homemade Ice Cream & Desserts, operating under the trade names Bubbies Ice Cream and Bubbies Mochi Ice Cream & Desserts, is a US-based private specialty frozen-dessert company. Its product portfolio is centered on super-premium mochi ice cream — a soft, chewy rice-mochi exterior wrapping rich, creamy ice cream — portion-controlled at 80–110 calories per piece, alongside Mini Cookie Sandwiches offered in Key Lime Pie and Strawberry Shortcake variants. The mochi line spans roughly ten flavors, including mainstream options (Strawberry, Cookies & Cream, Pistachio) and exotic/culturally specific SKUs (Alphonso Mango, Ube Purple Yam, Matcha Green Tea, Passion Fruit, Blood Orange, Churro), positioning the brand at the intersection of premium ingredients and adventurous flavor.

The business runs a hybrid go-to-market combining a direct-to-consumer Shopify e-commerce storefront (bubbiesicecream.com) with retail and grocery distribution accessed through a public store-locator tool. Marketing is executed primarily through owned digital channels — a website, an email newsletter, and active social accounts on Facebook, Instagram, Pinterest, and TikTok — supplemented by in-store availability CTAs that redirect consumer traffic to physical retail partners.

Revenue mechanics combine one-time direct online sales with wholesale/retail distribution; no subscription or recurring-pricing model is present. Customer segmentation is horizontal, addressing health-conscious portion-controlled dessert consumers, exotic-flavor seekers, and convenience-oriented grab-and-go buyers across persona and use-case groups. No pricing, revenue, headcount, funding, ownership, jurisdiction, or management-team information is publicly disclosed, and the company shows no patents, certifications, awards, AI capabilities, or M&A activity in the available data, making the entity opaque on most first-party financial and governance dimensions.

Name

Bubbies Homemade Ice Cream & Desserts

Website

https://bubbiesicecream.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubbies Homemade Ice Cream & Desserts is a US-based specialty frozen-dessert company selling super-premium mochi ice cream and mini cookie sandwiches via its DTC e-commerce site and grocery/retail partners, targeting portion-controlled, exotic-flavor-seeking, and grab-and-go consumers.

Ownership category

akta.pro rank

Product category

Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Mochi ice cream
• Frozen desserts
• Cookie sandwiches
• Super premium ice cream
• Portion controlled desserts

Headquarters

HQ city

Aiea

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Online sales of mochi ice cream and cookie sandwiches through their website with shipping to customers
2. Retail/Distribution Sales: Wholesale distribution through retail grocery stores and specialty shops via store locator network

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bubbies Homemade Ice Cream & Desserts manufactures and sells mochi ice cream and mini cookie sandwiches. The products are physical frozen dessert items wrapped or formed around super-premium ice cream, sold directly to consumers through the company's website and through third-party retail and grocery stores.

Product overview

Bubbies Homemade Ice Cream & Desserts offers a focused product portfolio centered on two main offerings: Mochi Ice Cream (soft, chewy mochi wrapped around super-premium ice cream in multiple flavors such as Strawberry, Mango, Ube, Cookies & Cream, and others) and Mini Cookie Sandwiches (cream-filled mini cookies available in Key Lime Pie and Strawberry Shortcake varieties). Both products are positioned as super-premium frozen desserts, with portion sizes of 80-110 calories per piece.

Differentiator

Problem solved

Functional benefit

Products and services

• Mochi Ice Cream
• Mini Cookie Sandwiches

Quantifiable outcome

• 80-110 calories per piece
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Talenti: Premium gelato/sorbetto brand (Unilever) competing in the same freezer aisle with globally-inspired flavors. Comparable on premium positioning and flavor innovation, though not the mochi format.
• Häagen-Dazs: Iconic super-premium ice cream brand with broad retail and foodservice distribution. Comparable to Bubbies on premium-ice-cream positioning and freezer-aisle competition, though without the mochi format.
• Walls (Unilever): Major global ice cream manufacturer whose portfolio competes for the same freezer door space. Relevant comparable for category dynamics, retail relationships, and competitive pressure on Bubbies.
• Ben & Jerry's: Iconic super-premium ice cream brand with strong flavor innovation and global distribution. Comparable on premium positioning and flavor-forward merchandising, though vastly larger in scale.

Direct peers

• My/Mochi: The leading U.S. mochi ice cream brand owned by Davidson's, offering premium mochi-encased ice cream across grocery and club channels. Most directly comparable to Bubbies on product format, flavor variety, and retail distribution model.
• Mochidoki: Premium mochi ice cream brand offering confection-grade mochi-wrapped ice cream. Comparable to Bubbies on super-premium positioning and DTC-plus-retail distribution.

Emerging players

• Trader Joe's (private label mochi ice cream): Carries its own mochi ice cream line at value price points across its national store footprint. Competes with Bubbies for the same shelf-stable frozen-mochi consumer demand, often at lower prices.
• Jeni's Splendid Ice Creams: Direct-to-consumer and retail premium ice cream brand known for unusual flavors and brand-led storytelling. Comparable on super-premium positioning, DTC-plus-retail model, and flavor-forward portfolio.
• Salt & Straw: Premium scoop-shop and pint brand famous for inventive small-batch flavors and strong social presence. Comparable on premium positioning, exotic/innovative flavors, and brand-led marketing.
• Coolhaus: Architectural ice cream sandwich brand with retail and DTC distribution. Comparable to Bubbies' Mini Cookie Sandwich line on ice-cream-sandwich format and on premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bubbiesicecream
• Instagraminstagram.com/bubbies
• Pinterestpinterest.com/bubbiesHI
• TikToktiktok.com/@officialbubbiesicecream
• Xx.com/bubbieshi
• LinkedInlinkedin.com/company/bubbiesicecream

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubbies Homemade Ice Cream & Desserts