My/Mochi
My/Mochi is the largest mochi ice cream brand in North America, producing premium ice cream wrapped in sweet rice dough and sold in 50,000+ U.S. retail stores. Founded in 1993 in Los Angeles, the company serves health-conscious and Gen Z consumers with mochi ice cream, non-dairy, sorbet, and seasonal flavors, and is being acquired by Morinaga & Co. in 2026.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What My/Mochi does
My/Mochi is a Los Angeles-based consumer packaged goods company (legally The Mochi Ice Cream Company, LLC) that produces and sells mochi ice cream and related frozen desserts. Founded in 1993 by a Japanese confectioner, the company is widely credited with inventing the mochi ice cream category in the United States and remains the largest manufacturer of mochi ice cream in North America, with products distributed in over 50,000 grocery and convenience stores nationwide. Its core product is premium ice cream wrapped in sweet rice dough (mochi), creating a dual-texture handheld frozen snack at 70-90 calories per piece, available in 20+ regular flavors and additional seasonal and limited-edition varieties including a licensed Barbie collaboration and a Dubai Chocolate style line.
The portfolio has expanded beyond traditional mochi ice cream to include a non-dairy oat milk mochi line (certified vegan, kosher, halal, Non-GMO Project Verified), a mochi sorbet line, seasonal SKUs, and, in August 2025, the first-ever mochi ice cream sandwiches. Products are manufactured in California using nearly 50% renewable power, packaged in FSC-certified recyclable paperboard and #2 HDPE recyclable trays. The company also operates a sister brand, Mikawaya, under the same legal entity, covering more traditional Japanese mochi flavors.
My/Mochi generates revenue through one-time CPG sales of 6-count boxes at retail freezer sections across national mass merchants (Target, Walmart), warehouse clubs (Costco, Sam's Club), discount retailers (Aldi, Grocery Outlet), grocery chains (Albertsons Companies banners, H-EB, Wegmans, Harris Teeter, and others), specialty grocers (H-Mart, Central Market), convenience stores, and online delivery platforms (Instacart, Gopuff). Marketing is driven by Instagram and TikTok content featuring the Momo the Mochi mascot, PR coverage in mainstream food and lifestyle media, cultural IP collaborations, and event-driven sponsorships including a primary NASCAR sponsorship with Live Fast Motorsports. In March 2026, Morinaga & Co., Ltd. (Japanese parent of Hi-Chew) entered a definitive agreement to acquire My/Mochi; the company will remain headquartered in Los Angeles under existing leadership and continue operating within the $8.6 billion U.S. novelty ice cream market.
My/Mochi firmographics
Firmographics- Name
- My/Mochi
- Legal name
- The Mochi Ice Cream Company, LLC
- Website
- https://mymochi.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- My/Mochi is the largest mochi ice cream brand in North America, producing premium ice cream wrapped in sweet rice dough and sold in 50,000+ U.S. retail stores. Founded in 1993 in Los Angeles, the company serves health-conscious and Gen Z consumers with mochi ice cream, non-dairy, sorbet, and seasonal flavors, and is being acquired by Morinaga & Co. in 2026.
- Ownership category
- akta.pro rank
My/Mochi industry classification
Industry- Product category
- Novelty Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where My/Mochi is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My/Mochi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods (CPG) Sales: My/Mochi generates revenue through the sale of packaged frozen mochi ice cream, non-dairy frozen desserts, and sorbets through retail grocery stores, convenience stores, club stores, and online delivery platforms. Products are sold in 6-count boxes at retail freezer sections nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Mochi Ice Cream - 6-count box |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
My/Mochi product offering
Product offeringCore offering
My/Mochi manufactures and sells mochi ice cream and related frozen desserts: premium ice cream (or non-dairy/sorbet fillings) wrapped in sweet rice dough, sold in 6-count boxes through grocery, club, mass, discount, specialty, convenience, and online retail channels. The portfolio spans a core 20+ flavor mochi ice cream line, oat-milk non-dairy mochi, fruit sorbet mochi, seasonal limited editions, mochi ice cream sandwiches, and licensed co-branded flavors (Barbie, Dubai Chocolate).
Product overview
My/Mochi is a frozen dessert company specializing in mochi ice cream - premium ice cream wrapped in sweet rice dough. The product portfolio centers on the core Mochi Ice Cream line available in 20+ flavors, supplemented by the Non-Dairy Mochi sub-brand (oat milk-based vegan option), Mochi Sorbet line (fruit-based), and seasonal/limited-edition flavors. Recent innovations include the first-ever Mochi Ice Cream Sandwiches and licensed Barbie collaboration flavors. The company operates as The Mochi Ice Cream Company and is widely credited with inventing mochi ice cream in the United States since 1993.
Differentiator
Problem solved
Functional benefit
Products and services
- Mochi Ice Cream Core product line of premium ice cream wrapped in sweet, pillowy rice dough, sold in 6-count boxes. Available in 20+ flavors including Strawberry, Mango, Cookies & Cream, Vanilla Bean, and Matcha Green Tea; 70-80 calories per piece; naturally gluten free; designed as a handheld, no-utensil frozen snack for general consumers and households.
- Non-Dairy Mochi (Oat Milk) Vegan, dairy-free mochi ice cream line made with oat milk, providing the same creamy texture and dual-texture experience as traditional mochi ice cream. Available flavors include Strawberry. Targeted at vegan, dairy-free, and allergen-conscious consumers.
- Mochi Sorbet Premium fruit sorbets (Peach Mango and Raspberry) wrapped in sweet rice dough, offering a non-dairy, fruit-forward frozen option with light, refreshing taste profiles and 45-70 calories per piece.
- Seasonal Mochi Ice Cream Flavors Limited-time seasonal mochi ice cream flavors including Pumpkin Spice, Apple Pie à la Mode, Caramel Apple, Cool Peppermint, Sugar Cookie, Hot Cocoa, and Gingerbread, distributed through national grocery and regional chains.
- Mochi Ice Cream Sandwiches First-ever mochi ice cream sandwiches combining two mochi ice cream pieces with a creamy filling between them, targeting Gen Z consumers seeking textural experiences.
- Barbie Collaboration Mochi Flavors Limited-edition Mattel Barbie collaboration flavors including Barbie Cotton Candy (cotton candy flavored ice cream) and Barbie Birthday Cake (birthday cake ice cream with rainbow sprinkles), leveraging the Barbie brand for Gen Z and cultural relevance.
- Dubai Chocolate Mochi Viral-trend inspired flavor featuring pistachio ice cream with kadayif and chocolatey bits wrapped in chocolate dough. Exclusive and limited-edition placement at Sam's Club (nationwide) and Costco (Northeast stores), with continued rollout to additional retailers.
Quantifiable outcome
- Available in over 50,000 grocery and convenience stores nationwide
- +2 more outcomes
Companies that use My/Mochi
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
My/Mochi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
My/Mochi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Mattel (Barbie)flagshipMy/Mochi partnered with Mattel to launch Barbie Cotton Candy and Barbie Birthday Cake limited-edition flavors. These collaborative flavors leverage the Barbie brand association for cultural relevance and Gen Z appeal. Available at Albertsons Companies banner stores nationwide.
- Live Fast MotorsportscoreMy/Mochi Ice Cream served as the Primary Sponsor of the Live Fast Motorsports Ford Mustang NASCAR Cup Series car (#78) for National Ice Cream Day celebrations at New Hampshire Motor Speedway. The partnership delivered experiential marketing opportunities with broad media coverage through NBC Sports, USA Network, and fuboTV race broadcasts.
- CVS PharmacyminorCVS Pharmacy promoted My/Mochi products during National Ice Cream Month, featuring the brand across their retail locations as a participating frozen snack option.
- Mikawaya (The Mochi Ice Cream Company)coreBoth My/Mochi and Mikawaya brands are produced by The Mochi Ice Cream Company based out of Los Angeles. They share Japanese heritage and high-quality ingredients for an authentic mochi experience. Mikawaya offers more traditional mochi flavors (Red Bean, Plum Wine) while My/Mochi focuses on common ice cream flavors (Cookies & Cream, Strawberry).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
My/Mochi competitors and assessment
Company assessmentBroad incumbents
- Salt & Straw: Premium artisanal ice cream brand known for innovative flavors and strong cultural/marketing presence. Comparable in flavor innovation cycles, Gen Z engagement, and premium positioning.
- Halo Top: Better-for-you novelty ice cream brand competing in the same frozen dessert category. Comparable as a CPG brand targeting health-conscious consumers with portion-controlled, lower-calorie frozen treats.
- Graeter's: Heritage premium ice cream manufacturer with strong retail grocery distribution. Comparable as an established premium frozen dessert CPG competing in similar grocery freezer aisles.
- Jeni's Splendid Ice Creams: Premium artisanal ice cream brand with strong retail distribution and direct-to-consumer channels. Comparable in premium positioning, innovation-driven flavor launches, and brand-led marketing approach.
- Talenti: Premium gelato and sorbet brand sold in similar retail freezer sections. Comparable in positioning, package format (clear pints/containers), and target demographic seeking premium frozen indulgence.
- Häagen-Dazs: Established premium ice cream brand with broad retail presence across grocery and foodservice channels. Comparable as a premium-positioned frozen dessert CPG competing for similar consumer occasions and shelf space.
Emerging players
- Coolhaus: Premium ice cream sandwich and novelty brand with innovation-driven positioning and D2C plus retail distribution. Comparable in handheld/sandwich format innovation targeting Gen Z consumers.
Direct peers
- Bubbies: Direct competitor in the mochi ice cream category, offering premium mochi-wrapped ice cream products with similar ingredient positioning and retail distribution overlap.
- Mikawaya: Sister brand produced by The Mochi Ice Cream Company (same parent as My/Mochi), offering traditional Japanese-style mochi ice cream flavors (Red Bean, Plum Wine). Direct comparable in mochi ice cream manufacturing from identical operational base.
- Mochidoki: Premium mochi ice cream brand positioned in the same handheld frozen dessert category, competing for similar retail placement and consumer occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
My/Mochi social profiles
Digital presenceMy/Mochi compliance and trust
Trust signalCompliance4 records
My/Mochi financial estimates
Financial estimateRevenue estimate
Valuation estimate
My/Mochi leadership team
Management profileNumber of profiles
My/Mochi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My/Mochi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My/Mochi
What does My/Mochi do?
My/Mochi manufactures and sells mochi ice cream and related frozen desserts: premium ice cream (or non-dairy/sorbet fillings) wrapped in sweet rice dough, sold in 6-count boxes through grocery, club, mass, discount, specialty, convenience, and online retail channels. The portfolio spans a core 20+ flavor mochi ice cream line, oat-milk non-dairy mochi, fruit sorbet mochi, seasonal limited editions, mochi ice cream sandwiches, and licensed co-branded flavors (Barbie, Dubai Chocolate).
Is My/Mochi a public or private company?
My/Mochi is a private company. It is classified as family owned and is currently operating.
When was My/Mochi founded?
My/Mochi was founded in 1993.
Where is My/Mochi based?
My/Mochi is headquartered in Los Angeles, United States, in the North America region.
How does My/Mochi make money?
One revenue line is on record: consumer Packaged Goods (CPG) Sales.
Who are My/Mochi's main competitors?
Broad incumbents on record are Salt & Straw, Halo Top, Graeter's, Jeni's Splendid Ice Creams, Talenti and Häagen-Dazs. Coolhaus is listed as an emerging player. Direct peers are Bubbies, Mikawaya and Mochidoki.
Does My/Mochi have an API?
No public API is recorded for My/Mochi.
What industry is My/Mochi in?
My/Mochi's product category is Novelty Frozen Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 31152 and its SIC code is 2024.