What GSM - Green & Smart Mobility does

Green & Smart Mobility JSC (GSM), operating as Green SM or Xanh SM, is a Vietnamese electric ride-hailing company founded in March 2023 and headquartered in Hanoi. The company operates a vertically integrated, all-electric mobility platform built exclusively on VinFast electric vehicles, employing an ownership-first model in which GSM owns the fleet and employs drivers rather than aggregating third-party operators. The platform spans passenger transport (Green SM Car, Mini, Premium, Limo, Bike, Airport, Tour, Interprovincial), logistics (Green SM Food, Express, Van), corporate mobility (Green Business), subscriptions, gift cards, and an insurance product (Green SM Care), with upcoming launches planned for a vehicle-rental partner platform (Green Partner) and an in-app advertising offering (Green Ads).

Technology is delivered through a proprietary iOS/Android mobile application that reached the #1 position in India's App Store Travel category shortly after launch, alongside a corporate self-serve portal (business.xanhsm.com) and a driver-side platform for VinFast vehicle acquisition. According to company disclosures, GSM operates 70,000 green drivers, completes more than 1 million daily trips, and has served over 100 million cumulative customer trips, holding approximately 40% of Vietnam's ride-hailing market and serving 7,000+ corporate accounts.

Revenue is generated primarily through transaction-based ride-hailing fares, with secondary streams from B2B corporate transportation (monthly invoiced), on-demand delivery services, and vehicle sales to driver-partners (with drivers retaining up to 90% revenue share). The company is 95% owned by Pham Nhat Vuong, chairman of Vingroup JSC, with his wife Pham Thu Huong serving as Chairwoman. GSM currently operates across six countries — Vietnam, Indonesia, Philippines, Laos, India (launched June 2026), and Kazakhstan (launched June 2026) — and is positioning for an international IPO targeted in H2 2028 at a potential valuation of approximately $20 billion.

Name

GSM - Green & Smart Mobility

Legal name

Công Ty Cổ Phần Di Chuyển Xanh Và Thông Minh GSM

Website

https://xanhsm.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GSM (Green SM) is a Vietnam-headquartered electric ride-hailing company that owns and operates an all-VinFast EV fleet across six countries, serving consumers and 7,000+ corporate clients through a proprietary mobile app and platform.

Ownership category

akta.pro rank

Product category

Electric Ride-Hailing Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG)

akta.pro secondary industries

Premium / Black Car & Executive Ride-Hailing (TLAFAIAB), Premium Ride-Hailing (Executive / Black Car) (THADADAD), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Electric ride-hailing
• Corporate transportation
• Electric vehicle fleet
• Food delivery services
• Airport transfer services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ride-Hailing Services: GSM generates revenue through ride-hailing fees charged to customers for electric taxi and motorcycle transportation services. The company operates an ownership-first model where it owns the fleet vehicles and employs drivers, generating revenue from trip fares.
2. Corporate Transportation Services: B2B services providing enterprises with green transportation solutions for employee commutes, VIP customer transport, and event logistics. Revenue generated through monthly invoicing for corporate accounts.
3. Delivery Services: Express delivery services for documents, parcels, and e-commerce businesses through Green SM Express and Green SM Food offerings.
4. Vehicle Sales Platform: GSM operates a platform for purchasing VinFast electric vehicles, earning revenue from vehicle sales to driver-partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GSM (Green & Smart Mobility) operates an all-electric ride-hailing and mobility platform built exclusively on VinFast electric vehicles. The company owns its vehicles and employs drivers directly (ownership-first model), offering passenger taxi, motorcycle, premium, limousine, airport transfer, interprovincial, and tourism services, as well as food and parcel delivery, corporate transportation, membership subscriptions, and insurance products across Vietnam and select international markets.

Product overview

GSM (Green & Smart Mobility) operates a comprehensive multi-service electric mobility ecosystem built exclusively on VinFast electric vehicles. The platform functions as a unified ride-hailing and delivery marketplace with a modular architecture comprising core passenger services (Green SM Car, Mini, Premium, Limo, Airport, Tour, Bike, and Interprovincial), logistics and delivery services (Green SM Food, Express, Van), and enterprise solutions (Green Business with corporate transport, payment cards, and fleet management). Supporting these are membership subscriptions, gift cards, insurance products, and upcoming partner/advertising platforms. The ecosystem serves individual consumers, corporate clients (7,000+ businesses), and delivery partners across 34 provinces in Vietnam plus international markets (India, Indonesia, Philippines, Laos, Kazakhstan).

Differentiator

Problem solved

Functional benefit

Brands

• Green SM Car: Standard electric taxi service with cyan-colored VinFast vehicles.
• Green SM Mini
• Green SM Premium
• Green SM Limo
• Green Airport
• Green Tour
• Green Liên Tỉnh
• Green SM Bike
• Green SM Food
• Green SM Express
• Green SM Van
• Green Business
• Green SM Care

Products and services

• Green SM Car Standard all-electric taxi service using VinFast vehicles with the signature cyan green branding, providing urban ride-hailing transportation for individual consumers.
• Green SM Mini Compact electric vehicle ride-hailing service offering flexible urban transportation in smaller VinFast vehicles for price-conscious individual riders.
• Green SM Premium Premium all-electric transportation service with enhanced amenities and features for a higher-end customer experience, targeting riders seeking upgraded comfort.
• Green SM Limo Electric limousine service providing luxury transportation with spacious VinFast vehicles for executive and premium passenger needs.
• Green Airport Airport transfer service providing reliable all-electric vehicle transportation to and from airports for individual travelers.
• Green Tour Electric tour service providing guided transportation for sightseeing and tourism purposes targeting tourists and tour operators.
• Green Liên Tỉnh Interprovincial all-electric taxi service for long-distance travel between Vietnamese provinces.
• Green SM Bike Electric motorbike ride-hailing service providing emission-free urban mobility for short-distance trips and congested routes.
• Green SM Food Electric food delivery service using VinFast electric vehicles to deliver meals from restaurants to consumers.
• Green SM Express Ultra-fast electric delivery service for documents, parcels, and packages optimized for cost and speed, serving e-commerce and logistics customers.
• Green SM Van Electric van service for larger group passenger transportation and cargo delivery needs.
• Green SM Gift Card Digital gift cards that allow individuals to give Green SM electric transportation rides and services as gifts to others.
• Green Subscription (Gói Hội Viên) Subscription membership package offering exclusive benefits and preferential rates for frequent Green SM users.
• Green Business B2B green mobility solution providing comprehensive corporate transportation including employee shuttles, VIP client transport, event and conference services, and centralized fleet management for businesses, with 100% VinFast electric vehicles.
• Green SM Merchant Merchant platform allowing business partners to integrate and utilize Green SM's electric delivery and logistics services.
• Business Payment Card (Thẻ Doanh Nghiệp) Corporate payment solution enabling businesses to manage and pay for employee transportation expenses through a centralized monthly invoicing system.
• Green SM Care (Bảo Hiểm) Insurance service providing coverage and protection for Green SM passengers and delivery customers.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• NeoNiche Integrated SolutionscoreImplementation/ SI/ Consulting Partner · 26 June 2026NeoNiche was responsible for end-to-end event execution for Green SM's India launch in New Delhi, including planning, production, and on-ground operations. This partnership marked Green SM's entry into its fifth international market and first outside Southeast Asia.
• VinFast Auto Ltd.flagshipStrategic or Co-development PartnerVinFast is the exclusive EV supplier for Green SM's all-electric fleet. Green SM currently accounts for approximately 13% of VinFast's total EV sales. Both companies are under the Vingroup umbrella, with Pham Nhat Vuong as chairman of VinFast and 95% owner of GSM. Green SM serves as a key growth instrument for VinFast's global expansion strategy.

Scale indicators9 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Ola Cabs (ANI Technologies): India's leading ride-hailing platform with car, auto, motorcycle, and corporate offerings. Directly comparable as Green SM enters India with 500 VinFast vehicles, competing for the same urban and corporate mobility demand.
• Gojek (GoTo Group): Indonesia's dominant ride-hailing and delivery super-app with motorcycle (ojek), car, and food delivery services. Directly comparable multi-service mobility platform competing head-to-head with Green SM in Indonesia.
• DiDi Global: Chinese ride-hailing giant with international operations across Latin America, Japan, and Australia. Comparable as globally scaled ride-hail platform with corporate mobility and delivery extensions pursuing public-market listings.
• Bolt (Bolt Technology OÜ): European ride-hailing and delivery platform with scooter and food delivery verticals. Comparable asset-light ride-hail model with multi-service platform architecture similar to GSM's modular service stack.
• Uber Technologies: Global ride-hailing and delivery platform with premium/executive products (Uber Black, Uber for Business) and aggressive emerging-market expansion. Directly comparable business model in mobility, corporate solutions, and delivery verticals.
• Rapido (Roppen Transportation): India's leading bike-taxi platform backed by Swiggy and Uber. Directly comparable as motorcycle-led ride-hailing in India where Green SM is launching Green SM Bike as part of its India entry strategy.
• Grab Holdings: Leading Southeast Asia ride-hailing and delivery super-app operating across Vietnam, Indonesia, Philippines, Malaysia, Thailand, and Singapore. Directly comparable as multi-modal ride-hail and delivery platform with corporate mobility services targeting the same enterprise and consumer segments as GSM.
• Lyft: North American ride-hailing and delivery platform with premium and enterprise offerings. Comparable as publicly-listed ride-hail pure-play with similar unit-economic and competitive dynamics against global incumbents.

Others

• Tata Motors (EV division): Indian OEM with rapidly expanding EV passenger car portfolio competing for India ride-hail fleet contracts. Compares as incumbent vehicle supplier whose pricing and supply decisions directly shape GSM's India unit economics.

Broad incumbents

• VinFast Auto: Vietnamese EV manufacturer and GSM's exclusive fleet supplier under common Vingroup control. Compares as integrated upstream OEM that shares ownership, capital allocation, and EV ecosystem economics with Green SM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XanhSMOfficial
• LinkedInlinkedin.com/company/greensmartmobility
• Xx.com/Xanhsmbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSM - Green & Smart Mobility