3R Technology
3R Technology is a Pacific Northwest IT Asset Disposition (ITAD) and certified electronics recycling provider serving K-12 schools, businesses, and government entities. Now operating as CTL's ITAD division from Kent, Washington, it offers secure data destruction, equipment pickup, refurbishing, and trade-in services.
- Company typePrivate
- Founded2003
- HeadquartersKent, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3R Technology does
3R Technology is a regional IT Asset Disposition (ITAD) and certified electronics recycling company based in Kent, Washington, serving the Pacific Northwest (Washington, Oregon, and Idaho). Founded in 2003, the company provides secure equipment pickup, NAID AAA-certified data destruction with witnessed shredding, R2v3-certified electronics recycling, surplus IT purchasing, trade-in programs, and refurbished computer resale through its e-commerce storefront at store.3rtechnology.com. Its customer base is anchored by K-12 school districts requiring Chromebook lifecycle management and commercial or government entities in the Pacific Northwest needing compliant disposal of retired IT equipment. The company holds R2v3, NAID AAA, ISO 9001, ISO 14001, and ISO 45001 certifications, plus Certified B Corp status, and is recognized as the largest buyer of excess and outmoded IT equipment in the region.
3R Technology was acquired by CTL and now operates as CTL's ITAD division. Under CTL, the offering is part of a broader technology lifecycle management stack that includes Chromebooks and Chromebox hardware, free K-12 asset management software (Rocket), and Complete Fleet deployment services. The business model is multi-stream: professional services revenue from ITAD engagements, hardware sales from refurbished equipment, and transaction revenue from purchasing and reselling surplus IT assets. Pricing is quote-based and pay-as-you-go for ITAD services, with no publicly disclosed tiers, and the go-to-market combines enterprise field sales (on-site pickups, account management, waste bin services for commercial properties) with direct-to-consumer e-commerce for refurbished hardware.
The company operates a GPS-tracked truck fleet for secure equipment transport under comprehensive insurance coverage, runs regional recycling events, and maintains partnerships including Premier Google Cloud Partner and Intel Titanium Partner status that provide referral and co-marketing channels into education and enterprise segments.
3R Technology firmographics
Firmographics- Name
- 3R Technology
- Legal name
- 3R Technology
- Website
- https://3rtechnology.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- 3R Technology is a Pacific Northwest IT Asset Disposition (ITAD) and certified electronics recycling provider serving K-12 schools, businesses, and government entities. Now operating as CTL's ITAD division from Kent, Washington, it offers secure data destruction, equipment pickup, refurbishing, and trade-in services.
- Ownership category
- akta.pro rank
3R Technology industry classification
Industry- Product category
- IT Asset Disposition (ITAD) Services
- NAICS
- Computer Systems Design and Related Services (54151), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)
- akta.pro secondary industries
- Data Destruction Services (On-site/Off-site, Media Sanitization) (BPALAIAC), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)
Keywords
Where 3R Technology is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3R Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- ITAD Services: Professional services for IT asset disposition including equipment pickup, certified data destruction, and recycling. Revenue generated through service fees for secure disposal and processing of retired IT equipment.
- Refurbished Equipment Sales: Sale of refurbished computer equipment through the online store (store.3rtechnology.com). Revenue generated from reselling equipment that retains residual value after data destruction and refurbishment.
- Surplus IT Purchasing: The company purchases excess and outmoded IT equipment from businesses and schools, paying them for surplus assets. Revenue model involves buying used equipment at value, processing it, and reselling through secondary markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom ITAD service quotes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
3R Technology product offering
Product offeringCore offering
3R Technology provides IT Asset Disposition (ITAD) services including secure on-site pickup, NAID AAA-certified data destruction with witnessed shredding, and R2v3-compliant electronics recycling for businesses, schools, and government entities in the Pacific Northwest. It also purchases surplus IT equipment, offers technology lifecycle management and computer trade-in programs, and resells refurbished computer hardware through an online storefront. Now operating as CTL's ITAD division, the company complements its services with the Rocket by CTL asset management software for K-12 schools.
Product overview
3R Technology (now part of CTL) operates as a platform-plus-services company providing IT Asset Disposition (ITAD) and technology lifecycle management services primarily for K-12 education, commercial businesses, and government entities. The core offering consists of certified ITAD services including secure data destruction, equipment pickup, recycling, and trade-in services. As part of CTL's portfolio, the company also offers hardware products (Chromebooks, Chromebox) and software solutions (Rocket asset management software), connected through a regional service network in the Pacific Northwest (Washington, Oregon, Idaho). The product architecture follows a service-centric model where ITAD and lifecycle management services are the primary offerings, supplemented by hardware products and asset management software from the CTL portfolio.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Regional buyer positioning: largest buyer of excess and outmoded IT equipment in Pacific Northwest
Companies that use 3R Technology
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
3R Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
3R Technology partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CTL (acquirer of 3R Technology)core3R Technology was acquired by CTL, with its operations now integrated as CTL's ITAD group serving the Pacific Northwest. The Kent, Washington office continues to provide IT asset disposition services under the CTL brand, combining 3R Technology's regional expertise with CTL's broader technology lifecycle management capabilities.
- Iron MountainminorIron Mountain's acquisition of Regency Technologies represents a strategic consolidation in the ITAD market, positioning Iron Mountain to expand its data management and asset disposition capabilities.
- Cyxtera and HPEminorCyxtera partnered with HPE to offer asset upcycling services, combining data center infrastructure management with technology refurbishment and redeployment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
3R Technology competitors and assessment
Company assessmentBroad incumbents
- Iron Mountain (ITAD / Regency): Global information management leader that expanded into ITAD through its acquisition of Regency Technologies. Competes with 3R Technology/CTL in secure data destruction and IT asset disposition for enterprise and government accounts, but operates at national and global scale rather than regional.
- Sims Lifecycle Services: Global IT asset disposition and electronics recycling arm of Sims Limited, operating large-scale data-center decommissioning and ITAD services. Overlaps with 3R Technology on enterprise IT asset disposition and data destruction but operates at a much larger, multi-region scale.
- Dell Asset Recovery Services: Dell's branded IT asset disposition and recycling program for enterprise customers. Competes for the same end-of-life hardware disposal and refurbishment business that 3R Technology serves, but operates as part of Dell's broader hardware ecosystem.
- HP Renew / HP Planet Partners: HP's branded IT asset recovery and recycling program for enterprise customers and education. Overlaps with 3R Technology's K-12 and enterprise ITAD offering, though delivered through an OEM channel rather than a regional service network.
Direct peers
- ERI (Electronic Recyclers International): One of the largest e-waste recyclers in North America offering R2-certified IT asset disposition, data destruction, and electronics recycling. Direct competitor to 3R Technology with overlapping certifications, similar services, and a multi-region processing footprint.
- Cascade Asset Management: ITAD and electronics lifecycle management provider also based in the Pacific Northwest (Oregon). Closest geographic direct competitor, offering enterprise IT asset disposition, data destruction, and refurbished resale services to overlapping K-12 and commercial customers.
- HOBI International: IT asset disposition, data destruction, and electronics recycling provider serving enterprise and education customers. Comparable service portfolio including certified data sanitization, refurbishment, and resale, making it a relevant competitor for mid-market accounts.
- IT Renew: Cloud-focused IT asset disposition provider specializing in hyperscale data center decommissioning and enterprise hardware resale. Comparable in offering certified data destruction and refurbishment services but skewed toward larger data-center customers rather than K-12/regional SMB.
Emerging players
- TechReset: ITAD provider focused on secure data destruction and electronics recycling for enterprise and government clients. Emerging competitor with overlapping certifications and service offerings, though smaller scale than 3R Technology's Pacific Northwest operation.
Others
- CompuCom (subsidiary of ODP): IT services and lifecycle management provider offering asset disposition as part of broader managed IT and hardware-as-a-service bundles. Comparable to CTL's broader technology lifecycle management positioning that complements 3R Technology's regional ITAD offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3R Technology social profiles
Digital presence3R Technology compliance and trust
Trust signalCompliance5 records
3R Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
3R Technology leadership team
Management profileNumber of profiles
3R Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3R Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3R Technology
What does 3R Technology do?
3R Technology provides IT Asset Disposition (ITAD) services including secure on-site pickup, NAID AAA-certified data destruction with witnessed shredding, and R2v3-compliant electronics recycling for businesses, schools, and government entities in the Pacific Northwest. It also purchases surplus IT equipment, offers technology lifecycle management and computer trade-in programs, and resells refurbished computer hardware through an online storefront. Now operating as CTL's ITAD division, the company complements its services with the Rocket by CTL asset management software for K-12 schools.
Is 3R Technology a public or private company?
3R Technology is a private company. It is classified as corporate owned and is currently acquired.
When was 3R Technology founded?
3R Technology was founded in 2003. It employs 11 to 50 people.
Where is 3R Technology based?
3R Technology is headquartered in Kent, United States, in the North America region.
How does 3R Technology make money?
Three revenue lines are on record. ITAD Services are the primary driver. The others are refurbished Equipment Sales and surplus IT Purchasing.
Who are 3R Technology's main competitors?
Broad incumbents on record are Iron Mountain (ITAD / Regency), Sims Lifecycle Services, Dell Asset Recovery Services and HP Renew / HP Planet Partners. Direct peers are ERI (Electronic Recyclers International), Cascade Asset Management, HOBI International and IT Renew. TechReset is listed as an emerging player. CompuCom (subsidiary of ODP) is listed as an others.
Does 3R Technology have an API?
No public API is recorded for 3R Technology.
What industry is 3R Technology in?
3R Technology's product category is IT Asset Disposition (ITAD) Services. Its primary akta.pro industry code is BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling), with a secondary code of BPALAIAC, Data Destruction Services (On-site/Off-site, Media Sanitization). Its NAICS code is 54151 and its SIC code is 7370.