Bocada
Bocada is a privately held vendor-neutral backup and storage monitoring software vendor that aggregates data from 40+ backup applications into a single AI-powered dashboard, serving large enterprises and managed service providers with SaaS and on-premises deployments.
- Company typePrivate
- Founded2001
- HeadquartersKirkland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bocada does
Bocada is a privately held vendor-neutral backup and storage monitoring software company founded in 1999/2001 and headquartered in the Seattle, Washington metro area (Kirkland, WA per registration; press materials cite Seattle, WA). The company aggregates, normalizes, and reports on backup and storage performance data from 40+ cloud and on-premises backup applications (Veeam, Commvault, Rubrik, Cohesity, Druva, AWS, Azure, Veritas, IBM Spectrum Protect, Acronis, and others) under a single-pane dashboard. The platform is delivered in two deployment models: Bocada Cloud, a SaaS offering in Standard ($0.67/resource/month), Pro ($0.90/resource/month), and Ultimate ($1.35/resource/month) tiers, and Bocada Enterprise, a self-managed on-premises license for organizations with 2,000+ resources sold on annual or multi-year contracts. In 2025 Bocada layered an AI suite (Bocada AI) including a generative AI Agent, anomaly detection, root-cause analysis and auto-remediation, missed-backup analysis, storage forecasting, and a Model Context Protocol (MCP) Server that connects the platform to Azure OpenAI Service, AWS Bedrock, and local LLMs. An add-on called Bocada Resolve (and the October 2024 JobR acquisition from Biomni) extends automated remediation into ServiceNow and other ITSM platforms, with deep integrations to Autotask, ConnectWise, HaloPSA, Jira, and Cherwell.
The go-to-market combines direct enterprise field sales (Bocada Enterprise), self-serve product-led growth with a 30-day free trial (Bocada Cloud), and a broad authorized reseller and distributor network covering Carahsoft (US public sector), CDW, DXC, Insight, NTT, SHI, SoftwareOne, QBS Software, STSIG (Peru), and Brasoftware (Brazil), plus an Azure Marketplace listing. Revenue mechanics are predominantly recurring subscription or annual license fees priced per monitored resource, supplemented by professional services. The customer base spans Fortune 500 enterprises (EY, Thermo Fisher, Sanofi, Merck, Commerzbank, GM Financial, Harman, Kyndryl, MD Anderson), large managed service providers (DXC, Capgemini, Dimension Data, Datacom, Atos), and regulated institutions (Banco de Credito del Peru, an HCL-managed national bank with 8,000 application servers). No outside venture funding has been disclosed since 2006, when the company raised a total of $13.5M from Catamount Ventures, Madrona, Partech, Guide Ventures, Second Avenue Partners, and Western Technology Investment, suggesting the business has been funded largely through operating cash flow. Strategic partnerships announced in 2026 with Backblaze, Wasabi Technologies, and IONOS extend the platform into cloud object-storage monitoring, signaling an active product and channel expansion roadmap under CEO Matt Hall and CFO Kathryn Otto.
Bocada firmographics
Firmographics- Name
- Bocada
- Legal name
- Bocada LLC
- Website
- https://bocada.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bocada is a privately held vendor-neutral backup and storage monitoring software vendor that aggregates data from 40+ backup applications into a single AI-powered dashboard, serving large enterprises and managed service providers with SaaS and on-premises deployments.
- Ownership category
- akta.pro rank
Bocada industry classification
Industry- Product category
- Backup & Storage Monitoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
Keywords
Where Bocada is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bocada business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Bocada Cloud): SaaS/hosted subscription model with per-monitored-resource pricing. Customers pay per resource (VM, server, or client) per month with options for monthly or annual billing. Includes 30-day free trial for all plans.
- Annual License Fees (Bocada Enterprise): Self-managed on-premises license with annual license fees based on number of resources licensed. Minimum 2,000 resources with additional licenses available in minimum quantities of 50 resources.
- Professional Services: Installation support, consulting, and training services available at mutually agreeable rates via Purchase Order for Professional Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bocada Cloud Standard - Essential Backup Monitoring for small MSPs/SMBs |
| Subscription | Annual | Bocada Cloud Pro - Powerful Automated Backup Monitoring & Reporting for MSPs |
| Subscription | Annual | Bocada Cloud Ultimate - Advanced AI-Powered Backup Monitoring & Reporting |
| Subscription | Multi-year contract | Bocada Enterprise - Self-Managed On-Premises (2,000+ resources) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Bocada product offering
Product offeringCore offering
Bocada develops an AI-powered backup and storage monitoring platform that aggregates, normalizes, and reports on performance data from more than 40 cloud and on-premises enterprise backup and storage solutions through a single-pane dashboard. It offers two deployment models — Bocada Cloud (hosted SaaS) and Bocada Enterprise (self-managed on-premises) — and is sold primarily to enterprise IT organizations and managed service providers for backup monitoring, compliance oversight, asset protection, and workflow automation.
Product overview
Bocada offers a unified backup monitoring and data protection observability platform with two primary deployment options: Bocada Cloud (hosted/SaaS) available in Standard, Pro, and Ultimate tiers, and Bocada Enterprise (self-managed/on-premises). The platform aggregates, normalizes, and reports on backup and storage performance data from 40+ cloud and on-prem applications through native API-based connectors. Core capabilities include backup monitoring and reporting, compliance oversight, asset protection, and workflow automation. Bocada AI is an integrated AI suite providing AI Agent, MCP Server, anomaly detection, root cause analysis, auto-remediation, missed backup analysis, and storage forecasting. Bocada Resolve is an add-on for automated remediation workflows. In October 2024, Bocada acquired JobR, a ServiceNow-certified AI-powered backup remediation solution from Biomni, now available as standalone and add-on product.
Differentiator
Problem solved
Functional benefit
Brands
- Bocada Cloud: Hosted/SaaS backup monitoring platform for MSPs and enterprises
- Bocada Enterprise
- Bocada AI
- Bocada Resolve
Products and services
- Bocada Cloud AI-powered backup management platform delivered as SaaS, available in Standard, Pro, and Ultimate tiers, priced from $0.67 to $1.35 per monitored resource per month. Includes 20-30+ API-based connectors, automated reporting, incident ticketing automation, and AI features in the Ultimate tier.
- Bocada Enterprise Self-managed, on-premises backup monitoring and automation software with 50+ native connectors, 80+ standard reports, AI Agent, root cause analysis, auto-remediation, anomaly detection, and storage forecasting. Annual license fees are quote-based with a 2,000-resource minimum.
- Bocada Resolve Add-on for Bocada Enterprise that automates failure/incident remediation workflows within Bocada Enterprise, ServiceNow, and other IT automation platforms. Features out-of-the-box remediations, custom rule creation, AI-powered root cause analysis, and native ServiceNow reporting.
- JobR AI-powered backup remediation automation solution acquired from Biomni in October 2024. ServiceNow-certified application that automates IT remediation activities for ServiceNow users. Available as a standalone solution and as an add-on for existing Bocada customers.
Quantifiable outcome
- 99.5%+ monthly backup success rate achieved
- +5 more outcomes
Companies that use Bocada
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles3 records
Bocada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration64 records
AI capability8 records
Feature7 records
Bocada partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- BackblazecoreStrategic partnership to integrate Backblaze B2 Cloud Storage into the Bocada Cloud platform, enabling joint customers to gain comprehensive visibility into backup and storage environments. Bocada Cloud users can connect their Backblaze B2 account to monitor storage consumption, track backup performance, identify unprotected assets, and generate detailed reports across multi-vendor environments.
- Wasabi TechnologiescorePartnership to deliver end-to-end backup resilience and data storage intelligence. Wasabi hot cloud storage integrated with Bocada's monitoring platform to provide intelligent insights into data backups and unified way to store, monitor, and prove backup compliance.
- Biomni (JobR acquisition)coreBocada acquired JobR, an AI-powered backup remediation solution, from Biomni. JobR is a ServiceNow-certified application that automates IT remediation activities for ServiceNow users, enhancing cybersecurity and operational efficiency. Available as standalone solution and add-on for existing Bocada customers.
- ServiceNowcoreTechnology Alliance Partner for seamless product/platform interoperability. Bocada Resolve add-on available in ServiceNow Marketplace for automated failure/incident remediation workflows within ServiceNow ITSM platform.
- AcroniscoreOfficial technology alliance partner for seamless product/platform interoperability. Supports Acronis Cyber Protect and Acronis Cyber Protect Cloud backup monitoring and reporting.
- AWScoreOfficial technology alliance partner. Native AWS Backup monitoring and reporting, asset discovery for unprotected AWS assets.
- VeeamcoreOfficial Veeam partner with native integration for Veeam Backup & Replication, Veeam Service Provider Console, and Veeam Office 365 monitoring.
- CohesitycoreOfficial technology alliance partner for Cohesity backup monitoring and reporting software.
- CommvaultcoreOfficial technology alliance partner with support for Commvault and Commvault Metallic backup monitoring.
- RubrikcoreOfficial technology alliance partner for Rubrik and Rubrik Security Cloud monitoring and reporting.
- DruvacoreOfficial technology alliance partner supporting Druva Phoenix and Druva inSync monitoring and reporting.
- MicrosoftcoreOfficial technology alliance partner with Azure Backup monitoring, Microsoft Data Protection Manager support, and Microsoft Endpoint Manager asset discovery.
- IBMcoreOfficial technology alliance partner with support for IBM Spectrum Protect / TSM (Storage Protect), PowerProtect Data Manager, and Dell Apex.
- VeritascoreOfficial technology alliance partner supporting Veritas Backup Exec and NetBackup monitoring.
- CarahsoftcoreAuthorized Bocada distributor in the public sector. Enables government agencies to procure Bocada solutions through Carahsoft's government contract vehicles.
- CDWcoreAuthorized Bocada reseller providing IT solutions and services to businesses, organizations, and government agencies.
- DXC TechnologycoreAuthorized Bocada reseller and strategic technology partner. DXC also uses Bocada for their own IT infrastructure backup monitoring.
- InsightminorAuthorized Bocada reseller offering technology solutions and services.
- NTTminorAuthorized Bocada reseller as part of NTT's global technology services portfolio.
- SHIminorAuthorized Bocada reseller offering software and technology solutions.
- SoftwareOneminorAuthorized Bocada reseller as part of SoftwareOne's software and cloud solutions portfolio.
- QBS SoftwareminorOfficial Bocada reseller providing software distribution services.
Scale indicators8 records
Recent moves6 records
Bocada competitors and assessment
Company assessmentBroad incumbents
- Veeam Software: Veeam is a leading backup vendor and Bocada's official integration partner (Veeam Backup & Replication, VSPC, Veeam Office 365). It is comparable because it offers native backup monitoring/reporting — including its own AI-driven Veeam ONE — that competes with Bocada's third-party monitoring layer.
- Commvault: Commvault is a Tier-1 enterprise data protection platform and Bocada technology-alliance partner (Commvault and Commvault Metallic). Comparable because Commvault bundles native monitoring, reporting, and AI-driven anomaly detection that overlap directly with Bocada Enterprise's value proposition.
- Rubrik: Rubrik is a cloud-native data management and security vendor and Bocada integration partner. Rubrik Security Cloud ships native compliance reporting, anomaly detection, and recovery analytics — overlapping with Bocada's compliance and asset-protection modules.
- Cohesity: Cohesity is a hyperconverged secondary storage and data protection vendor and Bocada technology partner. Comparable because Cohesity's Data Cloud ships native monitoring, threat detection, and compliance dashboards that compete with Bocada's unified reporting approach.
- Druva: Druva is a cloud-native SaaS data protection platform (Phoenix, inSync) and Bocada technology partner. Druva delivers built-in monitoring, compliance, and ransomware analytics — directly comparable to the cloud-native portion of Bocada Cloud.
- Acronis: Acronis is a cyber protection vendor combining backup with security and is a Bocada technology-alliance partner. Comparable because Acronis Cyber Protect Cloud ships native monitoring and reporting — overlapping with Bocada Cloud's MSP-focused feature set.
- Veritas Technologies: Veritas is the enterprise backup incumbent (NetBackup, Backup Exec) and a Bocada technology partner. Veritas's own enterprise reporting and analytics suites directly overlap with Bocada Enterprise, particularly in regulated Fortune 500 deployments.
Direct peers
- SolarWinds: SolarWinds provides IT operations management software including backup monitoring (SolarWinds Backup, Hybrid Cloud Observability). Closely comparable to Bocada as a third-party IT/backup monitoring vendor with broad enterprise customer base and per-node licensing.
Emerging players
- HYCU: HYCU is a data protection vendor focused on SaaS, hybrid, and multi-cloud workloads and a Bocada integration partner. Comparable because HYCU's reporting and policy-compliance features overlap with Bocada Cloud for mid-market and SaaS-centric environments.
- ManageEngine (Zoho): ManageEngine provides IT management software with backup monitoring and reporting capabilities (e.g., BackupManager, EventLog, ServiceDesk Plus). Comparable to Bocada as a third-party IT monitoring platform with ticketing/ITSM integration and mid-market pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bocada social profiles
Digital presenceBocada compliance and trust
Trust signalCompliance8 records
Bocada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bocada leadership team
Management profileNumber of profiles
Profiles2 records
Bocada funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bocada M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bocada
What does Bocada do?
Bocada develops an AI-powered backup and storage monitoring platform that aggregates, normalizes, and reports on performance data from more than 40 cloud and on-premises enterprise backup and storage solutions through a single-pane dashboard. It offers two deployment models — Bocada Cloud (hosted SaaS) and Bocada Enterprise (self-managed on-premises) — and is sold primarily to enterprise IT organizations and managed service providers for backup monitoring, compliance oversight, asset protection, and workflow automation.
Is Bocada a public or private company?
Bocada is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bocada founded?
Bocada was founded in 2001. It employs 11 to 50 people.
Where is Bocada based?
Bocada is headquartered in Kirkland, United States, in the North America region.
How does Bocada make money?
Three revenue lines are on record. Subscription Licensing (Bocada Cloud) is the primary driver. The others are annual License Fees (Bocada Enterprise) and professional Services.
Who are Bocada's main competitors?
Broad incumbents on record are Veeam Software, Commvault, Rubrik, Cohesity, Druva, Acronis and Veritas Technologies. SolarWinds is listed as a direct peer. Emerging players are HYCU and ManageEngine (Zoho).
Does Bocada have an API?
Yes. Bocada provides API-based connectors to backup applications (50+ for Enterprise, 20-30+ for Cloud editions). The platform includes 2-way API integration for ticketing systems, enabling centralized monitoring of ticket assignment, state, and resolution status. The Bocada MCP Server enables integration with enterprise AI systems (Azure OpenAI Service, AWS Bedrock, local LLMs) for natural-language insights, automated reporting, and analytics while maintaining data within the customer's cloud environment. Developer documentation is at help.bocada.com/knowledge.
What industry is Bocada in?
Bocada's product category is Backup & Storage Monitoring Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of HDABAIAB, Backup & Restore Platforms (Cloud Backup). Its NAICS code is 5182 and its SIC code is 7373.