Tovertafel (Active Cues)
Tovertafel (Active Cues) is a Dutch health technology company that develops the Tovertafel, an interactive projection system combining projectors, infrared sensors, and co-designed games to support cognitive and emotional well-being in seniors with dementia, adults with intellectual disabilities, and children with special educational needs, serving 10,000+ care communities across 14+ countries.
- Company typePrivate
- Founded2014
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tovertafel (Active Cues) does
Tovertafel, operated by Tover Health Tech B.V. (previously known as Active Cues), is a Dutch health technology company founded in 2014 and headquartered in Utrecht, Netherlands. The company designs, manufactures, and distributes the Tovertafel, an interactive projection system that combines a projector, infrared sensors, and specialized software to project motion-responsive games onto any surface. Games are developed through a co-design methodology with target users and are tailored for three primary verticals: memory care (seniors with dementia), intellectual disability care, and inclusive education (children with special educational needs). The system is positioned as an evidence-based therapeutic play platform, with the company claiming scientifically validated effects and citing 93% of care staff observing improved social interaction and 82% reporting improved staff-resident relationships.
The core technology pairs fixed hardware (projector and infrared sensor array) with a curated games library. The third-generation platform, Tovertafel 3, launched in 2025 with improved hardware and software capabilities. The company describes itself as the first interactive game system of its kind and the industry standard for cognitive care, supported by a portfolio of design and innovation awards including Red Dot 2025, CES Editors' Choice 2025, EdTech Breakthrough 2025, New Venture Most Innovative Dutch Start-up 2025, KVK Innovation Top 100 second place 2024, and EY Emerging Entrepreneur finalist 2024.
Tovertafel generates revenue through one-time hardware sales to care facilities, a recurring Open Play & Learn subscription providing ongoing game library access, and a crowdfunding pathway that enables smaller communities to fund acquisition. Distribution reaches 10,000+ care communities across 14+ countries via direct enterprise sales and a regional distribution partner network. Go-to-market combines enterprise field sales, channel partners, and community-led growth driven by research partnerships and peer testimonials in the care sector. Leadership includes CEO Hester Le Riche (TU Delft Alumnus of the Year 2025) and co-founder Sjoerd Wennekes. The company is privately held with no disclosed institutional investors or funding rounds.
Tovertafel (Active Cues) firmographics
Firmographics- Name
- Tovertafel (Active Cues)
- Legal name
- Tover Health Tech B.V.
- Website
- https://tovertafel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tovertafel (Active Cues) is a Dutch health technology company that develops the Tovertafel, an interactive projection system combining projectors, infrared sensors, and co-designed games to support cognitive and emotional well-being in seniors with dementia, adults with intellectual disabilities, and children with special educational needs, serving 10,000+ care communities across 14+ countries.
- Ownership category
- akta.pro rank
Tovertafel (Active Cues) industry classification
Industry- Product category
- Cognitive Care Assistive Technology
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
Keywords
Where Tovertafel (Active Cues) is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tovertafel (Active Cues) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Tovertafel System): Sale of the Tovertafel hardware unit consisting of projector and infrared sensors. The system is sold as a one-time hardware purchase to care facilities.
- Open Play & Learn Subscription: Recurring subscription model providing access to games library. Enables ongoing content updates and expanded game access.
- Crowdfunding for Facilities: Crowdfunding option for care facilities to raise funds for Tovertafel acquisition, enabling smaller organizations to access the product
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Open Play & Learn Subscription - Ongoing game access |
| Other | Pay-as-you-go | Crowdfunding option for care facilities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Tovertafel (Active Cues) product offering
Product offeringCore offering
Tovertafel (marketed as Tover) designs, manufactures, and sells an interactive projection system that combines a ceiling-mounted projector, infrared sensors, and specialized games to transform any surface into a motion-responsive play area for seniors with dementia, adults with intellectual disabilities, and children with special educational needs. The offering pairs the Tovertafel hardware unit with an evolving library of scientifically validated games, available via one-time hardware purchase and an optional Open Play & Learn content subscription.
Product overview
Tovertafel is a single unified product line consisting of an interactive projection system that combines hardware (projector, infrared sensors) with specialized software games. The core Tovertafel and its newer generation Tovertafel 3 form the central offering, with differentiated game content for Memory Care (seniors with dementia), Intellectual Disability Care, and Inclusive Education. Games are available through purchase or via the Open Play & Learn subscription model. The system transforms any surface into an interactive play area that responds to movement, supporting cognitive and emotional well-being through scientifically proven serious games.
Differentiator
Problem solved
Functional benefit
Brands
- Tovertafel 3: Third-generation interactive projection system for cognitive care, projecting games onto surfaces for people with cognitive challenges.
Products and services
- Tovertafel An award-winning interactive projection system combining a projector, infrared sensors, and specialized software that projects motion-responsive games onto any surface. Sold to care facilities serving seniors with dementia, adults with intellectual disabilities, and children with special educational needs to support cognitive and emotional well-being through purposeful play.
- Tovertafel 3 The latest generation of the Tovertafel interactive projection system, offering enhanced hardware and software capabilities for cognitive care applications in memory care, intellectual disability care, and inclusive education settings.
- Open Play & Learn Subscription Subscription-based access to the Tovertafel games library with ongoing content updates, enabling care facilities to continuously expand their selection of cognitive and sensory games.
Quantifiable outcome
- 93% of care staff observe improved social interaction with residents
- +1 more outcomes
Companies that use Tovertafel (Active Cues)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tovertafel (Active Cues) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tovertafel (Active Cues) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distribution PartnerscoreGlobal network of distribution partners enabling regional sales, support, and installation across 14+ countries including US, UK, Canada, Australia, Germany, France, Netherlands, Belgium, Spain, Italy, Ireland, Sweden, and Switzerland
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tovertafel (Active Cues) competitors and assessment
Company assessmentDirect peers
- OM Interactive: UK-based maker of omiVista and MotionMat motion-activated interactive projection systems explicitly used in care homes, special needs schools, and dementia settings — a near-identical hardware-plus-games approach for the same cognitive-care buyers.
- Rempatech (Memo Touch): Developer of Memo Touch, an interactive touch-table product for reminiscence and dementia therapy, serving the same care-facility buyer with a similar interactive-game content model.
- GestureTek Health: Provider of gesture-controlled interactive display and projection technologies for rehabilitation and healthcare; comparable motion-responsive technology stack applied to therapeutic use cases.
- Sensory Guru: UK supplier of interactive projection systems (Sensory Magic, Sensory Floor) deployed in special schools, hospices, and care homes; competes head-to-head on the same interactive-projection-for-cognitive-engagement proposition.
Emerging players
- Intuition Robotics (ElliQ): Maker of ElliQ, an AI companion device for older adults living independently; addresses social isolation and engagement in seniors with a different form factor but a directly overlapping elderly-wellness thesis.
- GrandPad: Simplified tablet and connected-care platform purpose-built for older adults, sold to senior-living operators; competing for the same care-facility technology budget focused on resident engagement and connection.
- ROMPA: Multi-sensory product supplier (bubble tubes, sensory rooms, Snoezelen equipment) sold to the same special-needs and elderly-care channels that buy Tovertafel, representing an adjacent engagement-via-sensory approach.
Broad incumbents
- Tobii Dynavox: Global leader in assistive communication and eye-tracking AAC devices for people with communication disabilities, including dementia and intellectual disabilities; adjacent player serving the same institutional special-needs buyers with a broader assistive-tech portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tovertafel (Active Cues) social profiles
Digital presenceTovertafel (Active Cues) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tovertafel (Active Cues) leadership team
Management profileNumber of profiles
Profiles2 records
Tovertafel (Active Cues) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tovertafel (Active Cues) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tovertafel (Active Cues)
What does Tovertafel (Active Cues) do?
Tovertafel (marketed as Tover) designs, manufactures, and sells an interactive projection system that combines a ceiling-mounted projector, infrared sensors, and specialized games to transform any surface into a motion-responsive play area for seniors with dementia, adults with intellectual disabilities, and children with special educational needs. The offering pairs the Tovertafel hardware unit with an evolving library of scientifically validated games, available via one-time hardware purchase and an optional Open Play & Learn content subscription.
Is Tovertafel (Active Cues) a public or private company?
Tovertafel (Active Cues) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tovertafel (Active Cues) founded?
Tovertafel (Active Cues) was founded in 2014. It employs 11 to 50 people.
Where is Tovertafel (Active Cues) based?
Tovertafel (Active Cues) is headquartered in Utrecht, Netherlands, in the Europe region.
How does Tovertafel (Active Cues) make money?
Three revenue lines are on record. Hardware Sales (Tovertafel System) is the primary driver. The others are open Play & Learn Subscription and crowdfunding for Facilities.
Who are Tovertafel (Active Cues)'s main competitors?
Direct peers on record are OM Interactive, Rempatech (Memo Touch), GestureTek Health and Sensory Guru. Emerging players are Intuition Robotics (ElliQ), GrandPad and ROMPA. Tobii Dynavox is listed as a broad incumbent.
Does Tovertafel (Active Cues) have an API?
No public API is recorded for Tovertafel (Active Cues).
What industry is Tovertafel (Active Cues) in?
Tovertafel (Active Cues)'s product category is Cognitive Care Assistive Technology. Its primary akta.pro industry code is HSABAJAI, Smart Home & Assistive Technology Installation for Aging-in-Place. Its NAICS code is 624120 and its SIC code is 3842.