Inoreader
Inoreader, operated by Bulgaria-based Innologica Ltd, is a content aggregation and discovery platform that lets users build personalized newsfeeds from over 5 million RSS, web, social, and newsletter sources, with generative-AI summarization and team collaboration features available on paid tiers.
- Company typePrivate
- Founded2013
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Inoreader does
Inoreader, operated by Innologica Ltd (Sofia, Bulgaria, founded 2013), is a content aggregation and discovery platform built around RSS, web-feed, and social-feed ingestion from a catalog of more than 5 million sources. Users follow websites, blogs, podcasts, newsletters, and social channels (Facebook, Telegram, Mastodon, Reddit, Bluesky, VKontakte, YouTube) and consolidate them in a single reading interface with rules, filters, tags, folders, and monitoring feeds spanning 30 languages. The product is available in 15 localizations and is distributed through a self-serve PLG motion (web, iOS, Android) with a freemium entry tier.
The platform monetizes through tiered subscriptions: Free, Pro at $7.50/month annual or $9.99/month monthly, and Custom enterprise with SSO, API access, and team collaboration features. Since 2024 the company has layered generative-AI capabilities onto the reader through Inoreader Intelligence, offering summarization, custom prompts, multi-article report generation, and automated reporting, with optional selection of OpenAI, Mistral AI, or Anthropic as the inference provider. Enterprise features include SAML SSO, Slack and Microsoft Teams distribution, an API, shared team feature pools, email digests, and file uploads, all supported by ISO 9001, ISO 27001, and PCI DSS certifications. Customer segments span individual knowledge workers, media and editorial teams, communications/PR professionals, and government/public-sector researchers.
Inoreader firmographics
Firmographics- Name
- Inoreader
- Legal name
- Innologica Ltd
- Website
- https://inoreader.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inoreader, operated by Bulgaria-based Innologica Ltd, is a content aggregation and discovery platform that lets users build personalized newsfeeds from over 5 million RSS, web, social, and newsletter sources, with generative-AI summarization and team collaboration features available on paid tiers.
- Ownership category
- akta.pro rank
Inoreader industry classification
Industry- Product category
- Content Aggregation Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
- akta.pro secondary industries
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Inoreader is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Inoreader business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Revenue: Tiered subscription model with Free, Pro, and Custom plans. Pro plan at $7.50/month (annual) or $9.99/month (monthly). Custom plans offer flexible pricing based on feature add-ons including web feeds, monitoring feeds, feed boosts, and API access. Revenue is primarily recurring from subscription renewals with automatic renewal as default.
- Enterprise Licensing: Enterprise plans with team features including SSO, API access, priority support, onboarding sessions, and team collaboration tools. Pricing is quote-based and negotiated based on team size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for beginners with basic RSS feed following capabilities |
| Subscription | Monthly | Pro tier at $7.50/month annual or $9.99/month monthly |
| Subscription | Multi-year contract | Custom tier with flexible pricing based on specific feature add-ons and API access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Inoreader product offering
Product offeringCore offering
Inoreader is a content aggregation platform that lets users build personalized newsfeeds by following RSS feeds, websites without RSS, social media pages, email newsletters, podcasts, and YouTube channels in a single interface. It adds AI-powered summarization and report generation, real-time keyword monitoring across 30 languages, rules-based automation, and team collaboration features for organizations.
Product overview
Inoreader is a unified content aggregation platform that enables users to build personalized newsfeeds by following websites, RSS feeds, social media, podcasts, blogs, and newsletters from over 5 million sources. The core Inoreader platform serves as the central hub, while the product portfolio includes three subscription tiers: Free (basic RSS following), Pro (advanced monitoring, automation, and AI features), and Enterprise (full team collaboration with SSO and API access). Key modules include Inoreader Intelligence (generative AI for summarization and reporting), Inoreader Teams (collaborative workflow features including shared folders and channels), Email Digests (automated reporting), Web Feeds (website monitoring without RSS), and Monitoring Feeds (keyword-based content discovery). The platform emphasizes automation through Rules and Filters, content organization through Tags and Folders, and multi-format consumption including text-to-speech audio playback.
Differentiator
Problem solved
Functional benefit
Products and services
- Inoreader Content Aggregation Platform Inoreader is a unified content aggregation platform that lets individuals, teams, and enterprises follow RSS feeds, websites without RSS (Web Feeds), email newsletters, podcasts, and social media (Facebook, Telegram, Mastodon, Reddit, Bluesky, VKontakte, YouTube) in a single interface. It includes rules-based automation, tagging, folders, dashboards, monitoring feeds with keyword tracking across 30 languages, and AI-powered Inoreader Intelligence for article summarization, custom prompts, and multi-article report generation, with a public API for enterprise integration.
Quantifiable outcome
- Reduced manual web browsing and site-by-site content discovery
- +3 more outcomes
Companies that use Inoreader
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Inoreader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature9 records
Inoreader partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Microsoft TeamscoreIntegration with Microsoft Teams for seamless content distribution. Team channels in Inoreader can send content directly to Microsoft Teams, facilitating easier collaboration and communication within organizations.
- SlackcoreIntegration with Slack for content distribution and team notifications. Inoreader can send article updates and digests directly to Slack channels, enabling teams to stay informed without leaving their communication platform.
- OpenAIcoreOpenAI powers Inoreader Intelligence features including article summaries, custom prompts, and report generation. Users can select OpenAI as their preferred AI platform for Intelligence features.
- Mistral AIcoreMistral AI is offered as an alternative AI platform for Inoreader Intelligence features, giving users choice in their AI provider for content analysis and summarization.
- AnthropiccoreAnthropic's Claude AI is available as an AI platform choice for Inoreader Intelligence features, providing users with options for their preferred AI model for generating summaries and reports.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Inoreader competitors and assessment
Company assessmentDirect peers
- Feedly: Feedly is a direct competitor offering an RSS/feed reader with AI-powered features (Feedly AI), team/enterprise plans, and integrations comparable to Inoreader. It is the most established paid RSS reader and overlaps heavily on Inoreader's target segments including media monitoring and enterprise teams.
- NetNewsWire: NetNewsWire is a free, open-source RSS reader for macOS and iOS. It is a direct substitute for Inoreader's reader functionality, especially for individual Apple-ecosystem users who do not need cross-platform sync or enterprise features.
- NewsBlur: NewsBlur is a personal RSS news reader with a freemium model and intelligence features for surfacing stories. It competes head-to-head with Inoreader for individual knowledge-worker subscribers who curate personal newsfeeds.
- Feedbin: Feedbin is a paid RSS reader focused on individual power users with a clean reader experience and full-text archiving. It is a direct alternative for users evaluating Inoreader Pro at similar price points.
- Feeder: Feeder is an RSS feed reader available on web, Android, and iOS with team collaboration features. It overlaps with Inoreader across both individual reading and shared/team use cases.
- Reeder: Reeder is a popular Apple-ecosystem RSS reader (macOS, iOS) that syncs with services like Feedbin, Feedly, or self-hosted readers. While not a hosted service itself, it is a direct substitute for Inoreader on Apple devices and influences subscription economics in the RSS reader market.
- The Old Reader: The Old Reader is a social RSS reader offering a familiar Google Reader-style experience with sharing features. It targets the same individual subscriber segment as Inoreader's free and Pro tiers.
Broad incumbents
- Flipboard: Flipboard is a larger content aggregation and discovery platform with a magazine-style curation model. While broader in scope (editorially curated magazines), it competes for users seeking personalized content discovery and serves overlapping media-monitoring use cases at greater scale.
- Pocket: Pocket (owned by Mozilla) is a read-later and content-saving service with recommendation features. It is broader than Inoreader in consumer reach but adjacent in the content-curation space, and Inoreader explicitly integrates with Pocket for read-later export.
Emerging players
- Refind: Refind is an AI-driven content discovery platform that curates and recommends links based on user interests. It is an emerging alternative targeting the same knowledge-worker audience Inoreader serves with Intelligence features, but focuses on recommendation rather than user-curated feeds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Inoreader social profiles
Digital presenceInoreader compliance and trust
Trust signalCompliance3 records
Inoreader financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inoreader leadership team
Management profileNumber of profiles
Inoreader funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inoreader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inoreader
What does Inoreader do?
Inoreader is a content aggregation platform that lets users build personalized newsfeeds by following RSS feeds, websites without RSS, social media pages, email newsletters, podcasts, and YouTube channels in a single interface. It adds AI-powered summarization and report generation, real-time keyword monitoring across 30 languages, rules-based automation, and team collaboration features for organizations.
Is Inoreader a public or private company?
Inoreader is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inoreader founded?
Inoreader was founded in 2013. It employs 11 to 50 people.
Where is Inoreader based?
Inoreader is headquartered in Sofia, Bulgaria, in the Europe region.
How does Inoreader make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are enterprise Licensing.
Who are Inoreader's main competitors?
Direct peers on record are Feedly, NetNewsWire, NewsBlur, Feedbin, Feeder, Reeder and The Old Reader. Broad incumbents are Flipboard and Pocket. Refind is listed as an emerging player.
Does Inoreader have an API?
Yes. Programmatic API access enabling developers to turn Inoreader into an information backend. Available to Enterprise plan users. Developer documentation is at www.inoreader.com/developers.
What industry is Inoreader in?
Inoreader's product category is Content Aggregation Software. Its primary akta.pro industry code is MPACAKAD, RSS/Feed Readers & Subscription Aggregators, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 519290 and its SIC code is 7372.