RealStack
RealStack is a Coppell, Texas-based SaaS company that builds custom websites, listing management, feed synchronization, lead management, and SEO services exclusively for U.S. land brokerages, from single-agent firms to multi-agent enterprise brokerages.
- Company typePrivate
- Founded2012
- HeadquartersCoppell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RealStack firmographics
Firmographics- Name
- RealStack
- Legal name
- REALSTACK
- Website
- https://realstack.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RealStack is a Coppell, Texas-based SaaS company that builds custom websites, listing management, feed synchronization, lead management, and SEO services exclusively for U.S. land brokerages, from single-agent firms to multi-agent enterprise brokerages.
- Ownership category
- akta.pro rank
RealStack industry classification
Industry- Product category
- Real Estate Brokerage Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
- akta.pro secondary industries
- Ranches & Livestock Properties Brokerage (BPAJADAB), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where RealStack is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RealStack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Subscription-based software platform providing land broker websites, listing management, lead management, and SEO services on a recurring subscription basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RealStack product offering
Product offeringCore offering
RealStack builds and sells a cloud-hosted SaaS platform for land real estate brokerages, combining custom-designed land broker websites with an integrated suite of listing management, lead management, LandSync feed distribution, sales comparables, and reporting tools. The platform is sold on a subscription basis to land brokerages ranging from single-agent operations to enterprise networks with hundreds of agents, and is supplemented by dedicated SEO services for the land industry.
Product overview
RealStack offers a unified platform for land brokerages combining custom websites and software tools. The core offering consists of Land Brokerage Websites (custom-built websites for land professionals) and Land Broker Software (a suite of listing management, LandSync feeds, lead management, comparables, and reporting tools). The platform helps land brokerages manage listings in one centralized system, sync them across land industry marketplace websites, and efficiently manage leads and customers. Additional services include SEO, MLS IDX integration, and cloud hosting on enterprise infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Brokerage Websites
Quantifiable outcome
- One customer reported entering a new listing in a third of the time compared to their previous software
- +1 more outcomes
Companies that use RealStack
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
RealStack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
RealStack partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
RealStack competitors and assessment
Company assessmentEmerging players
- LandWatch: LandWatch is the largest U.S. land listing marketplace. It is a key integration partner for RealStack's LandSync feed system, and competes for the land brokerage customer's marketing spend in the same vertical RealStack serves.
- Lands of America: Lands of America is a major online marketplace for land, ranches, and rural properties. Like LandWatch, it is a destination site that RealStack's customers feed listings to and competes for the land real estate marketing budget.
- AcreTrader: AcreTrader is a technology-enabled farmland investing platform operating in the same land vertical RealStack serves. While it is a marketplace/investor rather than a SaaS vendor, it shares RealStack's land-industry specialization and end-buyer audience.
Direct peers
- Showcase IDX: Showcase IDX provides IDX/MLS-enabled real estate websites and lead capture tools. It is a direct horizontal competitor to RealStack's website and IDX product layer for real estate brokerages.
- iHomefinder: iHomefinder offers IDX-enabled real estate websites, CRM, and lead generation tools for residential and specialty brokerages. It is a direct peer to RealStack's website + lead management + IDX product stack.
- IDX Broker: IDX Broker provides MLS/IDX search, mapping, and lead capture widgets for real estate websites. It is a direct competitor in the MLS IDX website category RealStack offers to land brokerages.
- Real Geeks: Real Geeks provides agent and brokerage websites with integrated CRM, lead generation, and IDX. It is a direct peer to RealStack in the small-to-mid-market real estate website + software category.
- WolfNet: WolfNet powers real estate websites, IDX, and listing search infrastructure for brokerages and franchises. It competes with RealStack's website and IDX offering at the multi-agent brokerage tier.
Broad incumbents
- BoldTrail (formerly Chime): BoldTrail is a broad real estate CRM, lead generation, and marketing platform for agent teams and brokerages. It overlaps with RealStack's lead management and marketing features at a much larger scale and broader residential focus.
- Zillow Group: Zillow Group is the largest U.S. residential real estate platform with consumer-facing listing search, Premier Agent advertising, and the ShowingTime+ backend. It is a broad incumbent whose potential expansion into land listings and broker software represents the principal competitive threat to RealStack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RealStack financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealStack leadership team
Management profileNumber of profiles
RealStack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealStack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealStack
What does RealStack do?
RealStack builds and sells a cloud-hosted SaaS platform for land real estate brokerages, combining custom-designed land broker websites with an integrated suite of listing management, lead management, LandSync feed distribution, sales comparables, and reporting tools. The platform is sold on a subscription basis to land brokerages ranging from single-agent operations to enterprise networks with hundreds of agents, and is supplemented by dedicated SEO services for the land industry.
Is RealStack a public or private company?
RealStack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RealStack founded?
RealStack was founded in 2012. It employs 11 to 50 people.
Where is RealStack based?
RealStack is headquartered in Coppell, United States, in the North America region.
How does RealStack make money?
One revenue line is on record: subscription SaaS.
Who are RealStack's main competitors?
Emerging players on record are LandWatch, Lands of America and AcreTrader. Direct peers are Showcase IDX, iHomefinder, IDX Broker, Real Geeks and WolfNet. Broad incumbents are BoldTrail (formerly Chime) and Zillow Group.
Does RealStack have an API?
No public API is recorded for RealStack.
What industry is RealStack in?
RealStack's product category is Real Estate Brokerage Software. Its primary akta.pro industry code is FSAEAJAD, Land Brokerage (Raw Land & Development Sites), with a secondary code of BPAJADAB, Ranches & Livestock Properties Brokerage. Its NAICS code is 5312 and its SIC code is 6531.