IDX
IDX Broker (founded 2003) is a bootstrapped SaaS platform providing MLS listing search integration, customizable websites, and lead management tools to real estate agents, teams, and brokerages across the US and Canada via tiered monthly subscriptions starting at $60.
- Company typePrivate
- Founded2003
- HeadquartersEugene, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IDX does
IDX Broker (legal entity IDX, LLC, operated by Elm Street Technology, LLC) is a private SaaS company founded in 2003 and headquartered at 100 East Broadway, Eugene, Oregon, with an additional office in Southlake, Texas. The company provides Internet Data Exchange (IDX) and Multiple Listing Service (MLS) listing integration solutions that enable real estate professionals to display live, customizable property search experiences, interactive maps, and lead capture tools on their own websites. The platform integrates with hundreds of MLS data providers across the United States, Canada, and internationally, and is delivered alongside a free WordPress plugin (IMPress), a RESTful API for developers, and an integrated CRM add-on (IXACT Contact).
The platform is sold as three tiered monthly subscriptions with no annual contracts: IDX Broker Core ($60/month per agent) provides essential MLS search and lead capture for existing websites; IDX Broker Engage ($99/month per agent, $119 for two agents, $149 for offices) adds market reports, sold listing data, AI Smart Search (natural-language queries), and AI Redesign (virtual room redesign); and IDX Broker Elite ($149/month per agent, $165 for two agents, $195 for offices) bundles a fully hosted, professionally designed real estate website on top of Engage features. An IXACT Contact CRM add-on is available for $50/month across any tier, and MLS pass-through data fees may apply.
IDX Broker pursues a primarily product-led, self-serve go-to-market with direct online signup through signup.idxbroker.com, supplemented by a Developer Partner Program through which web developers build IDX-powered sites for clients in exchange for compensation and elevated API rate limits. The company counts 10,000+ agents, including major real estate franchises such as RE/MAX, Coldwell Banker, Century 21, and Windermere, distributed across individual agents, agent teams, and brokerages. The company is bootstrapped, has not disclosed venture financing, and operates with 51-100 employees.
IDX firmographics
Firmographics- Name
- IDX
- Legal name
- IDX, LLC
- Website
- https://idxbroker.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IDX Broker (founded 2003) is a bootstrapped SaaS platform providing MLS listing search integration, customizable websites, and lead management tools to real estate agents, teams, and brokerages across the US and Canada via tiered monthly subscriptions starting at $60.
- Ownership category
- akta.pro rank
IDX industry classification
Industry- Product category
- Real Estate Technology (IDX/MLS Software)
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where IDX is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IDX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Monthly subscription fees from three tiered plans (Core, Engage, Elite) ranging from $60 to $149 per month. Additional revenue from per-agent pricing for teams and offices. Optional IXACT Contact CRM add-on at $50/month. MLS pass-through fees may apply for data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core - Essential IDX search solution for agents with existing websites |
| Subscription | Monthly | Engage - Enhanced IDX solution with AI and market intelligence |
| Subscription | Monthly | Elite - Complete real estate website with built-in IDX |
| Subscription | Monthly | IXACT Contact CRM Add-on |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IDX product offering
Product offeringCore offering
IDX Broker is a software platform that enables real estate agents, brokers, and teams to integrate live MLS (Multiple Listing Service) property search functionality into their existing websites. The platform provides lead capture, lead routing, CRM-driven follow-up, market reports, and consumer engagement features, with subscription tiers that bundle hosted website options, search widgets, and add-on services for real estate professionals.
Product overview
IDX Broker is a real estate IDX (Internet Data Exchange) and MLS listing platform offering three distinct product tiers: Core ($60/month), Engage ($99/month), and Elite ($149/month). Core provides essential MLS search and lead capture for existing websites. Engage adds AI-powered features including Smart Search and AI Redesign, plus market reports and sold data. Elite combines Engage features with professionally designed real estate websites including hosting. The platform integrates with WordPress via the free IMPress plugin and offers IXACT Contact CRM as an optional add-on ($50/month). A REST API enables developer partnerships for custom integrations. The platform covers hundreds of MLS data providers across the US, Canada, and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- IDX Broker Core: Essential home search solution plan starting at $60/month with MLS search, lead capture, and map tools.
- IDX Broker Engage
- IDX Broker Elite
- IMPress for IDX Broker
Products and services
- IDX Broker Platform SaaS platform offering IDX/MLS property search integration, lead capture, lead routing, and CRM-driven lead management for real estate agents, teams, and brokerages. Sold via monthly subscription tiers (Core $60, Engage $99, Elite $149) with the Elite tier including a fully hosted agent website.
- IMPress for IDX Broker Free WordPress plugin that allows web designers and agents using WordPress sites to easily integrate IDX Broker MLS search, listings, and lead capture functionality into their self-hosted websites, with companion premium themes available.
- IDX Broker API Developer-facing REST API that provides access to MLS listing data, lead management endpoints, and integration capabilities for third-party applications and custom-built real estate websites.
- IDX Broker Developer Partner Program Program offering discounts, bulk-account tools, and dedicated support for web designers and developers who build and manage IDX Broker-integrated websites for real estate agent clients.
- IXACT Contact CRM Add-On Optional subscription-based contact and CRM add-on ($50/month) tightly integrated with IDX Broker that provides contact management, drip email campaigns, and automated follow-up for real estate agents.
Quantifiable outcome
- 10,000+ agents use IDX Broker for their MLS integration needs
- +1 more outcomes
Companies that use IDX
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
IDX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
IDX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IXACT ContactcoreIXACT Contact provides an integrated CRM with built-in marketing automation that is deeply integrated with IDX Broker accounts. Available as a $50/month add-on across all IDX Broker plans, offering lead management, drip email campaigns, and real estate-focused follow-up features.
- MLS Data ProviderscoreIDX Broker integrates with hundreds of MLS (Multiple Listing Service) data providers across the United States, Canada, and internationally. MLS data feeds provide the listing information displayed on customer websites.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
IDX competitors and assessment
Company assessmentBroad incumbents
- Homes.com (CoStar Group): CoStar-owned portal expanding aggressively into agent connect and listing syndication via its Homes.com Connect program, directly contesting IDX-style agent visibility and lead-generation spend.
- kvCORE (Inside Real Estate): Platform offering IDX, CRM, lead routing, and websites — originally built for Keller Williams — now sold broadly to large brokerages. A larger incumbent with overlapping functionality but a more enterprise, brokerage-led go-to-market.
- Zillow Premier Agent: Zillow's agent-subscription products overlay IDX-adjacent listing display and lead capture on top of the dominant US real estate portal. Represents the largest incumbent threat to IDX Broker's 'own website with live MLS data' value proposition.
Direct peers
- Real Geeks: Combines IDX-enabled real estate websites with lead generation and CRM, marketed to individual agents and teams. Overlaps with IDX Broker's Elite offering (hosted website + IDX + lead tools) and similar price band.
- iHomefinder: Direct competitor offering MLS/IDX search integration, lead capture, and responsive real estate websites to individual agents and brokerages — overlapping almost entirely with IDX Broker's Core/Engage/Elite value proposition and customer base.
- Realtyna: Provides MLS/IDX search plugins (notably WPL for WordPress) and full real estate websites with lead management. Comparable in serving the same agent/brokerage audience with WordPress-centric integration.
- Showcase IDX (WolfNet): IDX and MLS search plug-in for agent and brokerage websites with map search, lead capture, and CRM features. Closely comparable in product scope, tiered pricing, and target customer of residential agents.
- BoldTrail (Inside Real Estate): Inside Real Estate's flagship platform including IDX, CRM, lead generation and agent websites — competes head-to-head with IDX Broker's higher tiers and the IMPress + IXACT combination across the same agent team and brokerage segment.
Emerging players
- Chime Technologies: AI-enabled CRM, IDX, and lead engagement platform targeting agents and teams; overlaps with IDX Broker's Engage tier and incremental AI capabilities, and competes for the same PLG-fluent individual agent buyer.
Others
- CoreLogic Trestle: CoreLogic's MLS data syndication and IDX infrastructure used by many of the same MLS providers IDX Broker integrates with. Comparable as an upstream data layer feeding the same agent websites, not a direct front-end competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IDX social profiles
Digital presenceIDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDX leadership team
Management profileNumber of profiles
Profiles1 record
IDX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDX
What does IDX do?
IDX Broker is a software platform that enables real estate agents, brokers, and teams to integrate live MLS (Multiple Listing Service) property search functionality into their existing websites. The platform provides lead capture, lead routing, CRM-driven follow-up, market reports, and consumer engagement features, with subscription tiers that bundle hosted website options, search widgets, and add-on services for real estate professionals.
Is IDX a public or private company?
IDX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDX founded?
IDX was founded in 2003. It employs 51 to 100 people.
Where is IDX based?
IDX is headquartered in Eugene, United States, in the North America region.
How does IDX make money?
One revenue line is on record: subscription Revenue.
Who are IDX's main competitors?
Broad incumbents on record are Homes.com (CoStar Group), kvCORE (Inside Real Estate) and Zillow Premier Agent. Direct peers are Real Geeks, iHomefinder, Realtyna, Showcase IDX (WolfNet) and BoldTrail (Inside Real Estate). Chime Technologies is listed as an emerging player. CoreLogic Trestle is listed as an others.
Does IDX have an API?
Yes. IDX RESTful API for partners and clients to access MLS data, leads, and account components. Supports GET, PUT, POST, DELETE actions with components for partners, clients, mls, and leads. Uses access key authentication with 22-character keys. Rate limits vary by plan: 300 accesses/hour for Core, 500 for Engage and Elite. Partners using ancillary keys receive 3x the normal limit. API supports semantic versioning with semver style versioning. Output formats include JSON (default) and XML. Documentation available at middleware.idxbroker.com/docs/api/overview.php with API methods at middleware.idxbroker.com/docs/api/methods/index.html. Developer documentation is at middleware.idxbroker.com/docs/api/overview.php.
What industry is IDX in?
IDX's product category is Real Estate Technology (IDX/MLS Software). Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.