Muster

What Muster does

Muster, operated by Meridien Media, LLC (a Virginia-incorporated LLC) out of Glen Allen, Virginia, is a privately held software company that builds a modular grassroots advocacy platform. The product combines an Advocacy CRM, Advocacy Campaigns, Email Broadcasts, Text (SMS) Broadcasts, and District Impact Reports into a single integrated system, supported by a proprietary legislator database that spans local, state, and federal offices and automatically matches advocates to the correct elected officials by geographic address. Native integrations include a Salesforce AppExchange app and a Zapier-mediated layer that connects Muster to Bloomerang, Virtuous, Mailchimp, ActiveCampaign, Classy, GiveButter, GoFundMe, and Constant Contact.

The platform targets organizations whose missions depend on influencing public policy — primarily 501(c)(3) nonprofits, trade and professional associations (501(c)(6)), chambers of commerce, and government-relations agencies, with corporate stakeholder advocacy as an emerging segment. Customers such as the National Guard Association of the United States, Virginia Association of Realtors, Cigar Rights of America, NAMI NYC, AAPD, Active Minds, Colorado Chamber, James River Association, Professional Opticians of Florida, and Virginia College of Emergency Physicians use Muster to acquire and segment advocates, run campaigns that route messages to lawmakers, send email and SMS broadcasts, and generate district-level impact reports.

Muster generates revenue through subscription software licensing on a modular, custom-priced basis: organizations can buy individual modules rather than a bundled suite, with pricing tailored to organization size and feature scope, typically structured as multi-year contracts. Go-to-market is sales-led and demo-driven, supplemented by a content-heavy marketing motion (SEO blog, webinars, eBooks, G2-anchored comparison content) and inbound via the Salesforce AppExchange. The company has no publicly disclosed funding rounds and operates with a 1-10 employee headcount, led by Alex Schettine (President), Ben Lopatin (CTO), Max Schick (VP and Director of Operations), and Corey Vaughn (Marketing).

Name

Muster

Legal name

Meridien Media, LLC

Website

https://muster.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Muster is a privately held Virginia-based SaaS company that provides a modular grassroots advocacy platform — combining advocate CRM, campaign management, email and SMS broadcasts, and district-level impact reporting — to nonprofits, associations, chambers of commerce, agencies, and corporations seeking to influence public policy.

Ownership category

akta.pro rank

Product category

Grassroots Advocacy Software

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAAADAK

Political/GOTV & Advocacy Calling (Campaigns)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• Grassroots advocacy software
• Advocacy campaign management
• Legislative advocacy tools
• Advocate engagement platform
• Public affairs software

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: Muster generates revenue through subscription-based software licensing with a modular/flexible pricing model. Organizations can purchase individual solutions (CRM, Campaigns, Email Broadcasts, Text Broadcasts) rather than being required to buy a full bundled suite. Pricing is customized based on organization size and feature requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Muster is a modular grassroots advocacy software platform that combines an Advocacy CRM, campaign management tools, email and SMS broadcast capabilities, and analytics into a single integrated solution. The platform enables nonprofits, associations, chambers of commerce, agencies, and corporations to acquire and segment advocates, launch campaigns targeting local/state/federal officials, send mass email and text alerts, and measure district-level impact. Organizations can purchase the full suite or buy individual modules based on their needs.

Product overview

Muster is a modular grassroots advocacy software platform combining four core modules: the Advocacy CRM for contact management and segmentation, Advocacy Campaigns for campaign creation and management with embeddable action forms and analytics, Email Broadcasts for drag-and-drop email creation, and Text (SMS) Broadcasts for mobile engagement. Organizations can purchase the full integrated suite or select individual modules. The platform is designed to integrate with existing tech stacks rather than replace them, offering modular pricing and a flexible approach to advocacy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Muster Platform The core unified advocacy platform that combines Advocacy CRM, Advocacy Campaigns, Email Broadcasts, and Text Broadcasts into a single solution. Organizations can purchase the full suite or select individual modules based on their needs.
• Advocacy CRM Contact management and segmentation module that allows organizations to acquire, manage, and segment advocates. Includes advocate district matching, advocate mapping with pinpoints and heatmaps, and grasstops relationship tracking.
• Advocacy Campaigns Campaign management module for creating and launching grassroots advocacy campaigns. Includes embeddable action forms, an analytics dashboard, and a comprehensive legislator database for targeting at local, state, and federal levels.
• Email Broadcasts Email communication module featuring a drag-and-drop editor for building advocacy alert and newsletter emails. Enables organizations to send targeted email campaigns to advocates and route messages to elected officials.
• Text (SMS) Broadcasts SMS text messaging module for engaging advocates with alerts and updates, enabling quick outreach to supporters on mobile devices to drive action around campaigns.
• District Impact Reports Report generation module that creates comprehensive visual reports demonstrating an organization's value and impact at the local, state, and federal levels, used to share advocacy results with lawmakers and stakeholders.

Quantifiable outcome

• Organizations can achieve 90%+ member engagement rates in advocacy campaigns
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationMuster offers a native Salesforce app available on the AppExchange. The integration syncs advocacy data directly into nonprofit CRM, enables legislative district data access within Salesforce, and allows development and advocacy teams to view unified supporter data.
• ZapiercoreTechnology or IntegrationZapier integration enables Muster to connect with thousands of tools including donor management platforms (Bloomerang, Virtuous), email marketing software (Mailchimp, Constant Contact), and other business tools without custom development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonterra (Salsa Labs / Network for Good): Bonterra's Salsa platform provides nonprofit fundraising, advocacy, and email engagement tools and competes directly with Muster's advocacy campaigns and email/SMS modules among mid-sized nonprofits.
• EveryAction (Bonterra): EveryAction is a nonprofit CRM and digital engagement platform including advocacy, fundraising, and email. It overlaps with Muster's CRM and email broadcast modules for larger nonprofits and advocacy organizations.
• FiscalNote: FiscalNote is a public-policy technology platform combining legislative tracking, regulatory intelligence, and advocacy tools (including its CQ Roll Call and VoterVoice acquisitions). It is a broad incumbent against which Muster positions itself on ease-of-use and price.

Direct peers

• Action Network: Action Network is an online organizing platform used by progressive nonprofits and advocacy groups for petitions, email blasts, and fundraising. It overlaps with Muster's email broadcast and grassroots campaign modules for advocacy-oriented customers.
• Quorum: Quorum is a public affairs and grassroots advocacy platform used by associations, corporations, and nonprofits to mobilize supporters and run campaigns. It is the most direct comparable to Muster in customer base, product surface, and procurement pathway.
• NationBuilder: NationBuilder provides advocacy, fundraising, and CRM software for campaigns, nonprofits, and associations. It overlaps with Muster on grassroots campaign creation, contact management, and broadcast outreach.
• VoterVoice: VoterVoice is an advocacy software platform focused on nonprofits, associations, and chambers running state and federal legislative campaigns. It competes with Muster in the same grassroots advocacy buying center and is frequently named as an alternative.
• Capitol Canary (formerly Focus360): Capitol Canary is an advocacy and stakeholder engagement platform used by associations, corporations, and nonprofits to run grassroots campaigns and constituent outreach. It is one of the legacy tools most often compared with Muster.

Others

• InfluenceMap: InfluenceMap is a non-profit think tank producing policy research on corporate climate advocacy. It is thematically adjacent to Muster's policy/advocacy focus but operates as an analytics/research entity rather than software competitor.

Emerging players

• MobileCause / Tatango: MobileCause is a nonprofit fundraising and SMS outreach platform for advocacy and donor engagement, partially overlapping with Muster's Text Broadcast module and advocacy campaign use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/musteradvocacy
• Facebookfacebook.com/musteradvocacy
• LinkedInlinkedin.com/company/muster-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muster