Diamond Assets

What Diamond Assets does

Diamond Assets LLC is a privately held Apple device lifecycle management company founded in 2014 and headquartered in Milton, Wisconsin. The company specializes in Apple device buyback, deployment, and valuation services, serving K-12 schools, businesses, and government agencies. Diamond Assets operates as an Apple-authorized technology partner and self-identifies as one of the nation's largest Apple-centric buyback and lifecycle service providers in the institutional segment.

The company's core proprietary offering is CLARITY, a fleet valuation platform that integrates with mobile device management (MDM) systems to deliver automated device lifecycle intelligence. CLARITY reportedly provides predictive analytics for device valuation and refresh-cycle timing, enabling institutional customers to plan technology refresh decisions. The company also operates All Out Apple, a consumer-facing marketplace for refurbished Apple hardware, and a Channel Reseller Program that extends buyback and deployment services through third-party resellers. The organization reportedly has 51-100 employees and is structured as a private LLC with no disclosed funding history.

Diamond Assets generates revenue through multiple streams: transaction fees on institutional device buybacks, professional services for deployment and configuration, consumer sales of refurbished hardware via the All Out Apple marketplace, and channel partner economics. In 2026, the company initiated a notable leadership expansion and regional buildout, hiring a new President (June 2026), an SVP of Business Development (July 2026), and regional Executive Account Directors for the Mountain West and South Atlantic territories, signaling a national scale-up phase.

Name

Diamond Assets

Legal name

Diamond Assets LLC

Website

https://diamond-assets.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Diamond Assets is a privately held Apple device lifecycle management company serving K-12 schools, businesses, and government agencies through its CLARITY MDM-integrated fleet valuation platform, All Out Apple refurbished marketplace, and Channel Reseller Program.

Ownership category

akta.pro rank

Product category

IT Asset Disposition and Technology Lifecycle Management

NAICS

Electronics and Appliance Retailers (44921), Used Merchandise Retailers (45951), Electronics and Appliance Retailers (4492)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

akta.pro secondary industries

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)

Keywords

• Apple device buyback
• Technology lifecycle management
• Device fleet valuation
• MDM integration platform
• Refurbished Apple hardware

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Device Buyback/Trade-in: Diamond Assets purchases used Apple devices from customers (schools, businesses, government agencies) at negotiated prices based on real-time market valuation through the CLARITY platform. Customers use proceeds to fund new technology purchases.
2. Deployment Services: Professional services revenue from hands-on deployment support including asset tagging, casing, configuration, kitting, packaging, and delivery of new Apple devices to customers.
3. All Out Apple Marketplace: Consumer-facing e-commerce platform (alloutapple.com) selling refurbished Apple products directly to consumers, creating a secondary revenue stream from refurbished inventory.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Diamond Assets purchases used Apple devices from K-12 schools, businesses, and government agencies, providing real-time fleet valuation through its proprietary CLARITY platform that integrates with major MDM systems. The company handles the full lifecycle including buyback, hands-free deployment services (asset tagging, casing, provisioning, kitting, delivery) for new devices, and resells refurbished hardware through its All Out Apple consumer marketplace.

Product overview

Diamond Assets operates as a technology buyback company specializing in Apple devices, serving K-12 schools, businesses, and government agencies. The core offering combines CLARITY (a device fleet valuation and management platform with MDM integration) with direct buyback services that enable customers to capture peak resale value from aging fleets. Deployment Services provide hands-on support for asset tagging, casing, provisioning, and delivery during refresh cycles. The company also operates All Out Apple as a consumer-facing marketplace for refurbished devices. The Channel Reseller Program extends these capabilities to MSPs and technology partners.

Differentiator

Problem solved

Functional benefit

Brands

• All Out Apple: Online tech resale store where consumers can directly purchase refurbished Apple products from Diamond Assets.
• CLARITY

Products and services

• CLARITY Device fleet management and valuation platform that connects to MDM systems to display real-time resale values for every device in a customer's fleet, providing precise buyback estimates and optimal refresh timing windows. Designed for K-12 school districts, businesses, and government agencies with Apple device fleets.
• Apple Device Buyback Program Apple device buyback service enabling schools, businesses, and government agencies to sell aging Apple devices for maximum resale value, covering the entire lifecycle from valuation through device removal and payment.
• Hands-Free Deployment Services Professional deployment services including project management, asset tagging, casing, configure and readiness, kitting and packaging, and delivery of new Apple devices to minimize operational disruption during technology refreshes.
• All Out Apple Marketplace Online marketplace for consumers to purchase refurbished Apple products directly from Diamond Assets, providing access to certified pre-owned Apple devices for cost-conscious and environmentally mindful buyers.
• Channel Reseller Program Partnership program for channel resellers, MSPs, and technology partners to offer Diamond Assets Apple technology buyback, refresh, deployment, and resale capabilities as a one-stop solution for their customers.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• JamfcoreTechnology or IntegrationMDM technology partner with logo featured on Diamond Assets website, enabling CLARITY platform integration with Jamf-managed device fleets for real-time valuation
• KandjicoreTechnology or IntegrationMDM technology partner featured on website, integrated with CLARITY platform to provide device valuation for Kandji-managed Apple fleets
• MosylecoreTechnology or IntegrationMDM partner with logo displayed on Diamond Assets site, enabling integration between Mosyle-managed devices and CLARITY valuation platform
• AppleflagshipStrategic or Co-development PartnerApple technology buyback partner and authorized device management ecosystem participant. Diamond Assets is described as an Apple technology buyback partner, specializing exclusively in Apple devices for the education and enterprise markets.
• Apple EducationcoreChannel Partner/ Reseller/ DistributorPatrick Benko joined Diamond Assets from Apple Education where he generated over $277M in sales over 20 years and ranked No. 2 nationally among K-12 account executives, indicating strong historical partnership with Apple Education channel

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Back Market: Marketplace for refurbished consumer electronics including Apple devices. Competes directly with Diamond Assets' All Out Apple marketplace on refurbished iPhone/iPad/Mac demand and reinforces pricing transparency for secondary Apple devices.
• Swappa: Peer-to-peer marketplace for used smartphones, tablets, and laptops including Apple devices. Competes for both the supply (where consumers trade in) and demand (where consumers buy refurbished) sides of Diamond Assets' secondary Apple business.
• HOBI International: IT asset management and remarketing company serving enterprises with buyback, refurbishment, and resale services. Comparable as a direct ITAD peer whose business model of institutional buyback plus secondary-market resale closely mirrors Diamond Assets' core flow.
• JN White / IT Renew: IT asset disposition specialist focused on enterprise hardware resale and certified data sanitization. Comparable as an ITAD peer handling enterprise Apple fleets and competing for the same institutional refresh and resale economics.

Broad incumbents

• Arrow Electronics: Global technology distributor and value-added services provider with IT lifecycle and asset disposition capabilities. Comparable as a broad incumbent in the IT/wholesale and asset services space that handles large institutional Apple and non-Apple device flows.
• CDW: Large multi-brand IT solutions provider to K-12, higher education, government, and business. Comparable as a K-12/government channel partner that can bundle device procurement, deployment, and end-of-life services, competing with Diamond Assets' deployment and refresh offering.
• Clover Wireless: Large-scale IT asset disposition and mobile device refurbishment company serving enterprises and carriers. Comparable to Diamond Assets as an ITAD peer handling large volumes of Apple devices through buyback, refurbishment, and resale.
• Ingram Micro: Global IT distributor with lifecycle services and device reverse logistics capabilities. Comparable as a broad incumbent offering scaled logistics, deployment, and asset disposition services that overlap with Diamond Assets' deployment and resale value chain.
• Apple Trade In: Apple's own device trade-in program for consumers, businesses, and education customers. Most direct same-vendor competitor because it competes for the same Apple device trade-in flow that Diamond Assets monetizes, and it can undercut on pricing because it controls the new-device funnel.

Direct peers

• Gazelle: Consumer-facing buyback and refurbished electronics retailer, with strong Apple device exposure. Closely comparable operationally to Diamond Assets' All Out Apple marketplace and directly competes for consumer-side supply and demand of used Apple hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiamondAssetsMilton
• LinkedInlinkedin.com/company/diamond-assets
• Xx.com/diamondassetsit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Assets