What A1 Croatia does

A1 Hrvatska d.o.o. (A1 Croatia) is a Zagreb-based, privately held telecommunications operator and a wholly owned subsidiary of A1 Telekom Austria Group. Originally founded in 1998 as VIPnet and rebranded to A1 Croatia in 2010, the company delivers converged mobile, fixed broadband, and IPTV/streaming services to Croatian consumers, businesses, tourists, and wholesale/MVNO partners. Its product portfolio spans postpaid and prepaid mobile tariffs (Savršena+, Apsolutna, Bolja, Solidna; Fleterica, Ful, Fer, Ok), fixed broadband via fiber, cable, 5G FWA (5G Homebox, 5G Kućni NET), and Starlink resold as a coverage extension, plus A1 TV distributed through the A1 Xplore TV app on smart TVs, Android TV, mobile, and web. Revenue is a mix of recurring mobile and fixed subscriptions, usage-based prepaid top-ups and roaming, one-time device sales, insurance and add-ons (A1 SafeNet, screen insurance, L'AMIE travel insurance), and wholesale managed services.

A1 Croatia's commercial model is built on omnichannel distribution — 20+ owned A1 Centar retail stores, the a1.hr webshop, the A1 Virtualni Shop (live one-way video sales, launched 2019), the Moj A1 self-service app, and a dedicated B2B sales team — supplemented by reseller and wholesale channels. Bundling is central to the monetization model: MOZAIK links mobile, fixed, and TV services with escalating per-service discounts, while device financing via 'Manje plati pa vrati' and 'Shop za sve' decouples hardware from contract. Network monetization is supported by independently verified best-in-Croatia fixed-network performance (Opensignal, nPerf, EU Broadband Award) and an €204M 2023 capex program that has delivered 92% 5G population coverage and 800,000 gigabit-eligible households, with a target of 1 million. The company is now investing in cloud-native 5G core with Ericsson, executing a 3G shutdown and refarming program, and has announced the Pantheon AI hyperscale data center project in Topusko — moves that materially extend the asset and revenue base beyond traditional telecom.

Name

A1 Croatia

Legal name

A1 Hrvatska d.o.o.

Website

https://a1.hr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

A1 Croatia is a Zagreb-based converged telecom operator and A1 Telekom Austria subsidiary offering mobile (4G/5G), fixed broadband (fiber, cable, 5G FWA), IPTV, and bundled streaming, insurance, and device financing to Croatian consumers, businesses, and wholesale partners via 20+ retail stores, an e-commerce webshop, and a virtual video-call shop.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Satellite Telecommunications (517410)

SIC

Cable & Other Pay Television Services (4841), Retail-Radio, Tv & Consumer Electronics Stores (5731), Services-Video Tape Rental (7841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Regional/Telecom Carrier Game Stores & Bundles (MPAFACAL)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• IPTV and streaming TV
• 5G mobile network
• Telecom device sales

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mobile postpaid subscriptions: Monthly recurring subscription revenue from mobile tariffs (Savršena+, Apsolutna, Bolja, Solidna) offering unlimited data, calls, SMS, and optional add-ons (insurance, roaming, streaming). Revenue is recurring per subscriber per month.
2. Mobile prepaid / PAYG: Prepaid (bonovi) revenue from one-time top-ups for mobile data, calls, and SMS. Revenue is usage-based per top-up transaction (30/90/180 day periods).
3. Fixed internet subscriptions: Monthly recurring revenue from fixed broadband services (Fiksni NET via fiber optic or cable, 5G Homebox wireless). Includes bundled TV and voice services.
4. Device sales (hardware): Revenue from selling smartphones, tablets, accessories, smartwatches, gaming consoles (PlayStation 5), and TV bundles, both standalone and bundled with postpaid contracts. The 'Manje plati pa vrati' (lease-to-own) model and 'Shop za sve' (device-only, no contract) drive device revenue.
5. TV and streaming services: Revenue from A1 TV subscription packages (including Sport Klub, N1), and bundled third-party streaming services (Netflix, SkyShowtime, HBO Max, YouTube Premium) billed through A1.
6. Insurance and add-on services: Revenue from A1 device screen insurance (A1 Osiguranje ekrana), home assistance (A1 Pomoć u kući), travel insurance (L'AMIE partner), and SafeNet security add-ons, billed monthly.
7. Wholesale services: Wholesale services (veleprodaja) provided to other operators and MVNOs using A1's network infrastructure.
8. Roaming and international services: Revenue from international roaming (EU, EEA, regional countries) and international call packages bundled with postpaid tariffs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

A1 Croatia sells mobile and fixed-line telecommunications services, including postpaid and prepaid mobile plans, fiber and 5G fixed wireless broadband, IPTV/streaming television, and devices (smartphones, tablets, accessories, PlayStation). It bundles streaming services (Netflix, SkyShowtime, HBO Max, YouTube Premium), screen and travel insurance, network-level security (A1 SafeNet), and converged household plans (MOZAIK) to Croatian consumers and businesses, supported by owned retail stores, an e-commerce webshop, a video-call Virtualni Shop, and the Moj A1 self-service app.

Product overview

A1 Croatia operates as a telecommunications provider offering an integrated portfolio of mobile, fixed, and TV services under a unified platform architecture. Mobile services include postpaid tariffs (Savršena+, Apsolutna, Bolja, Solidna) and prepaid options (Fleterica, Ful, Fer, Ok), with devices sold outright or via installment programs (Manje plati pa vrati, Shop za sve). Fixed services encompass Fiksni NET (cable/fiber), 5G Homebox, 5G Kućni NET (fixed wireless), and Starlink. TV services include A1 TV with A1 Xplore TV application for multi-screen viewing. Additional services integrate insurance (A1 Osiguranje, Putno osiguranje), security (A1 SafeNet), streaming (Netflix, SkyShowtime, HBO Max, YouTube Premium), and family plans (MOZAIK). Self-service is available via Moj A1 portal/app, and customers can shop virtually via Virtualni Shop or in-person at A1 Centar locations. The company also sponsors esports (A1 Adria League) and extreme sports (Pannonian Challenge).

Differentiator

Problem solved

Functional benefit

Brands

• Moj A1: Customer self-service mobile application allowing users to manage their account, check usage, pay bills, and access additional services.
• A1 Xplore TV
• A1 TV
• BoljiOnline
• MOZAIK

Products and services

• Mobile postpaid service Recurring mobile voice, SMS, and data subscription service on A1's 4G/5G network for Croatian consumers and businesses, with tiered plans offering unlimited data, calls, SMS, and optional add-ons (insurance, roaming, streaming).
• Mobile prepaid service (bonovi) Prepaid (bonovi) mobile voice, SMS, and data service on A1's network, sold as one-time top-ups in 30/90/180-day bundles for consumers and tourists.
• Fiksni NET (Fixed Broadband) Recurring fixed-line broadband internet service for Croatian households and businesses delivered via cable or fiber optic infrastructure, offering gigabit-class speeds and bundled TV/voice options.
• 5G Homebox (Fixed Wireless Access) Home internet service delivered wirelessly via A1's 4G/5G mobile network for households without fixed-line coverage, provided through a 5G Homebox router.
• 5G Kućni NET Fixed wireless internet using A1's 5G network infrastructure, positioned as an alternative to fiber or cable broadband for Croatian households.
• Starlink satellite internet (resold) Satellite-based internet service offered by A1 via Starlink partnership, providing connectivity in areas of Croatia without fixed-line or 5G coverage.
• A1 TV Subscription television service delivered via internet (IPTV), cable, or satellite, with channel packages including Sport Klub and N1, integrated streaming add-ons (Netflix, SkyShowtime, HBO Max), and access via A1 Xplore TV.
• A1 Xplore TV Streaming TV application that lets subscribers watch A1 TV content on smart TVs, Android TV devices, mobile, tablet, and web; supports up to 7 days of catch-up TV, recording, and multi-screen viewing.
• A1 SafeNet Network-level security service that protects A1 mobile and fixed connections from viruses and malware without requiring software installation on user devices.
• A1 Insurance services (screen, travel, home assistance) Add-on insurance offerings including mobile device screen insurance, home assistance (A1 Pomoć u kući), and travel insurance (Putno osiguranje via L'AMIE partner) billed to A1 subscribers monthly or on a per-day basis.
• Device sales (Shop za sve / Manje plati pa vrati) Sale of smartphones, tablets, accessories, smartwatches, gaming consoles (PlayStation 5), and TV bundles through A1 webshop and retail stores, with optional 24-month installment financing via "Manje plati pa vrati" and device-only sales via "Shop za sve".

Quantifiable outcome

• A1 fixed network 1st in Croatia for reliability, download speed (2.7x vs HT, 4.8x vs Telemach), upload speed, and peak speed — Opensignal
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• EricssoncoreTechnology or Integration · 23 June 2026A1 Croatia is partnered with Ericsson for its cloud-native 5G core evolution journey. Ericsson is supporting A1's transition from proprietary hardware through network virtualization to cloud-native infrastructure. This includes deploying cloud-native functions (CNF) and modern CI/CD deployment pipelines. A1's Infrastructure and Services Director Andrej Pinak leads the initiative. The partnership acknowledges ongoing complexity from A1's mixed legacy environment and A1 has not yet deployed 5G Standalone.
• Telekom Austria Group (A1 Group)coreStrategic or Co-development PartnerA1 Croatia is a subsidiary of Telekom Austria Group (member of Telekom Austria Group alongside A1 Austria, Vip Mobile Serbia, A1 Bulgaria, A1 Macedonia, A1 Slovenia, A1 Belarus, FL1 Liechtenstein, and A1 Digital). The parent group provides capital investment (€204M invested in 2023), cross-border synergies, and strategic direction. A1 Croatia operates under the same corporate umbrella as A1 Digital and other A1-branded telcos.
• NetflixflagshipGTM or Marketing PartnerNetflix is bundled with A1 postpaid tariffs (Apsolutna and Savršena+). A1 provides Netflix as a value-add: Netflix Osnovni (Basic) bundle is gifted for 3 months to new subscribers of these tariffs; after trial, pricing continues at €4.99–5.99/month through A1 billing. Netflix is also available via A1 TV platform. Existing Netflix users can transfer their account to A1 billing. This is a flagship GTM partnership driving subscriber acquisition and retention.
• SkyShowtimeminorGTM or Marketing PartnerSkyShowtime streaming service is offered alongside A1 TV and mobile plans, bundled as a value-add for A1 subscribers.
• HBO MaxminorGTM or Marketing PartnerHBO Max content is available via A1 TV platform, integrated as part of A1's streaming entertainment bundle.
• YouTube PremiumminorGTM or Marketing PartnerYouTube Premium is offered as a promotional add-on with A1 Savršena+ tariff, with the first month free. This partnership targets content consumers and differentiates A1's tariff bundles.
• KEKS PayminorGTM or Marketing PartnerA1 was the first telecom in Croatia to integrate KEKS Pay into its webshop, enabling QR-code-based mobile payments for fast checkout. Users can also pay A1 bills via the KEKS Pay app. KEKS Pay provides PIN/biometric-secured, PSD2-compliant mobile payments.
• RevolutminorGTM or Marketing PartnerA1 partnered with fintech Revolut for Revolut Pay integration in the A1 webshop. A1 was the first major partner to launch Revolut Pay in Croatia. New Revolut users who pay with Revolut Pay on a1.hr receive up to €20 cashback. Revolut Pay uses 2FA and encryption for secure transactions.
• SamsungflagshipTechnology or IntegrationSamsung is A1's key device partner, regularly featured as the 'Zvijezda mjeseca' (Device of the Month) flagship offering (e.g., Galaxy S25 FE 256GB 5G, Galaxy S26, Galaxy A57). Samsung Galaxy devices are offered across all A1 sales channels with significant discounts and promotional bundles.
• AppleflagshipTechnology or IntegrationApple iPhone devices (iPhone 17, iPhone 15 series) are flagship products in A1's device portfolio, sold via webshop and retail with trade-in, installment, and insurance add-ons.
• Sony Interactive Entertainment (PlayStation)minorGTM or Marketing PartnerA1 offers PlayStation 5 (PS5) and PlayStation Plus Premium bundles with A1 fixed internet services. Purchasing or extending a fixed service unlocks promotional PS5 pricing. PS5 is prominently featured on the webshop.
• StarlinkminorChannel Partner/ Reseller/ DistributorA1 resells Starlink satellite internet service as an alternative fixed internet option, especially for areas without fiber or cable coverage. Customers can check Starlink availability on a1.hr.
• L'AMIE (travel insurance)minorStrategic or Co-development PartnerL'AMIE is A1 Croatia's insurance partner for travel insurance (Putno osiguranje za A1 korisnike), covering health, accidents, luggage, and flight delays/cancellations. A1 white-labels this service to its subscribers, paying only for days spent abroad.
• Sport Klub and N1 TelevisionflagshipGTM or Marketing PartnerA1 TV added 15 Sport Klub channels and regional news channel N1 to its TV offer starting December 2025, significantly enriching the sports and news content offering for A1 TV subscribers.
• Pannonian ChallengeminorGTM or Marketing PartnerA1 Croatia has been a long-term sponsor of Pannonian Challenge, the largest extreme sports and urban culture festival in Southeast Europe, held in Osijek. 'Pannonian Challenge powered by A1' attracts youth from around the world and features skate, inline, BMX, breakdance, and graffiti competitions.
• A1 Adria LeagueminorGTM or Marketing PartnerA1 Croatia sponsors the A1 Adria League esports tournament, targeting gaming audiences in the Adriatic region.
• Glasno s Tvrđave (RTL Music festival)minorGTM or Marketing PartnerA1 Croatia sponsors the 'Glasno s Tvrđave' music concert series held at St. Michael's Fortress in Šibenik, featuring weekly concerts in summer.
• CorvusPay (payment processing)coreTechnology or IntegrationCorvusPay is the payment gateway used by A1's webshop for secure credit/debit card transactions. It meets PCI DSS Level 1 and FIPS 140-2 Level 3 security standards. A1 never handles raw card data. Corvus info d.o.o. stores card data for saved-card payments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/A1Hrvatska
• YouTubeyoutube.com/a1hrvatska
• Facebookfacebook.com/A1Hrvatska
• LinkedInlinkedin.com/company/a1-hrvatska
• Instagraminstagram.com/a1hrvatska

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A1 Croatia