What Sport Klub does

Sport Klub is a regional sports media brand that provides sports content — including live sports coverage, news, and analysis — to viewers across six Southeast European markets: Bosnia and Herzegovina, Montenegro, Croatia, Macedonia, Slovenia, and Serbia. The company has operated since 2006 and is headquartered in Belgrade, Serbia, with a team of 91 employees, and it reaches its audience through country-specific digital portals (e.g., sportklub.n1info.rs, sportklub.n1info.hr, sportklub.n1info.si) hosted within the N1Info regional media network rather than through a single uniform website.

Its core product offering is the SportKlub brand itself — a unified sports media network that is delivered as six locally language-tailored editions (Bosnian/Croatian/Serbian/Macedonian/Slovenian) rather than as a modular product suite. The underlying technology is described as a set of country-specific web portals under the central sportklub.com domain; no proprietary platform features, AI/ML capabilities, mobile applications, APIs, or SDKs are documented in the available source data.

The business model is not explicitly disclosed in the source material: no pricing models, no subscription tiers, no advertising rate cards, and no revenue figures are provided. Given the digital-publisher structure with free, country-specific web portals and no monetisation surface articulated, the implied model is consistent with advertising-supported or distribution-supported regional media rather than direct consumer subscription; the company's ownership, funding history, investors, and precise monetisation mechanics remain undetermined from the available data.

Name

Sport Klub

Website

https://sportklub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport Klub is a regional sports media network, founded in 2006 and headquartered in Belgrade, providing locally language-tailored sports content and live coverage to viewers across six Southeast European countries via country-specific digital portals within the N1Info media network.

Ownership category

akta.pro rank

Product category

Sports Media Broadcasting

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

International Sports Broadcasters & Rights Networks (MPABAJAE), International Sports Broadcasters & Rights Channels (MPABAEAE)

Keywords

• Sports media network
• Sports broadcasting
• Live sports streaming
• Sports news coverage
• Regional sports content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Sport Klub is a regional sports media network that provides sports content — including live sports broadcasts, sports news, and sports analysis — to audiences across six Balkan countries (Bosnia and Herzegovina, Montenegro, Croatia, Macedonia, Slovenia, and Serbia). The brand distributes this content through country-specific localized web portals hosted under the N1Info regional media network, with each market receiving content tailored in its local language.

Product overview

SportKlub is a unified sports media network offering regional sports content across six Balkan countries (Bosnia and Herzegovina, Montenegro, Croatia, Macedonia, Slovenia, and Serbia) through country-specific web presences accessible via the central sportklub.com domain. The brand operates as a single cohesive offering with localized versions rather than as a modular platform with distinct separate products.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• N1Info NetworkcoreChannel Partner/ Reseller/ DistributorSport Klub operates within the N1Info regional media network, with country-specific branded portals for Bosnia and Herzegovina, Montenegro, Croatia, Macedonia, Slovenia, and Serbia. Each country version is accessible through dedicated N1Info subdomains.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• DAZN: DAZN is a global sports streaming platform rapidly expanding across Europe, representing the principal OTT threat to regional sports broadcasters like Sport Klub as it acquires premium rights and offers app-first viewing.
• Sport1 (Sport1 / Sport1+ / Sport1 US): Sport1 is a European sports-focused broadcaster and digital platform; while it primarily serves German-speaking markets, its OTT and digital sports media model is comparable to the multi-country sports media proposition Sport Klub is building in the Balkans.

Broad incumbents

• beIN Sports: beIN Sports is a global premium sports network and rights holder, representing the kind of pan-regional competitor that increasingly licenses European football rights and pressures regional sports broadcasters like Sport Klub.
• Eurosport: Eurosport is a pan-European multi-sport broadcaster and streaming service owned by Warner Bros. Discovery, competing for premium sports rights and audience attention in every European market where Sport Klub operates.
• N1Info (United Group): N1Info is the regional media network on whose subdomains Sport Klub is distributed; it is effectively a parent/channel partner and a broader news-and-media incumbent with overlapping sports content and regional reach across the same Balkan markets.

Regional players

• HRT (Hrvatska radiotelevizija): HRT is the Croatian public broadcaster that carries significant live sports coverage domestically, competing for the same Croatian audience and rights that Sport Klub serves via sportklub.n1info.hr.
• Nova TV Croatia: Nova TV is a leading Croatian commercial broadcaster carrying premium sports rights, directly competing with Sport Klub in the Croatian market for viewers, advertising, and rights.
• Pink (TV Pink): TV Pink is a large Serbian commercial broadcaster with sports programming that competes for the same Serbian mass-market advertising and audience share that Sport Klub targets.
• RTS (Radio-televizija Srbije): RTS is the Serbian public broadcaster and a major rights holder for national-team and domestic sports, directly competing with Sport Klub for Serbian sports audiences and high-value rights.

Direct peers

• ArenaSport: ArenaSport is a regional pay-TV sports network covering the Balkans with country-specific channels, directly competing with Sport Klub for premium sports rights, advertising, and subscribers in overlapping Serbian and Croatian markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sport-klub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Klub