Greentree Financial Group

What Greentree Financial Group does

Greentree Financial Group, Inc. is a privately held, family-office financial advisory and consulting firm founded in 1999 and headquartered in Cornelius, North Carolina, with a second office in Plantation, Florida and team presence in China. The firm specializes in guiding high-growth companies into U.S. public capital markets through IPOs, NASDAQ/NYSE uplistings, SPAC mergers, de-SPAC business combinations, reverse mergers, PIPE financings, and debt financing and restructuring, while also providing ongoing SEC periodic compliance, SOX/PCAOB support, EDGAR filing, VIE and derivative accounting, business valuations, M&A advisory, due diligence, Regulation A offering circulars, and Blue Sky filings. Its go-to-market is relationship-driven enterprise field sales targeting company leadership and boards in North America and Asia, with a multilingual team (English, Mandarin, Cantonese) that supports cross-border U.S.–China transactions; pricing is quote-based on customized advisory and consulting engagements rather than published fee tiers. Greentree does not develop proprietary software, instead leveraging standard accounting and filing tools (QuickBooks, Peachtree, EDGAR) and licensed credentials of its CPA bench, which includes former public-company CFOs, Big 4 alumni, and a former PCAOB audit partner. Revenue derives entirely from professional-services fees, and the firm is not a registered broker-dealer or investment advisor; a stated 90%+ client renewal rate indicates a recurring, relationship-based revenue model layered with episodic transaction fees on engagements including $100M+ SPAC CFO mandates and business combinations exceeding $1B in enterprise valuation. In November 2025, Greentree extended its role from advisor to lead investor by anchoring up to $50M of PIPE financing for OFA Group alongside TriCore Foundation.

Name

Greentree Financial Group

Legal name

Greentree Financial Group, Inc.

Website

https://gtfinancial.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Greentree Financial Group is a private, family-office financial advisory firm founded in 1999 that guides high-growth companies through U.S. public listings (IPOs, SPACs, NASDAQ/NYSE uplistings) and provides ongoing SEC compliance, valuations, and M&A advisory across North America and Asia.

Ownership category

akta.pro rank

Product category

Capital Markets Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Corporate Finance & Capital Advisory (BPAHADAB), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Capital markets advisory
• IPO consulting services
• SEC compliance filings
• SPAC transaction advisory
• Public listing consulting

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: Fees for guiding companies through public listing processes including IPOs, SPAC mergers, and uplistings to senior exchanges. Services include NASDAQ/NYSE listing preparation, PIPE funding strategies, debt financing, and reverse merger accounting.
2. Consulting Services: Ongoing compliance and consulting fees for periodic SEC filings (Forms 10-K, 10-Q, 8-K), business valuations, M&A advisory, due diligence, SOX compliance, and regulatory services including Regulation A offering circulars and Blue Sky applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Greentree Financial Group is a financial advisory and consulting firm that assists high-growth companies in accessing U.S. capital markets through public listings (IPOs, SPAC mergers, NASDAQ/NYSE uplistings) and provides ongoing SEC periodic compliance support for publicly traded companies. The firm offers two integrated service lines: Financial Advisory Services covering IPO preparation, SPAC advisory, PIPE/debt financing, and ongoing periodic filings; and Consulting Services covering business valuations, M&A advisory, due diligence, and regulatory compliance including SEC disclosures, SOX compliance, and EDGAR filings.

Product overview

Greentree Financial Group operates as a capital markets advisory firm offering two integrated service lines: Financial Advisory Services and Consulting Services. The Financial Advisory Services module provides IPO preparation, SPAC advisory, debt financing, and ongoing SEC periodic compliance support for companies seeking public listings. The Consulting Services module delivers business valuations, M&A support, due diligence, and regulatory compliance services including SEC disclosures, SOX compliance, and EDGAR filings. Together, these services form an end-to-end capital markets advisory offering that guides high-growth companies through the complete lifecycle of accessing U.S. public markets, from initial preparation through post-listing compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Advisory Services Expert guidance and strategic advice for high-growth companies navigating U.S. capital markets, including IPO preparation, SPAC mergers, debt financing, NASDAQ/NYSE uplisting advisory, PIPE funding strategies, and ongoing SEC periodic compliance filings.
• Consulting Services Comprehensive consulting solutions covering business valuations, mergers and acquisitions advisory, due diligence, SEC disclosures, SOX compliance, EDGAR filings, Regulation A offering circulars, state Blue Sky applications, and corporate governance services.

Quantifiable outcome

• Over 90% client renewal rate
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EF Hutton: EF Hutton is a capital markets advisory and investment banking firm focused on IPOs, SPACs, PIPEs, and uplistings for small and mid-cap companies — directly comparable to Greentree's core offering and target client base.
• Roth Capital Partners: Roth Capital is a boutique investment bank specializing in IPOs, follow-on offerings, and capital markets advisory for small and mid-cap issuers, with deep SPAC advisory expertise — overlapping Greentree's service mix and customer profile.
• Maxim Group: Maxim Group is an investment bank focused on IPOs, SPAC mergers, PIPE financings, and capital markets advisory for emerging growth companies — directly competing for the same SME listing mandates as Greentree.
• Lake Street Capital Markets: Lake Street is a research-driven investment bank providing capital markets advisory, IPO sponsorship, and equity research for small and mid-cap companies — directly comparable to Greentree's customer and service profile.
• The Benchmark Company: Benchmark is a boutique investment bank offering equity capital markets, IPO advisory, and institutional sales/trading for emerging growth companies — overlapping with Greentree's core mandate profile.
• Aegis Capital Corp. Aegis Capital is a broker-dealer providing investment banking and capital markets services including IPOs, PIPEs, and corporate finance advisory for small-cap and emerging growth issuers — comparable to Greentree's mandate profile.
• ThinkEquity: ThinkEquity is a boutique investment bank focused on IPOs, follow-on offerings, PIPEs, and capital markets advisory for emerging growth and small-cap companies — a close competitor to Greentree in the SME listing segment.
• Spartan Capital Securities: Spartan Capital is a broker-dealer offering investment banking, capital raising, and advisory services for emerging growth and small-cap issuers — competing with Greentree for similar mandates in the SME listing niche.
• Ascendiant Capital Markets: Ascendiant Capital Markets is a boutique investment bank providing IPO advisory, SPAC services, and equity capital markets support for small and mid-cap issuers — closely aligned with Greentree's service offering and target clients.

Broad incumbents

• B. Riley Financial: B. Riley is a diversified financial services firm offering investment banking, capital markets, and advisory services including SPAC advisory — competing with Greentree at the larger end of the small-cap listing market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greentreefinancialgroup
• LinkedInlinkedin.com/company/greentree-financial-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greentree Financial Group