KaffeKapslen.fr.
KaffeK (formerly KaffeKapslen) is a Danish e-commerce retailer selling coffee capsules, pads, and beans compatible with Nespresso, Dolce Gusto, Senseo, Tassimo, and Nespresso Pro machines. It serves individual home coffee consumers across 22 European country-specific storefronts.
- Company typePrivate
- Founded2011
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What KaffeKapslen.fr. does
KaffeK (formerly Kaffekapslen) is a Danish direct-to-consumer e-commerce retailer specializing in coffee capsules, coffee pads, and whole coffee beans compatible with the major single-serve brewing systems — Nespresso, Nespresso Pro, Nescafé Dolce Gusto, Tassimo, and Philips Senseo. Founded in 2011 and headquartered in Copenhagen, the company operates localized storefronts across 22 European country domains, with a product mix that combines its own private-label 'Kaffekapslen' range with branded offerings from Lavazza, Nescafé, Starbucks, L'OR, and Senseo. The underlying technology is a standard multi-country e-commerce platform with SKU-level pricing, per-cup unit-price transparency, customer review integration, and account-based ordering.
The business model is purely transactional retail: consumers place one-off online orders for capsule packs, pads, or 1kg bean bags, with pay-as-you-go billing, free shipping above a 349 kr threshold, a 100-day return policy, and an explicit 'Prisgaranti' (price guarantee). Marketing is concentrated on organic search, price-comparison traffic, Trustpilot/Google review presence, and email newsletter capture. The customer base is entirely B2C — individual home coffee consumers — and the company claims more than 2 million customers have purchased through the platform. There is no disclosed institutional ownership, no public funding history, and no parent company identified in the available data; KaffeK appears to operate as a privately held, founder-led Danish e-commerce business.
Beyond consumer capsules, KaffeK has extended into two adjacent categories: a Nespresso Pro/Professional line targeting small-office and HoReCa-adjacent buyers, and a whole-bean category featuring Lavazza and own-brand products. The company is registered with the Danish Food Authority (Fødevarestyrelsen) for food-safety compliance, and the recent rebrand from Kaffekapslen to KaffeK indicates a strategic consolidation of its multi-country brand identity.
KaffeKapslen.fr. firmographics
Firmographics- Name
- KaffeKapslen.fr.
- Legal name
- KaffeK
- Website
- https://kaffekapslen.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KaffeK (formerly KaffeKapslen) is a Danish e-commerce retailer selling coffee capsules, pads, and beans compatible with Nespresso, Dolce Gusto, Senseo, Tassimo, and Nespresso Pro machines. It serves individual home coffee consumers across 22 European country-specific storefronts.
- Ownership category
- akta.pro rank
KaffeKapslen.fr. industry classification
Industry- Product category
- Online Coffee Retail
- NAICS
- Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where KaffeKapslen.fr. is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
KaffeKapslen.fr. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail sale of coffee capsules and beans: The company operates as an online retailer selling coffee capsules, coffee pads, and whole coffee beans. Revenue is generated through direct product sales to consumers. The business model emphasizes competitive pricing with 'Prisgaranti' (price guarantee) and offers free shipping on orders over 349 kr. Products are sourced from major brands (Lavazza, Nescafé/Dolce Gusto, Starbucks, Tassimo, L'OR, Senseo) as well as private label (Kaffekapslen brand).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee capsules for Dolce Gusto - 16-30 capsule packs |
| Unit Pricing | Pay-as-you-go | Coffee capsules for Nespresso - 10-50 capsule packs |
| Unit Pricing | Pay-as-you-go | Whole coffee beans - 1000g bags |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
KaffeKapslen.fr. product offering
Product offeringCore offering
KaffeK (formerly Kaffekapslen) is a Danish online retailer that sells coffee capsules, coffee pads, and whole coffee beans compatible with major single-serve brewing systems (Nespresso, Dolce Gusto, Senseo, Tassimo, and Nespresso Pro). The assortment combines private-label Kaffekapslen products with branded offerings from Lavazza, Nescafé, Starbucks, L'OR, Tassimo, and Senseo, sold directly to consumers through country-specific e-commerce websites across 20+ European markets.
Product overview
KaffeK is a Nordic online retailer offering a multi-brand portfolio of coffee products centered on capsule/pod and whole bean formats. The offering spans private-label Kaffekapslen products alongside branded partnerships with Lavazza, Starbucks, L'OR, and Nescafé. Products are organized by coffee machine compatibility: Dolce Gusto capsules, Nespresso capsules (including Pro/Professional), Senseo pads, Tassimo capsules, and whole coffee beans. The platform functions as an e-commerce marketplace connecting consumers to compatible coffee products across multiple machine ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Dolce Gusto Coffee Capsules Coffee capsules compatible with Nescafé Dolce Gusto machines, including private-label Kaffekapslen capsules and Nescafé branded varieties such as Café au Lait, Americano, Grande, and Flat White. Sold in packs ranging from 16 to 30 capsules at 26-82 kr per pack.
- Nespresso Coffee Capsules Coffee capsules compatible with Nespresso original machines, including private-label Kaffekapslen capsules and L'OR branded products. Sold in 10-50 capsule packs at 13-130 kr per pack with volume discounts available.
- Whole Coffee Beans Whole coffee beans for home brewing, including Lavazza branded products (Qualità Oro, Caffé Crema Classico) and Kaffekapslen private-label beans. Sold in 1000g bags ranging from 116-169 kr/kg.
- Senseo Coffee Pads Coffee pads compatible with Philips Senseo coffee machines, offered through a dedicated category page.
- Tassimo Coffee Capsules Coffee capsules compatible with Tassimo beverage machines, offered through a dedicated category page.
- Nespresso Pro Coffee Capsules Professional-grade coffee capsules compatible with Nespresso Pro/Professional machines.
- Lavazza Coffee Selection Italian coffee brand products including Qualità Oro, Caffé Crema Classico, and Caffé Crema Gustoso whole beans and capsules.
- Starbucks Coffee Capsules Starbucks branded coffee products available in capsules compatible with various brewing systems.
- L'OR Coffee Capsules L'OR branded coffee capsules compatible with Nespresso systems, including premium options like Lungo Profondo.
- Nescafé Dolce Gusto Capsules Nescafé branded capsules for Dolce Gusto systems, including Café au Lait, Americano, Grande, and Flat White varieties.
- Kaffekapslen Private Label Range Own-brand coffee products including Americano, Café Au Lait, Lungo, Espresso, and Ristretto capsules and coffee beans offered at competitive price points.
Companies that use KaffeKapslen.fr.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
KaffeKapslen.fr. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KaffeKapslen.fr. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LavazzacoreLavazza is a featured brand on the KaffeK platform, with dedicated brand page showing product selection including Qualità Oro and Caffé Crema Classico whole bean coffees. Lavazza appears as a key brand partner alongside other major coffee brands.
- Nescafé (Nestlé) - Dolce GustocoreNescafé Dolce Gusto capsules are prominently featured as a top brand category, including Big Pack varieties and bestseller products. Represents one of the primary capsule system offerings.
- StarbucksminorStarbucks brand coffee products are sold through the platform with a dedicated brand section, offering licensed Starbucks coffee capsules compatible with various systems.
- TassimominorTassimo brand capsules featured with dedicated category page, providing compatibility with Tassimo brewing systems.
- L'ORminorL'OR coffee capsules (including Lungo Profondo) are sold through the platform as a featured brand alongside other premium options.
- SenseominorSenseo coffee pads are sold through the platform with dedicated category page for Senseo-compatible products.
- Nespresso (Nestlé)coreNespresso capsules are a primary product category with extensive selection including both original line and Nespresso Pro/Professional lines. Multiple bestseller products listed.
- Fødevarestyrelsen (Danish Food Authority)minorThe company is registered with the Danish Food Authority (Fødevarestyrelsen) as indicated by the smiley face registration displayed on the website, demonstrating regulatory compliance for food safety.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
KaffeKapslen.fr. competitors and assessment
Company assessmentEmerging players
- GUSTATORY (Capmesso / similar compatible brand): Smaller European private-label compatible capsule brand sold direct online. Comparable as a margin-pressuring niche competitor in the Nespresso-compatible segment.
- Pact Coffee: UK-based specialty coffee subscription D2C operator. Adjacent category overlap in online coffee retail, useful comparable for Kaffek's potential subscription expansion.
Broad incumbents
- L'OR (JDE Peet's): Premium capsule brand owned by JDE Peet's, sold direct online and through retailers. A featured brand on Kaffek and a competitive direct channel in the Nespresso-compatible segment.
- Dolce Gusto (Nestlé): Nestlé's capsule system sold direct online alongside Kaffek's compatible offering. Competes on assortment, brand trust, and machine lock-in.
- Starbucks (store): Branded capsules (licensed to Nestlé) sold both on Kaffek and via Starbucks' own D2C channels. Represents both a brand partner and a direct competitor in premium capsule retail.
- Nespresso (Nestlé): Original-line capsule brand owner and dominant direct-to-consumer subscription operator. Represents Kaffek's most important brand partner and largest competitive threat through its own e-commerce and club model.
- Lavazza: Italian coffee brand owner that both supplies Kaffek and sells its own capsules/beans direct online. Overlaps with Kaffek on whole-bean and capsule SKUs at premium positioning.
Direct peers
- Gourmesso: German-based Nespresso-compatible capsule brand sold online across Europe. Competes directly with Kaffek's private-label and multi-brand capsule offering at similar price points.
- My Coffee Star: European online retailer of Nespresso- and Dolce Gusto-compatible capsules with a multi-country presence. Closely comparable assortment, target customer, and D2C fulfillment model.
- Coffee Friend: Danish online retailer specializing in Nespresso-compatible capsules and coffee beans across Europe. Directly comparable to Kaffek in product mix, geography, and D2C e-commerce model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KaffeKapslen.fr. social profiles
Digital presenceKaffeKapslen.fr. compliance and trust
Trust signalCompliance1 record
KaffeKapslen.fr. financial estimates
Financial estimateRevenue estimate
Valuation estimate
KaffeKapslen.fr. leadership team
Management profileNumber of profiles
KaffeKapslen.fr. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KaffeKapslen.fr. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KaffeKapslen.fr.
What does KaffeKapslen.fr. do?
KaffeK (formerly Kaffekapslen) is a Danish online retailer that sells coffee capsules, coffee pads, and whole coffee beans compatible with major single-serve brewing systems (Nespresso, Dolce Gusto, Senseo, Tassimo, and Nespresso Pro). The assortment combines private-label Kaffekapslen products with branded offerings from Lavazza, Nescafé, Starbucks, L'OR, Tassimo, and Senseo, sold directly to consumers through country-specific e-commerce websites across 20+ European markets.
Is KaffeKapslen.fr. a public or private company?
KaffeKapslen.fr. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KaffeKapslen.fr. founded?
KaffeKapslen.fr. was founded in 2011. It employs 101 to 250 people.
Where is KaffeKapslen.fr. based?
KaffeKapslen.fr. is headquartered in Copenhagen, Denmark, in the Europe region.
How does KaffeKapslen.fr. make money?
One revenue line is on record: retail sale of coffee capsules and beans.
Who are KaffeKapslen.fr.'s main competitors?
Emerging players on record are GUSTATORY (Capmesso / similar compatible brand) and Pact Coffee. Broad incumbents are L'OR (JDE Peet's), Dolce Gusto (Nestlé), Starbucks (store), Nespresso (Nestlé) and Lavazza. Direct peers are Gourmesso, My Coffee Star and Coffee Friend.
Does KaffeKapslen.fr. have an API?
No public API is recorded for KaffeKapslen.fr..
What industry is KaffeKapslen.fr. in?
KaffeKapslen.fr.'s product category is Online Coffee Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 44529 and its SIC code is 5411.