uSMART Securities

What uSMART Securities does

uSMART Securities is a Singapore-headquartered multi-market online brokerage regulated by the Monetary Authority of Singapore under Capital Markets Services License CMS101161. The platform enables trading across US, Hong Kong, Singapore, Japan, and UK equities, plus US options, futures (via Esunny terminal), FX CFDs, gold/silver CFDs, fractional shares, and structured products, distributed primarily through the uSMART mobile app (iOS/Android) and web platform, with two physical retail branches in Singapore opened in 2025. The technology stack includes a proprietary SMART Order system with 11 advanced order types, a Daily Yield Options recommendation tool, Singpass/Myinfo-based instant KYC, free Nasdaq Basic and NYSE ArcaBook 60-level real-time quotes refreshing every 0.001 seconds, and a free OpenAPI for institutional and HFT clients.

The revenue model is primarily transactional: zero commission on US stocks and options, rates as low as 0.020% on SG stocks and 0.024% on HK stocks, futures at $0.99 per contract with no platform fee, FX/CFD spreads starting from 0.5 pips, structured product issuance spreads, and interest income on idle client cash (up to 4.8% p.a. promotional). Institutional and corporate clients are served through dedicated account managers, OpenAPI access with millisecond execution, and capital markets services including IPO underwriting (100+ projects) and ESOP solutions. The company was originally founded in Hong Kong in 2019 under uSMART Group with Type 1, 4, and 9 SFC licenses, expanded to Singapore in December 2021, and entered the US in 2025 via SEC-registered subsidiary uSMART CAPITAL LLC. Marketing is digital-first with a strong social presence (Twitter, Instagram, YouTube, TikTok, Telegram), a referral program, influencer partnerships, and earned media coverage in major Singapore outlets.

Name

uSMART Securities

Legal name

uSMART Securities (Singapore) Pte. Ltd.

Website

https://usmart.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

uSMART Securities is a Singapore-headquartered MAS-regulated multi-market online brokerage offering zero-commission US stock and options trading, fractional shares, futures, FX CFDs, and structured products to retail and institutional investors across Singapore, Hong Kong, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Stock Trading Commissions: Commission-based revenue from stock trading across multiple markets. US stock trading offers $0 commission; SG stock trading as low as 0.020% per order; HK stock trading as low as 0.024% per order. Revenue generated through transaction volume across US, Hong Kong, Singapore, Japan and UK markets.
2. US Options Trading: Commission fee as low as USD $0 per contract with platform fee from USD $0.40 per contract. Multiple account tiers (uSMART Trader, uSMART Standard, uSMART Intel) with varying fee structures.
3. Stock CFD Trading: Leveraged CFD products for stock trading with commission starting from $0.02 per share and minimum fee of $3.99 per contract. Revenue generated from spreads and overnight financing fees.
4. FX CFD Trading: Currency pair trading with zero commission and spreads starting from 0.5 pips for major pairs like AUD/USD and EUR/USD. Revenue generated through spreads on over 80 currency pairs.
5. CFD Gold/Silver Trading: Commission-free spot gold and silver CFD trading with revenue from spreads (gold from 0.27pts, silver from 1.3pts) and overnight financing fees.
6. Futures Trading: Commission-based revenue from futures trading with rates as low as $0.99 per contract. Access to over 100 contracts across CME, HKEX, ICE, and SGX exchanges.
7. Structured Products: Securities issued by financial institutions with structured investment strategies. Revenue through issuance fees and spreads on Fixed Coupon Notes, Digital Coupon Notes, and other structured products.
8. Interest on Idle Cash: Interest reward promotion offering up to 4.8% p.a. on idle SGD and USD cash balances during promotional periods. Revenue from margin lending and use of client funds.
9. Institutional Services and IPO Support: Capital markets and wealth management services for institutional clients including IPO support, ESOP solutions, and wealth custody services. Provided underwriting and distribution services for over 100 IPO projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

uSMART Securities operates a digital-first multi-market investment platform providing retail and institutional clients with trading access to stocks (US, HK, SG, JP, UK), options, futures, ETFs, fractional shares, stock CFDs, FX CFDs, gold/silver CFDs, and structured products via its mobile app, web platform, OpenAPI, and Singapore physical branches. Revenue is generated primarily through trading commissions (or platform/spread fees where commissions are zero), interest on idle cash and margin lending, and institutional capital markets and IPO support services.

Product overview

uSMART Securities operates a multi-product investment platform offering stocks, options, futures, forex, and structured products across global markets (US, HK, SG, JP, UK). The core offering is the uSMART App providing equity trading with zero-commission US stock trading, fractional shares, and Daily Yield Options analysis. Additional products include Stock CFDs, FX CFDs, CFD Gold/Silver, and Futures Trading via Esunny. Smart investing tools include SMART Order (11 advanced order strategies), SMART Plan (regular savings), and Featured Strategies. Institutional services offer Open API access, ESOP solutions, and IPO support. The platform provides real-time market data (Nasdaq Basic, NYSE ArcaBook, Level 2 quotes) and 24/7 financial news, positioned as a tech-driven fintech broker regulated by MAS.

Differentiator

Problem solved

Functional benefit

Products and services

• uSMART App Mobile-first one-stop investment platform enabling trading across US, HK, SG, JP, and UK stock markets with real-time market data, advanced charting tools, and smart order types, targeted at retail and institutional investors.
• Stocks Trading Equity trading across multiple markets including US, Hong Kong, Singapore, Japan, and UK stocks with commission rates as low as 0% for US stocks, 0.020% for SG stocks, and 0.024% for HK stocks.
• Fractional Shares Fractional share trading allowing investors to own portions of US stocks and ETFs from just USD 1, with a minimum order value of USD 1 or 0.0001 shares per order across more than 13,000 US equities and ETFs.
• Stock CFDs Contract for difference trading on over 2,000 US-listed stocks with leverage, commissions from $0.02 per share, minimum fee of $3.99 per contract, 10% margin deposit, duty-free trading, and no market data charges.
• US Options Trading US options trading with commission as low as USD $0 per contract, platform fee from USD $0.40 per contract, supporting multiple strategies including long/short single option, covered call, vertical, straddle, strangle, and index options on SPX, VIX, NDX, DJX, OEX, XSP.
• FX CFDs Trading Forex CFD trading with over 80 currency pairs including majors and Asian currencies, zero commission, spreads starting from 0.5 pips, margin rates from 5%, and leverage up to 1:20.
• CFD Gold/Silver Trading Commodity CFD trading for gold and silver (XAU/USD, XAG/USD) with 23/5 trading hours, zero commissions, spreads from 0.27pts for gold and 1.3pts for silver, and leveraged investment options.
• Futures Trading Access to over 100 futures contracts including stock indices, commodities, and forex on HKEX, CME, ICE, and SGX exchanges with zero platform fees and commissions as low as USD $0.99 per contract via the Esunny-powered futures terminal.
• Structured Products Securities issued by financial institutions offering capital protection (~0% to ~10% return p.a.), yield enhancement (~8% to ~15% p.a.), participation (~10% to ~25% p.a.), and leverage (>20% p.a.) structures, exclusively for Accredited Investors or with minimum investment of SGD 200,000.
• Open API Comprehensive market and trading interface for developers covering quotes, trading, and market data, with free access for institutional investors and high-frequency trading users. Supports Windows, Linux, and macOS platforms in Simplified Chinese, Traditional Chinese, and English with direct exchange connection and millisecond order execution.
• Institutional Services Tailored solutions for institutional and corporate clients including professional-grade trading platform, OpenAPI access, capital market services, wealth management, ESOP solutions, and IPO underwriting and distribution support, served via dedicated one-on-one account managers with a one-week onboarding process for corporations in Singapore, Hong Kong, BVI, and Cayman Islands.

Quantifiable outcome

• Zero-commission trading on US stocks, ETFs, and options reduces trading costs significantly
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• TradingViewcoreTechnology or IntegrationuSMART Securities partnered with TradingView to provide enhanced global financial charting experience. This integration allows users to access advanced charting tools and TradingView's ecosystem of analytical tools through the uSMART platform.
• Wise (TransferWise)supportingTechnology or IntegrationIntegration with Wise for low-cost, fast, and convenient international fund transfers. Users can fund their investments in different currencies through Wise's platform.
• EsunnycoreTechnology or IntegrationPowered by Esunny for futures trading terminal providing professional futures trading experience. The platform supports Windows, iOS, and Android with access to CME, HKEX, ICE, and SGX futures contracts.
• SGX (Singapore Exchange)coreTechnology or IntegrationPartnership with Singapore Exchange for trading access to SG stocks, futures, and ETFs listed on SGX. Provides real-time SGX LV1 quotes to platform users.
• NasdaqcoreTechnology or IntegrationProvides Nasdaq Basic real-time quotes for US stock trading. Access to NYSE ArcaBook 60 level real-time market depth data for advanced trading.
• NYSEcoreTechnology or IntegrationProvides NYSE ArcaBook market depth data with 60 levels of bids and asks for US stock trading platform.
• DBS SingaporecoreOthersTrust account holding with DBS Singapore for client fund custody, kept separate from uSMART's own accounts as per regulatory requirements.
• HSBC SingaporecoreOthersTrust account holding with HSBC Singapore for client fund custody as part of regulatory client asset protection.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Interactive Brokers: Global incumbent broker offering multi-asset trading across 150+ markets with institutional-grade IBKR Pro platform and retail IBKR Lite tier. Competes with uSMART in the institutional and sophisticated retail segments via Singapore and Hong Kong entities.
• Robinhood Markets: US-headquartered zero-commission brokerage pioneer with mobile-first retail trading, options, and crypto. Sets the global zero-commission benchmark that uSMART's pricing strategy mirrors; indirect peer via shared business model.
• IG Group: UK-listed global multi-asset broker with strong CFD, FX, and spread betting offering, operating in Singapore via IG Asia. Directly competes in uSMART's leveraged FX and CFD product segments with broader international footprint.
• Saxo Markets: Denmark-headquartered multi-asset broker with strong Singapore and Hong Kong presence, offering stocks, FX, futures, and structured products via SaxoTraderGO and SaxoInvestor platforms. Overlaps with uSMART's multi-asset institutional offering but serves a higher-AUM clientele.

Direct peers

• Tiger Brokers (UP Fintech Holding): Singapore-headquartered online brokerage offering multi-market trading across US, HK, and SG stocks via mobile app with zero-commission structure. Directly competes with uSMART in the same Singapore retail corridor with comparable product breadth.
• Webull: Mobile-first zero-commission brokerage operating in Singapore and Hong Kong with US stock, options, and fractional share trading. Direct competitor in the retail mobile-app segment with similar target demographic.
• Futu Holdings (Moomoo): NASDAQ-listed fintech brokerage operating the Moomoo app with multi-market trading, zero-commission US/HK/SG stocks, fractional shares, and community-led growth in Singapore and Hong Kong. Directly competes with uSMART on product and target customer.

Regional players

• Phillip Securities: Singapore-headquartered incumbent broker with POEMS platform offering multi-market trading, CFDs, and futures. Long-standing Singapore retail competitor to uSMART with established local customer base.
• Long Bridge Group: Hong Kong/Singapore-focused online brokerage offering US, HK, and SG stock trading with zero-commission promotions and fractional shares. Operates in overlapping regional markets with comparable mobile-first positioning.

Emerging players

• TradeStation Securities: US-based broker-dealer offering multi-asset trading with advanced order types, API access, and futures capabilities comparable to uSMART's institutional OpenAPI offering. Operates primarily in the US but sets the benchmark for sophisticated retail trading tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/usmartsg
• YouTubeyoutube.com/usmartsg
• Instagraminstagram.com/usmartsg
• TikToktiktok.com/@usmartsg
• Facebookfacebook.com/usmartsg
• LinkedInlinkedin.com/company/usmartsg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uSMART Securities