Everyday Driver
- Company typePrivate
- Founded2007
- HeadquartersPark City, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Everyday Driver firmographics
Firmographics- Name
- Everyday Driver
- Legal name
- Everyday Driver
- Website
- https://everydaydriver.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
Everyday Driver industry classification
Industry- Product category
- Automotive Media and Entertainment
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
Keywords
Where Everyday Driver is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Everyday Driver business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Content Distribution: YouTube ad revenue from multiple YouTube channels, seasons available on Amazon Prime, feature films on YouTube/Amazon/Vimeo
- Patreon Supporters: Monthly supporter membership through Patreon providing insider access and Discord community
- Merchandise Sales: Official logo gear, T-shirts, and products sold through Amazon store and Blipshift exclusive designs
- Track Event Experiences: All-inclusive Pilgrimage adventure trips to European race tracks including Nürburgring and Spa-Francorchamps, with base pricing from $8,500 to $14,499 per participant
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Pilgrimage 2026 base driver package |
| Unit Pricing | Multi-year contract | Pilgrimage 2023 base driver package |
| Unit Pricing | Multi-year contract | Non-driver companion pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Everyday Driver product offering
Product offeringCore offering
Everyday Driver is an independent automotive media company producing car review videos, road trip films, and a weekly podcast aimed at car enthusiasts. The company distributes this content across two YouTube channels, Amazon Prime (Seasons 1-12), Vimeo, Spotify, and Apple Podcasts. It also sells all-inclusive international driving adventure trips (Pilgrimage) to European race tracks and operates acquired Hooked on Driving high-performance driving events.
Product overview
Everyday Driver is a small, fully independent automotive media company producing car reviews, road trip content, podcasts, and driving adventures. The core offerings include video content (YouTube channels, feature films on Amazon Prime/Vimeo), the weekly "The Car Debate" podcast on Spotify/Apple Podcasts, and the Pilgrimage Adventure trip to European race tracks. The company acquired Hooked on Driving (HOD) in February 2024 to expand into high-performance driving events. Merchandise is available through the Store via Amazon and Blipshift partnerships. The company also publishes Writings - blog articles covering car reviews and automotive commentary.
Differentiator
Problem solved
Functional benefit
Brands
- Hooked on Driving (HOD): High-performance driving events company with track days, franchise locations, and overseas trips to race tracks including Nurburgring and Spa-Francorchamps
Products and services
- YouTube Car Review Channels Two YouTube channels covering all aspects of the car world, including car reviews, comparisons, road trips, and adventure content for car enthusiasts.
- Everyday Driver Feature Films and TV Seasons Cinematic automotive films and TV seasons produced by Everyday Driver, with Seasons 1-12 available on Amazon Prime Video and feature films distributed on YouTube, Amazon, and Vimeo.
- The Car Debate Podcast Weekly podcast where hosts take listener questions and debate the best car options to help everyone get a car they love; available on Spotify and Apple Podcasts.
- Pilgrimage Adventure Trip Flagship all-inclusive driving adventure to iconic European tracks including 2 days at Spa-Francorchamps and 1 private day at Nürburgring, including transport, lodging, meals, cars, fuel, and instructors; open to track veterans and first-timers, limited to 10 driver slots.
- Hooked on Driving (HOD) High-Performance Driving Events High-performance driving event company acquired by Everyday Driver in February 2024, offering track days, franchise locations, and overseas race track trips.
- Everyday Driver Merchandise Store Official merchandise store featuring Everyday Driver TV seasons, films, logo gear, cameras, and product recommendations, sold through the Everyday Driver Store, Amazon Store, and Blipshift exclusive T-shirt designs.
- Patreon Supporter Membership Monthly supporter membership via Patreon providing insider access, a Discord-based chat room, and exclusive content to enable continued production.
- Everyday Driver Writings Blog section featuring articles on car reviews, automotive topics, and driving essays written by the Everyday Driver team and guest contributors.
Quantifiable outcome
- Multiple YouTube channels with car reviews and adventure content
- +2 more outcomes
Companies that use Everyday Driver
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Everyday Driver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Everyday Driver partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Hooked on Driving (HOD)coreEveryday Driver acquired Hooked on Driving, a company specializing in high-performance driving events. HOD will continue existing operations and expand franchise locations, including overseas trips to Nürburgring and Spa-Francorchamps. This acquisition allows Everyday Driver to expand into event-based experiences.
- RSR (Track Event Partner)coreRSR provides track facilities, cars, and instructors for the Pilgrimage adventure trips to Nürburgring and Spa-Francorchamps. Partnership enables the all-inclusive track day experiences with high-performance vehicle fleet.
- Griot's GarageminorOfficial car care sponsor providing car care products. Offer 10% discount with code 'Driver10'. Products used to maintain Paul and Todd's cars for content.
- FCP EurominorEuropean car parts specialist celebrating 40th year. Provides parts for everydaydriver.com vehicles with generous warranties and testing resources.
- AutoTempestminorOfficial car search partner allowing aggregated search across multiple car listing sites. Longtime podcast supporter.
- VredesteinminorTire brand supporting road trips, winter adventures, and performance vehicle projects including attempts to make a 'performance Prius'.
- PowerStopminorFull bolt-on brake kit manufacturer sponsoring Long-Term series. Offers increased stopping power with DIY-friendly brake kits.
- Chicane RacingminorDriving shoes company founded by a friend of the show. Offers exclusive discount to Everyday Driver audience with code 'DRIVER24'.
- BlipshiftminorExclusive merchandise partner selling T-shirts and designs taken from Car Debate Podcast with high-quality Blipshift products.
- Patreon SupportersminorMonthly supporter community providing funding to enable more content production. Supporters get insider access and Discord community.
- AmazonminorDistribution partner for TV Seasons and Feature Films via Amazon Prime video service.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Everyday Driver competitors and assessment
Company assessmentDirect peers
- Donut Media: Automotive YouTube channel with multiple series focused on enthusiast car reviews and car culture. Most directly comparable to Everyday Driver's content-first business model with a similar size and audience profile.
- TFL Studios (The Fast Lane): Automotive YouTube channel with truck-focused content and reviews. Comparable to Everyday Driver's automotive YouTube content model with a similar enthusiast-driven approach.
- Hoonigan: Automotive content and apparel brand with driving events (Gymkhana, Hoonigan Autofocus). Closest peer to Everyday Driver's combined content + events business model.
- The Smoking Tire: Automotive YouTube channel and podcast providing car reviews and track day experiences. Directly comparable to Everyday Driver's combined content + driving experience model.
- SavageGeese: Independent automotive YouTube channel providing detailed car reviews from a driving enthusiast perspective. Directly comparable to Everyday Driver's content style and enthusiast positioning.
- Doug DeMuro: Independent automotive YouTube reviewer with a unique format and large audience. Comparable to Everyday Driver's automotive YouTube content, though at significantly larger scale.
Emerging players
- Petrolicious: Premium automotive content brand focused on driving heritage and craftsmanship. Comparable to Everyday Driver's premium content positioning and enthusiast focus.
Broad incumbents
- MotorTrend: Major automotive media brand with TV channels, YouTube, print, and events. Broader incumbent with overlapping content categories and significantly larger resources.
- Car and Driver: Major automotive media brand with editorial reviews, YouTube content, and events. Broader incumbent in the automotive media space with overlapping coverage.
- Hagerty: Automotive media company with media, events (concours, driving experiences), and insurance. Comparable breadth with media + events model, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Everyday Driver social profiles
Digital presenceEveryday Driver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyday Driver leadership team
Management profileNumber of profiles
Profiles4 records
Everyday Driver subsidiaries and ownership
Company hierarchySubsidiaries1 record
Everyday Driver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyday Driver M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyday Driver
What does Everyday Driver do?
Everyday Driver is an independent automotive media company producing car review videos, road trip films, and a weekly podcast aimed at car enthusiasts. The company distributes this content across two YouTube channels, Amazon Prime (Seasons 1-12), Vimeo, Spotify, and Apple Podcasts. It also sells all-inclusive international driving adventure trips (Pilgrimage) to European race tracks and operates acquired Hooked on Driving high-performance driving events.
Is Everyday Driver a public or private company?
Everyday Driver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Everyday Driver founded?
Everyday Driver was founded in 2007.
Where is Everyday Driver based?
Everyday Driver is headquartered in Park City, United States, in the North America region.
How does Everyday Driver make money?
Four revenue lines are on record. Digital Content Distribution is the primary driver. The others are patreon Supporters, merchandise Sales and track Event Experiences.
Who are Everyday Driver's main competitors?
Direct peers on record are Donut Media, TFL Studios (The Fast Lane), Hoonigan, The Smoking Tire, SavageGeese and Doug DeMuro. Petrolicious is listed as an emerging player. Broad incumbents are MotorTrend, Car and Driver and Hagerty.
Does Everyday Driver have an API?
No public API is recorded for Everyday Driver.
What industry is Everyday Driver in?
Everyday Driver's product category is Automotive Media and Entertainment. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental. Its NAICS code is 611692 and its SIC code is 7948.